GSDBA Jan Feb 2014 Community Connection

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y uar jan ary u febr 4 1 20

The 2014 Directory

IS OUT! New Year, New You If

you’re like most people, the holidays were a blur of gift giving, gorging, and gatherings. And in that whirlwind, a few things may have slipped through the cracks — like your schedule, your marketing, your sales and ultimately your cash flow. It’s difficult to maintain stellar habits over the holidays, but thankfully there are some quick strategies you can employ to recover and start the year out right. Review Take an honest look at the previous year. Where did you excel? What needs attention? Are you consistently working with your ideal client? Does your website offer value? Are you differentiated from your competition? Download our Marketing Audit at: and use your answers to identify and prioritize areas that need a boost.

Revise Your database is filled with people who love you and your service. What a great place to start marketing! But your efforts will only be as good as your data. So, how’s your database looking? Is the information current? Is it segmented by prospects, clients (past and active), vendors, and strategic partners? What new information could you track to provide more insight into your ideal clients? Take the time to review, segment, and update your database. You never know what connections or new offerings you may discover while analyzing the data. Reenergize Goal setting and planning is significantly easier when you have a clear mission and vision. What are your big picture goals? Why does your company exist? (Continued on page 7)

Inside Page 9

Grow Your Business and Increase Your Free Time

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How Does Your Site Look on Your Phone?

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Simple Website Optimization or SEO You Can Do Yourself

Featured Member John Correll Land Home Financial SVC / Golden Equity Mortgage 7670 Opportunity Road Suite 165 San Diego, CA 92111

Greater San Diego Business Association |