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Introduction Graphic designers connect ideas, information and people. This is a great responsibility in a world where image affects people’s behavior and opinions. In a time when the maker revolution, the financial crisis and the rise of social media force us to revise existing structures, people are looking for transparent, sustainable and fair alternatives. Designers can contribute by bringing issues to the attention or actively involve people in new initiatives. Since the first edition in 2008 we challenge design talent to participate in the Poster Project. This edition we called for designers worldwide to show how they visualize changes on a large or small scale. From 2,126 submissions by amateurs, students and professional designers from 69 countries a jury consisting of Richard van der Laken (Designpolitie), Mariina Bakic (Une Saison Graphicque) and Goetz Gramlich (Mut zur Wut) selected the 50 best posters. The exhibition design by TIESENCOO allows the show to make unexpected appearances and look up the audience in an active way. In this book, the levels of the designers are indicated by these dots:

Amateur

Student

Professional


200 to 341 posters 100 to 199 posters 50 to 99 posters 11 to 49 posters 1 to 10 posters

212

Posters sub


26

bmitted

53 % Professionals 41 % Students 6 % Amateurs


Aleksandra Tosman

Alexandre Grognuz & Denis Roueche

Anne De Boeck

Arthur R. Folmer

Benny Arts

Borko Neric

Carolina Eckell

Che Che

Chen Hui

Dasha Zaichenko

David Criado

DĂŠsha Nujsongsinn

Designotopia

Evers + de Gier

Fatih Yapar

Felix Kosok

Francesco Lampredi

Giacomo Bagnara

Gokhan Kaman

Jeppe Pendrup

In 2012, the Netherlands ranked amongst the top 7 source countries for trafficked victims forced into prostitution.

http://www.refworld.ortg/dcid/51c2f39e1d.html

$32,000,000,000 is generated from the human trafficking industry each year worldwide.

http://www.unodc.org/documents/data-and-analysis/glotip/Trafficking_in_Persons_2012_web.pdf

2 7 M I L L I O N P EO P L E

Every 30 seconds a person becomes a victim of trafficking.

www.whitehouse.gov/sites/default/files/docs/ advisory_council_humantrafficking_report.pdf

Sex trafficking comprises of 79% of state identified trafficked victims, with the majority being women and girls.

PRIVACY?

Joasia FidlerWieruszewska

Joscha Weiand

Katrina Keane

Lander De Coster

Lin Xiaoliang


Mark van den Heuvel

Max Senden

Michal T. Golanski

Moisés Romero

Nikodem Pregowski

Oka Tatsuya

Pablo Torres

Patrick Baumann

Philipp Möller

Pluc Plaatsman

Robin Stam

Ropp

Ropp

Ruud van Eijk

Shiva Nallaperumal

Shiva Nallaperumal

Stephanie Hope & Henrik Hjorth

Studio Smack

The Olifants

Timo Lenzen

Tobias Roettger

Xi Luo

Ze Wang

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Marjet van Bommel

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11 Wall St, New York

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$ dbc) ;} $query=„SELECT * 342 x 21234 x 234 = DOUBLE”; $rs=obdc_exec ($dbc,&query); if ( ! $rs) (exit („ERROR in $) ; ) echo <double>”203040”</ double> $e_name=obdc_results($rs_double:”overlay”); $e_double=obdc_results($rs_single:”amount”); $e_copy=obdc_results($rs_ copy:”a$435”);

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$dbc={exit(“TRADE_ID+43 ‘CONNECT_DOLLAR: „$”

$dbc=obdc_connect(„gbook”,””,””); if ( ! $dbc ) EUR {exit(„Connection DOLLAR: „ . $ dbc) ;} $query=„SE€9 LECT * 342 x 21234 x 234 = DOUBLE”; $rs=obdc_exec ($dbc,&query); if ( ! $rs) (exit („ERROR in $) ; ) echo <double>”203040”</ double> while (obdc_row_amount_super($rs)) { $e_name=obdc_results($rs_double:”overlay”); $e_doubledollar=obdc_results($rs_single:”amount”); echo <double>”203040”</ $e_copy=obdc_redouble> $e_copy=obdc_results($rs_copy:”a$435”); echo sults($rs_copy:”a$435”); echo <double>”203040”</double> <double>”203040”</double> </close> </money> </table>; </close> </money> ?> </table>; <? $dbc=obdc_connect(„g?> <? $dbc=obdc_connect(„gbook”,””,””); if ( ! $dbc ) book”,””,””); if ( ! $dbc ) {exit(„Connection Failed: „ . </close> $ dbc) ;} $query=„SELECT * </table>; 342 x 21234 x 234 = DOU?> BLE”; $rs=obdc_exec ($dbc,&query); if ( ! $rs) (exit („ERROR in $) ; ) echo <double>”203040”</ double> $e_name=obdc_results($rs_double:”overlay”); $e_double=obdc_results($rs_single:”amount”); $e_copy=obdc_results($rs_ copy:”a$435”); echo <double>”203040”</ double> $e_copy=obdc_results($rs_copy:”a$435”); echo <double>”203040”</double> </close> </money> </table>; ?> <? $dbc=obdc_connect(„gbook”,””,””); if ( ! $dbc )

{$query=„Algorithm* ID=342.21=Exchange”} ; ( FAILED!21) www.wsj.com

U.S. $6

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{$query= „Algorithm * 342 = BUY”}; ; !21=FAILED)

Thijs Slootjes


Aleksandra Tosman â&#x20AC;&#x153;Aleksandra Tosman, 1984 Belgrade. Graduated at the Faculty of Architecture, University of Belgrade in 2008. Currently living and working in Begrade, Serbia.â&#x20AC;?


“Please try not to yawn!”


Alexandre Grognuz & Denis Roueche “We are two happy graphic designers!”


“Trucks can also kiss…”


Anne de Boeck â&#x20AC;&#x153;Graphic designer, with a peculiar attention for all kinds of shapes, found objects, typefaces and the associations and new ideas they evoke. She received a master degree at Sint-Lucas Ghent in 2011.â&#x20AC;?


“Symbol for our projected personality, the obsessivecompulsive apprehending of the world. Looking for advice and entertainment, we bend over our black mirror – the smartphone as a pocket-sized idol.”


Arthur Reinders Folmer â&#x20AC;&#x153;Arthur Reinders Folmer is a graphic designer specialized in letters, typography and illustration, working with a clear statement and visual style regardless of the medium. Next to this, by specializing in illustration and font production, Arthur creates illustrative alphabets which merge concept and shape into one.â&#x20AC;?


“Coining a new term: Digiflation. The excess of recording devices and the data we generate with it makes us less mindful of what we actually create, data can be generated endlessly. It might be pretty, but are our actions or memories due to it really more effective” or lasting?”


Benny Arts

Benny Arts is the business suit of Benjamin Aerts, an Antwerp/Amsterdam based graphic designer who graduated in 2012 as Master of Visual Arts at St. Lucas Antwerp, Belgium. Since then he has been trying to find his way in the overly populated yet exciting world of visual communication.


“With the U.S. dept hitting $17 billion and growing poverty, figure out what ‘change’ do they really need.”


Borko Neric

â&#x20AC;&#x153;Borko Neric was born in Kraljevo, Serbia in 1989 and after finishing Art School, majoring in graphic design, he went on to graduate from The University of Kragujevac. He is currently doing his Masters in Graphic Design at the Faculty of Philology and Arts in Kragujevac (FILUM). He has been consistently praised and awarded for his work since 2007 and his work has been included in several publications.â&#x20AC;?


â&#x20AC;&#x153;The long-term effects artificially made food has on the environment are still unknown. Therefore, genetically modified organism (GMO) must be controlled or banned.â&#x20AC;?


Carolina Eckell â&#x20AC;&#x153;Carolina Eckell was born in 1981 in Buenos Aires, Argentina. She started her studies in 1999 in cinema. At the age of 27, her curiosity and her admiration for the history of graphic design in Europe, moved her to Lausanne, Switzerland, where she currently lives and studies visual communication at the HEAD University of Art and Design in Geneva concentrating on illustration and hand made work. Influenced by her previous studies, Carolina consistently finds herself assessing between art and visual communication.â&#x20AC;?


â&#x20AC;&#x153;While looking for information of the events that took place in 2013 to create a greeting poster for 2014, I found out that most of the important happenings where related to natural catastrophes and wars. Due to my foundings, I resolved to take an ironic and humorous position on this work.â&#x20AC;?


Che Che

“2013 The 6th International Poster Exhibition, Peru 2013 The 12th Biannual Tamga International Competition of Logotypes 2012 The 2nd Annual Postheros Poster Contest, Italy 2012 The 8th International Triennial of Ecoposter “The 4th Block”, Ukraine 2012 Mut zur Wut International Poster Contest, Germany 2012 Aarhus International Poster Show 2012, Denmark 2012 Positive Posters Exhibition, Australia”


“Political dialogue, Peace negotiations, Interaction.”


Chen Hui

“I’m a teacher working at GuangXi Art Institute for three years.”


â&#x20AC;&#x153;Modern interpretation of the traditional Chinese culture by twodimensional code elements. A Chinese landscape painting in this digital era.


Dasha Zaichenko â&#x20AC;&#x153;Dasha is a Viennabased graphic designer and illustrator. Her head is an ideas and images factory that never stops.â&#x20AC;?


â&#x20AC;&#x153;Young people travelling to the big cities are having the same fate as flies approaching a sticky tape.â&#x20AC;?


David Criado â&#x20AC;&#x153;Specialized in social poster, typography, digital illustration and corporate identity. He has participated in several exhibitions in different countries of the world and won various national and international awards, his work has been published in various journals and books on design.â&#x20AC;?


â&#x20AC;&#x153;Childhood obesity as one of the most serious global public health challenges for the 21st century.â&#x20AC;?


deshalb.

“Désha Nujsongsinn also known as «deshalb.» is a Munich based freelance graphic designer and art director. He graduated from AKV St. Joost, The Netherlands 2011. Since 2009 he has been working for design and advertising agencies in Germany, The Netherlands and Switzerland.”


â&#x20AC;&#x153;Switzerland has made a statement with the immigration referendum - I just made a poster.â&#x20AC;?


Designotopia

“Robert van Herpen & Claudia Marijnissen are two dutch designers who work together under the name of ‘Designotopia’. They specialize in creating visual formats for a large variety of clients, while maintaining a work-field which varies from interactive- and webdesign to printed matter.”


â&#x20AC;&#x153;A lot of issues within our society are based on, or created by fear. Fear of strangers, fear of opinions, fear of change, etc. It spreads out like an oil spill, distorting reason and rational thinking and keeping us from progress.â&#x20AC;?


Evers + de Gier â&#x20AC;&#x153;Evers + de Gier is a young and passionate design agency based in Rotterdam. Our goal is to - both content and forming - make clear and convincing work with a lot of attention for detail and the finishing. We do this by creating an intense bond with our clients and thinking with them from the start.â&#x20AC;?


“News reports often get an ‘entertainment’ layer. A small text with a snappy statement or comment causes the lost of one’s own opinion.”


Fatih Yapar

â&#x20AC;&#x153;Fatih Yapar (1989) lives in Istanbul, Turkey. He graduated in 2013 in Graphic Design at the Marmara University Faculty of Fine Arts.â&#x20AC;?


“Consumer society”


Felix Kosok

â&#x20AC;&#x153;Graphic design student living and working in Frankfurt.â&#x20AC;?


“The way we live and the way we love is influenced by consumerism. To show others our love we like to buy highly codified things to impress them with our generosity. It’s neither good nor bad, just the same for everyone.”


Francesco Lampredi “Francesco Lampredi is a writer, graphic designer, and publisher whose works focuses principally on contemporary design and photography. His research specifically aims to explore issues relating to identities, with an emphasis on social and racial formation. He is also the founder of ‘C E L E S T E Autoproduzioni’ an independent project of Self-Production and Publishing.”


â&#x20AC;&#x153;Self-portrait; Identity is a paradox, it is not an ego different from others, but the othersâ&#x20AC;&#x2122; identity.â&#x20AC;?


Giacomo Bagnara â&#x20AC;&#x153;Giacomo Bagnara is an illustrator. He has a Master Degree in Architecture at Politecnico di Milano. He currently lives and works in Verona, Italy.â&#x20AC;?


“Living on the edge”


Gokhan Kaman “I am Gokhan Kaman. I’m a first year graphic design student at the ArtEZ Institute of the Arts in Arnhem.”


“This Syrian child has no idea why he is a victim of violent action. It seems that the world has turned her back and closed her eyes and ears. Do we have no humanity left? Or is it still loading…”


Jeppe Pendrup “Graphic design student at Royal Danish Academy of Fine Arts.”


â&#x20AC;&#x153;A comment on the recent wave of violence directed against people in the LGBT (lesbian, gay, bisexual and transgender) community in Russia.â&#x20AC;?


Joasia FidlerWieruszewska “Student of Academy of Fine Arts in Warsaw, currently living in Berlin.”


â&#x20AC;&#x153;Plastic contains dangerous chemicals, such as phthalates and Bisphenol A. It would be better for our health and our environment if we would use less plastic. Or if possible not at all.â&#x20AC;?


Joscha Weiand â&#x20AC;&#x153;Joscha Weiand is a freelance pencil swinger. Image maker. Proud creator. Passionate explorer. Coffee specialist. Beer lover and a Total internetaholic.â&#x20AC;?


People are constantly getting distracted by social media, emails, photos -etc. There are so many great things to see and do if you just put down that nagging piece of electronics.


Katrina Keane â&#x20AC;&#x153;I design behavioral change visual communication graphics to improve the quality of life for people living resource poor settings. My process involves throwing myself into unfamiliar territory and encouraging people to step beyond the edge of comfort to shift their paradigms to embrace a new reality.â&#x20AC;?

2 7 M I L L I O N P EO P L E

Every 30 seconds a person becomes a victim of trafficking.

www.whitehouse.gov/sites/default/files/docs/ advisory_council_humantrafficking_report.pdf

Sex trafficking comprises of 79% of state identified trafficked victims, with the majority being women and girls.


In 2012, the Netherlands ranked amongst the top 7 source countries for trafficked victims forced into prostitution.

http://www.refworld.ortg/dcid/51c2f39e1d.html

$32,000,000,000 is generated from the human trafficking industry each year worldwide.

http://www.unodc.org/documents/data-and-analysis/glotip/Trafficking_in_Persons_2012_web.pdf

â&#x20AC;&#x153;The tags hold together the female body, vulnerable and lacking human identity. When the bar code is scanned, the viewer is linked to critical information about the nature and magnitude of human trafficking.â&#x20AC;?


Lander de Coster Lander is a young graphic designer, graduated in 2012, living and working in Gent, Belgium. In a search for good and clear communication He tries to use -not a minimal- but an essential form. In a positive naive way he believes design can cause change but only if it communicaties valuable informatie.

PRIV


VACY?

â&#x20AC;&#x153;In a contemporary urge to information, privacy is being redefined. How much is that information worth? How much is privacy worth?â&#x20AC;?


Lin Xiaoliang â&#x20AC;&#x153;Lin Xiaoliang was born in 1990 in Fujian, China. He studied at the Jiangxi Normal University College of Fine Art where he majored in Visual Communication Design. He has a big passion for image creation.â&#x20AC;?


“Turn off your computer and go outside.”


Marjet van Bommel â&#x20AC;&#x153;Marjet is born in Gemert. She studies Media Design at SintLucas Boxtel. She loves graphic design, illustrations, street art, Adobe, shopping, Eindhoven, her friends and her dog Ranger. She is looking for an Internship near Eindhoven so please contact her if you think she could be your new intern!â&#x20AC;?


â&#x20AC;&#x153;Since the financial crisis, more people are accepting jobs that are not in their interests. Some donâ&#x20AC;&#x2122;t even have a job at all. This poster is based on what an author would make if he had no other option than designing poster a living.â&#x20AC;?


Mark van den Heuvel “Mark van den Heuvel is an independent graphic designer living and working in ‘s-Hertogenbosch. In his autonomous works, he often researches the visual translation of quotes and texts. In commision, he mainly works on artist books, type design and printed matter.”


“PLEASE GIVE ME SOME SPACE is about the effect and current function of the medium ‘poster’ in a changing public space; a struggle for visibility and an attempt for interaction.”


Max Senden

â&#x20AC;&#x153;Max Senden is an autonomous graphic designer who focusses on the reinterpretation of existing images and their (symbolic) meaning. He loves to explore the effects of adding, removing, connecting, combining and/ or corruption visual information. Next to this Max also flirts with geometry, abstract art and surrealism.â&#x20AC;?


â&#x20AC;&#x153;We navigate to unknown places by staring down at a screen instead of using our eyes, minds and hearts. What are we so afraid of? Is it the idea of being lost, or having to interact with an unknown human being and ask for directions?â&#x20AC;?


Michal Tadeausz Golanski â&#x20AC;&#x153;Graphic artist, focused on poster design, studied in Poland, Germany, Italy and Russia, currently living and working in Rome.â&#x20AC;?


“While taking it, she said to me, where is your glee, we want to see? Repeat carefully, don’t ask why it is, oh, c’mon cully - say: cheese, cheese, cheese!”


Moisés Romero “During the last few years Moisés has been devoted to the study and practice of poster design, It has become a passion. He has been selected in various biennials and poster competitions and received several awards.”


â&#x20AC;&#x153;In most cultures women play an undervalued role in society and even at home. Let them express their ideas. Listen to their opinions.â&#x20AC;?


Nikodem Pregowski â&#x20AC;&#x153;Nikodem was born in 1981 in Torun, PL. He graduated from the Graphic Design Department of the Faculty of Fine Arts, Nicolaus Copernicus University in Torun. He is an assistant professor at his University and teaches graphic design, lettering and typography. He is very interested in the history of graphic design. He has won numerous exhibitions and awards all over the world and is a member of the Polish Applied Graphic Designers Association (STGU).â&#x20AC;?


“To many data, to many images, sorrounding and overwhelming us every day. Its too much for our perception. Postmodern acceleration causes inability to filter the most valuable informations. It’s too fast.”


Oka Tatsuya

Oka Tatsuya is a student at Kyoto Institute of Technology. Majoring in Graphic Design.


â&#x20AC;&#x153;In Japan specified secrets protection bill was enacted in 2013. However, additional information has been censored for the public. The people have the right to know.â&#x20AC;?


Pablo Torres

“I’m a 21 year-old boy, dropped out university (Graphic Design) after first year, now trying to find what I enjoy the most!”


“An optimistic future won’t be so good if we (the people) don’t fight for our dreams and rights. We don’t have to complain, just try to improve things. I used the flag of Breda as a background to show this idea.”


Patrick Baumann â&#x20AC;&#x153;Patrick is born 1986 in Switzerland. He has a BA in Visual communication and a MA in iconic research, both from the Basel school of design.â&#x20AC;?


â&#x20AC;&#x153;The difficult dual designers experience in creating an original own style and the wish of getting their work published.â&#x20AC;?


Phillipp Möller “Currently I am studying at the Hochschule für Gestaltung Offenbach. Besides I am trying to establish myself in the region of frankfurt as an independent graphic designer.”


â&#x20AC;&#x153;Although the selfchosen path initially appears difficult or cumbersome, it does not necessarily means that it is the wrong way to achieve your goals.â&#x20AC;?


Pluc Plaatsman “Creating under the name Pluc Plaatsman, I am independent and free. I am both a critical consumer and a researcher of life. My work is derived from my fascinations, observations, and opinions of my surroundings. I focus on creating work that is unique to my aesthetic and questions the development of the world around me. As OverworkStudio, I create branding and advertising campaigns, generating posters, signage and graphic products to further develop a client’s voice in the Berlin community.”


“What do I do with this oversharing, spoonfed, overly exposed details of every aspect of life? Will ‘I’ be lost amongst the data in a world where people are consumed by ‘likes’ and ‘followers’?”


Robin Stam

â&#x20AC;&#x153;Robin Stam (1981) is a designer. His works demonstrates a perfectly executed, fresh design. He looks at the world with an open mind and his enthusiasm and humor are clearly visible in his work. Do recommend him to your friends!â&#x20AC;?


“When you use this big, unreachable theme it quickly lapses into clichés. Robin took this theme and mixed it with another cliché. The result: the iconic characters form a very literal representation of equality. Happy Equality!”


Ropp

“Ropp Schouten (1978) is a graphic designer with around 13 years of experience. He explores design in a playful way and seeks solutions in clear and present designs. He has been the graphic anchorman of Mwah ‘tekstuele verwenners’ for many years.”


“Love lighting”


Ropp

“Ropp Schouten (1978) is a graphic designer with around 13 years of experience. He explores design in a playful way and seeks solutions in clear and present designs. He has been the graphic anchorman of Mwah ‘tekstuele verwenners’ for many years.”


“Heart to get”


Ruud van Eijk “Hi there! I’m Ruud van Eijk. A graphic designer from the Netherlands. I design stuff, mainly for the international music & event industry. Artwork, logos etc. Recently, I launched my own fashion brand ‘LazyWack’.”


â&#x20AC;&#x153;Earth laughs in flowers. Ralph Waldo Emerson is basically saying that the festive colors of the flowers are an expression of joy by the Earth.â&#x20AC;?


Shiva Nallaperumal â&#x20AC;&#x153;Shiva Nallaperumal is an Indian graphic designer and type designer currently studying in the MFA Graphic Design program at MICA. He has interned at Pentagram under partner Abbott Miller.â&#x20AC;?


â&#x20AC;&#x153;I took on the role of an agitator to provoke discussion about the extreme use of image editing softwares in our culture. Has our perception of beauty permanently been damaged by mass consumed images of unrealistic perfection?â&#x20AC;?


Shiva Nallaperumal â&#x20AC;&#x153;Shiva Nallaperumal is an Indian graphic designer and type designer currently studying in the MFA Graphic Design program at MICA. He has interned at Pentagram under partner Abbott Miller.â&#x20AC;?


â&#x20AC;&#x153;I took on the role of an agitator to provoke discussion about the extreme use of image editing softwares in our culture. Has our perception of beauty permanently been damaged by mass consumed images of unrealistic perfection?â&#x20AC;?


Stephanie Hope & Henrik Hjorth

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Henrik is an Norwegian 2nd year Graphic Design student at the University of Brighton. He likes to curl up in front of the fire with a good book.â&#x20AC;?

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â&#x20AC;&#x153;Stephanie is an English 2nd year Illustration student at the University of Brighton. She likes long walks on the beach.


“The media is facilitating their intrusion by popularising the notion of ‘nothing to hide, nothing to fear’, yet it is our own fear that allows them to control us.”


Studio Smack “Studio Smack are Ton Meijdam, Thom Snels and Béla Zsigmond. Studio Smack produces work that in the first analysis has an autonomous value, but often also responds to developments in society; the socalled Design for Debate.”


“A visual update of a quote by Fight Club’s character Tyler Durden.”


The Olifants

â&#x20AC;&#x153;I am a dutch illustrator/graphic designer based in Berlin, KreuzkĂślln. During my studies at the HKU University of the Arts in Utrecht I started my own company, The Olifants. 2011, is the year of my graduation and the birth of Doctor Ank/ Dr.Ank.


“I invented ‘DR. ANK’ to capture daily life, with all its ups and downs. My inspiration is my environment: friends, people on the streets, news, strange ideas in my head only I can understand or maybe YOU!”


Thijs Slootjes “Studio Thijs Slootjes creates exclusive design products through storytelling design. Every client has a special story to tell. I personally strongly believe that only if you are designing a strong idea or concept you can achieve perfect results. Starting with a strong concept is very important in my design process.”

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11 Wall St, New York

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$dbc={exit(“TRADE_ID+4 ‘CONNECT_DOLLAR: „$

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$dbc=obdc_connect(„gbook”,””,””); if ( ! $dbc ) {exit(„Connection DOLLAR: „ . $ dbc) ;} $query=„SELECT * 342 x 21234 x 234 = DOUBLE”; $rs=obdc_exec ($dbc,&query); if ( ! $rs) (exit („ERROR in $) ; ) echo <double>”203040”</double> while (obdc_row_amount_ super($rs)) { $e_name=obdc_results($rs_double:”overlay”); $e_ doubledollar=obdc_results($rs_single:”amount”); $e_copy=obdc_results($rs_copy:”a$435”); echo <double>”203040”</ double> </close> </money> </table>; ?> <? $dbc=obdc_connect(„gbook”,””,””); if ( ! $dbc ) {exit(„Connection Failed: „ . $ dbc) ;} $query=„SELECT * 342 x 21234 x 234 = DOUBLE”; $rs=obdc_exec ($dbc,&query);

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{$query= „Algorithm * 342 = BUY”}; ; !21=FAILED)

“The stock exchange is very technical, all trades are made by computers and algorithms. Hiring the best algorithm designer can make a lot of money. However, most people that are working with these algorithms don’t really know how they work”.


Timo Lenzen â&#x20AC;&#x153;Young Graphic designer from frankfurt, germany who is interessted in the classic ways of graphic design, 3D animation, typography.â&#x20AC;?


â&#x20AC;&#x153;Save individuality before everything becomes one.â&#x20AC;?


Tobias Roettger “Tobias Röttger received a degree in Visual Communication from the University of Applied Sciences Mainz (Diploma), and spent one semester abroad at Swinburne University in Melbourne. Wallpaper* Magazine nominated him as one of the best design graduates, and he was a finalist for the Newcomer award by the German Design Council. For eight years he worked as a designer and art director for HORT in Frankfurt and Berlin. He also guest lectures at workshops, various colleges, and events both in Germany and abroad.”


“When the bright spark of hope is gone…”


Xi Luo

Xi Luo, born in Nanjing, China, studied Art and Design as a bachelor degree at the Nanjing Art University. Since 2012, he studies Visual Communication at HFG Offenbach. He also works as a designer at New Graphic magazine.


“Restrictions of the internet in China.”


Ze Wang

Wang Ze lives and studies in Wuhan, China. He is currently pursuing his MA degree in graphic design. He regards graphic design as a way to represent his thought and perspective to the world and the surroundings around him, rather than just a assignment from a client.


â&#x20AC;&#x153;The relationship among countries is complex and interesting, which intrigues my interest. Different countries are influenced by each other through various aspects, from economy to politics, from culture to society.â&#x20AC;?


Reflect Poster-shop The audience was given the opportunity to take home their favorite poster. During the festival prints (70x100cm) were made on demand in an edition of maximum five per poster.


Graphic Design Festival Breda The fourth edition of the biennial Graphic Design Festival Breda (GDFB) was held from 17 to 27 April 2014. The festival explored current developments in the field of graphic visual culture and presented these in the historic centre of Breda. In a surprising and accessible manner GDFB connected the work of international designers with technological development and social context. The festival inspired and confronts more than 11,000 visitors and 100,000 passers-by with the influence of graphic design on their behaviour and opinions. Confrontations with public interventions and inspiring presentations in galleries and temporary locations showed the audience how the next generation of designers deals with graphic design, illustration, motion graphics, data visualization, typography and visual storytelling. Together these interventions, exhibitions, workshops and lectures raised awareness about the social meaning of graphic design and the audienceâ&#x20AC;&#x2122;s personal relationship to visual culture.


Theme GDFB2014 Currently there is social unrest about politics, economy, sustainability and well-being. Continuing efforts to increase wealth, systems without transparent monitoring and the influence of technology and the Internet provide new challenges. Challenges that cannot be solved building on the current economic and political systems. We must redesign these systems to reconnect with our environment. It will be hard to let go of cherished habits and acquired rights. To overcome fear, we need inspiring examples. By providing insight into a design process GDFB shows the audience how new systems are designed. Graphic designers are problem solvers integrating technology, social and cultural awareness and continuous learning in the design process. They explore solutions in dialogue with all stakeholders. During the process sharing information is crucial. As intermediary a designer functions as a catalyst for discussion. His imagination and visual translation of information shapes his audienceâ&#x20AC;&#x2122;s attitude and engagement towards change. To learn from designers GDFB opens up the mostly hidden design process to a large audience.


Designers combine critical analysis, applied creativity and a healthy dose of consideration. For a broad audience a festival is a great way to experience the design process. As a graphic designer connects ideas, information and people the festival is an intermediary between designers and the public. GDFB stimulates the debate on the social responsibility of graphic designers in a world where image affects behaviour and opinions. By investigating the role designers play in a process of change GDFB offers the public a guideline to apply this process in a personal context. We show how imagination helps us to reconnect the dots.


Colophon Book Design - Melanie Schraa Text - Dennis Elbers Photography - Eline Baggen, Erik van Broekhuizen (p. 118 & coverphoto), Melanie Schraa (p. 115, 121) Presentation Exhibition design - TIESENCOO Bike rental - 2ride.nl Poster prints - Studio Schoot Print-on-demand - Canon Team GDFB2014 Dennis Elbers, Ellen Zoete, Erik van Broekhuizen, Marlies den Hartogh, Marit Turk, Melanie Schraa, Patricia Gevers, Pien Rutten, Roos Giethoorn, Simone Dresens, Stein de Bont, Zanza Loupias

/ GDFB is supported by


GDFB2014 - Reflect: Poster Project  

Graphic Design Festival Breda called for designers worldwide to visualize change on a personal or social level. From 2,126 submissions by am...

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