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BIZGOLF    FEB-MAR 2018    HOW TO

ATTRACTING THE YOUNGER CROP OF GOLFERS

G

olf operators and course owners are stressed. The challenge is to attract millennial golfers to their courses. Changes in technology, millennial culture, and the internet have left them perplexed when trying to understand what younger golfers really want and how to attract them to their facility. Attracting millennials means looking at your golf

operation a little bit differently. To understand what young players want, it comes down to updating technological features, rethinking course culture, and choosing better product offerings. So, what golf marketing actions can you take to get millennials on your greens? Bizgolf spoke to a few younger golfers to arrive at following essential factors:

Bizgolf February March 2018  

The major of Golf Business

Bizgolf February March 2018  

The major of Golf Business

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