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ADVERTORIAL
PRODUCTS TRADE SERVICES
THE RETAIL WORLD IS CHANGING – AND SO ARE WE
Over the last 18 months, we’ve experienced an unprecedented amount of change. Furniture retail, especially, has experienced a rollercoaster period, with supply chain disruptions coupled with a seismic shift in buying behaviour which has transformed the industry. But it’s not just the high street that is repositioning itself. Hitachi Capital Consumer Finance – one of the UK’s leading providers of retail PoS finance – has announced that it is embarking on a major rebrand, as it sets its sights on rapid expansion, accelerating investment in its retail systems. The rebrand to Novuna Consumer Finance, which will be fully implemented by March 2022, follows the merger of the business’ parent company with Mitsubishi UFJ Lease and Finance Company earlier this year. This was a significant move for the business, and means it is now part of one of the world’s largest and most diversified financial groups. Vincent Reboul, MD of Hitachi Capital Consumer Finance, explains the thinking behind the rebrand: “Novuna comes from the Latin words Novo – New and Una – Together, which captures
the essence of our business and how we work with our retailers, creating innovative solutions together and supporting our customers through rapid change. “It’s a bold, fresh brand that resonates with the changes we are seeing not just in retail, but in society as a whole, and reflects our digital transformation programme which is enabling us to create unique customer experiences and deliver efficiencies across all sectors.” With competition in retail intensifying, having the right PoS credit offering is a sensible move. Providing a fast, seamless integration, 24/7 retail offering with improved credit decisioning functionality, is what the business sees as its core strength, which will be brought to life with the new brand. The full rebrand won’t take place until March 2022, with the products and services currently offered remaining the same, alongside the account management teams and contacts – but in the longer term, this is far more than a change of name. It represents how the business has evolved and its ambitions to accelerate growth
THE REBRAND CAPTURES THE ESSENCE OF OUR BUSINESS AND HOW WE WORK WITH OUR RETAILERS, CREATING INNOVATIVE SOLUTIONS TOGETHER AND SUPPORTING OUR CUSTOMERS THROUGH RAPID CHANGE
