86 | Manchester Furniture Show Review
CARING SOLUTION PROVIDER ENJOYS A REBRAND With fresh packaging, PoS display stands and a new-look website coming soon, solutions specialist Stroolmount.co.uk is looking to the future after a busy Manchester show, MD Gill Finch tells Furniture News … iStock.com/tulcarion C
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Stroolmount specialises in furniture and flooring care products – invaluable for any retailer or homeowner wishing to move large, weighty items around
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“Our specialist products are being
upfront. Then, from that 1000, you can just
onto two new stylish, more robust versions
repositioned under the brand Protect and
order whatever product you want, whenever
– one for the counter, and one for the wall.
Care,” says Gill of the latest developments.
you want – as little or as much as you need
Both feature the Protect and Care logo.
“Its heart logo symbolises our passionate
at a time.”
commitment to providing proven products
When it comes to displaying these
There is also an opportunity to present them in an even more dynalic format. The
to keep flooring and furniture looking its
packets, retailers can either fit them onto
new Protect and Care Wooden Counter Top
best. It also lets us give clients maximum
the existing cardboard display stands or
Rotary Display Stand has four quarters, so
flexibility to create their own-brand
customers can be enticed by products at the
versions.”
front and sides. It has eight display hooks. As floor space is precious, there is also an
Delivered in neutral tones, the new packaging has been designed to complement
acrylic wall stand version. Strong, durable
any showroom colour scheme. Alternatively,
and clear, each wall stand offers six display
stockists can create own-brand packaging
hooks. Just like the new packaging, these new
that features their company’s colours, name, logo, website and photograph
counter top and wall stands feature the
alongside the Protect and Care logo.
Protect and Care branding, in modern neutral light and dark greys. Alternatively,
They can then choose to have each ownbrand packet filled with any Stroolmount
Stroolmount can create a bespoke display by
product – from Self-Adhesive Felt, Teflon
adding a company’s colours, name, logo and
Glides and Quickclick Glides to Castor Cups,
even a website. Visit Stroolmount’s website to explore
Pipe Covers, Door Stops and Floor Repair Kits. The back of each packet shows the
the full Protect and Care range and seize
product description, size, quantity, what it
valuable add-on sales alongside a furniture and flooring offer.
is for and how to use it. “It’s so easy,” says Gill. “You only pay for 1000 pieces of your own-brand packaging
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Stroolmount’s new Protect and Care Wooden Counter Top Rotary Display Stand
T 01942 271271 www.stroolmount.co.uk
24/08/2018 15:52