DESIGNER PRODUCTS & COLLECTIONS
Belling FSE60i freestanding cooker Cutting-edge technology has often been limited to expensive designer products, but Belling’s FSE60i was the first product to introduce induction to a freestanding product with mass market appeal. The winner of a Which? Best Buy award, the FSE60i is a freestanding double oven with an induction hotplate. This stylish freestanding oven is ideal for anyone wanting to upgrade to an induction hob but retain the added flexibility of a freestanding appliance. For peace of mind, the four-zone induction hotplate oven features a child lock, pan detection technology, a pan overheat sensor and a safety shutdown device.
www.belling.co.uk of the recently launched Simplicity range – a collection conceived after extensive research carried out to determine what consumers really want from their appliances. “The Simplicity range presents a stylish and unusual aesthetic – a beautiful matching black design that is carried across all the appliances in the collection, both built-in and freestanding,” says Ferguson. “We believe that this is of real interest to the consumer, as many are keen to have appliances that complement and match one another, offering a seamless appearance which is incredibly stylish. Furthermore, the mix of built-in and freestanding appliances with the same design allows the consumer to build up their collection over time, as and when they need to, without any disruption or incompatibility with the style-scheme they desire.”
WHIRLPOOL’S BUILTIN FUSION COLLECTION: “AN ELEGANT ENCOUNTER BETWEEN GLASS AND STEEL”
new oven range including panoramic glass doors, ergonomic control dials, new stainless steel handles and flat, co-ordinated fascias,” comments Indesit Advertising and Communications Manager Libby Morley. Indesit’s 2011 collection of hobs has also been updated to exhibit a chic finish that co-ordinates with the ovens and includes a new 60cm frameless ceramic model. Morley says that “each element has been specifically designed to match perfectly, bringing a contemporary, streamlined look to any kitchen.”
Gorenje is another brand with product collections that bear the hallmark of recognised designers, and who has also engaged in colour to offer consumers a means of expression and customisation. Marketing Manager Ruth Ferguson maintains that consumers are keen to experiment with new finishes and designs, and for the many who want their appliances to stand out as a centrepiece for the kitchen “the Gorenje designed by Karim Rashid range is ideal.” The range features MoodLite technology in the form of an LED light strip, with a choice of seven different colours to suit mood or décor.
Gorenje has a history of working with design studios. The brand first launched into the UK market with its ‘silver line’ Pininfarina collection, which it later introduced in black – the colour that stands for distinctiveness, luxury and elegance, according to Paolo Pininfarina – and has since worked with Ora-Ïto on the creation of a range of major appliances bearing the Parisian designer’s name. But despite such collaborations, the company has a highly talented in-house design team which, amongst other innovative creations, was responsible for the development
Homemade style Seconding the motion for in-house design, Richard Walker, Sales & Marketing Director, De Dietrich Kitchen Appliances (De Dietrich and Fagor), says his brands do not currently work with “celebrity names” to design or endorse products, but they do employ some of the most talented and creative in-house design teams to develop appliance collections and have the benefit of sharing research and development information. Indeed, a number of Fagor appliances were derived from De Dietrich innovations – most notably induction hobs. AMICA’S STAINLESS STEEL AND BLACK GLASS ‘PLATINUM’ COLLECTION
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