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Gehna Patel Fashion Advertisement Campaign FASM 210-01 Oscar Betancur


4Schedule 5 T h e B ra n d 8Mood 11 P r o d u c t i o n 17 A d C a m p a i g n

Schedule 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 Brand Research Moodboard FPOs Statement Talent Scheduling Art Direction Shooting Editing Final Ads Presentation


“Founded in 2011 by best friends Laura Hall and Gillian Rose Kern, For Love & Lemons was cultivated on the principles of confidence, femininity and individuality. It is for the woman unafraid to take risks, forge her own way and embrace a bit of adventure.� -FL&L The brand is anything but conventional— it rebels against societal standards. Their line taunts the customers by creating lustful intrigue. The brand is popular for their flirtatious lingerie and devious dresses.

Los Angeles, USA 2.9M Instagram followers Product ready-to-wear, lingerie, knitwear, swimwear and kidswear Target demograohics: women, ages 20-35 psychographics: bold, modernwomen who enjoy embracing their feminity Marketing e-blasts, lookbooks, instagram, influencers

Mo od



Shots list Model facing back, looking sideways Model hands on the railing Model holding the elevator door Back of the model with hands on the railing Model with tilted head , leaning Model with the bell cart Model sitting down in the elevator Model playing with her hair Worm’s eye shots Upper-body shots


Andrew Gabay Model

Alaina Spieser Makeup/Hair

Savannah Armstrong


The Marshall House Schedule

Friday, February 1. 11:30 PM.


behind the Scenes


Ad layouts

AD Campaign

Profile for gehnaajay

Elevate Love, a 'For Love & Lemons' mock ad campaign  

Elevate Love, a 'For Love & Lemons' mock ad campaign