56 | Trade Services

An Orbital render featuring Wiemann’s Monaco wardrobe

online and social media marketing to really bring it to life.

An Orbital render featuring Parker Knoll’s Hoxton, from Collection 150

What are the benefits of creating marketing assets in this manner? Photoshoots are quickly becoming a thing of the past – slow turnaround, expensive, and relatively inflexible. With a 3D render, you can make all the changes you want without any extra time or money. And if your product changes, or if you have a selection of fabrics available, all of that can be created and corrected in a 3D model in no time at all. Your products can even be altered before they are created. Manufacturing prototypes traditionally can be expensive, but with 3D rendering, a product can be created from a mere sketch, and can be altered or redesigned in days. And, if you’re creating a whole new range but only have a design for one of the products, you can leave it to the graphic designers to create 3D prototypes of the remaining products in the range. How did you find working with this year’s winners of The Furniture Awards? Personally, I have enjoyed the variety of what the award winners bring, and the different types of furniture we’ve been able to create. It’s also been a great opportunity for us to introduce our 3D services and show them an alternative to the traditional photoshoot.

www.orbital.vision www.januaryfurnitureshow.com/page/thefurniture-awards

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