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HALTANS Presentation Geir Svendsrud s2903286


Content Assignment 2:

Assignment 4:

Product Designs Photo Shoots

Chosen Charity Product Magazine Advertisment Flyer Bill Board Facebook Twitter Instagram Web Banner

Assignment 3: Logo Invoice Label Business card Postage Delivery method Packaging In store fitout Etsy Twitter Instagram


Assignment 2 Product Development


Chosen Idea The project that got the most posetive feedback was viking pendants, the main new feature would be to lasercut the created symbols into wood and make necklaces out of them.


Product Designs


Product Shots Since i wanted to assosiate my product with wood i bought an old fashioned tray that i used as a background for the main products, this creates a link to the symbols as well.


Product shots


Assignment 3 Build A Brand


Logo The logo is made with Viking runes in mind and is meant to go togetter with the wooden background in order to indirectly assosiate the product to its base material.


Logo

HALTANS HALTANS HALTANS Font Logo: Caviar Dreams ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Color

C: 0% M: 18% Y: 65% K: 18%

Regular text: Gill Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Brand Elements The branding makes use of a wooden background that goes behind the logo, this assosiated the product back to its base origin as well as making the pendants alluring in a mysterious way.


Invoice

HALTANS

Invoice to:

From

Jan nab 3 hola street Nickman

Haltans 3 Elliot street Email: InfoHaltans@gmail.com Phone: 043 4627 487

Due Date:

Invoice Date:

17.07.2014

17.06.2014

Item:

Viking pendants

Quantity

4

Price

60$ 14$

Shipping

Subtotal: Total:

74$ 74$

Amount Paid:

-0.00

Thank you for your purchase of Haltans Jewelry, please make all checks payable to Haltans


Label

Haltans Jewelry Viking Pendants To: From:


Business card

HALTANS

Haltans Jewelry 3 Elliot street Surfers Paradice QLD E: Geiern@hotmail.com M: 0434627487

Director

Geir Svendsrud


Postage

HALTANS

3 elliot street, Surfers Paradice QLD: 4217 tlf: 04346s7487 Infohaltans@gmail.com

HALTANS

3 elliot street, surfers paradice InfoHaltans@gmail.com 04346 27 487


Delivery Method

After purchasing the pendants online the delivery system will be trough australia post The package will contain the invoice and the product


Packaging

HALTANS


In Store Fitout

HALTANS

HALTANS

HALTANS


Etsy


Facebook


Instagram


Assignment 4 Product Development


Chosen Charity


Plan Make a unique pendant for the charity organisation trees for life, 50% of the procedings will go directly to the organisations coffers. The main branding element is a leaf that goes as a background for the pendant which ties the charity and the pendant togetter.


Product


Magazine Ad This article will be featured in magazines dedicated to nature and jewlery, thus reaching the target audience in two different venues.


Magazine Advertisment

SUPPORT NATURE For us and for you

Haltans whish to aid the beatuiful indiginous nature of Australia and has partnered up with Trees For Life in order to give something back to nature. Each pendant sold means 10$ in the coffers for trees of life in wich goes to restorate southern Australia and its forests. Find out more at Etsy.com/Haltans

HALTANS


Magazine Advertisment


Flyer These will be handed out on the street and stationed in the trees for life headquartes in Brooklyn Park for prospective purchasers.


Flyer

SUPPORT NATURE For us and for you

Haltans whish to aid the beatuiful indiginous nature of Australia and has partnered up with Trees For Life in order to give something back to nature. Each pendant sold means 10$ in the coffers for trees of life in wich goes to restorate southern Australia and its forests. Find out more at Etsy.com/Haltans

HALTANS


Bill Board This will be posted on sites where the flyers will be handed out in order to create a relation for the product when the flyers are handed out.


Bill Board


Social Media In order to spread the word about the pendant The campain will use three websites as front runners, namely Facebook, Twitter and Instagram


Facebook


Twitter


Instagram


Web Banner This banner will be featured on sites that have relvance in regards to what the charity organisation Trees For Life are doingand what they are trying to accomplish.


Web Banner


Web Banner



Week 13 presentation