Building Community & Engagement On Twitter
TWITTER ENGAGEMENT STRATEGY FOR TECHSYS DIGITAL SOCIAL MEDIA It is important to understand each network before attempting to use them. By knowing your audience and the audience of each network you will, one is able to strategise with the bigger picture in mind. Just like you wouldn't show up to a black-tie event in a bathing suit, you shouldn't arrive on Twitter with a Facebook mentality. Networks differ in many ways, but they do have in one thing in common: they are all a two-way street. This means that if you want to be successful, you will have to pull and push. Pull the users in to your conversation, and push yourself into theirs. No one respects a strictly selfpromotional brand on any of these networks, people respond well to brands that are human and engage with them on a personal level. If you can increase your engagement, then automatically reach and following increase. TWITTER – THE BASICS Techsys’ Twitter content strategy should be well rounded and include a mix of sharing information about the brand, the founder (Andrew), its products and services, the industry (this includes sharing informational articles/pictures/videos), conversations about fans, reviews, and responses to fans. Many of the rules that apply to creating engagement on Facebook are the same for Twitter. Ask questions and respond to questions/comments/concerns, and engage in social listening. Conversations should be looked at as an opportunity to be heard and to join in on the social conversation. Discussed below are the two phases that need to be executed in order to increase engagement on Techsys’ account. PHASE 1 – BUILDING THE COMMUNITY 1. FOLLOW STRATEGICALLY Techsys’ Twitter account is new, and therefore still in the development stages. So to start off with research needs to be done on four frontiers; technology, digital, marketing, and social media. The next step would pose two questions; who are the main players in these industries? And are they on Twitter? If they are on Twitter, their account needs to be studied. First on the list for things to note would be the number of followers they have. Knowing this information is imperative because it immediately indicates how big their reach is (based on the number of people following them)
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