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ADVERTISING SWA Made by Dhana 8.3

Thursday, November 3, 2011


Project Brief

Thursday, November 3, 2011


INVESTIGATION

Thursday, November 3, 2011


Advertising SWA Problem: SWA’s enrollment is down and we should try to tell other people about SWA or SWA could shut down. Client: My client is Sinarmas World Academy, who is trying to get more students to enroll to them. Task: My task is to solve my clients problems. I think I am going to follow the steps of the design cycle since I think I could make a good advertisements when I am following the design cycle.

Time Limitations: 8 weeks. Unit Question: How does advertising manipulate our actions? Areas of Interaction:

Thursday, November 3, 2011

Human Ingenuity


Introduction My client is the Sinarmas World Academy. The problem is that Sinarmas’ enrollment is going down and the school need more students and if they don’t get it, they’re going to have to shut down. Sinarmas World Academy need a good advertisements to attract other students to enroll in their school. Therefore, I need to make an interesting advertisement for SWA that can attract people’s attention and make them want to enroll in SWA. I have to make an advertisement that could attract both adults and children so that they would want to enroll in SWA. I am going to design and create a good advertisement that could attract people’s attention I will also go through the stages of the design cycle which is investigation, design, plan, create, and evaluate. I will try to do my best to make the advertisement as interesting as possible.

Thursday, November 3, 2011


Areas of Interaction The areas of interaction used in this project is human ingenuity. It is human ingenuity beacuse when I make the advertisment, I am going to have to be creative so that my advertisement could grab the people’s attention. I would try to do my best in being creative in every part of the design cycle.

Thursday, November 3, 2011


Interview Questions How much are you willing to pay? I am willing to pay 5 million rupiah. What do you want to know about the school? I want to know what the school can provide for my children. Are you interested in who our teachers are? Yes, I am interested in finding out who the teachers are. Do you want to know what your child will be studying? Yes, I want to know what my child will be studying so that I could know if he receives good education. What kind of education do you want your child to get? I want my child to receive good and proper education so that he can become succesful. Are you interested in the E/X program? Yes, I am interested in it because I would like to know what my child would be doing afterschool.

Thursday, November 3, 2011


Interview Summary

From the interview with one of the parents, I found out that they want to know more about their child. Some of them are willing to pay lots of money for their children’s education. I also find out that the parents wanted to know more about what kind of education is SWA giving to their children since they wanted to know what the school can provide, finding out who the teachers are and also trying to know if their children gain good and proper education. The parents are also interested in the E/X program since they want to know what their child are doing afterschool.

Thursday, November 3, 2011


Brainstorm

Thursday, November 3, 2011


Case Study JIS

Green School

Customer

Attract parents more than kids.

Attract Parents and some kids.

Attract parent more than kids

Form

Website

Website

Banner

Aesthethic

Professional

Professional

Simple

Cost

None

None

$5.00

Function Ease of Creation

Thursday, November 3, 2011

To attract people and To attract people and also To attract people and also also tell more about tell more about their tell more about their school. their school. school. Hard

Medium

Easy


Case Study Summary The advertisements that I chose are advertisements that I think are good advertisements for their school. I can get more ideas from the advertisements for my own advertisements since I try to find good advertisement. I tried to find the lowest price possible for the products and also look at the pros and cons these advertisements had so that I can find which one is the best for attracting customers.

Thursday, November 3, 2011


Impacts to Environment The impacts that the advertisements could have to the environment could damage the environment since I may need to create a poster or printed product that uses paper produced from trees. If I don’t make it in paper but electronicaly, I use electricity which is produced from the power plant that throws smoke into the air after using it to create electricity.

Thursday, November 3, 2011


Impacts to Society My advetisement could affect the society greatly since what I want my advertisement to affect is the society. My product would attract more people to enrol in SWA and also try to tell the society about how good SWA is.

Thursday, November 3, 2011


Design Specification

Thursday, November 3, 2011

Title

Specification & Why

Test

Customer

I would want to try to attract customers from all ages.

I could try to ask other people’s opinion about it before showing the product.

Form

I would make the advertisements into either website, printed product or visual media.

I will try to make the advertisements in the form that I could easily make.

Aesthetics

I will make a really interesting advertisement that could attract students and parents.

I will try to make the advertisements as interesting as possible so that it can attract more people

Cost

The cost should not be more than $10

I will try to look at how much I spent on this so I would not waste money more than $10

Function

It needs to be able to attract more students to enroll in SWA

I will try to make the advertisements as attractive as possible so that it could attract more students.

Ease of Creation

I think that it will be a little challenging since I am not used to making advertisements.

I will try to do my best in making this since I need to get more students coming.


Design Brief I need to make an advertisement for my client, Sinarmas World Academy. Apparently, SWA’s enrollment is down and SWA needs more student to enroll to them or they would be forced to shut down.I will try to make it as interesting as possible and I would also try to make the advertisement attractive to the parents and the students. I would also try to make the cost of building it with not exceeding the cost of $10. I would also try my best to make it as good as I can.

Thursday, November 3, 2011


Bibliography Jakarta International School: Home. Web. 27 Oct. 2011. <http://www.jisedu.or.id/>. Green School. Web. 27 Oct. 2011. <http:// www.greenschool.org/>. West Branch Local Schools. Web. 27 Oct. 2011. <http:// www.westbranch.k12.oh.us/>.

Thursday, November 3, 2011


DESIGN

Thursday, November 3, 2011


Design 1 (Poster) Pros:

-It looks professional -It has some information about the school -It has the address of the school

Cons:

-It is to simple -It isnâ&#x20AC;&#x2122;t really attractive -It doesnâ&#x20AC;&#x2122;t really give a full info of the school

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Design 2 (Flyer) Pros:

-It doesn’t really look complicated. -It has some information about the school. -It has the address of the school.

Cons:

-It is to simple. -It isn’t really attractive. -It doesn’t really give a full info of the school.

Thursday, November 3, 2011


Design 3 (Website) Pros:

-It looks professional. -It has the information about the school. -It is easy to understand.

Cons:

-It needs more pictures. -It doesnâ&#x20AC;&#x2122;t have the address of the school.

Thursday, November 3, 2011


Design 4 (Website) Pros:

-It isnâ&#x20AC;&#x2122;t complicated. -It has the information about the school. -It is easy to understand.

Cons:

-It is too simple. -It isnâ&#x20AC;&#x2122;t colorful or attractive. -It lacks pictures.

Thursday, November 3, 2011


Design 5 (Movie) Pros:

-It tells some information about the school. -It looks a bit professional.

In the opening, I am going to show the logo of SWA. 5 seconds

Then I would show them pictures of the arts building and the zhenghe building. 10 seconds.

Then I would show them the Gajah Mada and the gym. 10 seconds

Then I would be showing them the koi and topeng building. 6 seconds.

Then I would show them pictures of people studying. 6 seconds

For the ending, I am just going to add SWA logo and the school’s address

Cons:

-It is too short. -It is too simple -It isn’t attractive. -It doesn’t have an interview.

Thursday, November 3, 2011

I am going to I am going to show them the show them the picture of picture of layang supposed to be layag and da vinci building adventure park. and the peace 6 seconds park. 6 seconds


Design 6 (Movie) Pros:

-It tells some information about the school. -It looks a bit professional. -It has an interview.

Then I would In the opening, I show them Then I would am going to pictures of the show them the show the logo arts building and Gajah Mada and of SWA. 5 the zhenghe the gym. 10 seconds building. 10 seconds seconds.

Then I would be showing them the koi and topeng building am going to show them the picture of layang layang and adventure park. 6 seconds.

Cons:

-It is too short. -It is too simple -It isnâ&#x20AC;&#x2122;t attractive.

Thursday, November 3, 2011

I am going to show them the picture of supposed to be da vinci building and the peace park. 6 seconds

I am going to Then I would For the ending, I put an interview show them am just going to with one of the pictures of add SWA logo swa student people studying. and the schoolâ&#x20AC;&#x2122;s about swa. 6 6 seconds address seconds


Evaluation Against Specification Specifications Design 1 Design 2 Design 3 Design 4 Design 5 Design 6 Customer

X

X

Form

Aesthetics

X

X

X

Cost

Function

Ease of Creation

X

X

X

Thursday, November 3, 2011


Summary of Design 1 The form of the advertisement is a poster. I think that the poster is fine because it has the qualifications to be a good advertisement. It can attract parents and students since it looks attracting and simple enough to attract students. It will probably cost some money for the paper but it wonâ&#x20AC;&#x2122;t exceed the cost of $10. It is probably easy to make and will attract more students to SWA.

Thursday, November 3, 2011


Summary of Design 2 The form of the advertisement is a flyer. I think that the flyer is good because it has most of the qualifications to be a good advertisement. It can only attract parents since it isnâ&#x20AC;&#x2122;t attractive to the students. It will probably cost some money for the paper but it wonâ&#x20AC;&#x2122;t exceed the cost of $10. It is probably easy to make and will attract more students to SWA.

Thursday, November 3, 2011


Summary of Design 3 The form of the advertisement is a website. I think that the website is fine because it has the qualifications to be a good advertisement. It can attract parents and students since it looks attracting and colorful enough to attract students. It probably wonâ&#x20AC;&#x2122;t cost anything if I used a free website making application for making this website. It is going to be hard to make but it will attract more students to SWA.

Thursday, November 3, 2011


Summary of Design 4 The form of the advertisement is a website. I think that the website is fine because it has the qualifications to be a good advertisement. It can attract parents and some students since it looks professional and simple. It probably wonâ&#x20AC;&#x2122;t cost anything if I used a free website making application for making this website. It is probably easy to make and will attract more students to SWA.

Thursday, November 3, 2011


Summary of Design 5 The form of the advertisement is a movie. I think that the movie is fine because it has the qualifications to be a good advertisement. Even if it isnâ&#x20AC;&#x2122;t attractive, it can still attract parents and students since it simpleand professional. It will probably be free if I use Imovie to make the movie. It is probably easy to make and will attract more students to SWA.

Thursday, November 3, 2011


Summary of Design 6 The form of the advertisement is a movie. I think that the movie is fine because it has the qualifications to be a good advertisement. It can attract mostly parents and some students since it isnâ&#x20AC;&#x2122;t really interesting to most of the students. It will probably wonâ&#x20AC;&#x2122;t cost some money if I use Imovie to make the movie and also use my own video camera for the interview. It is gonna be hard to make and will probably attract more students to SWA.

Thursday, November 3, 2011


Partnerâ&#x20AC;&#x2122;s Opinion I think that the best design that I saw in the design list is design 2. I think so because it looks proffesional. I also think it have good information. I also think that it has the best aesthetic in the design lists.I also think that you wonâ&#x20AC;&#x2122;t have any trouble creating it.

Thursday, November 3, 2011


Evaluation Against Specification-Final Design Specification

Design 2

Comment

Customer

I think that the final design I made would attract both parents and students.

Form

The form is going to be a poster.

Aesthetics

I think that the aesthetics of the poster is okay.

Cost

It will cost some money but it won’t exceed $10

Function

Its function will still be the same since the function is to be able to attract people to enroll in SWA.

Ease of Creation

It won’t be that hard to make.

Thursday, November 3, 2011


Summary of Final Design I am going to do design number 2 since my partner had said that he thinks that design 2 is the best. I also think that design 2 is not so bad and is probably pretty easy to make. I also think that design 2 is simple and probably attract parents and some students since it looks simple and professional. It is going to be a poster and it will look attractive. It wonâ&#x20AC;&#x2122;t cost much and also its function is still the same. It probably wonâ&#x20AC;&#x2122;t be that hard to make since it is just a poster.

Thursday, November 3, 2011


Final Design

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PLAN

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Gantt Chart

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Step by Step Plan

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Tools and Sources I am going to use the SWA website for all of the information about the school. I am going to create it using the application ‘pages’ since it is easier to make a flyer in pages. I am going to use the school’s printer since it can print A3 paper. I am going to use some hard glue or some tape to put the flyers up on walls. I am going to use google images to find my pictures and also find my information. Thursday, November 3, 2011


Evaluation of Plan I think the time plan that I did was good since it has everything that a plan needs to have. I also think that it is detailed enough since I have stated how long I am going to make this and what material should I use. I think I have used all the resources that I was supposed to use and also did a step by step plan. I think that the step by step plan may be a little hard to understand but I think people can still understand what I am trying to show them in the step by step and also the flyer can probably be followed by someone else since it is simple.

Thursday, November 3, 2011


CREATE

Thursday, November 3, 2011


IT Journal 03/10/2011

Today I find some pictures about the school from the Internet. I found it hard to find a good images with the right size since most of the pictures that I found on the internet is too small for it to be put in my flyer. Finally, I found two pictures that I think I can use in the flyer. I also search the information that I needed for my flyer in the Sinarmas World Academy since most of the information of the school is there. I found some good information that I can use to advertize Sinarmas World Academy. Thursday, November 3, 2011


IT Journal 06/10/2011

In this lesson, I started making the flyer. I made the flyer in pages so I opened up a new pages document. I started putting in the main picture and also write the title in which is â&#x20AC;&#x153;Sinarmas World Academy.â&#x20AC;? I also put in some information of the school in the flyer.

Thursday, November 3, 2011


IT Journal 07/10/2011

In this lesson, I add more information to my flyer and also write contacts and other things that people need to know about Sinarmas World Academy. The things that I add to the flyer are what Sinarmas World Academy is, how to contact Sinarmas World Academy, where Sinarmas World Academy is located and Sinarmas World Academyâ&#x20AC;&#x2122;s official site which is www.swajkt.com. I also try to make the picture that I add looks better by putting a reflection to it. Thursday, November 3, 2011


IT Journal 10/10/2011

In this day, I search for the logo of Sinarmas World Academy since I donâ&#x20AC;&#x2122;t think the flyer wonâ&#x20AC;&#x2122;t be that good if I donâ&#x20AC;&#x2122;t add any logo to it. I searched for the logo in google images and found the right size for it. I save it in my computer and add it to my flyer and resize it to the size I want. I also put a frame to it so it looks better but I find it hard to pick which frame I would rather use for the picture. I am still deciding on it but at least I have put the picture in the right position where I think it looks good. In the next lesson, I think that I will have to decide if I should frame the picture or not and find more pictures. Thursday, November 3, 2011


IT Journal 13/10/2011

In this day, I decided that I am going to use a frame for the sinarmas world academy logo. I decided to change the color of the frame to grey since the black frame didnâ&#x20AC;&#x2122;t go well with the sinarmas world academy logo. I put the framed sinarmas world academy logo on the far left side of the main picture and resize the sinarmas world academy and make it a little bit bigger. I am now trying to decide if I would need to add more things to the flyer. Thursday, November 3, 2011


IT Journal 14/10/2011

In this day, I try to think of a way to make my flyer a little better and more interesting. I try to add more images to it so I try to search for more images in google images.

Thursday, November 3, 2011


IT Journal 23/10/2011

Today, I move the picture of Sinarmas World Academy logo to the upper left of the flyer. I also add a rectangle white box right beside the Sinarmas World Academy logo and also add a red text with the font â&#x20AC;&#x153;Crackedâ&#x20AC;? in the rectangle white box.

Thursday, November 3, 2011


IT Journal 24/10/2011

Today, I change the frame of the white rectangle and change its color to match the Sinarmas World Academy logo frame. I also move the logo and the white rectangle with â&#x20AC;&#x153;SWAâ&#x20AC;? text to the big main picture since I think putting the pictures at the top didnâ&#x20AC;&#x2122;t work out. I also change the text that I have put in the flyer since I think I could make it better.

Thursday, November 3, 2011


IT Journal 26/10/2011

In this day, I tried to make my flyer look a little bit better but I just can’t think of any. After a few minute of thinking, I decided to just add 2 blue stars beside the “SWA” text that is in red to make it look better but I don’t think it turns good. I decided to delete the two blue stars since I think that it just made the whole flyer worse. I couldn’t think of anymore ideas after that.

Thursday, November 3, 2011


IT Journal 27/10/2011

In this day, I couldn’t think of anything that would fit in the flyer that makes it look good so I asked people about what I should improve on. I don’t think their ideas were good so I didn’t change the product that I made and decided that the one I have will be my final product.

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EVALUATION

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Evaluating Performance Investigation: In investigation, I think I did good since I researched about what is best for me to make and make a design specification to see if it is good or not. I also did an interview with somebody and got some ideas of how the advertisement would look like. I think my investigation is good but it could be better improved. Design: In design, I have design a poster, a flyer, 2 websites, and 2 movies. I did a summary for each design and evaluat it against specification. I picked my final design and improve it to make it better. I also evaluate it against the specifications I have. Plan: In plan, I made a gantt chart about what I am gonna do and make a step by step plan on how to make the flyer. I also plan on the tools and resources used. I think that I did quite well in planning how I am going to make the flyer. My step by step plan’s picture isn’t really good since it is hard to understand and unclear. Create: In create, I started making my flyer. I think it was okay but at the same time, I think it is too plain since there isn’t much color and more pictures. I put some decorations but I don’t think it improved very much. In conclusion, I am not pleased with my flyer and I think I could have done better than that. Evaluation: In evaluation, I think I did good and I think I evaluated everything that needs to be evaluated. I did what I was supposed to reflect on and I think I did everything in evaluation good.

Thursday, November 3, 2011


Testing: Meeting Evaluation In the investigation stage, I made a specification for things that I will have to look at when I am making my flyer. I have tried to meet with the specifications and have manage to meet with most of the specifications that I listed in the investigation stage. I haven’t met the specification of customers because I failed to make the flyer more interesting so that not only parents would look at them. I have met the specification for form since I did make it the flyer easier for me to make . But, I have failed to meet the specifications of aesthetics since I didn’t make a good enough flyer that will really attract much people. The cost of the flyers won’t be a problem since I met the specifiaction for cost because the price of the flyer won’t exceed $10. The flyer had met the specification for function for its function is to attract more people to come and enroll into Sinarmas World Academy even if it doesn’t look that interesting. I did my best in making the flyer but I think that I didn’t do a fine job on making the flyer because it is too simple. I think the flyer isn’t that hard to make and I also think that I did my best on meeting the specifications that have been given.

Thursday, November 3, 2011


Succesful Points I think that I did well in creating the flyer on time. I also managed to stop the cost of the making of the flyer below $10. I have managed to make a simple flyer that will attract some people although not all people. I think I did well considering this is the first time Iâ&#x20AC;&#x2122;m creating a flyer. I also think that the flyer is fine and simple so I guess I did okay.

Thursday, November 3, 2011


Least Succesful Points I think that the flyer that I made is too simple and boring. I didnâ&#x20AC;&#x2122;t have that much image and colors in the flyer which wonâ&#x20AC;&#x2122;t attract that much people. I also think that I should have done more to the flyer since I think it looks bad because it is too simple and boring. I think I should add more colors to it just to make it look attracative.

Thursday, November 3, 2011


Modifications and Improvements I think that if I would ever do this project again, I would put more pictures and colors into it since I think that the flyer is too plain and boring. I would also try being more creative and think of more ideas to make the flyer better.

Thursday, November 3, 2011


Client Peer to Peer My client is fine with how the flyer looks like but he thinks that the flyer could be further improved. My client also thinks that I didnâ&#x20AC;&#x2122;t really try my best and I could do a flyer better than this.My client thinks that the flyer should be more interesting like with more pictures or making the flyer colorful. I think that should be improved too

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The Impact on Environment My product will affect the environment since in making the flyer, I would need paper to put the picture of the flyer in and using paper means that I am causing a tree to fall since paper are made of trees. I would also use electricity when I am printing my flyer into the paper and electricity came from the power plant that burns coal for electricity but ends up polluting the air too. The air pollution and lack of trees I have stated would mean the increase the dangers of global warming to the earth.

Thursday, November 3, 2011


The Impact on Society My product will greatly impact our society since in making the flyer, I am trying to show the society of how good Sinarmas World Academy is. I am also helping people in chossing which school they should enroll to and also give their children or themselves to further improved her their education.

Thursday, November 3, 2011


Photo of Finished Flyer

Thursday, November 3, 2011


Dhana 8.3 Advertising SWA