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Southwark 2019

Understanding Southwark’s Food Experience Food Systems & Public Life Insight report


Gehl utilizes evidence-based observational research to collect a baseline of public life and public space data in cities around the world, and makes the argument for systemic change to improve our urban realm. Jeff Risom, Partner, Project Director Sophia Schuff, Project Manager Louise Kielgast, Associate Martin Nelson, Technical Designer Archie Cantwell, Project Architect Jonna Ekholm, Project Architect Olivia Flynn, Project Designer Afton Halloran, Food Expert Consultant

Vesterbrogade 24, 5th floor 1620 Copenhagen V Denmark

This report sets out an analysis of data generated from a study conducted by Gehl in collaboration with Guy’s & St Thomas’ Charity, an independent urban health foundation working to improve the health and well-being for people in the London Boroughs of Lambeth and Southwark. The study was carried out in two wards, Camberwell Green and Peckham Rye, in order to assess the impact of place on people’s dietary behaviour. Key findings outlined in this report provide a baseline to understand the challenges and opportunities that can inform potential future interventions in Southwark’s urban food systems.

www.gehlpeople.com mail@gehlpeople.com Tel +45 32 950 951 CVR no: 25 30 95 29

Gehl — Making Cities for People

London Foodscape PSPL 2019

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A special thanks We would like to thank The Social Innovation Partnership and Kaizen Partnership for their help in sourcing volunteers for surveying. This work could not have been conducted without their help.

Gehl — Making Cities for People

London Foodscape PSPL 2019

Beth Giltner Melissa Fundira Robert Johnstone Ida Saidy Daniel Brown Ben Pike William McLaughlin Jack Brown Jay Mailer Joseph Bowley Kamila Zubala Keira Gallagher Khadro Jama Kishan Patel Mohamed Ahmed Rainford Bowley Steve Diedrick Joshua Fatoye Paul Abde Joanna Sofocleous Elizabeth O’Neil John Carr Yannick Moloko

Jerry Alouna Joel Boucher Daniel Morris Abdul Karim Faud Chentoff Norman Tayebwa Simone Kennedy Terrence Ako Li Pi Ankita Mukherjee Carmellia Indrawati Ada Cheng Claire Hawksworth Comfort Atanda Leticia Fochesatto Richard McIntyre Abby Sutcliffe Anita Sehdev Faith Agba-Butler

3


Executive Summary

Nearly 40% of London’s children are overweight or obese, with the highest rates occurring in the areas of greatest deprivation - The London Obesity Taskforce

The Mayor of London has shown commitment to tackling obesity in London, with focus on the growing rates of childhood obesity. There is increasing knowledge on the diverse factors that influence obesity, and for this reason Guy’s & St Thomas’s Charity has been funding projects and initiatives that holistically combat childhood obesity. The onus of the increasingly global obesity epidemic has traditionally been put on individual people. However, more recently, research has identified the role our environment and historic urban planning practices have played in growing obesity trends. Gehl’s approach to studying public life and public space can expand knowledge within current systems thinking approaches by interpreting the factors that influence how people engage with their surrounding foodscape. This foodscape study analysed the wards of Camberwell Green and Peckham Rye in Southwark. Both wards have similar demographics and socio-economic makeup, but differ in child obesity rates. High streets are the heart of these wards, where most life exists, namely around public transit hubs, yet opportunities for public life are limited. This study outlines findings on: 1. the character of places young people spend the most time 2. the role of transport hubs in everyday public life 3. the way in which fast food places have become civic beacons for all. Through understanding where and how young people use the foodscape, we can design, programme, and create invitations that promote new opportunities and behaviours.

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London Foodscape PSPL 2019

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Introduction Gehl — Making Cities for People

London Foodscape PSPL 2019

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Background Analysis

Initial Question:

What is the human experience of the food environment in Camberwell and Peckham Rye?

Gehl — Making Cities for People

London Foodscape PSPL 2019

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Introduction — Where are we?

Expanding knowledge on intermediate scales GEHL INITIAL RESEARCH SCH

FOOD INDEXTUDY

OOLS

AS

!

JAM IE OLIV ER

Neighbourhood

Street

Building

Individual nutritional interventions

Global Food Security Index

Large Scale:

Medium Scale:

Small Scale:

national + global indexes

collective behaviour + perception

education for decision making

Gehl — Making Cities for People

London Foodscape PSPL 2019

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Building upon Previous reports

Brea kin inne g down r-city th child e challen ge hood obes of ity

In pa

rtners

hip wit

h:

Bite S ize

1 

2 

3 

Environment shapes decisions

Inequality matters

Simple actions can address complex problems

Gehl — Making Cities for People

London Foodscape PSPL 2019

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Building upon Previous reports

1 

2 

3 

Environment shapes decisions

Inequality matters

Simple actions can address complex problems

Gehl — Making Cities for People

London Foodscape PSPL 2019

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Introduction — Where are we?

From the individual to the environment We can’t just educate people to make better decisions... GR E

EN

Before

MA

RK

ET

Today

Tomorrow

Individual physical activity BU

S

Ca

Su

per

Ma

rke

NE

WS

Food consumption

t

Individual physiology

TR

AS

From the individual

To the system Source: Shift, Obesity Foresight obesity map

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London Foodscape PSPL 2019

H

To the place where food experience and behaviour happens 5


Introduction — Where are we?

GR

EE

...but must invite for new behaviours through environmental changes We are working with the foodscape, which we define as: — Public space — Public life — Food places

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The foodscape defines the food experience of neighbourhoods and communities.

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Public life

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London Foodscape PSPL 2019

6

NE

WS


Introduction — Where are we?

How can we understand the relationship between food and the city?

Foodscape A foodscape can be defined as a landscape of purchased and/or consumed foods and the resulting cultural associations. A foodscape’s perspective is an essential part of understanding how our surrounding environment impacts our interaction with food. This systemic approach is especially helpful when addressing complex challenges such as childhood obesity. Through studying the foodscape we can paint a more representative picture of given challenges, that leads us towards comprehensive and impactful interventions.

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London Foodscape PSPL 2019

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Introduction — Where are we?

Experience & Behaviour I eat out to get away from home, get fresh air, and eat without having to cook.

I like to eat out because it is fast and easy!

I really only eat out on special occasions, I like to cook.

I think eating out is fun.

Gehl — Making Cities for People

London Foodscape PSPL 2019

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Building upon Previous reports

1 

2 

3 

Environment shapes decisions

Inequality matters

Simple actions can address complex problems

Gehl — Making Cities for People

London Foodscape PSPL 2019

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Introduction — Where are we?

Finding affordable food isn’t easy in London A change in cost and affordability is making food, healthy or not, more difficult to access for low-income households. From 2006-2008, the gap between income and food had increased by over 20%. This trend shows no signs of slowing down, as the price of food continues to rise faster than income.

+

Increasing food price

Decreasing earnings

=

Unaffordability

2002 = 100% 115 110 105 100 95 90 85

2002

2004

2006

2008

2010

2012

2014

2016

2018

Source: GOV.UK, Food Statistics Gehl — Making Cities for People

London Foodscape PSPL 2019

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Introduction — Where are we?

Neighbourhoods are amongst the 10% most deprived areas of the UK.

Our study focuses on areas of inequality



Borough of Southwark

According to a recent report issued under the Mayor of London’s Food Strategy, Londoners most likely to struggle with access to affordable, healthy food are...:

1,104 (20%)

£24,963

“...in the lowest income quintile, (median income) Most Deprived Deprived Least Deprived Gehl — Making Cities for People

London Foodscape PSPL 2019

1,040 (10%)

single parents, (as % of total households)

10% UK

unemployed,

and disabled Londoners.”

(as % of eligible workforce)

(Index of health and disability deprivation) Data from Camberwell and Peckham Rye Wards Source: London Data Store & City Intelligence, 2019. 11


Introduction — Where are we?

Childhood obesity in London

Percentage of children overweight (2019)

<20%

20-30%

30-40%

40-50%

>50%

Though childhood obesity in London is a ticking time-bomb, a systems approach to childhood obesity is taking root at local and national levels. Awareness of societal costs is growing. One of the root causes of obesity is inequality. Children from low-income backgrounds are much more likely to become obese. Low-income neighbourhoods are susceptible to unhealthy food environments. For example, there are 2–3 times as many takeaways in the most deprived areas of England compared to the least deprived areas, and children from lower socio-economic groups consume takeaways more frequently than other children.

Most overweight in UK (52%)

London wards Data: National Child Measurement Programme (2019).

Gehl — Making Cities for People

London Foodscape PSPL 2019

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Building upon Previous reports

1 

2 

3 

Environment shapes decisions

Inequality matters

Simple actions can address complex problems

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

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Introduction — Where are we?

The London Plan: the bigger picture The Mayor’s London Food Strategy is a plan to help all Londoners access healthy, affordable and sustainable food. It puts food at the heart of the agenda for tackling issues related to health, inequality and climate change. This project has the ability to:

City Plan 2036

Shaping the Future City

City of London DRAFT LOCAL PLAN | SUMMARY November 2018

THE LOND ON FOOD STR ATEGY

HE ALTHY AND SU STAINABLE FOOD FOR LON D O N

• create new intervention opportunities for the implementation of future plans in the strategy • apply new methodological knowledge for making local and rapid action • generate a new perspective on the role that the built environment can play in systems change

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London Foodscape PSPL 2019

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There is no silver bullet!

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Introduction â&#x20AC;&#x201D; Where are we?

Defining the spatial focus of this study Infrastructure: networks (transport, distribution etc).

Public Space: streets, parks, and plazas

Food Places

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

Fast Food

Import Facility

Pub

Packing Facility

Restaurant

Distribution Facility

Mobile vendor

Bed and Breakfast

16


Approach to foodscapes Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

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Methods for studying foodscapes Studying foodscapes requires a triangulation of data to understand the activities that people engage in, the environments they spend time in, and their sentiment towards where and what they like to eat and do in the city. This is a bridge between quantitative and qualitative observational research, that puts an emphasis on being actionoriented as a result of the data collection.

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

Ex ist in

Approach

g

h c r a e s e R

Public Space Public Life Survey

Intercept Survey

Foodscape Study

18


Approach

On site interviews and observational counts Intercept surveys were conducted on Thursday, July 20th. The Public Space and Public Life study (PSPL) and Foodscape survey happened on two full days - Saturday, July 22nd and Tuesday, July 25th - in 8 sites chosen across the two wards. Extra spot-counts were conducted throughout the week to supplement the survey data by Gehl staff.

Weekday

Intercept surveys Thursday, June 20th Cloudy throughout day

The PSPL ran from 08:00 - 20:00 each day. Intercept surveys ran from 07:30 - 19:00. The Foodscape survey ran from 7:30 22:00 each day.

Weekday

PSPL + Foodscape Tuesday, June 25th Somewhat cloudy and rainy Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

Weekend

PSPL + Foodscape Saturday, June 22nd Sunny and cloud free 19


Approach

Camberwell PSPL & Intercept survey locations

Camberwell

LO TH LO IA

THN IA RD N . RD .

CACAM MB BE

Camberwell Green

CA M

BE

RW EL L

CA MB E

RW

EL

NE

W

RD .

EW

RD

EN

WR

Lucas Gardens

CAMBER WELL CH URCH ST . CAMBER

WELL CH

URCH ST .

.

RD

DENMARKDENMARK HIL HILL L

D.

R EN

.

WR

LN

L RD. L RD. RWELMBERWEL CA

London Foodscape PSPL 2019

Camberwell New Rd.

CAMBE

Gehl — Making Cities for People

ER RW WE ELL LL NE NE W R W D. RD .

Camberwell Church St.

All survey locations were selected to capture the ebb and flow of public life and consumption behaviour of the two wards, focused specifically around its streets and foodscape and a target age of 6-16 years old. Locations were selected based on the orientation of schools and bus stops in collaboration with the Southwark Council, Guy’s & St Thomas’s Charity and the local surveyors themselves.

. RRDD. AAMM DDHH YN YN WW

Denmark Hill

Camberwell Stationary Activity, Posture & Age Pedestrians, Cyclist & Age ?

Intercept Surveys

20


Approach

Jocelyn St. Park

Peckham Rye PSPL & Intercept survey locations

Peckham Square PECKHAM RD.

Peckham High St.

RYE LANE

PECKHAM RD.

RYE LANE

All survey locations were selected to capture the ebb and flow of public life and consumption behaviour of the two wards, focused specifically around its streets and foodscape and a target age of 6-16 years old. Locations were selected based on the orientation of schools and bus stops in collaboration with the Southwark Council, Guy’s & St Thomas’s Charity and the local surveyors themselves.

Gehl — Making Cities for People

London Foodscape PSPL 2019

Rye Lane Nunhead Green

Peckham Rye Stationary Activity, Posture & Age Pedestrians, Cyclist & Age ?

Intercept Surveys

21


Approach

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HA

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RW EL L

LO TH

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RD .

CA MB E

RD .

W . RD.

RD

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CA MB E

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Camberwell New Road

NE

M

A DH

.

RD

RW EL L

NE

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RD .

CAMBER WELL CH URCH ST .

D.

R EN

HILL DENMARK

DENMARK

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Denmark Hill

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NE W CA RD MB . ER WE LL N

RWEL

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CAMBE

CA M

RWEL

CAMBE

Camberwell Foodscape survey locations were selected with Guy’s & St Thomas’s Charity to capture a representative selection of high street and non-high street foodscapes.

Camberwell

LO TH

Camberwell Foodscape survey locations

CAMBER WELL CH URCH ST .

Camberwell Church Street

The New Rd/Wyndham Rd area was selected due to its proximity to a variety of schools and to capture a foodscape that invites more local people to consume. Camberwell Foodscape Survey Locations

Gehl — Making Cities for People

London Foodscape PSPL 2019

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WELL CH URCH ST .

Approach

Peckham High St.

PECKHAM RD. PECKHAM RD.

Peckham Rye Foodscape survey locations were selected with Guy’s & St Thomas’s Charity to capture a representative selection of high street and non-high street foodscapes.

RYE LANE

RYE LANE

Peckham Foodscape survey locations

Rye Lane

Nunhead Green

The Nunhead area was selected due to its different spatial typology and its changing obesity rates more recently. Peckham Rye Foodscape Survey Locations

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London Foodscape PSPL 2019

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Approach

Public Life survey methods Public Life data is collected by counting and observing people. We watch how people spend time and move, and who is doing it.

People Spending Time

Body posture, activities happening, age and gender of people spending time

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

People Moving

Volumes of people walking and cycling

Age and Gender

Who the people are that are moving

24


Approach

Grocery Store Offerings

Survey Methods Foodscape spatial quality

Seating

Produce on display

4 chairs

Measuring how frontages signal information to people passing by.

Size

Transparency

Vibrancy Medium facade size

80% transparency

Gehl â&#x20AC;&#x201D; Making Cities for People

Advertising

Over 50% of facade covered in adverts

Bright and Loud

London Foodscape PSPL 2019

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Approach

Survey Methods Foodscape user experience We measure who is spending time in individual food places, and how they gather in groups or are alone.

Socialisation

Occupancy

Groupings One person alone

Age and Gender

3 2

1 Man, 65+ 2 Women, 25-65 1 pair

Yes, socialisation Group of 3+

Gehl â&#x20AC;&#x201D; Making Cities for People

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Approach

Survey Methods Intercept survey Our surveyors, local students and young people, approached the public with questions aimed at understanding the sentiment of local people. This helps to interpret data collected through other survey methods. Questions were framed by how people spend time in the public realm, how they use the city, the reasons why people choose to eat out, and how people spend time with their friends and family. The Intercept survey was taken by 353 people and conducted by 16 local residents. Target audience: 6-16 year olds. Date: July 20th, 2019. Time: 07:30 - 19:00.

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London Foodscape PSPL 2019

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Key findings for public space Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

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Summary Key Findings

1 

2 

3 

People & places

Transport hubs

Civic beacons

...the life and character of the street defines peopleâ&#x20AC;&#x2122;s experience of the foodscape.

...transport hubs are hot spots for social and food consumption activity.

...food places double up as civic hubs.

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London Foodscape PSPL 2019

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1

Gehl â&#x20AC;&#x201D; Making Cities for People

People and places 

London Foodscape PSPL 2019

30


Background Analysis

These wards have vibrant, active streets

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

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Key Findings

In comparison to world class streets, these are not far off... 8 500 000

New York, Broadway

5 200 000

Melbourne, Swanston Street 3 300 000

London, Regent Street

3 300 000

London, Denmark Hill

3 300 000

London, Rye Lane

912 000

Stockholm, Drottninggatan

600 000

Copenhagen, Strøget

4694 5573

55%

1650

Peak at 2pm

3060

Peak at 1pm

2248 7665 8000

7000

6000

5000

4000

3000

2000

1000

0

140 000

4092

Hourly pedestrian peak quantity 500,000 city population

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

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Key Findings

Streets are where people spend time! Across both wards, people spend most of their time in the street. This amount of activity is what makes streets the backbone of the wards and an important asset. The most popular streets and squares of all observed sites 1000 900 800

Total observed activity

700 600 500 400 300 200

Location of activity

100 0

Rye Lane

Peckham Square

Denmark Hill

Camberwell Green

Streets Squares/ parks

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

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Key Findings

These wards have similar spatial typologies... Camber well Green

Peckham Square

Public space

Feede

rr oa d

PECKHAM RD.

MBE

RD.

RW

RYE LANE

ERWELL

CAMB

CA

EL

LN

EW

RD

. CHURCH ST.

DENMARK

HILL

CAMBERWELL

Transport hub

Denmark Hill buses

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

Peckham Rye Station

High street

34


Key Findings

... yet, have different food offerings Camberwell Green & Peckham Rye Green Grocer

Bakery

Street Vendor

Café

Convenience Store

Supermarket

Fast food /Takeaway

Bar

Restaurant

0 22 10 13 22 19

Gehl — Making Cities for People

London Foodscape PSPL 2019

2 2 13 14 9 10

5 14 6 15 23 31 35


Key Findings

Foodscape frontage ranking Each observed food place within each ward was qualitatively ranked according to the quality it communicates to passersby.

Active, Vibrant

Inactive, Vibrant

Active, Dull

Inactive, Dull

• High transparency • Bright with lots of character • Articulate materials and details • Products spilling out and/or available seating

• Low transparency and brightness • Lacking character and details • Products spilling out and/or available seating Gehl — Making Cities for People

London Foodscape PSPL 2019

• High transparency • Bright with lots of character • Articulate materials and details • No interface with products/ no seating

• Large units with few doors • Very little or no transparency • Uniform frontage with no details, nothing to look at • No interface with products/ no seating

36


Key Findings

Camberwell Frontage quality CA M

BE RW

EL L

RD.

NE W

RD

. CAMBERWEL

L CHURCH ST .

DENMARK

HILL

D.

R EN

WR

food places are fast food & takeaway

LL ERWE CAMB

24% of

Fast Food

Bar

Takeaway

Restaurant

Café

Convenience Store

Bakery

Supermarket

Green Grocer

Active, Vibrant

0nly 9% of food places have active & vibrant frontages

6% Green Grocer

Inactive, Vibrant Inactive, Dull Active, Dull

Gehl — Making Cities for People

London Foodscape PSPL 2019

24% Fast Food & Takeaway

37


LL CHURCH

Key Findings

ST.

Peckham Rye Frontage quality

PECKHAM RD.

RYE LANE

31% of

food places are green grocers

Fast Food

Bar

Takeaway

Restaurant

Café

Convenience Store

Bakery

Supermarket

Green Grocer

Active, Vibrant Inactive, Vibrant

food places have active & vibrant frontages

31% Green Grocers

Inactive, Dull Active, Dull

Gehl — Making Cities for People

42% of

London Foodscape PSPL 2019

14% Fast Food & Takeaway

38


Background Analysis

On-street fresh food culture

65% of shops in Peckham Rye display fresh produce.

23%

Only in Camberwell Green.

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

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Chapter — Where are we

Women are the most dominant observed gender in supermarkets Supermarkets face the street differently depending on where they are. Few are active and transparent, but based on the frontage mapping we found that they are: • Mainly extra large, dull and inactive frontages • A variety of transparency levels • Generic inside • Communicate loud advertising outside

Number of people 300

200

100

Supermarket Green grocer Stalls in the street

Gehl — Making Cities for People

Civic Center PSPL 2017

0

7a

8a

9a

10a

11a

12p

1p

2p

3p

4p

5p

6p

7p

8p

9p

10p 40


Chapter — Where are we

Men are the most dominant gender observed in convenience stores

Number of people

Convenience stores are common, with many on almost every street. They are poorly maintained and communicate similarly across the wards: • Small with a dull and inactive frontages • A lot of loud branding • Little to no transparency • Windows are often covered by advertising

Civic Center PSPL 2017

200

100

Convenience stores Gehl — Making Cities for People

300

0

7a

8a

9a

10a

11a

12p

1p

2p

3p

4p

5p

6p

7p

8p

9p

10p 41


Key Findings

Whatâ&#x20AC;&#x2122;s the difference between green grocers & kiosks? These visual cues send different signals to different people

Large signage

Clear signage

Visability to food options

Visual obstacles

Fresh food

No access to food options

Advertising Permeable frontage

Clutter

Green grocers are open air and spill onto the street

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

Convenience stores are much more closed off

42


Key Findings

Where are most people walking? Camberwell Church St.

Peckham High St.

Rye Lane North

WALKING

Total Pedestrians June 25th from 8am to 6pm

Gordon Rd. Vestry Rd. Wyndham Rd. Evelina Rd. PECKHAM RD.

Choumert Rd.

LL RD.

RYE LANE

ERWE

CAMB

CA

MBE

RW

EL

L NE

W

RD

. CHURCH ST.

Peckham Rd.

DENMARK

HILL

CAMBERWELL

Camberwell New Rd. Rye Lane Peckham Square Butterfly Walk Denmark Hill Peckham High St Rye Lane North Camberwell Church St Rye Lane South

Denmark Hill

Rye Lane South

0

5000

Top five locations

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

10000

15000

0-14 yr old pedestrians

20000

25000

Total pedestrians

43


Key Findings

Where do most people spend time? Camberwell Green

Camberwell Church St.

Peckham Square

SPENDING TIME

Rye Lane North

Total number of all people observed activities

1000 900 800 700

PECKHAM RD.

LL RD.

RYE LANE

ERWE

CAMB

CA

MBE

RW

EL

L NE

W

600

RD

. CHURCH ST.

HILL

CAMBERWELL

DENMARK

500 400 300 200

Hi ll

Pe ck ha m

Top six locations

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

Ry e Ca La m ne be S. rw el lC hu rc h St . Jo ce lyn Pa rk Lu ca s Ga rd en s N un he ad Gr ee n

Rye Lane South

Sq Ca ua m be re rw el lN ew Ro Ca ad m be rw el lG re en

Denmark Hill

De nm ar k

Ry e

La ne

N.

100

d

a he

e an

d.

R na

li

to

e Ev

L

n

Nu

Weekend June 22nd

Weekday June 25th

44


Key Findings

Young people are most visible on weekdays

Number of pedestrians

90

87 young people at 3:30

80

70

Young people are most visible during the weekday, after school hours. Otherwise they are virtually absent from the public realm. When moving, they are on their way to or from the bus, food places or school, and when seen staying they are in parks or at transport hubs.

60

50

40

Weekday

30

Tues, July 25th - Busy

20

Weekend

Sat, July 22nd - Busy

10 Stationary activity mapping Date: June 22 and June 25 Time: 8:00 - 8:00

0 8a

9a

10a 11a 12p

1p

2p

3p

4p

5p

6p

7p

Average number of young people staying in the street, by hour Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

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Key Findings

Spatial typologies of places people spend the most time

A

Parks

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

B

High Streets

C

Transit Hubs

46


Background Analysis

A

Gehl â&#x20AC;&#x201D; Making Cities for People

Parks

London Foodscape PSPL 2019

47


Key Findings

Stationary activity in parks While these parks differ in the amount of people staying, they both have high levels of active recreation. Camberwell Green - The Playground

Jocelyn St. Park - Physical and Digital Meeting Place 258 people

37 people

32%

96%

in conversation and on electronics

exercising or playing

Locations of observed behaviour

96% Exercise or play

3% Eating or Drinking

21% In conversation

11% using electronics 2% eating or drinking

Behaviour observed

Gehl â&#x20AC;&#x201D; Making Cities for People

65% Exercise or play

London Foodscape PSPL 2019

48


Key Findings

Two useful thoroughfares

Youth love Camberwell Green

Ping pong table

Camberwell Green is by far the most popular place for young people! This space is designed with areas that offer something different for everyone. Its success in hosting a wide variety of activities makes it possible for small children to play in the playground but also possible for teens to hang out easily. There is space for sitting and people watching, ping pong and picnicking, and even shopping for produce at the Saturday food market.

Furnishings make this park inviting

Trees make great microclimate

Temporary market

Tai Chi in the park

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

49


Background Analysis

B

Gehl â&#x20AC;&#x201D; Making Cities for People

High Streets

London Foodscape PSPL 2019

50


Key Findings

Pedestrians on the high-streets Church St.

Rye Lane South 5,440 0-14 years old

17,380 people 14+

4,410 0-14 years old

18,160 people 14+

0-14 yr olds

0-14 yr olds 14+ yr olds

4000 3500

4000 3500 3000 2500 2000 1500 1000 500 0

3000 2500 2000

6p m

4p m 5p m

2p m 3p m ROA D

1p m

pm

12

am 11

am

9a m

7a m 8a m

6p m

4p m 5p m

10

ANE

LL L

NHA

R STE

RYE LAN E

. RD

London Foodscape PSPL 2019

Time

N RD HEATO

EN WR

DENMARK HILL

Gehl â&#x20AC;&#x201D; Making Cities for People

2p m 3p m

1p m

pm

CHURCH ST.

NE

RD .

LA

W

0

COP ELA ND

NE

500

E RY

RW EL L

12

am

BE

Time

1000

. LL RD ERWE CAMB

CA M

11

am

10

9a m

Quantity

1500

7a m 8a m

Quantity

14+ yr olds

Total pedestrians observed on June 25th

51


Key Findings

Young people seem to be attracted to a certain type of place These highly trafficked streets are packed with young people spending time in places with a similar look and feel.

Rye Lane South - McNeilâ&#x20AC;&#x2122;s 6-16 year olds are dominant

Church St. - Patty Island 6-16 year olds are dominant

50-80% advertising Vibrant but inactive Medium size frontage

20-50% advertising Vibrant but inactive

Medium size frontage

Frontages are similar across places in both wards that young people spend time

XL

L

M

37% M

Rye Lane Frontage Sizes

Gehl â&#x20AC;&#x201D; Making Cities for People

S

49% M

Church Street Frontage Sizes

London Foodscape PSPL 2019

52


C

Gehl â&#x20AC;&#x201D; Making Cities for People

Transportation Hubs

London Foodscape PSPL 2019

53


Key Findings

Young people are staying at transit locations Denmark Hill

Rye Lane South

50 people staying / Hourly

53 people staying / Hourly

Bus

Bus

Bus

Bus

Bus Bus

People 14+

People 14+ 35% Waiting for Transport

23% In Conversation

Young People 0-14

30% Waiting for Transport

23% In Conversation

Young People 0-14

35% Waiting for Transport

Gehl â&#x20AC;&#x201D; Making Cities for People

Each dot represents the location of one person spending time. Date: June 22nd & 25th Time: 8:00 - 8:00

40% In Conversation

London Foodscape PSPL 2019

32% Waiting for Transport

25% In Conversation Calculated as a snapshot of activity at any given moment

54


Key Findings

Signals in the environment What is the role of transport hubs in sending us signals for how we should experience transit and consume?

Frequent advertising Poor visibility to street life

Denmark Hill

Bright frontage

Healthy food options hidden

26% Young people observed as eating in public space.

18% Rye Lane

15%

Invites you to buy

Easy access to what you want...

...or what you donâ&#x20AC;&#x2122;t want

Camberwell New Rd. *Graph showing young people eating as a % of all observed activity. Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

Denmark Hill 55


Key Findings

Signals in the environment Are the signals from the built environment found at transit stops similar across London, or unique to specific locations?

Bright frontage

Simple, subtle branding

Quick food option No real invitation to stay

Rye Lane South Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

56


2

Gehl â&#x20AC;&#x201D; Making Cities for People

Transport hubs act as  food hot spots.

London Foodscape PSPL 2019

57


Key Findings

Camberwell is disconnected

Finsbury Park

30

Even though Camberwell is geographically closer to central London than other destinations in South London, it takes longer to travel to by public transport. 30 mins walk ing t

30 mins public transport

e im

Trafalgar Sq. Start

New cross

Camberwell

40 Brixton

Peckham

30

30

30

Balham

30 Minutes of average commute to central London *Source: , TfL, Mapnificent API. Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

58


Key Findings

Waiting for transport

22%

Waiting for public transport is the dominant activity for young people Camberwell New Rd.

Camberwell Church St.

19%

Rye Lane

14%

In conversation

15%

Using tech

Playing

Activities young people partake in as observed, shown as a percentage of all activities mapped. PECKHAM RD.

MBE

RD.

RW

RYE LANE

ERWELL

CAMB

CA

EL

LN

EW

RD

. CAMBERWELL

SPENDING TIME

CHURCH ST.

DENMARK

HILL

0 - 14 year olds waiting for transportation across the wards as % of total

Lucas Gardens Peckham Square Park Camberwell Green Nunhead Green Nunhead Lane to Evelina Rd. Rye Lane Camberwell Church St. Rye Lane Camberwell New Rd.

Denmark Hill Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

Denmark Hill 0%

5%

10%

15%

20%

25%

30%

59


Key Findings

Fast food follows public transport Camberwell Green

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

50m transport radius

Fast food location

Transport route

Rye Lane

60


e.g. Dist: 5m

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

61


Key Findings

Exposure doesn’t stop around schools The link between the rush-hour commute and fast food is wellacknowledged. Steps have been taken to limit the advertisement of certain fast food products on TfL property. Similarly, these are the same locations that have been targeted by Cancer Research UK’s recent obesity campaign.

1

2

3 M

2

1

Whilst this a step in the right direction - the fact remains: fast food is only 10 steps away from transport hubs, and freeto-read newspapers still offer coupons and advertisements.

Gehl — Making Cities for People

London Foodscape PSPL 2019

3

62


Key Findings

25%

Fast food places are acting as bus stops

of all people spending time were waiting for public transport across both wards 5m

2

3 1

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

63


Key Findings

1 in 3

people who we observed in the foodscape were in fast food shops after school hours.

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

64


Key Findings

Choice is most available at the most vulnerable time of day

The Behavioural Triangle of making food choices

Time A

There is a strong correlation between the density of food places and transportation hubs. Across both wards, people step off the bus straight into the arms of fast food, promoting the perfect storm of a fast food Bermuda Triangle where ultimately healthy options are getting lost.

Decision

B

Experience

C

Example 1

School ends Gehl — Making Cities for People

London Foodscape PSPL 2019

Foodscape

Example 2

Outside McD’s

Waiting for bus

Dinner time

At home

Mum’s cooking 65


Key Findings

Bus stops are also chatty spaces Transportation hubs in Camberwell and Peckham Rye are meeting places, places to socialise, places to come into contact with people who are different from yourself, and they also serve as your connection to where you need to go.

Denmark Hill

22% Young people were found talking most at these locations Rye Lane South

21% 19% Camberwell New Road

*Chart showing locations of where the highest % of young people were observed talking (total = 282) Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

66


Key Findings

Young people eat out because they want to be social

I eat out when mum is working

60 50 40 30 20 10

So

r he Ot

e co el

So

m

Do

et

If

Il

ee

lw

e ik

sy Ea

m

st fa s

fo th

e

ac to

It’

od

s es

nt s ed

gr in N

o

ng hi

tc n’

ie

co ’t an

Ic

k oo

Lo

am :F

ok

e ho

at

bu w

Fr &

ily

m

et dg

nd ie

Ha

bi t

s

0

ci

73% of the young people interviewed said they go out to eat with their families, but they all have different reasons for going out.

I go to McD’s to chill

Camberwell: 6-16 yr olds choices for eating out

al

When asked why they eat out, they said it is to be social with friends and family, and also because they like the food!

Responses to the question: What are your top three reasons for eating out?

Rye Lane: 6-16 yr olds choices for eating out

60 50 40 30 20 10

Gehl — Making Cities for People

London Foodscape PSPL 2019

r he Ot

m e co

ee

lw el

fa st s It’

fo e th

e ik Il

If

od

s es ac to

Ea

sy

ed ie

in

gr

’t N o

an Ic

nt s

ok co

om e hi et

m So

Do

n’

tc

ng

oo

k

at h

t dg e bu

Lo w

ily

&

Fr

ie n

bi t Ha Fa m l: So c

ia

Intercept Survey 189 people Date: June 20th Time: 7:30 - 7:00

ds

0

67


Key Findings

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

68


3

Gehl â&#x20AC;&#x201D; Making Cities for People

The civic role of food  places

London Foodscape PSPL 2019

69


Key Findings

25-30% of food eaten by adults is fast food Across both wards, 84% of all adults eat out 1-5 times a week. 25-30% of those meals are from fast food and takeaway places.

Intercept Survey 164 people 16+ Date: June 20th Time: 7:30 - 7:00

1-5 times a week 5+ times a week

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

70


Key Findings

Young people also eat out a lot! Across both wards, 88% of all young people aged 6-16 said they eat out 1-5 times a week.

Intercept Survey 189 people Date: June 20th Time: 7:30 -7:00

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

71


Key Findings

Again, it comes down to being social! On a weekday, after school hours, fast food places become the most social place to be. Young people aged 6-16 were observed being the most social in Camberwell at: McDonald’s Nandos Burger King McNeil’s Noodle City

These are the places 6-16 yr olds say are their favourite places to eat

Foodscape survey: Date: June 22 & June 25 Time: 7:30 - 10:00

Gehl — Making Cities for People

London Foodscape PSPL 2019

72


Key Findings

Camberwell Limited amenity offer

11

38%

*Source: Cultural infrastructure map (GLA)

*Source: Respondent Survey (189 responses)

Peckham Substantial amenity offer

non-food See food public as public amenities amenity

30

10%

*Source: Cultural infrastructure map (GLA)

*Source: Respondent Survey (189 responses)

non-food See food public as public amenities amenity

As density of civic institutions decrease, people spending time in food places increase.

Gallery/studio Gehl â&#x20AC;&#x201D; Making Cities for People

Community

Library

Music Venue

London Foodscape PSPL 2019

Makerspace

Performance

Coworking 73




April 2010 and April 2016, “ Between an estimated £387m was cut from youth spending across the UK.

*Source: The Damage Report, UNISON Local Govt.

fast food outlets in London “ 8,000 today – one for every 1,000 Londoners, a number increasing around 10% every year.

*Source: Shift

Gehl — Making Cities for People

London Foodscape PSPL 2019

74


Key Findings

Life at McDonald’s

Small children under 6 are dominant in McDonald’s on Denmark Hill at 8AM

Both McDonald’s on Rye Lane and Denmark Hill have the highest number of young people recorded at 2:00pm. This corresponds with the highest number of young people walking on the street. Rye Lane McDonald’s: 84 youth passing by on the street 95 people inside Denmark Hill McDonald’s: 59 youth passing by on the street 55 people inside

Gehl — Making Cities for People

London Foodscape PSPL 2019

75


Key Findings

What makes certain places social? Across both wards, young people aged 6-16 were registered socialising most in Nandos, Noodle City, and McNeil’s chicken shop.

Facade: 136m2 Advertising: 20 - 50% Glazed: 47m2 (34%)

Each of these frontages has: • Low transparency • Vibrant yet are mostly inactive • Clear communication of what to expect inside • A range of advertising

Gehl — Making Cities for People

London Foodscape PSPL 2019

76


Key Findings

Do these places communicate something similar? A

B

Facade: 51m2 Advertising: 50 - 80% Glazed: 12m2 (23%)

Gehl â&#x20AC;&#x201D; Making Cities for People

Where most young people reported eating out most frequently

Facade: 92m2 Advertising: 0 - 20% Glazed: 46m2 (50%)

London Foodscape PSPL 2019

77


Key Findings

Facade Butterfly Walk

And why is McDonaldâ&#x20AC;&#x2122;s the place with the most public life?

Teens running up & down for the WC

Because it is a welcoming place with tasty food, where anyone can be for as long as they like.

Facade: 170m2 Advertising: 50% Glazed: 58m2 (34%)

Quick bite for the local workers

Breakfast for small kids Place to chat with passersby After-school queue

Couples people watching

Facade Denmark Hill Gehl â&#x20AC;&#x201D; Making Cities for People

Plan Interior London Foodscape PSPL 2019

The all-day adult zone 78


Key Findings

McDonald’s as a civic amenity Young people dominate places that are low stakes environments where almost all behaviour is not monitored and condoned. - Informal seating constellations - Counter service - Generic interior design

N

McDonald’s and other fast food places have become an extension of the public realm, much like churches and other community spaces.

Gehl — Making Cities for People

London Foodscape PSPL 2019

McDonald’s

Nolli Map Private Public

79


Key Findings

Bus time scheduled

Bus stop

Fast food as an after school amenity

80


Key Findings

School proximity

Camberwell Green Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

400m school radius

Fast Food

Chicken Shop

School

Peckham Rye 81


Key Findings

School ends

11 minute walk times makes fast food easy!

Walking toward town centre

Camberwell

M

HA

ND

RW EL L

.

RD

Ark All Saints Academy NE

RD .

RWEL

CA M

RW EL L

NE

W

L RD.

BE

RD .

D.

R EN

WR

CAMBER WELL CH URCH ST .

Quick bite to kill time before bus arrives

Only 12% of Ark All Saints students live in the area And of all young people surveyed, 25% are commuting to Camberwell for school.

DENMARK

HILL

W

CAMBE

We documented students taking the same daily route from Ark All Saints Academy secondary school to McDonald’s. The proximity of transport hubs to fast food places has made fast food places their civic amenity.

LO TH

IA N

RD .

CA MB E

WY

Jumping the bus home

McDonalds

Gehl — Making Cities for People

London Foodscape PSPL 2019

82


Key Findings

School ends

11 minute walk times makes fast food easy!

School time

AM

DH

N WY

LO TH

IA N

RD .

CA MB E

RW EL L

.

RD

Time

Ark All Saints Academy NE

W

RD .

Quick bite to kill time before bus arrives

CA M

RWEL

CAMBE

BE

RW EL L

NE

W

L RD. RD .

CAMBER WELL CH URCH ST .

DENMARK

HILL

D.

R EN

WR

We documented students taking the same daily route from Ark All Saints Academy secondary school to McDonald’s. The proximity of transport hubs to fast food places has made fast food places their civic amenity.

Walking toward town centre

Camberwell

Only 12% of Ark All Saints students live in the area And of all young people surveyed, 25% are commuting to Camberwell for school.

Jumping the bus home

Experience

Waiting for bus

Gehl — Making Cities for People

London Foodscape PSPL 2019

Place

McDonald’s

83


Next steps Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

84


Data driven hunches Together with stakeholders from Guy’s & St Thomas’ Charity, local social impact organizations, members of the Southwark council and GLA, and LSE Masters students we work-shopped intervention hunches based on the foodscape study findings. Transport hubs and high streets • Regulate advertising amount and appearance based on nutritional value • Remove density of fast food places in proximity to transport hubs • Increase number of green grocers in Camberwell • Design new street furniture schemes for the high street • Pilot new bus stop designs to make them more interesting to wait in Public Space and transportation networks • Youth engagement events in the park • Activate ‘dead spaces’ + invite for more use in already sticky places with activities & programming specifically for teens • Create alternative options for active transport routes to school • Improve active frontages around parks and plazas Civic Spaces • Replicate the McDonald’s effect in a non-food civic hub on the high st. • Host pop-up food events at churches to provide food education • Subsidize places with more food variety and better nutritional content

Gehl — Making Cities for People

London Foodscape PSPL 2019

85


Project Phases

Phase 1 April - July

Start up and stakeholder group introduction Foodscape and Public Life Survey Learning from the insights: Phase 1 presentation and workshop Phase 2 August - September

Formulate hunches and interventions Co-creation and community engagement workshop Final intervention concepts Phase 3 TBD

TBD: Implement chosen interventions TBD: Measure impact

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

86


Upcoming event The next event is a co-design and workshop session with youth aged 1418 local to Camberwell on August 29th. Here we will process the findings of this foodscape study, participate in an on-site tour of their daily routes and see the city through their eyes, and creatively digest ideas for interventions. Our aim is to generate ideas and ultimately places that are healthy and inviting for young people living in Camberwell and Peckham Rye.

Gehl â&#x20AC;&#x201D; Making Cities for People

London Foodscape PSPL 2019

87

Profile for Gehl - Making Cities for People

Understanding Southwark's Foodscape  

An insights report developed by Gehl, of the behavior and experience of residents of London, Southwark in their local foodscape. 2019. Clie...

Understanding Southwark's Foodscape  

An insights report developed by Gehl, of the behavior and experience of residents of London, Southwark in their local foodscape. 2019. Clie...