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The 2014 Directory
IS OUT! New Year, New You If
you’re like most people, the holidays were a blur of gift giving, gorging, and gatherings. And in that whirlwind, a few things may have slipped through the cracks — like your schedule, your marketing, your sales and ultimately your cash flow. It’s difficult to maintain stellar habits over the holidays, but thankfully there are some quick strategies you can employ to recover and start the year out right. Review Take an honest look at the previous year. Where did you excel? What needs attention? Are you consistently working with your ideal client? Does your website offer value? Are you differentiated from your competition? Download our Marketing Audit at: belladiadesign.com/audit and use your answers to identify and prioritize areas that need a boost.
Revise Your database is filled with people who love you and your service. What a great place to start marketing! But your efforts will only be as good as your data. So, how’s your database looking? Is the information current? Is it segmented by prospects, clients (past and active), vendors, and strategic partners? What new information could you track to provide more insight into your ideal clients? Take the time to review, segment, and update your database. You never know what connections or new offerings you may discover while analyzing the data. Reenergize Goal setting and planning is significantly easier when you have a clear mission and vision. What are your big picture goals? Why does your company exist? (Continued on page 7)
Inside Page 9
Grow Your Business and Increase Your Free Time
How Does Your Site Look on Your Phone?
Simple Website Optimization or SEO You Can Do Yourself
Featured Member John Correll Land Home Financial SVC / Golden Equity Mortgage 7670 Opportunity Road Suite 165 San Diego, CA 92111 firstname.lastname@example.org www.californiamortgagepartner.com
Greater San Diego Business Association | www.gsdba.org
Goodbye 2013! Hello 2014!
Board of Directors
A Message from the Chair
BOARD CHAIR Eric D. Brown Waddell & Reed
2013, we saw many changes occur for our community. The first being the elimination of Don’t Ask Don’t Tell; the second being the overturning of Proposition 8 followed by a dizzying dash by states to approve gay marriage. We had many successes and yet we faced many challenges in San Diego. We lost leaders, and we chose new ones, all the while developing new connections for the future. 2014 brings GSDBA and its members a New Year full of celebration and a renewed focus! Just as any individual, GSDBA has its own resolutions! This is the 35th Anniversary year of the founding of GSDBA. Since its inception, GSDBA has served its members by developing a strong business climate for the LGBT Community. It has grown to be the second largest specialty chamber in the nation. It has educated and supported business owners in the LGBT community while working with businesses to better serve the LGBT Community. It has helped develop a stronger path toward business equality and fairness in the workplace. With every New Year, people want a brand new start. This issue of the GSDBA Community Connection Magazine continues our recent efforts to engage you, our members, in issues that are important to your success. The pages in this issue will discuss many of the ways you can improve, change, or roll out a Brand New You for your business. This month, we are again very proud to deliver to you the new 2014 Directory. Share some with clients and customers who are looking for business professionals who support LGBT equality and a workplace fair to all. Our annual premiere Directory is also a valuable community resource for the entire San Diego County. We distribute over 25,000 per year.
VICE CHAIR Jeri Muse, PhD TREASURER Danielle P. Barger Barger Law Group, APC SECRETARY Sacha Mackels Tax & Financial Group Jeanne Burke Circle of Life Ceremonies Deborah Dimery Purple Light Vacations Michael French été advertising and design Tim Fronczek The Computer Admin Kevin Hannahoe Love 2 Live Care Services Cindy Lehman California Bank & Trust Melanie Peters Melanie Peters Productions Kevin Wunderly Wunderly Consulting Group
This year will welcome a new CEO and a new website for its members and the community. We are planning a fantastic 35th Anniversary Business Awards Event in June along with an exciting lineup of Luncheon Speakers and Mixers throughout the year. GSDBA will be presenting at least two new series of workshops that will benefit members and the community throughout the year.
2014 is becoming a year of introductions and new efforts. It is the beginning of another 35 years of advocacy of business equality for the LGBT Community. With your membership and participation, GSDBA will continue to strategically support an environment for success. We know that with successful LGBT Business Owners and Professionals in an economically vibrant business community, our community flourishes.
Sue Sneeringer Member Services email@example.com
Happy 2014. May you find the success you desire and the financial rewards you wish to attain.
Michelle Burkart General Manager firstname.lastname@example.org
Jen Silverwood Administrative Services email@example.com
Eric D. Brown, GSDBA Board Chair
Greater San Diego Business Association | www.gsdba.org 3
Thank You to Our Corporate Partners Platinum Sponsors TM
Bronze Sponsors Danielle Barger
Eric D. Brown
Want to Advertise or Contribute?
GSDBA’s Community Connection Magazine
3737 Fifth Avenue, Suite 205 San Diego, CA 92103
Mailing Address P.O. Box 33848, San Diego, CA 92163
We’d love to hear from you.
Download the GSDBA Directory App for iPhoneTM & iPadTM (FREE on iTunes) and the Droid app in the Android Market
4 Greater San Diego Business Association | www.gsdba.org
November / December 2013 Complimentary Copy ©2013-2014 GSBDA
GSDBA’s Community Connection Magazine serves to promote GSDBA member businesses, local and regional LGBT travel & tourism, and affiliate chamber and community organizations, as well as businesses and attractions of interest to our readers. Opinions expressed in this publication, advertisements and inserts do not necessarily reflect the opinion of GSDBA, its Board, or its members. Publication of the name, photograph or likeness of any person, organization or business in this newsletter is not to be construed as any indication of the sexual orientation of that person, organization or business. Contents of this publication may not be reprinted in whole or in part without written permission from the editor.
Rebranding A Brand New You… Happy New Year!
GSDBA Professional Luncheon
A Message from the General Manager
The 2nd Tuesday of every month 11:30 am – 1:00 pm
elcome to 2014, and a brand new year is on the horizon for the GSDBA. With every New Year come resolutions for change, so we are featuring in this issue, several ideas and approaches for our members to “Rebrand a Brand New YOU!” So how can we help you through your GSDBA membership to brand your biz…? The new Community Connection Magazine is one way. Besides the display advertising opportunities, we have added to the magazine, Advertorials for our members. The dictionaries define it as an advertisement that is written to look like an editorial. So each issue will have two advertorials available so our members can showcase their business in a brand new way. Another way is through our annual membership directory. Each new year GSDBA proudly presents this Directory to the membership. This year is a particularly important one since 2014 represents the 35th Anniversary of the founding of GSDBA in 1979. We have come so far in those thirty five years helping our LGBT and supportive member businesses to grow, to prosper, and to support business equality. We are proud to share with you the facts that we had a 20% increase in directory advertising this year; we premiered our new Wedding Section to support the legalization of gay marriage in California; and we added four new Corporate Partners to our sponsor listings. We printed 25,000 copies; we will be distributing this premier publication throughout the region on our members’ behalf. So inclusion in the GSDBA directory is one of the best forms of branding for your business! In terms of online marketing, we will be launching our two new websites to include more opportunities and features that will promote our members businesses. Our new and improved GSDBA website is easier to navigate, and will be more interactive and automated for use by the members. Our GSDGT, travel website, features a neighborhood approach so that our members can target advertising to specific populations and areas of San Diego. Our social media will be expanding to, again, provide our members with the most state of the art ways to brand their message. Lastly, you can become a sponsor of GSDBA from a $500 VIP level to a $10,000 Platinum package. These sponsorships provide a variety of ways to increase your brand awareness. Contact our Corporate Relations Committee members to see how you can participate more in this area. So in 2014, we celebrate our GSDBA brand that has stood the test of time. A 35 year journey that all of our members, I am sure, are very proud to have taken with GSDBA. Michelle Burkart, GSDBA General Manager
Wang’s, North Park Check www.gsdba.org for details
GSDBA New Year Mixer Thursday, January 16, 2014 5:30 – 7:30 pm Top of the Park Check www.gsdba.org for details
GSDBA Old Globe Mixer Thursday, February 27, 2014 6-8 pm Haddox Hall @ The Old Globe Theatre with food & wine provided by Jake’s on 6th Wine Bar Check www.gsdba.org for details
GSDBA Membership 101 — New Member Orientation March, 2014 7:30 -10 am The Handlery Hotel & Resort Check www.gsdba.org for details
Greater San Diego Business Association | www.gsdba.org 5
Out & About… WITH YOU…THE MEMBERS OF GSDBA!
Kim Espinoza of Espinoza Webworks addresses the Tuesday Morning BNG
are happy to announce a new Bronze Level/ Professional Luncheon Sponsorship with Eleanor Tamayo and SDG&E Business Solutions… thank you for your generous support of GSDBA. Welcome the newest GSDBA VIP members…Martin Nace Hall, Jamie May and Dale Peronteau…Martin Nace Hall of Hilton San Diego Resort & Spa, which hosted the 2013 GSDBA Holiday party…Jamie May of Marriot International and Dale Peronteau of American Eagle Consulting & Bookkeeping. Thank you for supporting GSDBA at the VIP membership level. Three new members have been added to the GSDBA Board of Directors…Jeanne Burke, Melanie Peters and Kevin Wunderly…all will be great assets to the already hardworking board. Congratulations to GSDBA Sponsor, Marci Bair for being a finalist for a San Diego Business Journal’s Women Who Mean Business Award. Great work, Marci! Congratulations to the GSDBA Toastmasters Club for being recognized as a distinguished club by Toastmasters International. This honor is extremely rare for a club in their first year.
Michelle Burkart & Marci Bair at the San Diego Business Journal’s Women Who Mean Business Awards
The Tuesday Morning BNG changes locations…after many years at the recently closed Monica’s coffee house, the Tuesday morning BNG has moved to Panera Bread in the Uptown Center. GSDBA’s own, Pressley Rob Rankin IV, PhD has accepted the position of Faculty/Program Coordinator: Doctoral Student Administrator at City University in Seattle Washington. Congratulations, Rob! GSDBA and San Diego will miss you. Morgan Hurley, Editor of Gay San Diego was recently inducted onto the Benjamin F. Dillingham III and Bridget Wilson LGBT Veteran’s Wall of Honor at the San Diego LGBT Community Center. Thank you for your service, Morgan! Remember to send us your successes…let us hear from you for the next issue by Jan. 15th…email us at firstname.lastname@example.org.
NGLCC Certification & Diversity Procurement Workshop in Washington DC
ric Brown, GSDBA Board Chair, and Michelle Burkart, General Manager, attended the NGLCC conference on LGBT Certification for LGBT business owners, and the Diversity Procurement Tradeshow in Washington DC. The opportunities have increased ten-fold for LGBT businesses to get contracts with the government and diversity procurement oriented corporations. A local workshop will be held in the first quarter of 2014 to assist our members in getting LGBT certified. Members of GSDBA are able to have the $400 certification fee waived by the NGLCC. Yet another benefit of your GSDBA membership! Justin G. Nelson/NGLCC Co-Founder & President and Eric D. Brown/GSDBA Board Chair
New Year, New You Continued from front cover
Write down your plan AND schedule the tasks in your calendar.
What impact do you want to leave on the world? Define your mission — write it down, refine it, live by it — it will be the guiding light for your decision-making and goal setting. If you already have a mission statement, review it. Is it still relevant? If not, take some time to reenergize it with your current values. Renew Now that you laid the groundwork, it’s time to craft a balanced plan for the next quarter. Step 1: Set your goal(s). Step 2: Create a matrix like the one below. Fill-in the marketing strategies you currently have in flight. (ex: if you send a print newsletter to your past clients, it would be placed in the Past Clients column/Print row) Step 3: Review the areas that are left blank. How can you fill them? Step 4: What areas from the audit need immediate attention? How can you address them in the next 90 days? Add them to the matrix. What can you do right now to start on the most crucial tasks (call a partner, email a client, set a meeting)? Step 5: Write down your plan AND schedule the tasks in your calendar.
This cannot be stressed enough. If it is not written down and scheduled, it is not a plan—it’s a wish. And unless you have a generous genie, a plan is a better strategy 100% of the time. Step 6: Dedicate at least 10% of your working hours to marketing and sales--more if you’re not meeting your goals. Step 7: Track your efforts. If you’re not tracking, you’ll only have a vague idea of what’s working and what’s not. Actual numbers will provide the unbiased insight you need to make adjustments. Plan, execute, and reserve time for your marketing and you’ll find that you can meet your goals with less stress and more consistency. You’ll feel like a whole new you! Jessy Sauchuk & Lisa Smith 858-220-7478 email@example.com belladiadesign.com
Print Online Social Media PR Events Other
Greater San Diego Business Association | www.gsdba.org 7
Improve Your Branding So That Clients Notice You
id you know that 1/3 of your brain is devoted to vision? In fact, scientific studies have proven that our eyes seek out things that are familiar, so that we can instantly categorize them and move on. You and your company represent a brand. Visuals are the number one way to sell that brand. In a website or brochure, images of faces are the most recognizable, other photos take 2nd place, while text is the last thing people are drawn to. 2014 is here. How can you improve your branding to get potential clients to notice you? To capture their attention long enough to learn more and actually read the details. What is your visual hook? Here are a few examples of “emotional” hooks.
Example 2 illustrates one of our competent, friendly GSDBA professionals. Is your brand imaging up-to-date? What does your photography say about you and your company? Is it modern? Does it convey the essence of your brand? Is it approachable, professional, are you the expert? All these things can or might not be portrayed in an image.
Example 1 shows an ad for a Watsu session at the Golden Door. It is peaceful, luxurious, relaxing. It makes you want to lie back into comforting arms and be swept away into a fantasy world of warmth and security.
Example 3 shows an environmental portrait coupled with a shot of the delectable product. Yum!
We all want to have that dream. Whether it’s the luxury of a pampering day at the spa or the peace of mind when you hire a competent mortgage broker to get you the loan on your new home. Each image conveys hidden, complex meanings that either makes your potential client click with you or turn away.
You have a brief moment to catch someone’s attention. What can you do to make sure your get it? What kind of visual images can you use to define you and what you do? A well thought out plan can help you on your way to selling your brand with images. Kaleb Scott Photographs www.kalebscottphotographs.com 619-917-9737 All photos © Kaleb Scott Photographs
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Grow Your Business and Increase Your Free Time in 2014
he New Year usually gets associated with a “New You.” Most people take January 1st as a day to start eating better, working out, spending more time with family, or learning a new language. While this is a common practice for many people, most business owners do not have the luxury of doing so. The primary reason is that they are, more often than not, the “command center” of their business. They are selling their services, performing the work, paying and managing employees, signing checks, depositing funds, doing the bookkeeping, and handling customer service issues, among many other things. Take some time as we near the New Year to see where you can outsource, automate, and systematize aspects of your business. Be sure to also put systems in place that reduce your liability as an employer as well as free up more of your time. Simple things such as employment posters, providing meal/rest periods at the appropriate times, and storing time and labor hours, tend to be overlooked, but expose the employer to possible penalties and/or lawsuits. Just as I wouldn’t recommend taking your sick pet to your auto mechanic, I wouldn’t recommend doing your own legal work, bookkeeping, or payroll. The liability and expertise involved far exceeds the small cost associated. By working with quality service providers you are able to substantially reduce your risk, while tilting the ever difficult work/life balance in your favor.
Use the following steps as a basic guide to find extra time to grow your business and increase your free time to focus on your New Year’s resolution. 1. Analyze your business from marketing your services to following up after the services are complete; spend a lot of time here, use a white board and get your team involved 2. Highlight the Non-revenue generating tasks that you, the business owner, are personally performing 3. Identify whether or not you can outsource these items at a reasonable cost 4. For items that do not qualify for outsourcing, make a systematized method for getting them done then automate those items using your clearly defined system 5. Re-evaluate your outsourcing components and systemization on a regular basis to look for further opportunities for improvement 6. Enjoy much more time to focus on growing your revenue AND spending quality time out of the office
Make 2014 a great year. Grow your business by doing what you do best; leave the other non-revenue generating tasks to someone else. James Merlini, President WorkPerks Payroll James@WorkPerksInc.com
Greater San Diego Business Association | www.gsdba.org 9
Membership Appreciation Forum
Mamaâ€™s Kitchen Mixer
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2014 is a Great Time to Visit Places on Your Bucket List a New Year and time for goal setting and planning including for vacation, when we recharge our batteries. If there is any special place that you have fantasized about visiting, 2014 may be the ideal time to do so. Though past predictions of the end of the World have proven to be untrue, why take the chance? Book your dream vacation for 2014.
Are gorgeous beaches and crystal clear waters more your style? How about Tahiti? Tahiti offers some of the best surfing, snorkeling and scuba diving in the world. After a quick stop in Papeete, the capital of the island of Tahiti, to sample the famous French Polynesian cuisine, a must see are the beautiful islands of Moorea, and Bora Bora. Is “Bali Hai” calling you?
Is South America on your bucket list? Imagine how nice a cruise from Buenos Aires, Argentina to Rio de Janeiro, Brazil would be? Start your trip in the “Paris of South America” and experience the world of Eva Peron at the Casa Rosada, sight of her famous speeches. No visit to Buenos Aires would be complete without experiencing the art of the Tango, the dance of Argentina, and sampling some of the best red wine and steak in the World. Next on the list is the jet set beach town of Punta Del Este, known as the St. Tropez of Uruguay. Continue on to some of the quaint ports along the South American Coast, before finally ending up in Rio de Janeiro to experience the breathtaking natural beauty and bodies. If you are able to arrange travel to Rio during Carnival, you will witness a celebration like one you have never seen before! The costumes and creativity of the Sambadrome competition amaze even the most jaded theater goers, and is the experience of a lifetime.
Dreamed about going on an African Safari? Cape Town is gay friendly, cosmopolitan, and one of the most astonishingly beautiful places in the world. Sample the wonderful South African wines after going on a first-class safari, seeing Lions in their own habitat. “Can you feel the love tonight?“
How about Scandinavia? Summer is the perfect time to visit the Baltic where you can experience warm endless days when the sun almost never sets. The cities of Scandinavia offer something for everyone. There is a reason the Danish are said to be the happiest in the world. The Tivoli in Copenhagen is arguably the best beer garden/park around. Copenhagen also offers some world-famous restaurants (ever heard of Noma?). Stockholm, Sweden is as pretty as its people and you will enjoy exploring the world of Abba. (Abba member Benny Andersson even owns a firstrate hotel there). Tallinn, Estonia is out of a fairy tale. A cruise to Oslo, Norway allows you to see the fiords and the beauty that inspired the “Song of Norway”.
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Whether you choose South America, Scandinavia, the South Pacific or South Africa, Jawaharlal Nehru put it best when he said, “We live in a wonderful world that is full of beauty, charm and adventure. There is no end to the adventures we can have if only we seek them with our eyes open.” Jonathan Geen is the President of Purple Light Vacations, a GSDBA member travel agency/travel concierge company providing personalized and customized service that it calls “A New Way to Cruise” Jonathan Geen 619-324-1444 CST 2113473
How Does Your Site Look on Your Phone?
ore than ever we access the internet with our tablets and smartphones. We rely on them to make dinner reservations, find out store hours and special offers, or book a night at a local bed and breakfast. You might be at a party discussing your favorite massage therapist, real estate agent or even your couple’s counselor. If you share that contact there is a good chance your friend will immediately click the link to their website. As a business owner, the worst thing is for your prospect to find a blank white screen on your site. This can happen if your site isn’t optimized for mobile devices. A blank screen usually means the original site uses Flash. Flash was once the standard for creating animations on the web but it isn’t supported on the majority of mobile devices because of battery life. Animations that work on all devices should be created with newer technologies like HTML5. Flash is a perfect example of how web technology is constantly evolving. Keeping up with those changes is a challenge. As a small business owner you want a web developer who is familiar with the latest technologies and “responsive” design. Responsive design is much more than a website that loads quickly. A website
built to be responsive will actually take into account the specific device you are using. Someone using a desktop or laptop computer will see all the images and get all the bells and whistles. On a tablet the website will shrink images, hide some of the graphic embellishments and present information more succinctly. On a smartphone the text size is often larger, the columns reduced to a single row, while navigation menus, phone numbers and directions are often moved to the very top for the fastest access. Responsive web design is a premium service as the developer must effectively build 3 sites (desktop, tablet & mobile.) These 3 sites must then be tested on a wide range of browsers and devices. The additional cost is well worth it so your customers can quickly and easily interact with you on the go. Jim Kinney Thrive Web Solutions 619-609-0021 firstname.lastname@example.org Thrivewebsolutions.com
Facebook Ads for Small Businesses… Does your business have a billboard?
hen Facebook went public last year their IPO struggled, investors knew that the Over One Billion Served Company wasn’t profitable. It was widely used, but not making money. Monetizing Facebook was a fairly simple process, though seemingly unfair. Prior to late 2012, if your business Facebook page had a good following, and you posted regularly, your updates would be seen by your followers, just as you would like them to. In order to force business to pay for this exposure, Facebook basically turned down the volume of your business page, having it disappear from your subscribers feeds, pushing businesses to pay for sponsored posts, or “like” campaigns” to be seen on the network, even if they had an existing audience. That’s the bad news.
For about $50-$100 a month a small business can run a “Sponsored Post” campaign on Facebook that targets their exact market, exposing their brand and it’s messaging to thousands of potential new customers. It is important to note, that social media marketing does NOT equate directly into sales dollars. Rarely does someone call you saying, “I saw that great kitty cat picture on Facebook and I want to hire you!”, no, it’s more of a top of mind issue, and being visible where your potential clients are spending their time. The most popular times of Facebook interaction are Monday thru Friday 9-5, and that’s when your sponsored post will get the most engagement.
The good news is, Facebook ads are fairly inexpensive, and can target a macro demographic or a micro demographic, within a zip code, sexual orientation, place of work, music liked, smartphone owned, and even where you like to vacation. That’s a goldmine for small business.
Yes and no. You can simply “Boost a Post” from your business page, and it will stay active in the feed for about 24 hours, and that can cost as little as $5 (depending on how many people you are willing to pay to see it). A more ongoing campaign will cost more, but generally yield better results. There
Is it complicated?
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are some online resources for running Facebook ads, and it’s a great way to get your feet wet. I suggest you start with a boosted post or two to see how folks react to your content, and then graduate to a full fledged ad campaign through Ads Manager on Facebook. In the end, a populated Facebook page is like a billboard above your business; it points to your front door (your web site) and displays your personality. It does not sell your product or service, you do. Melanie Peters, Melanie Peters Productions and Agent AKA (Marketing for Real Estate Professionals) (619) 328-8166 www.melaniepeters.com Resources: https://www.facebook.com/advertising, https://www.facebook.com/about/ads/ https://www.melaniepeters.com/whatis-social-media-supposed-to-do-for-yourbusiness
Your Community Wedding Planners
ith same-gender marriage now legal in California, many gay and lesbian couples who plan to tie the knot are making arrangements for their big day. While there are hundreds of wedding services that have begun reaching out to the gay and lesbian community, few are actually gay and lesbian owned and operated. Avant-Garde Weddings & Events calls itself “your community wedding planners” and are ready to turn your wedding day dreams into reality. Owned by local community members Jason Dean and Tom Reise, the pair has an extensive amount of experience to make the myriad details of planning a wedding a cinch. Read their bios here: http://avantgardeweddings.com/about/ Besides having comprehensive backgrounds in the events and hospitality industry, they pride themselves on their ability to cater to the client’s needs. “No two events are the same, and we use a very personal approach to customize each and every event to the wants, needs, desires, and preferences of the client,” Dean said. With an extensive “Preferred Vendor List” featuring San Diego’s industry leaders in their fields, Avant-Garde can put together the right combination of professionals to make your wedding a memorable occasion. Besides having a great deal of experience in the industry, Dean and Reise are committed to making sure the unique needs of their gay and lesbian clients are met. As proud members of the GSDBA (Greater San Diego Business Association), Dean and Reise are well connected and understand the community, as they are members of it. Both also serve on the Board of Directors of local non-profit organizations.
Contact Jason at 619-980-9970 or Jason@avantgardeweddings.com for a free consultation today. Find out how they can make your wedding or special event an affair to remember! Photos from their recent Wedding Expo, “Wedding Dreams Come True,” can be viewed on their website: www.avantgardeweddings.com
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Simple Website Optimization or SEO You Can Do Yourself!
oing Search Engine Optimization is one part science, one part art, and one part psychic ability. At least that is what most SEO professionals would like you to believe. It is partly true. SEO professionals are in the game of evaluating emerging trends to capitalize on them to make your site rank higher in search results. However, there are some basics that you can perform on your own site.
The recommended length of a Meta description is 150-160 characters. It should be a one line synopsis of the page. Jill’s might be:
Here are 5 tips that you can use to help improve your rankings now!
Pay attention to your page content structure. If you can look at your page and see an outline, you have done well.
We will use an example photographer’s website, jillsphotos.com. This photographer offers the following services: • Portraits • Events • Lifestyle
SEO Tip 1 Make sure that each page of your site has a unique title. Your title should be interesting, and contain the relevant keywords that the page is focusing on. Try to limit your title to no more than 70 characters. For example: Photography Services – Portraits – Events – Lifestyle | jillsphotos.com This title is 71 characters. It is almost ideal!
SEO Tip 2 Experts say, “Meta data is dead, and you can safely ignore it.” To an extent, that is true. However, meta keywords help reinforce the relevancy of your web page. There are limits! You should never have more have more than 7-10 keywords, and a better target is 5. Remember geo targeting; include the city and state. Jill’s keywords might be: Photography, portrait, event, lifestyle, san diego, ca
Our photography services provide your portrait/lifestyle image, events from weddings to red carpet in San Diego, CA, Southern California and the nation.
SEO Tip 3
Rules to follow: 1. There should be only 1 Heading 1 (H1) on any given page. H1s should be very similar to the title that displays in the browser bar. 2. Subheadings (H2) below the H1 should be in support of the H1. For example: Portrait Photography Lifestyle Photography Event Photography 3. Depending on how far you work the outline, there may be further sub headings under each of the subheadings.
around it. Apply emphasis to your writing using these 3 structures!
SEO Tip 5 Remember ALT tags for images. But, do NOT stuff your main keywords in the ALT tags! Be descriptive of the image and include your site name. If it is a portrait, say “Portrait of (whatever the portrait is of)”. If it is a lifestyle image, then “Lifestyle image of (whatever the image is of)”. These tips will help advance your way up with search engines. These are not a guarantee that you will achieve the number 1 position, but they will help! One Web Company is available to consult and train, as well as work with you on achieving your SEO goals. Read the full article here: http://tinyurl.com/k5avg4e Bryan Teague One Web Company www.onewebcompany.com
In an outline format, the H1 is the title of the page. The H2’s are all the roman numerals; H3’s are the equivalent of the alphabet, and H4s (if you need them) of the numbers.
SEO Tip 4 Within your content, SEO value is assigned to certain tags. Bullet points, bolded, or italics words will cause that content to be weighted heavier than the content
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Increasing your business through qualified referrals
What’s a “BNG”? The GSDBA Business Networking Groups (aka BNGs) are hard working business professionals coming together to support one another. The BNGs’ primary goal is to assist their members obtain business referrals known as “tips.” Some BNG members have been in business for many years while others are just starting out. What we all have in common is a desire to excel in what we do and the wisdom to know it is easier to achieve success with the kind of strong support system found in a BNG. BNG’s offer a forum where GSDBA members can increase their business through networking with other members on a regular basis. They offer a supportive environment that allows each member to share products or services with others who want to help them succeed.
BNG Trimester Dues: • $45 for new BNG members • $40 each trimester thereafter • $110 for a full year (3 trimesters) Note to Prospective Members: If you are interested in visiting a BNG, please contact the Facilitator at least 24 hours in advance to arrange your visit. Sorry, we do not allow nonGSDBA members to present information to the group unless first approved by the Facilitator. All current BNG members must notify the Facilitator if they want to bring a guest to their BNG. Guests and prospective BNG members may visit each BNG one time prior to joining, and must become a GSDBA Member to attend after that. Thank you.
Where Great Business Minds Think Alike
members for GSDBA
The Professional Development Group (PDG) program is designed to provide professional enhancement for members in the same or related professions. The focus is to support one another within a specific field and to help participants bring their businesses to a new level. The groups meet once a month. Groups include guest speakers and/or group member presentations on topics of interest. PDG Groups are FREE to GSDBA members.
HEALTH & Allied Fields Categories Include: Acupuncturists, Chiropractors, Counselors, Dentists, Health & Fitness, Holistic Health, Hypnotherapists, Massage Therapists, Nutritionists, Optometrists, Personal Trainers and more!
HOME IMPROVEMENT & Allied Fields Categories Include: Cleaning, Landscaping, Painters, Handy Persons, Contractors, Roofers, Organizing Services, Decorators/Designers, Architects, Plumbers, Electricians, Remodeling, Cabinet Makers, Lighting, and related trades.
MARKETING & Allied Fields Categories Include: Ad Specialties, Graphic Designers, Photographers, Web Designers, Printers, Print Brokers, Marketing, Public Relations. More email@example.com/GSDBAMAG
ENGAGING AGING Professional Development Group The program is designed to provide professional development and education for members in professions that are aligned to serve our aging population. Check online for facilitator contact information, meeting dates and times and locations at www.gsdba.org
Current bngs Tuesday Morning BNG Uptown Center 8:30 am to 9:30 am Panera Bread Tuesday Lunch BNG Bankers Hill 12:00 pm to 1:00 pm Top of the Park Location changing in 2014 Wednesday Morning BNG Mission Valley 8:00 am to 9:00 am Mimi’s Cafe Wednesday Lunch BNG Bankers Hill 12:00 pm to 1:00 pm Top of the Park Location changing in 2014 Wednesday Lunch BNG Hillcrest 12:00 pm to 1:00 pm Baja Betty’s 1420 University Avenue Thursday Morning BNG University Heights 8:00 am to 9:00 am Lestat’s on Park Blvd Thursday Morning BNG Bankers Hill 8:00 -9:00 a.m. St. Paul’s Villa 2340 Fourth Ave Thursday Lunch BNG Bankers Hill 12:00 pm to 1:00 pm Top of the Park Location changing in 2014
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BNGs Business Networking Groups
Contact the BNG Facilitator for specific information about visiting a BNG for the first time or to see if there is a space available for your business category. Check online for Facilitator Information at www.gsdba.org/networking/BNGS
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GSDBAâ€™s Community Connection Magazine P.O. Box 33848, San Diego, CA 92163
Permit #2793 San Diego, CA
GSDBA Jan Feb 2014 Community Connection