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V&A Fanfare Ochre from the Luxmi collection
V&A Jazz in Grey, from the Luxmi collection
Luxmi Eclectic Agra Grey
A YEAR OF INNOVATION FOR FLAIR RUGS Flair has been hard at work on new collections, an updated website and planning for the busy event season ahead. Luxmi, a new collection of high-quality styles by Flair Rugs, is named after the mother of Dinesh Shah, company founder – a mark of a family-owned heritage dating back two generations. Dinesh brought his family to the UK over 50 years ago and his skill and expertise in making hand-crafted rugs from the finest materials is responsible for the Flair of today, providing highquality rugs to national and independent retailers right across the UK. A curation of exclusive fine-quality styles, including the new V&A Inspired collection, Luxmi by Flair Rugs is at once a celebration of rug craft and strong values. Featuring four rugs inspired by archive patterns belonging to the V&A, made possible through the museum’s V&A Inspired licensee programme, Luxmi sees styles conceived through diverse subject matter. With designs influenced by Scandinavia’s passion for ethical living, the opulence of traditional Persian art, ancient history of the city of Cairo and the Peruvian people’s love for the Alpaca, it is a collection rich in culture and creativity. Luxmi is inspired by a work of influential and acclaimed figures including William Morris, Owen Jones and F. Gregory Brown; charting key periods of design such as Art Deco and the Arts and Crafts Movement. In addition, Flair’s AW17 collection, inspired by the V&A, is launching in four styles with Jazz, Fanfare, Rhapsody and Honeysuckle, and features in the Luxmi collection. Crafted from wool and viscose, or silk-soft chenille, these rugs celebrate designs that have inspired generations of people in Flair’s rug craft. Whether hand-tufted and finished by skilled artisans or expertly woven on jacquard looms, each rug is finished to a
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high standard. Available exclusively to Flair Rugs stockists, Luxmi is presented in a striking brochure and through a consumerfocused website – luxmirugs.com – with the aim to promote this as a premium collection from one of the UK’s most highlyregarded rug suppliers. With 27 designs available in a range of sizes, The Luxmi by Flair Rugs collection will be officially launched at London’s Top Drawer exhibition this month. Here, Flair will also launch new lines in its value-driven Simplicity range and core offering. It will also form a major part of Flair Rugs’ display at The Flooring Show later in the month. Flair has also launched a new website – flairrugs.com – giving consumers an insight into one of the UK’s leading rug suppliers. It catalogues the company’s Simplicity and Core collections, as well as detailing the company’s family heritage dating back to 1984. The website also features practical buying advice on how to measure for the ideal size, layout in the room and what fibre and type is best suited. Browsers can also find out how to care for their rug and keep up-to-date with the latest tips and tricks revealed in the blog. Visitors will also be able to search the entire Flair catalogue for their desired style, selecting from hundreds of different options and get in touch to find details of their nearest stockist. The new website has been developed from the ground up to underline Flair’s position as a leading UK rug supplier. W flairrugs.com
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