Kim Partridge, Founder of Kim Partridge Interiors
In 2019… The hospitality industry will… thrive if it creates more retreats, places where people can kick their shoes off, literally and metaphorically, places that give every guest a sense of belonging. We are living through a time of huge change, which is challenging and exhausting, and guests want rejuvenation, consolation, and fun. The most significant hospitality design trend will be… the creation of spaces where guests can do things together or alone, such as kitchen gardens to saunter in, rooms for painting or floristry classes and libraries with an abundance of curated book collections. As people travel more and it’s easier than ever to book a hotel on any number of sites, winning guest loyalty, or at least their advocacy, has become vital for hoteliers. Creating special memories is key. The trend we’ll likely bid farewell to is… the end of over-complicated guest room technology. I think we’re in a settling down period for technology. The message is finally getting through that while complex systems may be fine in a private home where the owner has time to learn them, it definitely is not a good idea for hotel guests to be left struggling with managing their guest room features and level of personal comfort. The biggest challenge will be… creating a narrative that is individual, relevant and digestible for guests. The marketplace is now packed with hotel brands but you have to ask what they actually mean to guests. The brand and the narrative have to go together, and the design needs to make this apparent in all the ways that touch guests. I am thinking here of design that engages all the senses – taste, touch, hearing and, very importantly, smell, as well as the visual. Design that captures the brand DNA and creates a contextual experience gives guests joyful memories to take home with them and share with their friends.
“We are living through a time of huge change, which is challenging and exhausting, and guests want rejuvenation, consolation, and fun”
I’m most looking forward to… my next opportunity to create a storied guest experience, contemporary or classic. www.kimpartridge.com