BUSINESS NEWS FEB-MAR 2018 BIZGOLF
‘18Birdies for Business’ to launch soon for Data-Driven Enterprise Solutions For Golf Courses 18Birdies – creator of the fastest growing consumer golf app – has extended its mobile technology expertise to launch a business-to-business enterprise solution tailored to golf course needs. The new offering, ‘18Birdies for Business,’ will help courses to capture consumer data, grow golfer participation, incentivize mobile engagement, streamline tournament programming, and reward course-level loyalty. 18Birdies for Business
offers all golf courses a four-pronged solution to: customer analytics (Course Intelligence); data-capture and community building (Community Builder); course-level tournament software for invitations, registration, scoring, and POS (Tournament+); and direct-to-consumer golf advertising (Marketplace). “We’re thrilled to onboard Billy Casper Golf as our first multi-course 18Birdies for Business customer,” said Eddy Lui.
ISPS HANDA Expands Its Team Of Ambassadors International Sports Promotion Society (ISPS HANDA), the leading charity supporting blind and disabled golf, has announced significant additions to their stable of ambassadors, across both the men’s and women’s games. The ISPS HANDA Super 6 event held in Perth witnessed the charity adding recordbreaking Englishman, Lee Westwood, as their latest golfing ambassador with the former World No. 1, Ryder Cup legend and 23-time European Tour winner, sporting the
charity’s logo on his collar. Making his debut in the event, Westwood, who also leads the European Tour’s career money rankings and has 42 victories worldwide. He is joined by fellow ISPS Ambassadors, Thorbjorn Oleson, Hideto Tanihara and former New Zealand Prime-Minister, Sir John Key, Founder of ISPS, Dr. Haruhisa Handa said, “Lee is one of the most recognisable names in not only the game of golf, but in the world of sport. We’re thrilled to have him join our team.”
PowaKaddy Partners With Golfstore In Six Countries Across Europe After announcing its remarkable performance in 2017, when PowaKaddy sold more electric trolleys in the UK than all other brands combined, the market-leading company has now been appointed Golfstore’s Approved Electric Trolley Partner, in a partnership spanning across six key
European markets. As one of Europe’s most established and largest buying groups with around 300 stores and golf professionals across the continent, Golfstore will now sell PowaKaddy electric trolleys in Norway, Germany, Austria and the Netherlands, adding to the Swedish and
Danish markets where the brand is already carried. “We’re absolutely delighted to be back working with Golfstore and look forward to helping drive high-profit margins for its partner stores in 2018,” said David Catford, PowaKaddy CEO. “The brand has achieved remarkable
success in recent years, most recently taking back the No.1 spot in the UK market, and our new partnership with Golfstore promises to help its stockists across Europe grow further, especially with our exciting new product range for 2018.” 2017 saw PowaKaddy launch the world’s first electric trolley with inte-
grated GPS – the FW7s GPS model introduced GPS technology built in to a super-intelligent digital screen, delivering fast, accurate distances to the front, middle and back of the green at over 35,000 golf courses worldwide. An upgrade on the revolutionary trolley will be unveiled in the coming months.
The major of Golf Business