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Morrison's Fish Chiller range


Existing Fish Fixture Grimsby Store


Morrisons guideline packs


Guidelines shopped – brown inner


Guidelines shopped – white inner


Existing Mussel Pack


200mm 260mm

260mm

290mm

140mm 150mm

shoulder height to high for shopper gap


200mm 260mm

260mm

290mm

190mm 100mm

Change to 100mm sh = 190mm shopper gap


100mm shoulder height across the range


100mm shopped


Wallpaper


Wallpaper - shopped


Wave packs


Wave shopped


Red packs


Red packs - shopped


Blue packs


Without Slip Master


Morrisons Fish Range Review