Graphic Design Festival Breda 2010 1
IS OUR RELIGION' HTTP://BIT.LY/BYBTCH #GDFB #QUOTEDEHMMEDIA@ADOBEUSERGROUP YEUH! HEB EEN KAARTE GEWONNEN VOOR LELIJK #GDFB PLS RTVENUSABOYDOING A STUDY IN HAND POSITIONS #BRUCEMAU #GDFBKRISTIANVBOCKELBEKIJKT HET PROGRAM FESITVAL BREDA #GDFBLABATAVEI LIKE! #GDFB 2010 LEADER HTTP://VIMEO.COM/CHANNELS/GDFBTV#10747234THEOSCHROENVOOR HEEFT EEN ERG MOOIE FLYER/POSTER/AFBEELDING GEMAAKT VOOR #GDFB / 2 SIDES OF A STORY: HTTP://BIT.LY/AUM0UASUZANNEDE MOMMERSONTWERPOP DIT MOMENT BEKIJK IK HTTP://WWW.GRAPHICDESIGNFESTIVAL.NL/NL/PROGRAMMA/GDFB-SEMINAR/ DE 2 TO BREDA. I HOPE THEY HAVE US ON A TERRAS. IT'S A SIN TO HIDE FROM THE SUN TODAY. COLLINI OUT! #GDFBMIKE_BROAD@HELLOW BRANDSPANKING ARE PREPARED FOR THE FESTIVAL! #GDFBWEBFISH_AANGEMELD VOOR BRAINSTORMSESSIE VONK! BEN BENIEUWD THE GRAPHIC DESIGN FESTIVAL BREDA! #GDFBJIMMYACRESSUPER PUMPED TO HEAD DOWN TO THE #OPENFRAMEWORKS LAB AT #G FOR THE #OKFESTIVAL EXPO AT #GDFBOKPARKING#GDFB INTERVIEW WITH #OKFESTIVAL HTTP://BIT.LY/AWTKF8JACOBDRENTHGRAF STUKS STICKERS VAN #GDFB BIJ JE;-)PAULVANBEEKCHILL! HTTP://WWW.GRAPHICDESIGNFESTIVAL.NL/ #GDFBVANUITBEDSNEAKPR HTTP://J.MP/CNFOZPMIKE_BROADSO IT'S BEEN COMPLEX BUT I'VE FINALLY MANAGED TO SORT OUT BEING INVOLVED WITH THE OF LA VOORUITZICHT &GT; HTTP://BIT.LY/DTZ5NL PINKSTERWEEKEND NAAR GRAPHIC DESIGN FESTIVAL BREDA #GDFB #INVORMMIKE_BRO GRAPHIC DESIGN FESTIVAL BREDA INFO EVENING, CAN'T WAIT TO GET MY FREE T-SHIRT. #GDFBACER1701@OKPARKING ALTIJD KEUZE FANCY NEW BAG TOO.ROCKITBABYON THE TRAIN TO OFLAB BREDA #GDFBMIKE_BROADCHECKING OUT OPEN FRAMEWORKS BEFORE T BOOTCAMP BREDA HAS STARTED. #GDFB HTTP://YFROG.COM/EA4SNJCOMPANJENU BIJ #OPENFRAMEWOKS LAB (#OFLAB) TIJDENS OPEN FRAMEWORKS AND GET IT TO MAKE PRETTY INTERACTIVE THINGS #GDFBYURRKRACHTEN OPDOEN VOOR #GDFBBERTHAGENDO #GDFBLABATAVE#ARAMBARTHOLL JUST SPOKE AT #GDFB #OFLAB. NOT THAT MORE INSPIRATION WAS NEEDED BUT IT WAS NICE TO S REINSTALLING. :( #GDFBBERTHAGENDOORNBLOGGED: GRAPHIC DESIGN FESTIVAL BREDA (GDFB) WORDT DIT WEEKEND GEOPEND - HTT HTTP://TWEETPHOTO.COM/21404501 #GDFBKRISTIANVBOCKELGRAPHIC DESIGN FESTIVAL BREDA WORDT DIT WEEKEND GEOPEND HT THERE! HTTP://BIT.LY/CVI5GB #GDFBJEROENHOLTHUISDRAWING IN 3D. GREAT APP MADE DURING #OFLAB. UNFORTUNATELY MY LAP VAN HET GDFB. (DESIGN FESTIVAL BREDA) #GDFB #INAGOASIPERSONALIZED BEER BOTTLES AT #GDFB #BREDA ... HTTP://TWITPIC.COM OPENING AND THERE WILL A LOT OF INTERESTING THINGS TO SEE THE NEXT FEW WEEKS!JEROENHOLTHUISFOR THE PEOPLE WHO WAN #GDFB. #ZININ!ANNEMARIETWEETSVANDAAG BEGINT GRAPHIC DESIGN FESTIVAL BREDA. HTTP://WWW.GRAPHICDESIGNFESTIVAL.N JELLEVANDUNER ZIJN MOOIE DINGEN AAN HET ONTSTAAN MET DE DESIGNERTOYS IN HET VALKENBERGPARK! #GDFBYURRTAKE A PIC VOLGEN, HIER EEN PAAR METER VERDEROP HTTP://BIT.LY/9A7R3BCOLINBRABANTVANDAAG IN BREDA? KIJK EENS OMHOOG! #GDFBO NEW VISUALS FOR TONIGHT @ MEZZHEYHEYHEY_ERIKOUR 'DECODING' POSTER FOR #GDFB IN THEIR BOOKLET. IT SHOULD BE HANGIN MEZZ!PAPERMARSHALLHERE'S SOME PICS I MADE AT THE OPENING OF THE PAPER CUT EXPO AT #GDFB YESTERDAY (HTTP://BIT.LY/14 TUURLIJK GA IK DAARHEEN #GDFB. BESTE FEESTJE VAN DE AVOND. BEN JE ER OOK?JASPERVANVUGT@BELLEKECIL DUBSTEP IS ZWAA ONDERDEEL VAN #GDFBTOMVANDERPUTENKELE FOTO'S VAN #GDFB ONLINE GEZET: HTTP://TOMVANDERPUT-FOTOGRAFIE.NL/GDFB/ HTTP://TWITPIC.COM/1M6GXVMCKIBILLORT @PAPERMARSHALL: HERE'S SOME PICS I MADE AT THE OPENING OF THE PAPER CUT EXPO YESTERDAY (HTTP://BIT.LY/14PE3D).JANNES10RAVAGE DESIGNERSPOPPEN #GDFB NA EEN NACHT #1 - HTTP://MOBY.TO/9W1TTFEMIE GRAPHICDESIGN24ZONDAGMIDDAG TE GRAPHIC DESIGN FESTIVAL BREDA #GDFB HTTP://TWITPIC.COM/1MDN1A: ZONDAGMIDDAG TE HTTP://TOMVANDERPUT-FOTOGRAFIE.NL/GDFB/JANPEETERSNICE ILLUSTRATIVE WORK @ELECTRONBREDA DURING @GDFB #GDFBLO DIJKHOFFKUNNEN DIE SCHRALE HAZEN DIE VANNACHT IN 'T VALKENBERG DE DESIGN POPPEN HEBBEN VERNIELD VANDAAG ZO STOE BREDA, PHOTOS ONLINE SOON. #GDFBJELLEVANDUNDAMN... RT @LOULOUTUMMIE THAT WAS OUR DESIGNERTOYXL PROJECT... SOM HTTP://YFROG.COM/15BI1PJLOULOUTUMMIERT @MCKIBILLO: IN CELEBRATION OF #GDFB I'VE RELEASED THE MEGA BREDA NANIPACK LOULOUTUMMIEHERE'S A QUICK IMPRESSION OF THE DESIGNERTOYSXL PROJECT WE DESIGNED + PAINTED AT THE #GDFB HTTP://BIT.L HTTP://BIT.LY/DQTIJEJELLEVANDUNSO COOL! RT @LOULOUTUMMIE A QUICK IMPRESSION OF THE DESIGNERTOYSXL PROJECT WE DES TUMMIEFRIENDSA QUICK IMPRESSION OF THE DESIGNERTOY XL PROJECT AT #GDFB HTTP://WWW.FLICKR.COM/PHOTOS/ECHSLECTIR VEEKSTUDIOVOORDAT JE OP &QUOT;VERZENDEN&QUOT; KLIKT OP EEN WEBSITE MOET JE EERST NOG EEN VREEMD WEERGEGEVEN CO #GDFBBUBBLEFRIENDSSUPER!! RT @LOULOUTUMMIE OUR ROBOT MEGA TOY :) HTTP://WWW.FLICKR.COM/PHOTOS/ECHSLECTIR/4594 HTTP://LNKD.IN/RPFY8ZSUPERSILOAWESOME! :D RT @LOULOUTUMMIE: OUR ROBOT MEGA TOY :) HTTP://BIT.LY/AOOQHO #GDFBPEN STUDIOPOLKADOT@MEROOTJE @MONUSMAAN 'KEE NICE! WE'VE GOT OURSELVES A DATE. 28/5 #GDFB LATEN WE TEGEN DIE TIJD NO MAKEN! #GDFBMARKNUIVERHOPELIJK KAN IK VANMIDDAG EEN LEUKE BIJDRAGE LEVEREN AAN VONK! #GDFBFREAKYFAUNATWO GR NICKDENHARTOG@DESIGNJOOST MISSCHIEN WIST JE HET AL, MAAR HIJ IS EEN VAN DE SPREKERS OP EEN LEZING TIJDENS HET GRAP MAU'S INCOMPLETE MANIFEST FOR GROWTH VISUALISERENSOLVEIG_BREDAEN AANGEZIEN WE TOCH IN DE BUURT WAREN, OOK BIJ K THE TALK AT THE LAB, TRULY INSPIRING. #GDFBEMIELEFDEE@ELBONTES DIT IS OOK MOOIE GRAFFITI: HTTP://TWITPIC.COM/1MXW5W WEBFISH_NET BRAINSTORMSESSIE GEHAD, LEUKE MENSEN ONTMOET.. #COLIN #VONK #GDFBMOMMERSONTWERPHET WAS NAT EN NAAR HET GRAFISCH MUSEUM VOOR #GDFB EN DAARNA JAZZ. #BREDA IS NIET VOOR NIETS DE BESTE BINNENSTAD.STEFANGOOSSEN TOCH WERKEND KRIJGEN. VANAVOND #BREDAJAZZ? MIXEN MET #GDFB HOOP IK.PHIELIXGRAPHIC DESIGN FESTIVAL BREDA: PAPERC I'M ON YOUR WALL^^ #PROJECTORSPECTRUM #GDFBYURRKAN NIET WEG. IEMAND EEN FOTO TWITTER VAN @REIGERSTRAAT #GDFB ? PROJECTED ON OUR BUILDING BY @LUST DURING PROJECTOR SPECTRE IV HTTP://TWEETPHOTO.COM/22156634LIENEKEKOENENDE PR TEGELIJK. TOPCOMBI!! #GDFBPIXELPATSERINSIRERENDE WERKEN OP HET GRAPHIC DESIGN FESTIVAL IN BREDA #GDFB: HTTP://WWW LEKKER NAAR #JAZZFESTIVALBREDA EN #GDFB DIT WEEKEINDE! #LETSGETINSPIREDVIDEOSMONIN DE TREIN, OP WEG NAAR HET GRA HTTP://WWW.FLICKR.COM/PHOTOS/GDFB/4605586691/HANNIEMOMMERSMET N OMTREKKENDE BEWEGING GELUKKIG NIETS GEME EN ZONDAG NAAR GRAFISCH DESIGN FESTIVAL #GDFB. VANAVOND GEZELLIG NAAR INGRID EN THE GANG.RENDAMORTONRT @LUSTN GELEEFD... HET IS VANDAAG, NAAST HET #GDFB, OOK NOG JAZZFESIVAL IN #BREDA.DANCEPOWERS:) :) #GDFBPIM_KHUH MIJN TWEE 25 MEI OVER DECODING EN GRAFISCH ONTWERP, AT GRAPHIC DESIGN FESTIVAL BREDA #GDFBDOMAKESAYTHINKNA DE EERSTE ETAPP GAUW KIJKEN! #2SIDESOFASTORY #HIJGENDHERT #GDFBRALFVDZ#GDFB DESIGN MET EEN GROTE D***SIMONDEWIJSCENTRUM BEEL #GDFBDOMAKESAYTHINKETAPPE 2 VAN #GDFB WAS MINDER, WEINIG TE DOEN BIJ #GDMB, #MEZZ EN #STADSGALERIJ. NU OP HET T WATMOETJEZONDER@SARASOWNWORLD HEY VOOR #GDFB MORGEN (18.05.2010) 12.30 STATION BREDA - VEEL PLEZIER BIJ ROBIN HO WAS WEER FANTASTIC, MET SOME NICE PPL, SOME OLD SOME NEW :) @ #VALKENBERGPARK #BREDA #ZOUDENWEVAKERMOETENDO HTTP://BIT.LY/C2DJAWMIKE_BROADYAY! MANAGED TO PICK THE BIG PORTER I MADE DURING THE OFLAB AT GRAPHIC DESIGN FESTIVA BIJDRAGE VAN ONS ONDERGETEKENDE EIGE.EDITHHVBWIE GAAT ER DIT WEEKEND OOK NAAR HET GRAPHIC DESIGN FESTIVAL BREDA? BREDA BENT. :-) (ELECTRON/KOP/GEBOUW C/GRAPHICDESIGNMUSEUM #HAVEFUNCHRISTOFZUERNBOOKED THE SEMINAR ON &QUO @LOULOUTUMMIE: PAINTING THE DESIGNERTOYSXL HTTP://VIMEO.COM/CHANNELS/GDFBTV #GDFB -DAMN I WISH I COULD HAVE SE HTTP://VIMEO.COM/CHANNELS/GDFBTV #GDFBBERTHAGENDOORNLAATSTE VOORBEREIDINGEN MODERATEN GDFB SEMINAR 'DECOD GEMAAKT VAN HET POSTERPROJECT: HTTP://BIT.LY/DN13N9 #GDFBJEMOEDERPUNTNL@EDITHHVB #GDFB IS ERG LEUK. MIS DE PAPIE HTTP://TWITPIC.COM/1QE4UAGRAFICDOCTOREN HOPSA, KLAAR VOOR EEN DAGJE GRAFISCH GEFUNDES FRESSEN IN BREDA #GDFB #F EN OP DE VALREEP OOK @PIENVDSTEENMIKE_BROADJUST MET ONE OF THE WRITERS OF GRAFIK MAGAZINE AT GRAPHIC DESIGN FEST @ONE_A_M EN @ZOONVANCEES! #GDFBPIENVDSTEEN#GDFB (@ DE STADSGALERIJ) HTTP://4SQ.COM/9WAFJPPIENVDSTEENHALTE T BERTHAGENDOORNON MY WAY TO GRAPHIC DESIGN FESTIVAL BREDA, FOR TOMORROW'S SEMINAR #GDFBEDITHHVBGRAFISCH ONTW HTTP://MOBY.TO/QQU5YLPIENVDSTEENLAST STOP. PAPER CUT. #GDFB (@ KOP) HTTP://4SQ.COM/DCVDKDBERTHAGENDOORNARRIV #GDFB - HTTP://MOBY.TO/5OX4NIGRAFICDOCTORNET TERUG VAN #GDFB. LEUKE POSTERROUTE DOOR EEN GRAUWERE BUURT. EXPO IN BERTHAGENDOORNHEADQUARTERS OF THE GRAPHIC DESIGN FESTIVAL #GDFB - HTTP://MOBY.TO/2PBGQ1SASCHA_WHEERLIJK ZONN TICKET GEWONNEN VOOR DE #GDFB #SEMINAR :D MET DANK AAN @FONTANEL #SUPERTOFWOUTERSROELGIVING A LECTURE / PERFO SPEAKER OLIVER VODEB, ROBERT URQUHART FROM GRAFIK MAGAZINE AND SIMONE FROM GRAPHIC DESIGN FESTIFAL BREDA AND BE TWITTERAARS HEEN?BERTHAGENDOORNARRIVAL AT MEZZ BREDA FOR SEMINAIR DECODING AND GRAPHIC DESIGN #GDFBTHADD3UZ BEGONNEN OVER #DECODING AT #GDFBGRDESIGNMUSEUMRT @GDFB: #GDFB SEMINAR HAS STARTED. LIVE STREAM AT WWW.CITYT HTTP://MOBY.TO/OCM8GUEDITHHVB@JEMOEDERPUNTNL DANK VOOR JE REACTIE! #GDFBMOMMERSONTWERPZOUDEN ER VEEL BUI ZIE OOK WWW.GDFB.TVBERTHAGENDOORNLUST IS PRESENTING NOW ON STAGE AT DECODING AND GRAPHIC DESIGN SEMINAR #GDF MDM_IDESIGNWAITING FOR MICHIEL SCHUURMAN @ THE MEZZ, BREDA FOR #GDFBMISCHAKALLEMICHIEL SCHUURMANS LAAT MOO HTTP://TWEETPHOTO.COM/23886535WEBFISH_VANOCHTEND PRESENTATIE VAN LUST GEZIEN, ERG INTERESSANTE PITCH VOOR RIJKS #GDFB #FBHANNIEMOMMERSGRAFISCHE VORMGEVING, DIENEND OF BEELDENDE KUNST? PRACHTIG OM TE ZIEN VAN LUST, MAAR NO HTTP://BIT.LY/BNHHRFHANNIEMOMMERST ZAL VAMIDDAG VAST INTERESSANTER WORDEN, MAAR IK HEB ER T GEDULD NIET MEER VO HTTP://TWEETPHOTO.COM/23895257BERTHAGENDOORNWE JUST HAD A HILARIOUS PRESENTATION OF LUNA AND ROEL AND THE AUD DINGEN GEZIEN. EN MINDER MOOIE ;-) #GDFBSUZANNEDERIET@WEBFISH_ LUST WAS ZEKER GOED. STERKER NOG, IK VOND HET ONTW GEKEKEN NA EEN TELEURSTELLENDE OCHTEND. GEWELDIG VERHAAL VAN OLIVER VODEB! #GDFBBERTHAGENDOORNKARSTEN SCHMID HTTP://MOBY.TO/LSSW1DMOMMERSONTWERPJA JA, EIGEN SCHULD DIKKE BULT. IK MIS NU DE GOODIES BAG DIE PAS AAN HET EIND #SEMINAR HEARD SOME FAMILIAR AND LESS FAMILIAR IDEAS &AMP; THEORIES +SAW SOME NEW AND OLD(ER) INSPIRATIONAL DESIG VANDAAG SEMINAR DECODING FOOD 4 THOUGHT #GDFBCARLABERKERS@DEZWETSER JE MOCHT ZELFS MET JE TELEFOON SPELEN AL EXHIBITION ATTENDANT FOR GRAPHIC DESIGN FESTIVAL BREDA. #GDFBNICKDENHARTOG@CAROLAJANSEN BEN JE NOG NAAR HET #G HEB ER ZIN IN.MOMMERSONTWERPLAATSTE ACTIVITEIT VOOR MIJ RONDOM #GDFB. BENIEUWD NAAR WAT IK NOG NIET GEZIEN HEB, HTTP://YFROG.COM/5B1NXZJMIESARTVANDAAG -EINDELIJK- BIJ GRAPHIC DESIGN FESTIVAL BREDA GEWEEST, INTERESSANT EN INSP LAST TUES IN MEZZ BREDA WAS FUN. THX TO ALL WHO ATTENDED. THIS WEEKEND LAST CHANCE TO SEE DECODING SHOW AT #GDFB.H HTTP://BIT.LY/CDFNSCMARTIJNKAPELVANDAAG NAAR GRAPHIC DESIGN FESTIVAL BREDA.. BEN BENIEUWD.. #GDFBMARTIJNKAPELR MARTIJNKAPELDOPE EXPOSITIE @ KOP #GDFB HTTP://TWITPIC.COM/1S4ETJMARTIJNKAPELI TOTALLY AGREE! #GDFB HTTP://TWITPIC HTTP://TWITPIC.COM/1S5CTKMDM_IDESIGN@LIEKEV HAA IK WAS DINSDAG NAAR #GDFBDENNISFLVANDAAG NAAR GRAPHIC DESIG BEKEKEN VAN @LOULOUTUMMIE ECHT SUPERGAAF! #GDFBDENNIEDEWEVERJUST BACK FROM GRAPHIC DESIGN FESTIVAL BREDA. RA HTTP://VIMEO.COM/1461893SILODESIGNOUR POSTER FOR THE #GDFB WAS BOTH SOLD OUT AND STOLEN, BUT YOU CAN STILL CHECK I
BEDWIL JE MOOISTE EN LELIJKSTE WOORD WETEN! GA NAAR HTTP://GOO.GL/FB/DCPLN OF REPLY @VANUITBED EERST MOOI / DAN FESTIVAL IN BREDA HTTP://BIT.LY/BXQPYY #GDFBHELLOWMANFINISHING OFF POSTER NUMBER 3 FOR THE GRAPHIC DESIGN BRABANT: HTTP://WWW.GRAPHICDESIGNFESTIVAL.NL/ HET GRAPHIC DESIGN FESTIVAL #GDFB 8 T/M 20 MEI.VANUITBED@YURR T MEER! DAN ZWERF IK DOOR DE STAD MET CAMERA EN POTLOOD/PAPIER :-)#GDFBYURRNEEMT #GDFB MEE NAAR BED DFBVENUSABOYKICK ASS WEEK! #GDFB #DATABASEASNARRATIVE TIME TO CELEBRATE WEEKEND #COLLINIOUT!VENUSABOYGOING NVOLVED WITH ANY OF THE WORKSHOPS ETC.. AT #GDFB? IF SO I'LL SEE YOU THERE.BALDANDBALDERBALD AND BALDER AND #GDFB #COLINJEROENHOLTHUISWOW, COOL! JUST HEARD I WILL PARTICIPATE AT THE #OPENFRAMEWORKS BOOTCAMP DURING MIKE_BROADNEW USE FOR FLOPPYS, SORT OF: HTTP://BIT.LY/AEQOAJ MAYBE THEY CAN USE THESE INSTEAD OF NORMAL POST-ITS DFB //CHECK HET PROGRAMMA HTTP://BIT.LY/9OTNVNNIKYKOK@CRISTOVAO BEN JE VANAVOND THUIS? DAN DUMP IK TWEE RAAM #2SIDESOFASTORY #GDFB HTTP://YFROG.COM/J96QQJ (VIA @YURR)JEROENHOLTHUISNEXT UP: DECODING #GDFB ! HTTP://IS.GD/BMZWBOKPARKING@ACER1701 ERG GAAF JA! ALLEEN DAN ZITTEN WE AL DRUK TE ZIJN OP #GDFBEDITHHVBLEUK E VOLUNTEER INFORMATION DAY FOR GRAPHIC DESIGN FESTIVAL BREDA #GDFBMIKE_BROADIN THE TRAIN ON THE WAY TO E DINGEN. #GDFB IS GEEN SLECHTE KEUZE :)MIKE_BROADON MY WAY BACK FROM BREDA WITH MY #GDFB T-SHIRT IN HAND AND A OP #GDFB HTTP://IS.GD/BTKYIJARNOPUNTALLRIGHT, I'M OFF TO THE #OFLAB AT #GDFB!JEROENHOLTHUIS#OPENFRAMWORKS BREDA (#GDFB). 6 DAGEN LEKKER ARTISTIEK CODEN MET GRAFISCHE OUTPUT.MIKE_BROADTRYING TO WRAP MY HEAD AROUND T GRAPHIC DESIGN FESTIVAL BREDA, IS TOT EN MET 30 MEI: BOMVOL PROGRAMMA - HTTP://WWW.GRAPHICDESIGNFESTIVAL.NL/ E WHILE.JEROENHOLTHUISGREAT! MY LAPTOP DIES AGAIN DURING #OFLAB BREDA. NOW REPAIRING WITH NEW HDD AND KHOFFGRAPHIC DESIGN FESTIVAL GAAT MORGEN VAN START. IN 'T PARK VAST EEN VOORPROEFJE: OUTUMMIEHURRAY! THE XL TOYS ARE POSITIONED IN THE PARK IN BREDA. PAINTING SESSION TOMORROW, HOPE TO SEE YOU .. #GDFB HTTP://YFROG.COM/7B2ZGNJMARKLOONENLEKKER GEWERKT VANDAAG VOOR BRABANT10 TV, NU OP NAAR DE OPENING FB PARTY!!! #WEARINGMYDANCINGSHOESJEROENHOLTHUISBUILDING UP MY EXHIBITION AT #GDFB, VENUE 1. TOMORROW IS THE RK; I WILL EXHIBIT AT VENUE 1 IN THE REIGERSTRAAT 16. #GDFB HTTP://J.MP/6MJBPKPATSWERKOK WAS LEUK. MORGEN NAAR SIGN MUSEUM! WIJ STARTEN ONZE ROUTE. #GDFB #ZININ!STEVENVDLAAN@PATSWERK HOE LAAT GAAN WE? #GDFB OU SEE A FLOGO (FLOATING WHEATHER ICON) FLYING OVER THE CITY BREDA! PLZ RT #GDFBRICKUHMJAOPENING #GDFB AAN HET IEBERMAN! BRILLIANT, NOW THAT'S HUMAN TECHNOLOGY! #GDFBMICHELLEVANMILWORKING AT THE #GDFB OFFICE TO PRODUCE ELL. FIRST ONE TO SPOT IT GETS A FREE FRISTI.WEBFISH_NET BIJ DE OPENING VAN #GDFB GEWEEST, VANAVOND FEESTJE IN DE XL IN BREDA. NU MAAR HOPEN DAT ALLES HEEL BLIJFT. #GDFB HTTP://YFROG.COM/4R2A3JJASPERVANVUGT@BELLEKECIL JA WEEK DUBSTEPFEESTJES. OPENING VAN #GDFB MET LE LE IS MAAR 1 KEER.DIJKHOFF@EDDIEFORSTER HAHA, DIE WOLKJES ZIJN ONES EXHIBIT. #GDFB HTTP://YFROG.COM/5NW1KZJSTUDIOFRANKPAPERCUT @ #GDFB 3D PAPER ARTS /BIT.LY/14PE3D).DEKSTART @PAPERMARSHALL: HERE'S SOME PICS I MADE AT THE OPENING OF THE PAPER CUT EXPO AT #GDFB APHIC DESIGN FESTIVAL BREDA #GDFB HTTP://TWITPIC.COM/1MDN1AJARNOPUNTBACK HOME FROM #OFLAB AT #GDFB ... #TIRED ! O #GRAPHICDESIGNTOMVANDERPUT#GDFB DESIGNER TOYS XL ALWEER WEG. FOTO OP ESIGNERTOYXL PROJECT... SOME DRUNKEN ASSWIPES TRASHED IT AT NIGHT :( RT @JANNESVB HTTP://BIT.LY/B1APYQ #GDFB BMIKE_BROADJUST GOT BACK FROM A WEEK IN BREDA WORKING IN THE OPEN FRAMEWORKS LAB FOR GRAPHIC DESIGN FESTIVAL D IT AT NIGHT :( HTTP://BIT.LY/B1APYQ #GDFBYURR#2SIDESOFASTORY GEOPEND! #HIJGENDHERT #GDFB OON! IT EXPIRES END OF MAYROBERTVANDEWIELHTTP://WWW.GRAPHICDESIGNFESTIVAL.NL &LT; IEMAND AL GEWEEST? #GDFB RT @LOULOUTUMMIE: HERE'S A QUICK IMPRESSION OF THE DESIGNERTOYSXL PROJECT WE DESIGNED + PAINTED AT THE #GDFB B HTTP://BIT.LY/DQTIJETOMVANDERPUTFOTO POSTERPROJECT TOEGEVOEGD #GDFB HTTP://TOMVANDERPUT-FOTOGRAFIE.NL/GDFB TOS NOW ONLINE FROM THE OPEN FRAMEWORKS WORKSHOP AT GRAPHIC DESIGN FESTIVAL BREDA HTTP://IS.GD/C2TOD #GDFB ://BIT.LY/98QVSB #GDFBLOULOUTUMMIEOUR ROBOT MEGA TOY :) HTTP://WWW.FLICKR.COM/PHOTOS/ECHSLECTIR/4594778117/ MS#GDFB THE TRANSPARANCY SUIT. &QUOT;LIVE&QUOT; TE ZIEN IN DE HOUSE FOR VISUAL CULTURE IN DE DECODING EXPOSITIE. QUICK IMPRESSION OF THE DESIGNERTOY XL PROJECT AT #GDFB HTTP://WWW.FLICKR.COM/PHOTOS/ECHSLECTIR/4593619778/ FIJNE DAG!MOMMERSONTWERPVANMIDDAG 1E ACTIVITEIT VAN GRAFISCH DESIGN FESTIVAL. IK MOET NOG EEN ART-APPEL HTTP://BIT.LY/9MYHLC ) FOR THE CONNECTED-PROJECT #GDFB HTTP://BIT.LY/AZPON3 &AMP; HTTP://BIT.LY/BY86IN A #GDFBSOLVEIG_BREDANU IN ELECTRON OM 3 TENTOONSTELLINGEN IHKV #GDFB TE BEKIJKEN. FAVORIET: DE 43 POSTERS DIE KUNT DOEN') EN HAI BINNENGELOPEN. LEUK EN TOEGANKELIJK! #GDFBAGOASITHX! GLAD U LIKED IT! RT @EQOU: @AGOASI LOVED VANDERPUTFOTO'S #GDFB ELECTRON &AMP; STADSGALERIJ TOEGEVOEGD OP HTTP://TOMVANDERPUT-FOTOGRAFIE.NL/GDFB VONKTOUR, COMPLEET MET ART-APPELS - ERG INSPIREREND GISTEREN IN DE BELCRUM! #GDFB #COLINSTEFANGOOSSENSSTRAKS H MUSEUM. I LOVE FAT CHICKS. #GDFB #BREDA - HTTP://MOBY.TO/L9WYD9OSCARDENBOERFLASHEN MET HEMELVAART, MOET HET J HTTP://YFROG.COM/5ZCQBDJ #GDFBMISSYAMAKIBOYS OF LUST HAVE DONE A GREAT JOB AGAIN!!! #GDFBSAYHITOMYCAMERA STRAAT #GDFB LIVE HTTP://TWEETPHOTO.COM/22280531LIENEKEKOENENRT @GDFB: TWEETS MARKED WITH #GDFB WILL BE EN! IK ZIE DE LICHTEN VANAF DE SNELWEG! #LUST #GDFBDIJKHOFFJAZZFESTIVAL BREDA EN GRAPHIC DESIGN FESTIVAL BREDA AGE4/EXTRAHERENMORGEN GAAN WE NAAR HET GRAPHIC DESIGN FESTIVAL BREDA.. VEEL INSPIRATIE OPDOEN! #GDFBSASCHA_W A. #GDFBRESOLUMECHECKOUT THIS INSTALLATION BY OUR FRIENDS FROM @LUSTNL #GDFB A. LEUK OM #LOKAAL01 WEER EENS TE BEZOEKEN. EN #GDFB #STADSGALERIJEVERYHEARTBEATTIN DE TREIN NAAR BREDA. MORGEN TWEETS, IT'LL SHOW UP ON THIS BUILDING HTTP://BIT.LY/CKRDRJVIDEOSMONEEN DAG ZONDER FESTIVAL, IS EEN DAG NIET RAHERENOP NAAR HET GRAPHIC DESIGN FESTIVAL!! #GDFBBERTHAGENDOORNVOORBEREIDEN DAGVOORZITTERSCHAP SEMINAIR N KOP) NU OP TERRASJE (#JUPILER) TIJDENS HET JAZZ FESTIVAL BREDA. BEST LEUKE STAD EIGENLIJK =DKARELIEN_@YURR IK KOM HTTP://YFROG.COM/6R821PJEXTRAHERENGRAPHIC DESIGN FESTIVAL BREDA WAS TOP!WE HEBBEN VEEL INSPIRATIE OPGEDAAN!.. TOGJANINGRIDDELUGT@LOULOUTUMMIE #GDFB GELUKKIG! HEBBEN JULLIE ZE NU NOG EEN KEER MOETEN BESCHILDEREN? 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RECODING This is publication #2 about Graphic Design Festival Breda (GDFB) 2010. The second edition of this biannual festival on graphic design took place from May 8 to 30. Publication #1, for sale during the festival, introduced you to all participating designers. #2 gives you insight in the projects and exhibitions that took place during the 3-week festival. It shows you everything youâ&#x20AC;&#x2122;ve missed if you were not able to visit Breda. If you did attend, it will definitely bring back memories.
DECODING - GDFB 2010: GRAPHIC DESIGN FESTIVAL BREDA by Robert Urquhart
Robert Urquhart is a freelance writer/journalist. He visited the festival to write an article for Grafik magazine. Unfortunaly Grafik magazine was liquidated by the owners (Adventures in Publishing) just before the issue went to print. But we are happy to publish this article for you.
This is the second time the biannual festival has taken place, powered by the enterprising and independent creative director Dennis Elbers. And for a second outing the festival is already forming a sophisticated, critical angle of attack that many other festivals and institutions could well do with. Under the theme of Decoding, Elbers wove together a small, but perfectly formed, route of six main venues and several satellite installations that brought together international designers to discuss and exhibit their interpretations of what decoding meant, not just as a data process but also in a physical and symbolic sense. The result was a fascinating snapshot of the analogue â&#x20AC;&#x201C; digital environment that we currently inhabit. Iâ&#x20AC;&#x2122;d visited the city last year to write a review of The Graphic Design Museum and had been disappointed with the institution which seemed to be a rudderless ship laden with all the expectation of winning the European City of Culture award for the region in 2018 but with none of the clear thinking and planning that would arrive at the point. The Graphic Design Museum appears to be still in a state of flux and was surprisingly not as much of a major player as one would expect, but, as it turned out, this was not a problem. The entire festival can be walked in a day and so I set out, first to the festival hub at the House of Visual Culture in the centre of town to be greeted by drawings by crickets and woodlice by EDHV, an installation that turns bits to atoms by Jeroen Holthuis and a perpetual storytelling apparatus by Julius Von Bismarck and Benjamin Maus that uses patent drawings from over 22 million references to weave new visual links between designs; exciting stuff. A stroll through the city was interspersed with poster installations on electricity sub station advertising hoardings, showcasing the talents of Christopher West, Harmen Liemburg and Lesley Moore, amongst others. At the northern tip of the trail Electron and KOP arts spaces provided further group shows that highlighted the role of analogue output in a digital world with further poster designs and a paper folding exhibition, curated by the book publisher Gestalten that jarred only slightly with a craft show that was aesthetically pleasing but the loosest of all interpretations. A late night spent discussing ethics and design with Dr Oliver Vodeb led to a late start the next day at the seminar. It was good to see a fairly full house for a performance by Roel Wouters and Luna Maurer and a heated debate at the hands of Dr Vodeb who caused consternation in the audience with a provocative jab at design aesthetics, calling for social ethics to be brought forward in the design process as an equal critical measure. Ending on a high with an impassioned plea from Karsten Schmidt not to ignore computer coding as a way of creating, the seminar was an equal partner to a diverse and thought provoking festival. Roll on 2012.
Review by Robert Urquhart
11 15 17 20
LECTURES AND WORKSHOPS Bootcamp / OpenFrameworks lab Opening GDFB 2010 Seminar Bust this!
25 27 29 32 37 42
INTERVENTIONS Flogo's Graphic Suprises Are you human? Designer Toys XL PosterProject Projector Spectre IV
49 54 59 62 67 73 76 80 82
EXHIBITIONS Decoding Studio Smack (interview) Infodecodata Greytones Paper Cut Illustrative Connected Ongoing O.K. Festival
SIDE PROJECTS Side projects
94 98 100
INFOGRAPHICS by David Paans by Yurr by Hedof
EPILOQUE Recoding GDFB 2010 by Dennis Elbers Participating designers
QR Codes Through out this publication you can find these funny looking black and white squares. These are QR Codes. A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners on mobiles phones with camera, and smartphones. The information encoded can be text, URL or other data. To be able to encode the information you can download an app on your smartphone. The codes in this publication will direct you to videos and websites that will give you more information about the GDFB projects and participants.
GDFB.tv The festival website attracts lots of visitors. To give these visitors more insight in our activities en to introduce them to participating designers weâ&#x20AC;&#x2122;ve started GDFB.tv this year. Through our website as well as through a customized vimeo channel we spread short reports. Three interns that operated as an independent team made these reports. They made impressions of the build up, exhibitions and interviewed different participants. Because of the popularity of GDFB.tv we intend to continue this project in the initial period to the next festival in 2012. Our interns, Rik Dijkhof, Stein de Bont and Nils Dierx, produced most videos on GDFB.tv. To illustrate the popularity of the different videos designer David Paans made an infographic, see page 94â&#x20AC;&#x201C;97.
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BOOTCAMP / OPEN FRAMEWORKS LAB Graphic Design Museum
GDFB invited OpenFrameworks to set up an OFLab in Breda. In the week prior to the start of the festival (May 4 â&#x20AC;&#x201C; 8, 2010) OFlab and GDFB brought together and international group of young, talented designers, hackers and software experts to develop different projects with OpenFrameworks. The lab was situated in the Graphic Design Museum. During four days Zach Lieberman and Todd Vanderlin introduced the blank participants to the world of Open Frameworks and code. The more advanced participants deepened their knowledge and experimented with all the possibilities this software has to offer. The most graphical output was shown at the House for Visual Culture during the festival. But the main output consisted of the knowledge and experiments that will be shared on the OFlab wiki. (check QR). PARTICIPANTS James Acres (CAN), Martin Bartels, Mattijs Bliek, Arne Boon, Amanda Butterworth, Rick Companje, Rolf Coppens, Ralph Das, Patrick Gutlich, Daphne Heemskerk, Jeroen Holthuis, Diederick Huijbers, Ben Jones (GB), Rozemarijn Jonker, Erik Kroes, MartĂn Nadal (SP), Jarno Punt, Tiemen Rapati, Michael Schieben (D), Max Senden, Serkan Sokmen (T), Sander Sturing, Thijs van Hoof, Tim Olden, Jasper van Loenen, Dirk van Oosterbosch, Mathijs van Oosterhoudt, Ka Yuk Tong, Bart van Haren, Mike Broad (GB), Emily Gobeille (US), Sayoko Yoshida (JP), Takayuki Ito (JP) and Coen Zwaal.
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Bootcamp on GDFB.tv
Wiki OFlab Breda
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lectures and workshops
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OPENING Mezz ZACH LIEBERMAN For this edition of the Graphic Design Festival Breda we invited the American artist/hacker Zach Lieberman as our special guest. Zach is one of the inventors of OpenFrameworks, an open source tool currently used by an increasing amount of designers. OpenFrameworks allows designers to program software themselves and, by doing so, find a new approach to the field of design. Thanks to software like OpenFrameworks, designers can become the director of a design process of which the outcome is determined by all kinds of variables. With this tool they are able to create a design based on, for instance, the behavior of insects or the weather forecast. Being the special guest of the festival, Zach Lieberman gave a four-day workshop (OFlab) in the Graphic Design Museum, together with his colleague Todd Vanderlin. Designers from all over the world participated in this workshop, several of them experiencing this way of working for the first time. They cooperated with more experienced users in the group (see page 11–14). Zach Lieberman delivered a highly inspiring opening lecture. With this lecture, the festival aimed to clearly illustrate the DECODING theme. In 40 minutes, Zach Lieberman showed how his practice had been changing during the past few years: he went from ‘traditional’ graphic artist to all-round artist, designer, hacker and nerd, entirely spurred by software. He pointed out that software brings about change, but that the availability of hardware is very important as well. Of utmost importance, however, is an open attitude towards both research and cooperation. Zach Lieberman’s playful experiments usually start out quite innocently, but often result in high-profile innovations with a large influence on our society. The experiments are able to grow because of openness. To all projects collaboration is the key: other people are invited to join and, moreover, the outcome is shared online. Open source does not only include free use of software; it is even more important to share and improve the results. Zach Lieberman coming to Breda was of great meaning to the festival; he is an excellent promoter of the GDFB theme, and with his workshop and his lecture he inspired many people to experiment and cooperate.
Zach Lieberman’s lecture
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LeLe at opening party in Mezz 16
Opening GDFB 2010
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SEMINAR Report by Erik Gelderblom (Fontanel.nl) Mezz
SEMINAR: ON DECODING AND GRAPHIC DESIGN At Mezz on Tuesday 25 May the GDFB Seminar took place; an entire day of lectures on the GFDB-theme DECODING. Among the lecturers were Thomas Castro (LUST), Michiel Schuurman, Sven Ehmann (author of Dataflow 1 & 2), Luna Maurer, Roel Wouters and Karsten Schmidt (PostSpectacular). Expectations were high. Dr. Hans Bouwknegt had the honor of kicking off. He talked about decoding, media theory and the current media landscape. Unfortunately, because he was the first to deliver his speech, he did not have the chance to assess if the audience would understand all of his lecture. But referring to The Matrix always proves to be a success. Thomas Castro (LUST) started out in quite an unconventional way, namely by singing ‘Daisy Bell’. Thomas mainly presented LUST’s projects and it soon became clear that ‘decoding’ is a major theme in all of their works. Obviously, Projector Spectre IV was shown, and Thomas concluded his speech with a dying HAL9000. I am unsure if everybody got the joke, but his conclusion said enough about the LUST projects.
Thomas Castro (LUST) 17
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After the break the microphone was handed to Michiel Schuurman. We could sense he had never done this before. However, his lack of experience posed no problem, because his work is of such high quality, and it was great to hear his personal and detailed explanation. Sven Ehmann, author of Data Flow, among other things, lectured on the exponential growth of data in our society. The article ‘Data, Data Everywhere’ from The Economist – which is brilliant, by the way – functioned as the framework of his speech. He had prepared his speech very well, but the first half lacked some entertainment. He seemed to have forgotten that his audience consisted of people with a passion for visual art, so a little more ‘eye candy’ to illustrate his abstract story would have been appreciated.
the day, this was of course all about their Conditional Design Manifesto. Cool! Oliver Vodeb is a sociologist, a theorist on communication and design, and creative director of Poper Studio in Ljubljana, Slovenia. Moreover, he knows exactly how to provoke people. Oliver had a great speech about the bad influence of design award shows, among other things, on the industry. But things got truly exciting when he criticized a poster chosen by an international jury as winner of a poster contest on the subject of global warming, and then praised a poster in PETA style. This resulted in an entertaining discussion and, even more, in irritation among designers.
After the second break, Luna Maurer and Roel Wouters took the stage. And with those two, you never know what to expect. They conducted an experiment in which they separated the audience in two groups: men and women. Then, they handed out two microphones and asked various people to read parts of their presentation out loud. It seemed a bit strange at first, but eventually it turned out to be quite a practical concept. Matching the theme of
Karsten Schmidt came all the way from London to present his work. Karsten has been a programmer for the largest part of his life. He has his roots in the demo scene, but he is also very passionate about, for instance, typography. By breaking problems down into smaller pieces and use his programming skills to solve them, Karsten produces spectacular and innovative work. The ‘making of’ of the commercial for Audi he produced in cooperation with Universal Everything was impressive. Karsten proved that technology and science perfectly go hand in hand with creativity and design.
Roel Wouters & Luna Maurer
Thomas Castro (LUST)
Article on Fontanel.nl
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A great conclusion to a very inspiring day. All lecturers delivered high quality presentations, and because of the small size of the room, people were definitely less hesitant to ask questions. It is absolutely worth doing again! The intros were created by Wit'h and deserve special mention. Wit'h is a collaboration between four graphic design students at Sint Joost Academy. Their stop-motion intros were genius. > This article was published on fontanel.nl during the festival. > Find more info about the lecturers in GDFB publication #1.
Karsten Schmidt 19
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BUST THIS! Educational project
BUST THIS! Make your opinion visible Educational project for youngsters aged 12 to 21 With the project BUST THIS! Make your opinion visible GDFB encouraged youngsters to ‘adbust’. The project aimed to make young people aware of various types of media and to teach them how to form their opinion about their world. Adbusting is remixing, sampling or transforming advertisements and/or commercials. It involves creating footage and images based on existing advertising techniques, in order to convey a critical message. Examples are the Dutch Lucky TV videos, or the abundant parodies on logos and mascots of famous brands. Over 400 adbusts were uploaded on the GDFB website. Participants addressed many different topics, such as anorexia, cruelty to animals and the child abuse within the Catholic Church. Especially students of OLV (Onze Lieve Vrouwe lyceum, Breda, the Netherlands) and Tessenderlandt (also located in Breda) enthusiastically joined the contest. The OLV winners Eric (from class 4HAVO), Michelle (5VWO), Pauline (4VWO) and Boaz and Niels (4VWO) had no clue they would receive a surprise visit of the GDFB team in class, announcing they had won. These five students got a roar of applause of their classmates and were interviewed by GDFB.tv sitting in their principal’s chair. The fifth winner
Suprising winners at Onze Lieve Vrouwelyceum
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Eric van de Luitgaarden
Boaz Peters and Niels van der Made
of the Adbust Contest was Elain Geraeds (from class 3VMBO at Tessenderlandt), he was presented with his prize on 29 July 2010.
marks. ‘Nowadays, all kinds of products carry these marks, so why not cigarettes?’ she explained. Pauline transformed the Dutch edition of the well-known Ludo board game (called Mens erger je niet) into a game about politics, sending out a message to Dutch politician Geert Wilders to be more open-minded. Boaz and Niels showed that you might catch a ‘big fish’ in Holland’s National Lottery, but that there are sharks lurking around. Elain transformed the logo of Holland’s largest supermarket chain Albert Heijn into ‘Albert Klein’ (which means Albert Little).
The jury, consisting of film-maker Aram Voermans (crew Apvis), graphic designer Yurr Rozenberg and the GDFB.tv, had a difficult time making their final selection. The winning designs were outstanding in their subtlety, humor, critical message or superb execution. Eric, for example, created a parody of the real estate website Funda; he put ramshackle and uninhabitable houses up for sale on his website. Michelle’s adbust was very subtle. By simply sticking the ‘Ik Kies Bewust’ logo (a logo which indicates that a food product is considered the healthiest within its product range) on a packet of cigarettes, she questioned the credibility of these types of quality
This summer the winners will transform their adbusts into a real ad, viral or billboard. They will be supported by professional designers. In the fall of 2010, these winning adbust designs will be published online.
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Final Adbust by Boaz and Niels
Boaz and Niels working on their Adbust with Demian (Apvis)
Final Adbust by Michelle
Final Adbust Pauline
Pauline and friends working at Yurr's 22
Is it a bird? Is it a plane? Itâ&#x20AC;&#x2122;s a Flogo! A flogo is a flying logo. Flogoâ&#x20AC;&#x2122;s are made of a soap-based foam, laced with lighter-than-air gases. It does not pollute the environment. If you visited Breda on the 8th of May this year you may have encountered floating weather icons. These icons designed by Yurr Rozenberg announced the start of Graphic Design Festival Breda 2010.
GRAPHIC SUPRISES Different locations
Timon van der Hijden on GDFB.tv
For how long do you look at a billboard, flyer or display in public space? I guess you rarely offer a full-fledged glance. Perhaps you become aware of it when passing by. But do you stop and give it a proper look? Designer Timon van der Hijden makes graphical installations which will surprise you. Graphics that attrack you to look closer and leave you standing with a smile. During GDFB, Timon created several of these works on different locations in Breda. The biggest was an installation in the water at the Markendaalseweg. The others were sliding doors at the Graphic Design Museum, the tourist office, NHTV and art academy AKV | St. Joost.
ARE YOU HUMAN? Different locations in public space
people this encounter isnâ&#x20AC;&#x2122;t so obvious. During the GDFB Captcha codes were placed on the Breda streets, for the close observant to discover. Captcha (Completely Automated Public Turing-test to tell Computers and Humans Apart) is a computergenerated test that relies on the visual perception of humans. By recognizing a randomly generated series of letters and/or numbers you must prove to the computer that you (yourself) are not (one of his kind) an automatic script used by spammers. He will then know you are one of the good guys, although it cannot read the code itself. When put in public space these Catpcha codes blend right in with the graffiti tags on the streets. These codes used in graffiti, meant to be decoded by a certain group of people, debate the relationship between people and public space. It is the same public space that Aram uses to raise a debate on the relationship between people and the digital world. Aram Bartholls work brings together the best of both worlds. He is not giving answers or offering solutions to the questions he is raising. He is mainly triggering people to think about their own relationship with their computer and inviting them to discuss about it on the street. Right here in our analog world.
YOU ARE HUMAN by Roos Giethoorn Congrats, if you can read this you are human! Today you proved that you are not a computer just by reading this book. Nowadays people need to be tested by computers to check if they are not one of them. It is this new relationship between humans and the computer that fascinates Aram Bartoll. Aram Bartholl is a digital immigrant, as people put it these days, an individual who grew up without digital technology and adopted it later. As a kid he had access to computers through his friends, so he never had the time to get stuck in a game. His fascination grew in observing rather than obsessing. With a healthy distance and without an inner struggle to get sucked in the digital world Arams work is mainly inspired by that second world that has changed humankind forever. During his study in Architecture at the art academy in Berlin he shifted from designing houses to designing 3d spaces, computer games and websites. These two fascinations put him right in between these two competing worlds. To Aram it comes very naturally to connect the two by placing elements from the digital world into public space. But for most
During the GDFB Bootcamp a group of young designers were loosing themselves in their computers, working hard on designing OpenFramework projects. Aram pulled these designers away from their computer by presenting a selection from his big archive of projects. I you want to to read more about his project, check his website and his blog, but be warned, before you know it youâ&#x20AC;&#x2122;ll be stuck there for several hours.
Aram Bartholl on GDFB.tv
Aram Bartholl's website
Are you human?
DESIGNER TOYS XL Valkenberg park
A SMALL STEP FOR MANKIND, A GIANT LEAP FOR DESIGNER TOYS By Roos Giethoorn On a Friday night a group of white designer toys, with body types alike, gathered in the Valkenbergpark, waiting patiently for the morning to come. These characters, from a far away planet of bookshelves and showcases, were send on a blind date by they’re creators Loulou & Tummie to meet up with some artists that would change their personalities forever. This night, they had their first confrontation with the native inhabitants of the city of Breda and got some serious ass wooping. When the dust settled down, some toys were left with a minor headache. After they got their act together they continued on their mission.
Designer Toys XL on GDFB.tv
Early in the morning they met up with Dutch designers, illustrators and graffiti artists named Staynice, Collin van der Sluijs, Rutger Termohlen, Hedof, Loulou & Tummie, Darrin Umboh, Bobby Pola, Lennard Schuurmans, Superoturbo, Louis Reith and Zenk One. After their makeover the toys felt pretty good and were now standing tall next to the established statues that had been present in the park for ages. With some new found confident the toys planned to stay in Breda for the next 3 weeks. But they had no idea they were in for yet another surprise attack. This time things got really nasty… Heads were rolling all over the park. Bruised and battered they were found. The kind people of Electron and the city of Breda took them in and gave them shelter until they felt ready to head back home. When the peace returned the designer toys debated if the attack should be taken personally since the other residents of the park were left alone. Was it because they were standing out in the crowd by their looks that refer to the icons of a youth oriented popular culture? We’re they intimidated by these new kids on the block? Do people have more respect for the conventional sculptures or did those sculptures become transparent over time to the users of this public space? These questions will always remain unanswered. More important, Loulou & Tummie have put these toys onto a pedestal, which might be the next step in the evolution of the designer ‘toys’.
Blank Designer Toys by LouLou & Tummie 32
Designer Toys XL
"So it is almost over, the festival. Are you satisfied with the second edition? I thought it was really successful, any way. Too bad the toys got demolished and the break-in at KOP was even worse, but hey. The exhibitions were of high level and I think they were well visited. Saw the PosterProject-posters, now after the 30th, are being stolen. haha funny of course! I wanted to at last thank you for inviting me for the various projects! It was very cool to do!" Rick Berkelmans aka Hedof
"It was a fantastic week! Many thanks for organizing something so wonderful and unique! This should be done more often!" Diederick Huijbers (participant OFLab)
"Thanks again for inviting me. It was inspirational and I am happy that I could meet so many interesting and great people, including you and Dennis of course. [...] Congratulations for the event, itâ&#x20AC;&#x2122;s really a great and important project!!" Oliver Vodeb (lecturer at the Decoding seminar)
"I want to thank you for inviting me to participate in the GDFB poster project. I was pleasantly surprised that I could contribute to what may be seen as one of the major design festivals in the country." Jonathan Looman aka Lowman
POSTERPROJECT Different locations in public space
49 UNIQUE POSTERS MADE BY 49 INTERNATIONALLY RENOWNED DESIGNERS. Already a huge success in 2008; in 2010 Breda was again decorated with unique posters by an international range of designers. This year they were a lot easier to find. Visitors were able to see them all on their route from one festival location to the other. The designers have been given the free hand in designing, though keeping the main theme DECODING in mind. There were posters from: Rogério Lira (BR), Slang international (DE), Yomar Augusto (BR), Pierre Vanni (FR), Karl Grandin (SE), Axel Peemoeller (DE), Benoit Lemoine (FR), Julie Joliat (CH), Olivier Ratsi (FR), Romain Tardy (FR), Ibraheem Youssef (CA), Leif Podhajsky (AU), Christopher West (SE), Julian Bittiner (US), TOKO (AU), Bart de Baets (BE), Sulki & Min (KR), Ed Nacional (US), Harmen Liemburg, Perongeluk, Silo, Lesley Moore, Solar, Eric de Haas, Job Wouters, Lowman, Michiel Schuurman, Hey Hey Hey, EDHV, Pierre Derks, Karin Mientjes, Trapped in Suburbia, Underware, Hansje van Halem, Eric van den Boom, Jacques Le Bailly, Autobahn, Studio Spass, COUP, GVD, Stoer Ontwerp, Hedof, Bela Zsigmond, Staynice, Yurr, Sander Veill, Zenk One and 21Bis.
PosterProject on GDFB.tv
> All posters are printed in GDFB publication #1
Fontanel selection Our friends from online design magazine fontanel.nl, Thomas, Erik and Willem, choose their favorite posters from the 2010 GDFB PosterProject. This is their selection.
EDHV by Erik Gelderblom Motions of insects are decoded by means of an ingenious motion tracking system. The data is then “recoded” to form the GDFB logo. I think this is the perfect example of how to merge design, technology, chaos, order and a healthy drive to experiment.
Lesley MooreÂ byÂ Willem van Roosmalen According to the festival, designers analyze the past, and by doing so they create the foundation for the future. This perfectly simple illustration represents the DECODING theme very well: a meaningless bar symbolizing the foundation of the future, transforming nicely into a feathered, open future in an Escher-like way. Those two designers did a great job creating that message with only a simple bar. Well done!
TOKOÂ by Thomas Moes During the GDFB poster giveaway which was held a while ago on fontanel.nl Tokoâ&#x20AC;&#x2122;s poster was, understandably, the most popular. To me the strange, yet intriguing colors combined with the smooth, no-nonsense typography merging into the background form a beautiful bridge between design and art.
PROJECTOR SPECTRE IV: by LUST House for Visual Culture
Projector Spectre has been organized by GDFB and KOP every year since 2007. Graphic design and architecture are spectacularly connected by means of projections. For the fourth edition of Projector Spectre, GDFB invited LUST, a The Hague-based studio, founded by Dimitri Nieuwenhuizen, Jeroen Barendse and Thomas Castro. LUST made an interactive installation that involves media and architecture and visualizes the Personal Information Bubble (PIB). From 13 to 16 May, during the Breda Jazz Festival, the facade of the GDFB HQ was transformed into an data carrier. Messages gathered from the internet illuminated de building. Hundreds of passers-by were invited to interact and send their messages into space. >M ore information about this project can be found in publication #1 â&#x20AC;&#x201C; page 69
PIB on GDFB.tv
DECODING House for Visual Culture
EDHV and LUST 49
Recent development of software and the accessibility of do-it-yourself hardware enables designers to create image in new ways. Generated design, also known as processing lets the designer create unexpected images based on codes and variable input. By combining codes, digital data (for example ambient temperature or animal behaviour) and new output hardware (i.e. printers, displays), a new mode of expression shapes. Variable factors have more influence to the visual result than the designer himself. The designer is rather more a conceptual thinker or director. This exhibition featured various experiments by international designers on how a process can create image.
LUST – PIB
EDHV – Debug 50
Perongeluk – Unicorn Mandala
Fabrica – Exquisite clock
Jeroen Holthuis – Bitquid 51
Julius von Bismarck & Benjamin Maus â&#x20AC;&#x201C; Perpetual storytelling apparatus 52
STUDIO SMACK Interview by Thomas Moes (Fontanel.nl)
Hi, thanks for doing this interview! Okay, who are you and what do you do, exactly? We are Ton Meijdam, Thom Snels and BĂŠla Zsigmond. We are the heart of Studio Smack. Furthermore, Dennis Elbers (organizor of GDFB) is our agent and Julian Edwardes is our regular composer. What we really do still remains a bit of a mystery to us as well. At first glance, you would say we create animations, but we also work in the fields of graphic design and autonomous art. Furthermore, we usually are commissioned to create commercial works. In most cases we have enough artistic freedom to produce an individual project with an autonomous meaning, at the same time including the starting points of the assignment. Our work exists in the periphery of various disciplines. We tend to explore the boundaries of visual communication by working with various media. That way, we try to create a new world with every project, not depending on any particular style. How did Studio Smack start out? After graduating from St. Joost Academy in Breda, the Netherlands, we did not immediately receive assignments, but we were very ambitious. So we decided to construct a set for an animation film, working on it every Friday and Saturday. Because we were always broke and because Ton lived above an Aldi supermarket, we usually ate macaroni and smac for dinner. This is how we came up with our company name. After a while the Graphic Design Museum asked us if we could produce a movie about graphic design and the city. For this project, we made the animation Kapitaal. In Kapitaal the viewer sees the world through the eyes of somebody walking in a city where all readable information has turned white, and the rest has turned black. We wanted to point out that we live in an era of information and that advertising has no effect anymore, because of the huge amount of competing information surrounding us. After we had finished the project, we sent Kapitaal to various festivals and posted it on Youtube and Vimeo. After a while, the movie became quite an internet hit, which resulted in media attention and several nominations and awards on art festivals and film festivals. Subsequently, more and more new clients contacted us. Which of your past projects would describe Studio Smack best? The Transparancy Suit, GDFB 2010 Leader, International Film Festival Breda 2010 Leader, Machina Ludens, Pimp my Planet, The Mockumentaries, GDFB 2008 Leader, Battery Cage, Kapitaal, Me, The Watchers, The Margins, Bigger Better and of course Kapitein Reetneus, an animation series we have been trying to get going for a long time. All projects can be viewed at our website www.studiosmack.nl. More material can be found at our Facebook fan site.
What is your connection with the Graphic Design Festival Breda? Ton and Béla studied Graphic Design at St. Joost Academy, and their influence shows in our films. Furthermore Dennis Elbers, organizer of GDFB, is our agent. What have you done for GDFB /what will you be doing? We produced the leader for GDFB, and from this leader we created a suit called the ‘Transparency Suit’. The topic of the leader is ‘data body’. A ‘data body’ consists of all traces of information you leave behind while shopping, calling with your mobile phone, using the internet, etc. All personal information you have ever left somewhere is constantly added to your ‘data body’, so it grows without you noticing it. The only thing you need to do is be a consumer or civilian. That’s why our existence is becoming more and more transparent, on every level. The ‘Transparency Suit’ visualizes this invisible stream of information (in this case, our shopping behavior). It provides an esthetic and expressive solution, revealing a new area of visual encoding. The hidden information of the ‘data body’ is made visual by a second skin, a suit, that does not exist in our daily perception. During GDFB we have planned several lectures/ performances concerning the leader and the ‘Transparency Suit’. The suit will be on display in GDFB HQ (Reigerstraat 16), together with a web application which enables people to create a suit of their own. > This interview was published on Fontanel.nl during the festival. >M ore information about the transparancy suit in GDFB publication #1
Speech at opening by Ton Meijdam
GDFB leader 2010 by Studio Smack 56
Transparancy suit on GDFB.tv
Interview Studio Smack on fontanel.nl
"Once more for the record, it was an absolute pleasure to be part of your event, to meet you properly and have some inspiring late night chats. It was a good crowd you got together there & best of luck for the future! Thanks!" Karsten Schmidt, Post Spectacular (lecturer at the Decoding seminar)
"Thanks again for all the help and for organizing everything, I had an amazing time!" James Acres (participant OFlab from Canada)
"The boundries of Graphic Design havenâ&#x20AC;&#x2122;t been reached by far. Graphic Design Festival Breda proves that." CJP.nl
"... I get confronted with GDFB throughout the whole city, newspaper and internet: with good and unfortunately bad news. Your PR is good! But incredibly, what a story about the statues in the park. Yesterday I finally had time to visit the festival. So awesome! Iâ&#x20AC;&#x2122;ve been to the Reigerstraat, where our printer is beautiful displayed, and to the Graphic Design Museum. That exhibition was really great..." Inge Vrijheid, Canon Business Centre Breda (sponsor)
INFODECODATA Graphic Design Museum
Infodecodata on GDFB.tv
Gerlinde Schuller â&#x20AC;&#x201C; Designing Universal knowledge 59
The exhibition INFODECODATA at the Graphic Design Museum puts our explosive information world in the spotlights. How do designers structure complex data? Where do we find the information that we are looking for? The exhibition presents an overview of information design with image icons, scientific data visualisations, infographics and experimental computer animations. It immediately shows the ageold connection between art and science. A new area comes into existence where scientists, artists and designers meet. The exhibition shows how various disciplines in overlap. Gerlinde Schuller is an information designer and puts herself with her Designing Universal Knowledge, thanks to the wiki-technology, on the position of scientist. At the same time, the work of Jack van Wijk, scholar at the Mathematics faculty of Eindhoven University of Technology, looks a lot like works of art. Luna Maurer, Jonathan Puckey, Roel Wouters and Edo Paulus are originally graphic designers, researching algorithms, thus engaging the field of software development.
Luna Maurer, Jonathan Puckey, Roel Wouters and Edo Paulus â&#x20AC;&#x201C; Work in process
Gerlinde Schuller â&#x20AC;&#x201C; Designing Universal knowledge 60
Jack van Wijk
Jack van Wijk â&#x20AC;&#x201C; Sequoia view 61
Greytones on GDFB.tv
GREYTONES WAS HERE by Roos Giethoorn For the first time since 2004, Greytones was hanging out on foreign territory. This Eindhoven based initiative driven by Marcel Sloots from design studio Volle Kracht, dared to challenge 10 cities in Holland to take part in the city battle of the year and represent themselves during GDFB. 10 design studios were asked to set up a team that would best represent the design ethics of their hometown. The challenge of Greytones lies in the freedom that is offered to the designers to step out of their daily routines and experiment, have fun and let go of things. This time it was up to the designers to choose their type of battle. Some went into full attack and others kept their heads cool and chose to reclaim their own city. What all of them had in common was the drive to impress the others with their inventive design skills. The battle was off the hook! Team Tilburg had called themselves the winner and send out a pressrelease, who took it as the truth and published it in the newspapers. Team Nijmegen locked themselves in a concrete space underneath their city. Here they build a parallel city, which evolved into a love anthem for a city that firmly clings to her secrets. Team Eindhoven dared to look the experiment right in the face. They turned away from their computers and sat down behind the sewing machine.
Team Breda, with team captains that call themselves Staynice, managed to stay nice when confronted with their opponents. But their attack came as a surprise. Breda has always been a typical military town. Breda has a famous legend of the peat skipper, Adriaan van Bergen. During the Eighty Years War, Spaniards occupied the castle of Breda. Because they got so tight with the skipper they no longer checked his cargo. One night, Dutch soldiers hid in the cargo and took over the castle from the inside out. Team Breda used this trick and conquered the book from the inside out. It resulted into foldout pages that would exclude the other cities and create a new cover. The design of the 8 pages of this book, now called Douze Points, are 8 letters each graphically camouflaged by a member of team Breda. Together the letters, make the word â&#x20AC;&#x2DC;Shalalieâ&#x20AC;&#x2122;. This song, which represented the Netherlands during the Eurovision Song Contest, was written by local hero Pierre Kartner and preformed by Sieneke. When asked if they had felt threatened by another team, the answer was The Hague. Led by the Trapped in Suburbia, team The Hague was the only one that had the guts to set up a personal attack against all the other team captains. This was their chance to bring it on and finally battle with their Eindhoven 62
colleagues. The design studios were divided amongst the team. The fight was on! The result: a powerful series of posters. The reaction of the victims was surprisingly friendly which caught the attackers off guard. They had expected to be dissed in return, but instead they asked for a copy of the poster to hang it in their studios. Team Arnhem even invited them to come and paint the text ‘You’re mother thinks you are o.k.’ on a wall at their studio. At the opening of the GDFB the battle became physical. Again, team The Hague planned for it to get brutal and brought in two crash cars and again, the rest of the teams were chitchatting away and drinking beers together which has become a Greytones tradition. Floortje Bouwkamp knows all about these traditions. She has been involved with Greytones for 3 years and was proud to be invited to design the outside of this edition. The book is a visual explosion that gives a clear insight into the energetic battle that has been fought. She used the city flags as a graphic symbol that shows the diversity of the cities. ‘Flags are a non-aggressive sign that symbolizes pride and heraldy.’ If the book is a blueprint of today's Dutch Design is debatable. But it has definitely divided the Greyt Ones from the Grey Tones.
The Hague 63
The Hague 66
PAPER CUT KOP
Paper Cut at kop.nu
BRINGING PAPERBACK by Roos Giethoorn We live in a time, where the digital revolution has caused people to turn away from one of the most important and versatile materials in the world, where book publishers have to redefine their relation to paper books, where the postal service will deliver the mail only 3 days a week and where kids have shitty handwriting because they no longer have to write to their grandparents. It is in times like these that artists turn around and do the opposite by redefining the possibilities of this powerful material, called paper. It is the same digital revolution that has caused an overwhelming wave of information that has been put to use without needing the original context. Because of this artists mix and match information, materials and even disciplines. You no longer need to spend days in a library going through books and books to discover that one little thing that might inspire you to make that amazing artwork. You don’t need to study product design to make your 2d design 3d, you don’t need to stay between the borders of what graphic design is said to be and you don’t need to be an illustrator to draw.
Nowadays artists and designers have a need to figure out what makes that grass greener and check the Internet to find out, or even better, figure it out in their own backyard. By breaking down the fence designers increased their playground. And by reinventing the use of paper they brought back the playfulness in design and brought it to new artistic heights. When put in a room with cardboard and duck tape it doesnâ&#x20AC;&#x2122;t take long for Peter Lundgren from Sweden to get started. With his 3 dimensional, geometrical and abstract line drawings in mind and cardboard in his hand he starts to freestyle. Later that day Peter was caught playing with an earthworm that was crawling across the room. It is a relief being away from the computer, he says. Peter feels limited by technical stuff and finds freedom in tape and cardboard. He doesnâ&#x20AC;&#x2122;t like to work in small details. Cardboard is hard to work with and it is a challenge to make something perfect. Peter likes the analog feel, the old techniques and the hard work that he puts in these projects. In his head he connects the different elements of his work and makes it work within the limitations of these two materials. Peter usually doesnâ&#x20AC;&#x2122;t work much with cardboard even though this is the thing that he has mainly been approached for. Peter is a designer that works with a lo-fi and curious vision from which he likes to explore animation, graphic design and illustration by mixing crayons, cut-out paper, cardboard and computerbased animation. This lo-fi approach is characteristic within a new stream of designers. Lo-fi is a term used to describe music in which the sound is of a lower quality than the usual standard. But not all of the work shown in Paper Cut has a lo-fi approach, in the contrary.
Paper Cut showed a selection of works that covers the variety of techniques that are being explored when it comes to making Art and Design with paper. A collection of Papertoys from various international designers and a life-size paper reproduction of an anti-aircraft gun by Postlerferguson (GB) are shown next to a very delicate hand cut artworks from Hina Aoyama (JP).
It is because of all these new and innovative visions, attitudes and ideas from the explorers from artistic disciplines ranging from character design, urban art, fine art, graphic design, illustration, fashion, animation and film, that this exciting new development in contemporary design is evolving so rapidly.
LouLou & Tummie
Matt Hawkins 69
"Young talent and essential experiment" Urbanmag.be
The Graphic Design Festival is an incubator for young talent. It is not an empty shell that is placed over the city, but comes from within. Urbanmag.be
"Graphic Design Festival touches people on the streets." BredaVandaag.nl
"It was fun to host the seminar. It was quite an adventure too, but eventually I did get the impression that everyone had a very interesting day." Bert Hagendoorn (Host at the seminar)
Illustrative, the leading international forum for contemporary illustration and graphic arts, showcased a preview-selection of works of the upcoming Illustrative 10 in Breda. During GDFB, Illustrative celebrates the illustrative arts, presents new talents and trends, exchanges ideas, marvels at progressive technologies, and rediscovers forgotten styles. Illustrative displays not only the quality and fantasy of the latest graphic arts but also shows how the visual effects of graphic design, illustration, book art, comics, concept art, and animation spill into and influence the field of art. Works on display by Good Wives and Warriors, Roman Bittner, Martin Haake, Olaf Hajek, James Bladgen, Tim Dinter, Jorge Gonzales, Tomer Hanuka, Christian Montenegro, Pixelgarten, Gregori Saveedra and Daniel Stolle.
Good wives and warriors 73
CONNECTED by Holy Grey Electron In the 1960â&#x20AC;&#x2122;s, mathematician Edward Lorenz described what became known as the butterfly-effect in which he stated that a minute change in the atmosphere would set off a chain reaction. Starting out with the distribution of a simple poster, Holy Grey caused a similar exponential reaction leading to a tornado at the GDFB. This resulted in a graphic network that not only visualized our interpersonal connections, but also showed their degree of separation from other (international) designers. Holy Grey created three posters, each containing a related theme and send them to three befriended designers in our network. These designers improved, altered and changed the poster based on the main concept. And then they continued the chain by sending the redesign to two designers in their own network. The Connected Project started at April 1 2010 and ended at the last day of the GDFB. We've connected 145 people in total!
MAY 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 77
The visitors of the Connected Project exhibition were also invited to take part in the connected chain. They were asked to pin their business cards onto a big wall, and could classify with the characteristic terms of their choice. The business cards gave an interesting overview of our visitors, expanded our network, and provided us with new data for upcoming projects.
ONGOING by GVD Electron
ONGOING By Roos Giethoorn 1. Allow events to change you, 2. Forget about good, 3. Process is more important than outcome, 4. Love your experiments. These are the first four of forty-three statements in Bruce Mauâ&#x20AC;&#x2122;s Incomplete Manifesto for growth written in 1998. Bruce Mau (1959) is a Canadian designer who gained international recognition for innovative multidisciplinary work. He is a designer known for his intentions to provoke debate and discussion about graphic design in the contemporary world. Now, more than a decade later, these statements have been transformed into Ongoing, a poster project. The posters were designed by fifty freshly graduated designers from all over the Netherlands and displayed on an abstract translation of a poster column, bringing the manifesto to a visual peak.
Ongoing is initiated by GVD a group of young designers (Guus Gijben, Vera Verberne en David Paans) that became friends during their study. Against all expectations, this is NOT a design studio. In this format their craziest ideas come together, which result into refreshing new projects. These will not only challenge themselves but also designers alike to 11. Harvest ideas, 16. Collaborate and 38. Explore the other edge. This project visualizes the shift in Dutch Design mentality by this new generation of graphic designers who turned to this clear and playful manifesto and provoke a debate, once again and to 40. Avoid fields, 41. Laugh, 42. Remember and give 43. Power to the people.
O.K. FESTIVAL Electron
O.K. Festival offered a survey of independent magazines from all over the world. With the exhibition â&#x20AC;&#x2DC;Welcome Magazinesâ&#x20AC;&#x2122; O.K. Festival presents the energy and the visual explosion of strange, beautiful and original magazines. O.K. Festival was held in Arnhem for the first time in spring 2010. GDFB invited them to put up their exhibition in Electron. In 2012 a second edition of O.K. festival is planned. O.K. Festival is initiated by graphic design studio O.K. Parking.
O.K. Festival on GDFB.tv
O.K. Festival website 82
May 7 - May 31 / exhibition TATTOOED GIANT At the Breda train station art initiative IDFX confronts hundreds of travellers with art evry day by displaying it in a commercial window. During GDFB graphic designer Rick Berkelmans a.k.a. Hedof had the honour to fill a window with his work. He made a giant cardboard dog and tattooed it with his drawings. Through his designs Hedof wants to give his audience more insight into his personality and identity as a designer.
The projects on these pages were spontaneously organised by different initiatives, designers and studios during the festival.
May 8 - 13 / exhibition WIT’H Five graphic design students (Moon Brouwer, Evelien van de Cruijs, Roel Geboers, Robert-Jan van Herpen and Michelle Sipers ) from local art academy AKV St. Joost took the initiative to launch a project for their minor in cooperation with GDFB. The project consisted of seven different assignments they got from seven different ‘clients’: GaetanandRoeben, studio SMACK, Bert Hagendoorn (Adobe User Group), Kummer-Herrman, Dennis Elbers, GDFB and Lokaal01/KOP. For each assignment Wit’h gave themselves seven days to go from concept to end product. It was the first time they worked so closely together. After many learning moments, some stressful but also fun, they were able to exhibit all their works and accompanying stories at Lokaal 01. Check their blog with the QR below.
Tattooed Giant by Hedof 85
May 7 / Party UNOFFICIAL GDFB PRE-PARTY Just two weeks before the start of the festival Breda based studios Bald & Balder and Brandspanking got the idea to organize a GDFB pre-party on May 7. Graphic designers, photographers, animators, video artists, illustrators, webjunkies en copy-cowboys were invited. The invitation had a personal code function and was set up with Augmented reality. About 100 people came to their party at Hangar 20.
Invitation for GDF Pre-Party
Pareidolia - The fanciful perception of a pattern or meaning in something that is actually random or ambiguous.
e p o e X l d d v e i w
Anne Sofie BendtSon (DK) iXiSUS (NL) RUiteR JAnSSen (NL) ShAz MAdAni (UK) olly MoSS (UK) AleX oStRowSki (UK) Curator Marieke de Rooy | Design IXISUS
8 t/m 30 mei 2010 di-zo van 13u-17u toegang gratis www.idfx.nl idfx, markendaalseweg 36, Breda
Poster Exploded View by IXISUS
May 8 - 30 / exhibition EXPLODED VIEW Art initiative IDFX tried to give GDFB visitors access to the complex world of connecting and organizing meaning and image, in other words: the world of the graphic designer. The exhibition gave a compact view of a personal research of meaning and imagesÂ from our contemporary cultureÂ by 8 graphic designers. Participating designers were Karin Lindeskov Andersen (DK), Lea Lerche Klaaborg (DK), Tilde Burrows (DK), Signe Rump Thorsen (DK), Anne Sofie Bendtson (DK), IXISUS (NL), Shaz Madani (UK) and Ruiter Janssen (NL) Curator: Marieke de Rooy.
Opening poem by Cees van Meel
Poster Two sides of a story by Yurr
May 27 / intervention SIL KROL - ‘WHITE BOX WITH BLUE AND ORANGE STRIPES’ Around the 27th of May the GDFB office got a call from the local newspaper asking whether or not the big white cube with police striping found near the centre of the city was part of the festival. It was not. But it was part of Sil Krol’s graduating project. With this object he has tried to capture control in its purest form, not as a direct attack on the controlling power, but as an experiment to provide insight in the current relationship between authority and citizens in our democracy.
May 9 - 30 / exhibition TWO SIDES OF A STORY Art initiative Vanuit bed and graphic designer Yurr collaborated to create this interactive window poem at café Het Hijgend Hert. Answering the open call for their most beautiful and ugliest words, readers provided over a thousand words using social media such as Twitter and Facebook. Each pair of words was printed on 2 sides of one sign, and placed in a graphical grid on the windows of café Het Hijgend Hert. This triggered visitors to write a poem of ‘beautiful’ words on the inside, simultaneously creating its ‘ugly’ counterpart on the outside. City poet Cees van Meel opened 2 Sides of a story by writing the first poem.
May 11 / networking event VONK BRAINSTORM The combination of creativity and business creates a ‘spark’ that provides inspiration, surprising insights, opportunities and new products or services. Three parties from the manufacturing industry (paper, food and textiles) shared an issue with creative professionals from various disciplines in the Vonk brainstorm session organised by Colin (network organisation for the creative industries). The same day Colin organized Vonk on tour, an experimental travel experience in the ‘Belcrum’ area.
May 18 / networking event KOM IK BELEGEN? Tuesday, May 18th held in the Valkenberg Park, Colin organised the first edition of “Kom ik belegen?”, a business lunch at an inspiring location. They invited 20 entrepreneurs who all were asked to bring a guest. While enjoying a drink, a sandwich and the wonderful spring sunshine there was lots of networking at the lunch tables. With the tablecloths provided by ‘Samen aan Tafel’ (an initiative from Brabant2018) and some Designer Toys XL, it was a lunch in graphic style.
Photo by Joyce van Belkom 88
Flags made with pupils from primary school de Rietvink.
May 14 - 26 / exhibition KUNSTLOKAAL Three primary schools in Breda participated in the project “Where are you going? Where do you want to be? Find your way with design”. Kunstlokaal is an initiative by Kunstbalie in the province of North Brabant. In Breda KOP, Nieuwe Veste and Graphic Design Museum developed a project around graphic design. Kids from different ages were introduced to the concept of design and its significance for everyday life. Guided by teachers and specialists they were set to work themselves. This has resulted in designs including flags, signs, dream places, treasure maps, icons, a font, and stop-motion movies. A selection of the works was exhibited at Nieuwe Veste during GDFB.
May 20 / seminar WHAT IS GRAPHIC DESIGN? On May 20, 2010 the research group Visual Rhetoric, from AKV St. Joost, organized a seminar. Approximately 25 participants attended the program in which four lecturers talked about the profession of the graphic designer from different perspectives. The discussions during and after the presentations were lively and exciting. Three practical results of the seminar were the positive answer to the question whether it makes sense to organize more seminars like this one, the demand for more information about the research group, and the wish to further develop the “profile manager” into a working digital prototype.
Karel van der Waarde 89
May 20 / lecture and debate STREET ADVERTISING A debating night on advertising in public space and on how the city government can or wishes to regulate advertisements. The debate and lecture were organized by Gebouw F. Designer José Subero talked about Sao Paulo’s radical ban on advertisements in public space in 2007 and the Natureza Urbana project he initiated. He proposes to use the former advertising structures as ‘frame-works’ that supports new city nature in an iconic way. José Subero (photo by Martijn Stadhouders)
May 21-30 / experience THE INFONARIUM OF THE BE-INITIATIVE “Try to collect all you have in your brain right now. All your sources, memories, knowledge and believes. Sit down and make yourself comfortable while you take a deep breath… The be-initiative is about to hit the refresh button.” The infonarium of the be-initiative was a boxed experience containing gif-animations and soundscape by the 5 dollar soundsystem. This project was initiated and produced by Eva van den Dungen, Martijn Maas and Lenneke Heeren in the Wasserette.
On the following pages you’ll find three infographics about our visitors. Before and during the festival, potential and actual visitors were researched. Interns Kristy Bressers and Niki van de Sande researched their profile, intentions and opinions. We’ve asked three local talents to visualize some of the results. On page 94–97 David Paans shows the statistics from GDFB.TV. The infographic gives insight in what video’s were most popular. Note that not all the video’s were uploaded at the same time. The infographic Yurr made on page 98-99 shows through what media each type of visitor came in contact with the festival. Rick Berkelmans a.k.a Hedof visualized the profile of our visitors on page 100-102.
by David Paans
by David Paans
How did you get in contact with the festival? each unit represents 5%
Word of mouth
Through school / training 17%
Through my work in the creative industry
2% 5% 4%
Article in paper/magazine 4%
12% 6% 14% 11%
NUMBER AND GENDER 100
PERCENTAGE OF VISITORS THAT INTENT TO VISIT GDFB IN 2012
RECODING GDFB 2010 by Dennis Elbers
3 weeks > 200 designers > 5 exhibitions > 7 interventions > 1 poster tour > 10 lectures > 12 out of the blue side projects > 75 crates of Vedett > 800 A0 posters > 200 A2 posters > 10,000 flyers > 1,200,000 loads on vimeo > 36 GDFB.tv videos > 400 Adbusts > 15,132 visitors > 100,000 eye contacts > 57,562 website visits These figures say it all; GDFB 2010 was a success. However, we rather focus on quality instead of quantity. That is why we hereby present volume 2 of the GDFB 2010 catalogue: Recoding. This volume shows what you might have missed, or gives you more information about what you did see. We evaluate the festival through interviews and reports about exhibitions, interventions and activities, supported by loads of images, infographics and even digital media. We provide you with a unique look behind the scenes of the organization, while allowing ourselves to learn from the feedback on the festival. This open method is completely in line with the DECODING theme. Zach Lieberman also addressed this topic during his opening lecture and called it DIWO (Do It With Others). DIWO is the opposite of DIY, Do It Yourself, which is a movement in which designers are fully in charge of a process. Partly because of the current technology designers are able to control an entire process, from design to production. However, technological developments seem to have no boundaries, and DIYâ&#x20AC;&#x2122;s days are numbered. A new attitude and new (online) tools offer designers the opportunity to cooperate and realize breakthroughs. DIWO is the new way to achieve even more. DIWO also symbolizes the way we organize our festival. Before and during the festival we collaborated with many designers and partners, and we aim to continue doing so. An open approach will stimulate the discussion with them, thus further improving GDFB. To start the discussion, various studies have been carried out preceding and during GDFB. The figures mainly confirmed chosen strategies, but we feel it is more interesting to break up and analyze the data, and subsequently use the results to establish new policies. We investigated who visited the festival, but we also inquired after the visitorsâ&#x20AC;&#x2122; experiences. Obviously, it is great to hear that many people enjoyed the festival and that they are planning to visit the next edition, in 2012, again. Nevertheless, we want to aim our focus at the critical remarks from visitors from the graphic and educational field. Of course, we have also evaluated our own targets. We measured them both in quantitative terms (such as the amount of visitors or the marketing scope) and in qualitative terms. An important objective was to bring together young and talented designers and offer them the chance to create a network and cooperate. We have achieved this aim, but according to the visitors survey the demand for such an initiative was larger than we had anticipated. During GDFB 2010 35 international designers and programmers joined the boot camp. In cooperation with OpenFrameworks Lab we organized a four-day workshop in the Graphic Design Museum. Passionately led by Zach Lieberman and Todd Vanderlin, designers from the United States, Canada, Japan, Turkey, Spain, Germany, the United Kingdom and the Netherlands worked together in writing a new code for generic design. Another networking opportunity was organized by the Holy Grey collective. The Connected Project, based on the so-called butterfly effect, created a chain of
dozens of new contacts between visiting designers. Although many people networked during the opening and the seminar, in the future GDFB will focus even more on encouraging designers to establishing new contacts. Another qualitative aim is initiating new work by talented designers from all over the world. Unfortunately, we do not have the financial means yet to base the entire festival on new works, but projects such as the PosterProject, Ongoing and the interventions stimulated the development of many new works. This did not go unnoticed. Various international media reported about the festival. Meanwhile, GDFB has been approached by several international associations to cooperate in the future. By collaborating with others and presenting new (and existing) works, we hope to invoke inspiration. Judging by all the spontaneous reactions and the surveys we are happy to say we did, and it means achieving one of our most important goals. We do our utmost best to continue inspiring others. But to do so, we need to closely monitor our field and the adjoining disciplines. We, our team, are working on this, but visitors or designers are also free to contribute. Please keep us updated on interesting projects! GDFB’s unique feature is that we do not exclusively focus on professionals. Surprising unsuspecting passers-by in the streets of Breda is a major part of the festival. Unfortunately, not everybody appreciates our efforts. This year, we have again been confronted with vandalism. We consider it a compliment when posters are nicked from the poster tour. Indeed, we actually count on it. However, we were highly surprised to find the Designer Toys in Valkenbergpark demolished. During the opening day, this intervention turned out to be a great spectacle. But the following night, nine of the twelve statues were ‘bowled over’. A sad battlefield instead of a project which should have been drawing everybody’s attention to the festival. In New York, Paris, London and even Amsterdam nobody touched the ‘art elephants’, and it is a pity that a similar project in a pleasant city like Breda cannot remain unharmed. We find consolation in the idea that this was not a local incident directly aimed at GDFB. The news program Netwerk (on Dutch national television) even reported on this incident and other art vandalism. Initially, the organization discussed if they should continue these projects in the future. But we were happy to receive many heartwarming reactions from people around us, telling us to continue and even expand the festival. Other direct proof of continuing the interventions was Projector Spectre IV. The combination of projections at our headquarters at Reigerstraat and at the jazz festival created many surprise encounters between passers-by and GDFB. Meanwhile, the project also revealed the generation gap. The interactive installation needed to be explained to parents, and children took over our job by pointing out perfectly what was going on and how it worked. This was also the case at the DECODING exhibition. We will definitely try to improve the accessibility of the presentations in the future, so visitors will be able to experience the entire exposition without the help of a 12-year-old. In short, we have tried to interpret the DECODING theme as broadly as possible. The program provided room for new technology and traditional craftsmanship, for depth and accessible presentations, for new works and existing works, for inspiration and cooperation. In the future, we will broaden the scope of the festival spirit by choosing an improved program set-up. We are very content with the results and there is enough left to do for the coming two years. GDFB 2012, here we come! Our heartfelt thanks to all participating designers for their contributions and efforts. Because of their views and dedication, the festival gained its depth and
quality. Of course we also praise the team of freelancers, trainees and volunteers, who have survived the stress and the pressure and who have continuously strived for quality. In conclusion, we like to thank our partners, granters and sponsors. Their belief in our festival and their ambition to create something unique has been inspiring and challenging. Are you looking for online content and are you wondering what those black-andwhite squares are in this publication? Download a QR scanner for your smartphone and scan the codes. Please feel free to e-mail me if you have any questions: email@example.com
See you at GDFB 2012! Dennis Elbers Director GDFB
Festival overview on GDFB.tv
Fabrica (IT) Fieke van Berkom FoURPAcK Frank Hanswijk
1st Ave Machine (US) 21Bis Andersen M studio (UK) Anne H채nni Annouck Welhuis Anton Koovit (DE) Apt & Asylum films (UK) Aram Bartholl (DE) Asif Man Attak Autobahn Axel Peemueller (DE
Gerco Hiddink Gerlinde Schuller GraphicShay Gregori Saveedra (ES) Guus Gijben GVD Hans Bouwknegt Hans de Ruiter Hansje van Halem Harmen Liemburg Hattie Newman (UK) Hedof Hey Hey Hey Hilde Koenders Hina Aoyama (FR) Holy Grey Homo Ludens
B2B Barbara Hennequin Bart de Baets (BE) Bela Zsigmond Ben Sciascia (NZ) Benjamin Maus (DE) Benoit Lemoine (FR) Bent Image Lab (UK) Bobby Pola Brian Dettmer (US) Brigiet van den Berg Bruut ontwerp Buro Buurvrouw
Ibraheem Yussef (CA) Indrek Sirkel (EE / NL) Jaan Evart Jack van Wijk Jacques le Bailly James Bladgen (US) Jeremias Boettcher (DE) Jeroen Timmer Jeroen Holthuis Jesse Brown & Sean Pecknold (US) Job Wouters Johnny Kelly (US) Jonathan Puckey Jorge Gonzales (DE / FR) Josefina Eikenaar Julian Hagen (AT) Julian Bittiner (US) Julie Joliat (CH) Julien Arts Julien Valee (CA) Julius von Bismarck (DE)
Carlo Giovanni (BR) Charlotte Aal Charlotte van der Wiel Choi Wong Christian Montenegro (AR) Christopher West (SE) Ciara Phelan (UK) Collin van der Sluijs COUP Daniel Maarleveld Daniel Stolle (DE) Darrin Umboh Dave de Leeuw David Paans De Skinny Kid Denny Backhaus (DE /NL) Ed Nacional (US) EDHV Edo Paulus Eefje Schenk Elisabeth Lecourt (FR /UK) Enchilada Eric Alink Eric van den Boom Erik de Haas Erwin Thomasse
Kaftwerk Kalle Mattsson Karin Mientjes Karl Nawrot Karl Grandin (SE) Karsten Schmidt (DE/UK) Kees de Klein Kenn Munk (UK) Kim Young-Na Kimmic Kris Borgerink
Laikafont (CH) Laurens Hamacher (BE) Laurent Oomens Leanne Wijnsma Leif Podharsky (AU) Lennard Schuurmans Lenneke Heeren Leon Poirters Lesley Moore Lobke van Aar Louis Reith LouLou & Tummie Lowman Luna Maurer LUST Maarten Kuypers Maartje van Nimwegen Manon den Hartog Marco Overkamp Marga van den Heuvel Marloes de Laat Marshall Alexander Marta Malesinska Martin Haake Matt Hawkins (US) Merijn van Essen Michiel Schuurman Namik Schwarz Nando Costa (BR) Nanibird (JP) Nawie Kuiper Noortje van Eekelen O.K. Parking Olaf Hajek (DE) Oliver Vodeb (SI) Olivier Ratsi (FR) Ontwerphaven Patswerk Paul Fuog (AU) Paul van Barneveld Per Ongeluk Peter Lundgren (SE) Pierre Derks Pierre Vanni (FR) Piet Parra Pixelgarten (DE) Postlerferguson (UK) Projectsandbooks
Raw color René Rovers Robin Nas Roel Wouters Rogeria Lira (BR / NL) Rogier Wieland Romain Tardy (FR) Roman Bittner (DE) Rosa Mathijssen Rozemarijn Koopmans Rutger Termohlen
Yomar Augusto (BR) Yurr Zach Lieberman (US) Zenk One Zerahja Kartono
Sander Veenhof Sander Veill Saskia Pouwels Saskia Bosch Scott Ponik (US) Shin Tanaka (JAP) Silo Simona Kicurovska Sinek Kaydi Sjoerd Koopmans Slang international (DE) Solar Sophie van Kempen Spielerei Staynice Stephan Lerou Stoer Ontwerp Studio 1 en 1 Studio Jan Koek Studio Léon & Loes Studio Smack Studio Spass Studio Tween Studio026 Sulki & Min (KR) Superoboturbo Susanne van den Heuvel Susy Oliveira (CA) Sven Ehmann (GER) Sven Franzen Thomas Dahm Tim Dinter Timon van der Hijden Todd Vanderlin (US) TOKO (AU) Tom Bogman (BE) Tomer Hanuka (US) Trapped in suburbia Underware Valentina Vos Vera Verberne Vincent Vinkensteijn
Editorial Staff Simone Dresens Dennis Elbers Roos Giethoorn Fontanel Robert Urquhart Infographics Hedof David Paans Yurr Translations Anne Douque (Marble Text) Design catalogue Rob van Hoesel GDFB-tweets p.3-4 LUST Print NPN drukkers Paper Pop’Set mintgroen & Pop’Set grijs 170 g/m2 by Antalis. Munken Polar 120 g/m2 by Antalis in collaboration with Arctic Paper Benelux. ISBN 978-94-90888-01-5 ©G raphic Design Festival Breda, 2010
Special thanks to: Wilbert Willems Bert Hagendoorn Guus van Alphen Hans Eliëns Pauline van Oirschot Inge Vrijheid Perry de Jong Jan van der Kooij Martin Hagendoorn Team Steigerbouw Breda
Stichting Graphic Design Festival Breda Reigerstraat 16 4811 XB Breda The Netherlands +31 (0)76 7514970 firstname.lastname@example.org www.graphicdesignfestival.nl
GDFB is funded by
Board Jeroen Chabot Herman van Straaten Ge Smit Creative director Dennis Elbers Marketing Martine Ansems
GFDB is supported by
Communication Lianne van Gorsel Project manager Simone Dresens Production Marco van Stratum Patricia Gevers Officemanagement Lisette van Rijn Renate Kool Coordination volunteers Babs Petit Interns Rik Dijkhof (GDFB.tv) Nils Dierx (GDFB.tv) Stein de Bont (GDFB.tv) Niki van de Sande Kristy Bressers Babette van Nuland Volunteers Ad, Aimee, Andries, Anouk, Anouk, Danielle, Diana, Djura, Dorine, Dorothe, Felice, Fleur, Giel, Ilse, Janelle, Joko, Joost, Josto, Juriaan, Ken, Kim, Lars, Layla, Lika, Maaike, Marissa, Marleen, Meike, Melina, Mike, Nadia, Nathalie, Petra, Romano, Samantha, Sander, Sanne, Sanne, Simone, Stephanie, Wouter and Younes. Design Rob van Hoesel Yurr
GDFB thanks All participating designers House for Visual Culture Breda and: