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GEORGE COLE Changes in Freeview and the rise of UHDTV
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SPOTLIGHT ON MILL HEAT Benross commercial Director Jon Brennan on opportunity in the portable heating market
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Spotlight on Mill Heat
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In and around the industry
Jon Brennan explains why the time is right for a fresh contender in portable heating
George Cole Gets Connected
Changes at Freeview
Audio & Digital Streaming
A world of audio in the home, and the products that are delivering it
From the Bench
Alan Bennett on the engine powering the TV
Integral Cooking Supplement
Profiting from the health and fitness boom
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COMMENT WHERE TO START, WHEN SO MUCH OF GREAT IMPORTANCE IS GOING ON - AND SO LITTLE OF ANY SUBSTANCE OR RELEVANCE IS BEING SAID ABOUT IT?
ince our focus is our own industry, we’ll put aside the General Election campaign slogans, and pass over the rather badtempered and unhelpful opening salvos in the Brexit negotiations. The parlous state of sectors of our own industry hasn’t benefited much from intelligent debate, either. It’s hard for retailers experiencing a cataclysmic shift in electricals buying patterns to be harangued by “experts” for doing the wrong thing, when the truth may be that, in their specific circumstances, there is no really effective answer to the massive growth in online retailing. Added to this, shifts in demographics and the decline in local employment mean that some high streets have come to the natural end of their lives and need to be “repurposed” for the 21st century.
“The losers are not necessarily to blame for their own extinction. Good bricks-andmortar retailers in the right places with the right expertise and the right resources are doing well, but those in the wrong places can’t, by their very nature, just up and move to a better retail environment.”
So, assuming they get the basics of retail right – including an appropriate online presence – does the survival or otherwise of the bricksand-mortar independent retailer come down to location? It’s not all apocalypse. We do see thriving high streets with a great mix of independent stores, healthy footfall and profitable businesses. On examination, these successful high streets are generally in more affluent areas with an older clientele who don’t have to travel to work and who spend their considerable disposable income locally, where 4
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they expect – and receive – excellent service from people they know and trust. But we also know high streets that, over a generation or so, have seen the traditional model of the community - where people live, work, shop and socialise locally – change into the dormitory town for commuters whose local loyalties are weakened and who shop where it’s most convenient – including online. It’s a natural process of social evolution, and as with all evolutionary processes, there are winners and losers. The losers are not necessarily to blame for their own extinction. Good bricks-and-mortar retailers in the right places with the right expertise and the right resources are doing well, but those in the wrong places can’t, by their very nature, just up and move to a better retail environment. One of the great benefits of online retail is that it can be everywhere for everyone. Traditionally, it’s the service and expertise and one-to-one helpfulness that suffers. But AO.com has just been voted “Best Retailer” and “Best Electrical Retailer” in the UK (see p.6 of this issue). Not just Best Online Retailer. Overall Best Retailer. That says something about customer perception of the “retail experience” AO.com delivers. John Lewis came second. Remember when, not so long ago, this industry (including elements of our trade press) was crying “foul” at the online retailers? There was a lot of fist-banging and threats to boycott suppliers who sold direct online or supplied online operations. AO.com has had to invest a lot, and forgo profit for a long time, to put its back office operation together. John Lewis invested £500 million in 2015. Not many independent electrical retailers have that kind of money. Some didn’t even have the expertise or resources to mount a modest “clicks and mortar” operation – which is where Euronics became an absolute saviour by providing investment and expertise in online presence for its members. Manufacturers will always do what they believe is in their best commercial interests. Consumers will always buy what they believe is their best combination of product, price, service and convenience. Retailers have to convince both that they have something good to offer. Not easy.
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THE VERY LATEST ELECTRICAL GOODS INDUSTRY NEWS
APRIL RETAIL SALES BENEFIT FROM LATE EASTER UK
retail sales increased by 6.3% on a total basis in April as a result of positive distortion by the timing of Easter. The figure was the highest since April 2011 (another Easter distortion) and pushes the 3-month average to 2.0%, above the 12-month average of 1.3%. Like-for-like sales rose 5.6%. Helen Dickinson OBE, Chief Executive of the British Retail Consortium, said: “As expected, the Easter holidays provided the welcome boost to retail sales, which goes some way to making up for the disappointing start to the year. That said, the positive distortion from the timing of Easter was largely responsible for the month’s growth and looking to the longer-term signs of a slowdown, the outlook isn’t as rosy. “Taking a closer look at the sales figures, consumer spend on food and non-food items is diverging. Food
categories continue to contribute the most weight to overall growth, although food inflation has a part to play in this. Meanwhile, consumers are being more cautious in their spending towards non-food products and focusing more on value priced lines.” Paul Martin, UK Head of Retail at KPMG, commented: “Looking ahead, retailers need to ensure that this month’s boost doesn’t lull them into a false sense of security. The retail landscape is changing fast and as such, agility and the ability to manage costs will remain critical.” Online sales of non-food products in the UK grew 10.3% in April versus a year earlier, when they fell by 6.6%. This is the fastest growth since November 2016, and was above the 3-month and 12-month averages of 8.2% and 9.3% respectively. The BRC said that consumer electronics continue to be online bestsellers.
UK CONSUMER CONFIDENCE: IS PRE-BREXIT ECONOMIC TURBULENCE BREWING?
onsumer confidence dipped slightly in April, but overall was seen as relatively stable, given the prospect of Brexit and the General Election. GfK’s Consumer Confidence Index dropped one point to -7, with four of the five measures decreasing, leaving only the Major Purchase Index showing an increase. Joe Staton, Head of Market Dynamics at GfK, said: “In the face of widespread reports of rampant inflation, stagnating wages and anxiety over our borrowing binge, UK consumer confidence is surprisingly stable.
“Although the Overall Index Score remains in negative territory, and has dipped this month, we have not seen any evidence of the predicted post-trigger downturn, despite high levels of concern about the general economic situation of the country.” Staton, however, questioned if the worst is yet to come. “Consumers continue to remain positive about the state of their personal finances and even report that now is a good time to buy. But is this too good to be true?” he said. “Is this simply the calm
“Consumers continue to remain positive about the state of their personal finances and even report that now is a good time to buy...”
before the storm? Is pre-Brexit economic turbulence yet to really batter households? That threat cannot be ruled out. “But for the moment, consumer sentiment remains relatively buoyant as we enter our two-year window of renegotiation and navigate the run up to the General Election.”
ELECTRICALS RETAILER AO.COM NAMED ‘BEST UK RETAILER’
nline electrical retailer AO.com has secured the award for overall Best Retailer for the third consecutive year at GlobalData’s 2017 Customer Satisfaction Awards, with John Lewis taking second place.
The pureplay retailer also secured the Best Electricals Retailer, and was again followed by John Lewis with Apple in third position. GlobalData said: “AO.com has continued to invest in its customer service capability by launching its ‘track my order’ app, as well as increasing brand awareness through its summer 2016 next day delivery marketing campaign. AO.com also diversified its proposition this year by entering the computers & tablets market, which will help the retailer appeal to a broader customer base.” “The top three winners prove that consumers respond well to retailers that make customers the heart of their business. It also highlights the prominence of online in the way we shop in the UK now,” commented Maureen Hinton, global research director at GlobalData Retail. Amazon won the Best Online Fulfilment Retailer award, while John Lewis triumphed in a further three categories, winning Best Instore Experience, Best Homewares Retailer and Best Furniture Retailer. GlobalData’s Customer Satisfaction Awards measure how satisfied customers are with the retailers they use. It is the result of two consumer surveys: one based on an online survey of 10,000 consumers that examines shopping habits across all channels, and one based on an online survey of 10,000 consumers that looks specifically at online retail.
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CONSUMERS DEMAND A MORE DIGITAL HIGH STREET EXPERIENCE Technology in UK high street stores is failing to match the online shopping experience and customers are demanding better.
his is according to Fujitsu’s new research, The Forgotten Shop Floor, which found that four in ten consumers are frequently disappointed by in-store technology. And while the benefits of investing in better digital tools are clear (61% would choose one retailer over another based on the quality of in-store technology), doing nothing is simply not an option, maintains Fujitsu, as three quarters of shoppers would choose Amazon or eBay over traditional high street names if either had a physical store. Shoppers are demanding a more digital high street experience: almost half say in-store tech today is slow (42%), over a third say it is unreliable (37%), while a quarter say there simply isn’t enough to handle demand. As a result, threequarters say they can access more
information than retail employees and 73% say they can get it quicker, leaving two thirds (65%) of employees using their own devices to try to bridge the gap. “Today the next wave of digital disruption is happening in-store,” said Rupal Karia, MD, Retail and Hospitality, Fujitsu UK & Ireland. “Ecommerce has altered our expectations of the high street and we now expect physical channels to reflect digital ones and be engaging, personalised and hassle-free. “The digital pace of change is faster than ever. Consumers will embrace retailers who can give them the experience they want, before they know they want it. The message is clear: consumers are prepared to spend more with the retailers that deliver digital and leave those that don’t.”
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CIH INTRODUCES EXCLUSIVE CORDLESS FLOORCARE APPLIANCES
uying group CIH has introduced five new cordless floorcare models, exclusive to Euronics agents, two of which are from the Dyson stable and three from Bosch: the Dyson V6FLEXI, which comes with three additional tools including a Flexi-Crevice Tool when purchased direct from Euronics; the Dyson V7MotorheadPlus; the Bosch 2-in-1 Cordless cleaner BBHL2D18GB, which comes with a detachable handheld cleaner; the Bosch Allergy Athlet Cordless cleaner BCH6HYGGB, and the top-of-the-range Bosch Pet Athlet Cordless cleaner BBH65PETGB. James Aldridge, Small Domestic Appliances Buyer for CIH, said: “CIH will be supporting the new range with television and national newspaper advertising, which we hope will draw attention both to the new models and drive footfall for our retailers.”
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HOOVER ADOPTS ‘BORN INNOVATIVE’ STRAP GERMAN AUDIO BRAND SONORO RELAUNCHES IN UK
erman audio brand Sonoro has announced a relaunch in the UK market with a new team led by industry business consultant, former Vivanco MD Neil Drain. Drain has been appointed to launch the latest generation of the brand’s products to leading CE retailers and audio specialists, extending Sonoro’s existing customer network to guarantee nationwide coverage. Based in Neuss, a city situated on Germany’s Rhine river, Sonoro was founded in 2005 by Marcell Faller, now CEO of the business, and prides itself on timeless design and traditional manufacturing values. It has won a number of major design awards for its products, which are developed to meet the specific needs of each room in the home. “The Sonoro products, with their unique features and fantastic colour range, offer proactive retailers a great opportunity to create some theatre in-store and stimulate interest from consumers looking for something totally different,” commented Neil Drain. “At the same time, Sonoro are offering excellent margin to their stockists and a service and support setup second to none.”
Hoover has adopted the strapline ‘Born Innovative’ in recognition of its 100 year-plus heritage and to mark “a hugely successful” 2016, stating that the move represents a new vision for the company as it looks to accelerate its position in the market.
nnovation is the very essence of Hoover – it’s in its DNA,” said Steve Macdonald, marketing director, Hoover Candy Group. “It is the ability to challenge the status quo, imagine the future and make it the present. This is particularly evident when looking at our unique award-winning smart home appliance proposition in the
HAMA UK GAINS ORBITSOUND DISTRIBUTION
ama UK has taken on the distribution of audio brand Orbitsound’s Bar A70 and ONE P70 soundbars, with the promise of new products in the pipeline to follow later in the year. The Basingstoke-based distributor said it is aiming to drive the brand onwards and upwards through improved delivery to independents, with the help of its regional field sales team, and it will also be thinking “outside the box”, targeting alternative areas of custom such as boutiques, schools, hotels and small businesses.
UK – democratising technology for the mass market means making smart products available at affordable prices. For this reason, ‘Born Innovative’ is the natural positioning to drive the brand forward and is a stance we’re very proud of. “Hoover has been the brand of choice for consumers for more
WHIRLPOOL STRENGTHENS SMART HOME OFFERING
hirlpool Corporation has announced that it has reached an agreement to acquire US -based Yummly, Inc., described as “a foodcentric technology company that provides personalised recipes and cooking resources.” It has more than 20 million registered users and is one of the world’s largest digital recipe platforms. The acquisition “strengthens Whirlpool’s ability to bring purposeful, consumer-relevant innovations to market in the emerging IoT space,” and “strengthens its position as a leader in building a seamlessly
TINIE TEMPAH NAMED JBL® BRAND AMBASSADOR
ARMAN International Industries has announced that multi award-winning artist Tinie Tempah has been named global brand ambassador for its JBL® audio brand. Tempah will appear across several of JBL’s marketing, social media and brand awareness events throughout 2017, focusing on the UK market. The move coincides with the launch of his latest album, YOUTH. HARMAN said the artist’s commitment to championing the next generation of musicians – as demonstrated by collaborations with rising artists on YOUTH – is a mirror image of JBL’s own brand spirit and goals. Tempah joins a roster of JBL ambassadors including artists Demi Lovato, DNCE, producer Quincy Jones, NBA All-Star Stephen Curry and football star Jerome Boateng.
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than a century, producing reliable, aspirational home appliances that achieve excellent results. As we move into 2017 and beyond, we aim to become the supplier of choice for all of our trade partners, committed to understanding our customers’ requirements, providing operational excellence and, of course, unique product innovation.”
integrated connected kitchen.” Brett Dibkey, vice president, Integrated Business Units for Whirlpool Corporation, said: “We are committed to introducing new products to market that remove complexity from the day-to-day lives of consumers. Increasingly, these products will be defined by both physical and digital experiences. Yummly brings an outstanding platform on which to begin building our digital product offering.” Subject to closing conditions, expected to be finalised in May 2017, Yummly will become a wholly-owned subsidiary.
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ELECTROLUX POSTS “CONTINUED IMPROVEMENT IN EARNINGS” FOR Q1 2017
lectrolux operating income for the first quarter increased to SEK 1,536m (£1352m), an improvement of 21% compared to the same period last year. Operating margin increased to 5.3% from 4.5% and, according to President and CEO Jonas Samuelson, “results improved across all business areas.” Samuelson said: “Major Appliances EMEA achieved an operating margin of 6.3%. Focus on the most profitable products and continued good contribution from cost efficiency actions mitigated currency and raw material headwinds. Market demand for appliances in Europe was stable, although the UK declined. “Professional Products showed good organic growth in the quarter of 8% and a continued improvement in the operating
margin. Sales in all markets increased, particularly in Western Europe and Japan. “Due to rising prices for raw materials, we now expect the negative impact from higher costs for raw materials to be SEK 1.4bn in 2017. Further, we have accelerated our cost efficiency efforts and now expect to deliver net cost efficiency of SEK 2.2bn in 2017. “We will continue to drive profitable growth by creating best-in-class consumer experiences which are supported by innovation and operational excellence. The work to increase net cost efficiency throughout the Group is making good progress and will, together with improved product mix, support our target of reaching a sustainable profitability with margins of at least 6%.”
WHIRLPOOL POSTS Q1 RESULTS
hirlpool Corporation has announced first-quarter GAAP net earnings of $153 million, compared to $150 million for the same prior-year period. Net sales grew to $4.8 billion from $4.6 billion in Q1 2016, and rose 3% excluding the impact of currency. GAAP operating profit fell from $285 million to $264 million. The company said that cost productivity and unit volume growth partially offset unfavourable impacts from product price/mix and raw material inflation. “We made progress toward our goals of revenue growth and free cash flow generation, with strong growth and margin expansion in North America
and Latin America,” said Jeff M. Fettig, chairman and chief executive officer of Whirlpool Corporation. “As we continue to execute our plans and work through the elevated complexity of our European integration, we remain confident in our ability to deliver both $1 billion of free cash flow and record earnings per share in 2017.” Whirlpool Europe, Middle East and Africa reported first-quarter net sales of $1.0 billion, compared to $1.2 billion in the same prior-year period. Excluding the impact of currency, sales decreased 9%. The region suffered a GAAP operating loss of $17 million, compared to a GAAP operating profit of $55 million, or 4.7% of sales, in the same prior-year period.
Pictured (left to right): Trustee for The Besom in Woking Tony Hewat; Mayor of Woking Cllr Anne Murray; RSM MD Steve Haydon
RSM COMMUNITY SUPPORT SCHEME RECEIVES LOCAL BACKING
urrey-based Euronics retailer RSM Domestic Appliances received a visit from the Mayor of Woking, Cllr Anne Murray, in recognition of the company’s Community Support Scheme, in which it has committed to make a monthly donation throughout the year to support the local community. RSM recently donated seven Blomberg appliances to Woking Hospice – the Mayor’s designated charity, and during her visit to the store in Knaphill, RSM Managing Director Steve Haydon announced news of the company’s April donation, comprising 10 kettles and 10 toasters worth more than £400 to help a number of single parent families via community support group The Besom in Woking. RSM, which operates four businesses in retail and repairs from its outlets in Knaphill, Bookham and Ashtead, says its project has motivated other local Surrey business to support its work and to give their service free of charge as part of the monthly donations. “We hear so much about high street shops and how they are failing and/or not being supported by their local community. High street shops are the life and soul of the community, and I’m passionate about supporting it,” said Haydon. “Here at RSM, we are grateful that our community does still support us. That’s why we feel it’s important for us to give something back to the communities we serve and I wanted to do something really tangible.”
LG ELECTRONICS REPORTS SUBSTANTIAL PROFITS SURGE IN Q1 2017
EXERTIS CREATES CONSUMER BUSINESS UNIT
outh Korean CE and domestic appliance company LG Electronics has said net profits for January-March 2017 jumped to 835.7 billion Won (£576.7 million), more than four times the net profit figure for the same period last year. The company said in a statement issued on 27 April that operating profit was up 82.4% compared to Q1 2016, largely attributable to strong sales of home appliances, predominantly in its home market and across Asia and Latin America.
Domestic appliance sales, up by 33% year on year, were driven by fridge freezers, air conditioners and TWINWash washing machines, with LG’s overseas markets benefiting from increasing sales of new premium products. The company has forecast growth in “high single digits” for the coming quarter, with home appliances contributing significantly as the high season for refrigerators and air conditioners gets under way.
echnology products distributor Exertis has created a new Consumer Business Unit (CBU) which will operate across the company’s Basingstoke and Harlow offices. It will focus on consumer IT, Smart Tech, gadgets, gaming, accessories and premium audio. Liam La Cumbre, who has extensive consumer electronics experience with brands such as Toshiba and Pioneer, has full commercial responsibility for the new unit in the newly created role of consumer commercial director. Mike Buley, a longstanding Exertis employee, has been appointed consumer sales director. Both will report to Paul Bryan, Exertis managing director. MAY 2017 GET CONNECTED
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SHORTCUTS Whirlpool has launched a consumer promotion offering up to £150 cash back on selected appliances in its cooking, cooling, laundry and dishwashing portfolios. The activity runs until 22nd June 2017.
It has been inspired by UK research which shows that despite the growing gender equality movement, household chores revert back to stereotypes when families have children. Women do up to 81% of all household chores when they become mums.
LG has renewed its OLED TV strategy with a contemporary and sophisticated marketing campaign. In a shift from last year’s “perfect black creates perfect colour” Aurora Borealis activity, the new £5 million fully integrated marketing campaign reflects LG’s evolving brand position to focus on premium products in the OLED category. The activity will be supported with out-of-home, TVC, in-store, digital display, social, PR and print. NEFF is launching its competition to find the UK’s next NEFF Cookaholic for the second successive year. The 2017 winner, as well as receiving premium NEFF kitchen appliances to the value of £10,000, will become a member of the NEFF Cookaholics panel, be involved in recipe creation and product testing, and will be among the first to see the latest NEFF appliance developments.
Miele has announced a range of cash-back and warranty promotions across its range of laundry and dishwasher appliances. The activity is being staged from May until the end of 2017. Indesit is taking its brand marketing into new territory that focuses on its core customer base of “hardworking families” with #DoItTogether, an integrated campaign across the UK, Italy, Russia and France. The brand said the campaign “will trigger vital public debate on how to share the burden of housework in a better way.”
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Whirlpool has provided cooking appliances from its Fusion built-in collection for Gordon Ramsay’s new cookery show, Culinary Genius, which is hosted by TV presenter Fern Britton. The brand provided three built-in single ovens and three 60cm gas hobs from the range.
Beko, in its role as a Premium Partner of FC Barcelona, has launched a competition giving the public an opportunity to play at the historic Camp Nou stadium in June this year. #Time2Play will see 22 competition winners taken to Barcelona to play a match on the Camp Nou turf; receive a coaching clinic with FC Barcelona coaches at Ciutat Esportiva Joan Gamper and an exclusive tour of the stadium and museum; travel on the team bus and receive a complimentary FCB team kit.
Grundig has announced that it will be the Official Appliance Partner of London Food Month, a new food festival produced by the London Evening Standard. Running throughout June 2017, London Food Month will see a series of food and drink events across the capital. Grundig will provide appliances to the Night Market stalls – an outdoor dining experience near Kensington gardens.
Chord Electronics has expanded its international sales and business development team with the appointment of Robert Wong, a well-known figure in the audio industry. Wong takes on the role of Business Development Manager, supporting Chord Electronics expanded personnel team during “a period of significant growth for the company.”
Smeg UK has announced three key appointments within its business. Simon Starkie has been promoted to head of small domestic appliances. Allister Reed has been promoted to the newly created role of sink and tap sales manager, and Mark Towns has been appointed as regional sales support manager across the central region, including the Midlands and East Anglia.
MAURICE LAY DISTRIBUTORS CELEBRATES 40TH ANNIVERSARY
Caple Chairman Maurice Lay (left) with MD Danny Lay
aurice Lay Distributors is celebrating its 40th anniversary this year with the relaunch of the Sense range from its Caple brand. The new-look Sense range will combine stainless steel and black glass with the latest technology to provide consumers with appliances across all categories, from cooking and cooling to laundry and dishwashers. Founded in 1977 by chairman Maurice Lay, the company has grown to become a major UK distributor of kitchen and bedroom furniture, appliances, sinks and taps, and is the sole distributor for Miele appliances in the UK. Maurice Lay launched the Caple brand over 20 years ago, and currently operates out of a purpose-built HQ in Avonmouth, Bristol, which houses two large warehouses and a showroom. Founder and chairman Maurice Lay said: “We’re focused on the future at Maurice Lay Distributors and are celebrating our 40th anniversary with the re-launch of Sense, the design-led range of high-performance appliances from our Caple brand.”
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MONTPELLIER SPONSORS WORCESTERSHIRE COUNTY CRICKET CLUB
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ontpellier Domestic Appliances has sponsored Worcestershire County Cricket Club for its forthcoming season, joining notable brands such as Audi and Old Speckled Hen. The Montpellier logo will appear on the back of the Worcestershire Rapids playing shirts in the NatWest T20 Blast & Royal London One-Day Cup competitions for the Russell Hollins, Channel Director for Montpellier Domestic 2017 season. Appliances Ltd, with the 2017 Worcestershire Cricket team.
HARMAN INTERNATIONAL’S JBL AUDIO BRAND TAKES GUINNESS WORLD RECORD
an event held in London during April, Harman International Industries’ JBL Audio brand created a new Guinness World Record for the most Bluetooth speakers playing from a single source when 1,000 Flip 4 speakers successfully played simultaneously from a single media source. The previous record of 208 speakers was set in 2016 by Ultimate Ears.
STOVES REOPENS COMMUNITY KITCHENS COMPETITION
community projects fund run by GDHA brand Stoves has reopened after being been inundated with hundreds of entries from charities across the UK. The £20,000 Community Kitchens campaign aims to place the kitchen at the heart of local communities by helping organisations to transform their kitchen facilities. In the last year, more than 400 nominations have been received from community projects and more than 11,000 votes cast to choose the winners. The competition has now reopened and nominations will be accepted via the Stoves website.
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SPOTLIGHT ON MILL HEAT
SPOTLIGHT ON MILL HEAT THE UK PORTABLE HEATING MARKET IS DOMINATED BY A NUMBER OF MAJOR BRANDS, AND MAY, ACCORDING TO JON BRENNAN, COMMERCIAL DIRECTOR AT BENROSS MARKETING, BE DUE FOR A FRESH INJECTION OF CREATIVE DESIGN AND INNOVATIVE TECHNOLOGY THAT WILL PROVIDE NEW OPPORTUNITIES FOR RETAILERS. BENROSS HAS AN EXCLUSIVE UK DISTRIBUTION AGREEMENT WITH NORWEGIAN MANUFACTURER MILL HEAT, WHICH IS LAUNCHING IN THE UK IN 2017. HERE JON BRENNAN EXPLAINS THE STRATEGY AND THE OPPORTUNITIES DRIVING MILL HEAT’S ENTRY INTO THE UK MARKET
“We have a market lacking in any significant differentials in design, and with limited adoption of new technologies”
Brennan began by explaining why this is an opportune time for the launch of a further brand: “I think the evidence of an industry that, by and large, lacks inspiration and progression is there for all to see. When you consider that so many other consumer goods categories have learnt to adapt and move with consumer trend and demand over the last 20 years, and compare it to how the portable heating market has changed over the same period, there is no comparison. We essentially have a market lacking in any significant differentials in design, and only with limited adoption of new technologies. I think this presents the perfect opportunity for Mill. The brand offers the market a new, unique alternative. It’s all about choice. There will always be a market for standard products, just as there is in every consumer goods category. We are just giving the consumer an alternative to the norm.”
But how will Mill Heat differentiate itself in product and strategy terms? “Not everyone is going to buy a Mill heater,” says Brennan, “but that’s not the point. We are creating choice for everyone. It is then up to the consumer to decide if they want a conventional heater, or they want a Mill heater. The consumer can make a purchasing decision on any number of factors. Norwegian design DNA is evident in every element of the product. This is about lifestyle and pride in your home as much as the functional benefit the heater provides. The minimalist design actually serves to increase performance of the heaters, as well as giving them their distinctive aesthetics. On a like-forlike test, our Mill 1000kw oil radiator 12
GET CONNECTED MAY 2017
heated a room 28% quicker than the comparable standard, open-sided heater. The Wi-Fi enabled heaters can be controlled remotely, which, given consumers’ appetite for SMART tech, is a huge pull factor for the brand and integral to our marketing campaigns.”
RETAIL PARTNERSHIP STRATEGY
“I appreciate the phrase ‘partner’ can sound crass and is over-used,” continues Brennan, “but in this case, it is the correct terminology. I have spent many years in the White Goods market, and as a result I am acutely aware of the nuances of the retail landscape. I have had many conversations over the years with retailers who have grown frustrated with products being omnipotent in the marketplace and feel they don’t offer their customers anything different or unique. Mill is premium, unique and innovative, and I make no apology for that. I want to reward those retailers who invest in the brand with direct benefits. For that reason, we want genuine partners to work with and provide consumers
with a place to see, learn about and buy Mill Heat. My role is to generate consumer awareness and create demand for the brand, and then direct them to any of our stockists for them to purchase. The more stockists we have, the less direct benefit each partner will see as a result of their investment. So, in this respect, less is more.”
CREATING AWARENESS, FULFILLING EXISTING DEMAND “If you look at consumer trends and preferences currently, they are all geared around technology, design and lifestyle. Mill has all of these elements in abundance, so in some respects we don’t have to create ‘demand’, we have to create ‘awareness’ that will then feed the consumers’ appetite. Our marketing will be weighted heavily to the consumer. Today, you have to know Mill exists in order to find it. We need to create awareness that Mill exists. That’s my number one priority. With so many USPs and advantages the brand has over its competitors, we have plenty to shout about. Activity will be
geared around consumer shows and consumer media. For example, we are exhibiting at 100% design in London this year, with more consumer events planned for 2018. We will attend some trade events, such as Exclusively Electrical, but events such as these will be limited. Consumer awareness is key. “In terms of targets for the UK, there is no precedent for what we are doing, so it’s impossible to say that a certain milestone has or hasn’t been met. We are rewriting the rule book on portable heating, and who knows where it will lead? We are launching this season with a single collection. There is more to come next year with a broader offer and NPD, so it’s a constantly evolving project. One of the many things I learned through my time at Glen Dimplex working for Denver [Hewlett], the Chief Executive, was ‘don’t be afraid to challenge the status quo.’ The greater risk was to be a ‘me too’ and just follow the pack, who were invariably bigger and stronger than us. I think it’s about carving a niche for your brand and your products that you have ownership of, rather than becoming brand ‘x’ with little or no influence on your own destiny. That is what Mill offers both retailers and consumers. Choice.
GEORGE COLE firstname.lastname@example.org
GEORGE COLE GETS CONNECTED GEORGE COLE PINPOINTS HOTSPOTS IN THE WORLD OF CONSUMER ELECTRONICS
ALL CHANGE FOR FREEVIEW (AGAIN) YOU’VE NO DOUBT HEARD THAT ON THE 2ND AUGUST 2017, FREEVIEW CHANNELS ARE BEING REORGANISED.
not the first time this has happened and you can be sure it won’t be the last. The reorganisation is being undertaken by Digital UK, and will mean that Freeview TVs, set-top boxes and PVRs will need to be re-tuned. In some cases, this will be done automatically, but even where manual tuning is required, it shouldn’t take much more than pressing the auto retune button on the box or TV. Digital UK says the change is necessary so that Freeview services can be expanded and consumers can be better protected (in this case, stopping viewers from accidentally accessing the adult channels on Freeview). Late last year, Digital UK put out a consultation paper on its proposals and invited comments. The main proposal was that five genres – children’s, news, text, streaming services and adult - be moved, with the adult channels shifted well away from the general entertainment channels to channels 670-699 (in effect, putting them after text, streamed, IP-delivered and interactive services). The alternative suggestion was
to move the genres, while maintaining their current order. The consultation received thirty submissions from channel providers, multiplex operators, TV platform operators and others, including the BBC, ITV, Channel 4, Freeview and Youview. There were twenty responses regarding the channel change proposals, and seventeen were in favour of the first option. Digital UK has decided to opt for this, meaning that adult channels will in future be found just before the radio channels. What’s also interesting is how Digital UK sees the future of the Freeview platform. Under the reorganisation, some genres and services will have more channels allocated to them (for example, HD channels will move from channels 101-119 to 101-139; children’s from 120-129 to 200-239). News will be unchanged (130-149 to 230-249), but interactive services and text will have fewer channels available to them (interactive goes from 600-620 to 600-609, while for text the change is from 200-224 to 250-259).
BETTER BATTERIES? Y
et another breakthrough in battery technology has been announced, and you can forgive my cynicism as I’ve heard this many times before. If all the promises of improved battery technology had come to fruition, we’d all be running our devices on battery technologies like hydrogen cells. Last time I looked at all the devices around my home, alkaline and lithium-ion batteries were leading the pack. But perhaps this latest news will actually bring us better batteries, because one of the people delivering it is John Goodenough. “John who?” I hear you say. Well, Goodenough is the co-developer of the Lithium-ion battery, found in everything from smartphones to tablets, and cars to digital cameras. Lithium-ion batteries use a liquid electrolyte, which transports the lithium ions between the anode (negative) and cathode (positive). The system generally works well, but if a lithium-ion battery is incorrectly charged, then fire or explosion is a potential
hazard: who hasn’t read the stories about laptops or smartphones catching fire? Goodenough is proposing a solid state battery, which uses a material such as glass or ceramic as the electrolyte. On paper, this offers many advantages over lithium-ion batteries, including faster charging (up to six times), increased energy density (two or three times more than Lithium-ion), longer shelf life (ten years compared with two) and greater safety (the electrolyte is non-flammable). It has to be said that more people have criticised Goodenough’s proposal, with some claiming that it breaks the laws of thermodynamics. Goodenough refutes this. Whatever the answer, it’s one thing to propose a new technology, and another to develop a working prototype. And it’s a big leap from a working prototype to scale up production to a mass market product that is affordable, reliable and compatible with the billions of devices out there.
“Under the reorganisation, some genres and services will have more channels allocated to them (for example, HD channels will move from channels 101-119 to 101-139; children’s from 120-129 to 200-239).“
UHDTV ON THE RISE A survey of 1000 people conducted on behalf of the Digital TV Group (DTG) by Atomik Research, an online market research company, found that more than one in five (22%) of UK consumers purchased a UHD ready (UHDTV/4K) set in the past three years. With 40-inch branded 4K sets available for less than £400 it’s no surprise. Good news for consumers, but bad news for retailers hoping that UHDTV would hold onto its price premium a bit longer. MAY 2017 GET CONNECTED
AUDIO AND DIGITAL STREAMING
Panasonic’s SC-PMX100 high-res audio system combines streaming with quality sound
audio systems, AV receivers, AV processors, wireless streaming amps and wireless adapters. Adam Marshall, head of audio, Panasonic UK, says: “Panasonic’s All Connected range has eleven models including a portable/fully waterproof speaker - the ALL05, and Hi-Fi Systems such as PMX100, ALL5CD and ALL7CD that can stream your CD collection to other ALL Connected speakers throughout your home.” Streaming audio is also available in many radio products, as Paul Smith, CEO of Pure explains. “The majority of our digital radios allow owners to stream audio, whether it’s through Bluetooth, Spotify or internet radio functionality. We’ve
PERSISTENCE OF THE STREAM STREAMING, MULTI-ROOM AND SMART AUDIO SYSTEMS ARE POWERFUL AND GROWING INFLUENCES ON CONSUMERS ASPIRING TO SEAMLESSLY CONNECTED HOME ENTERTAINMENT. GEORGE COLE LOOKS AT THE UK MARKET, AND ASKS WHAT RETAILERS CAN DO TO TAKE ADVANTAGE OF THE PREVAILING CURRENTS.
here has been a marked shift from physical formats such as CDs towards digital formats such as streaming and downloads. According to the music industry body BPI, CD sales declined by almost 18% in 2016, although physical formats (CDs and LP vinyl records) still account for some 41% of the UK music market by volume. But the biggest shakeup has been the rise and rise of digital streaming. The BPI says 45 billion audio streams were served in 2016, a 68% rise yearon-year and a 500% increase since 2013. In December 2016, a milestone was reached when one billion streams were served in a week – five times the number of weekly streams in 2014. Some 90 million people worldwide subscribe to streaming services such as Spotify and Apple Music, with the number of UK Spotify users around six million.
NAVIGATING THE MARKET
All this has implications for manufacturers and retailers of audio equipment. Stephen Mitchell, general manager TV 14
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and AV, Samsung UK and Ireland, says: “Streaming, multi-room or Smart audio systems are currently some of the most popular products on the audio market, as more and more people are embracing the convenience and flexibility of connecting all their music, home entertainment and devices in one place so they can play anything they want, anywhere in their home. For example, users can play their favourite song in the morning and it will follow them throughout their home as they get ready for work!” Dilek Karakurt, HAV marketing manager, Sony UK and Ireland, agrees.
“Multi-room products and streaming are becoming more popular as consumers embrace the idea of connecting their home to create a seamless home entertainment experience, and streaming content is a growing trend.” Chris Wray, product specialist, Yamaha home audio division, says: “The rise of streaming audio and multi-room largely centres around the smartphone being a hub and let’s face it, most people have one.”
WIDE CHOICE OF PRODUCTS
There are many streaming products on the market. Samsung’s H7 Wireless Speaker offers 32-bit audio and the company’s new M9500 UHD Blu-ray Player features Bluetooth wireless streaming support. Sony’s HT-MT300 wireless soundbar is Bluetooth and NFC enabled, while the HT-MT500 can be used in multiple rooms wirelessly, and features highresolution audio. Sony’s HT-ST5000 includes Dolby Atmos technology and can connect to a TV through Wireless Multi-Room, Bluetooth or NFC. It also offers Chromecast and Spotify Connect to connect to more than one hundred musicstreaming services. Yamaha offers around 50 MusicCast products, including wireless speakers, soundbars, soundbases, Samsung WAM7500: multi-room, omnidirectional, Bluetooth and smart
also taken audio streaming into our automotive products with the Highway in-car adapter, which now enables Bluetooth and Spotify Control. The beauty of streaming lies with the fact that it can be enjoyed almost anywhere, so it’s essential that our product range reflects this.” Owen Watters, CEO of Roberts, says consumers like streaming because it offers “choice, and having all your music solutions at your fingertips. Systems that offer DAB radio, internet radio, Bluetooth, streaming of your own music collection, the ability to operate via smartphone and tablet, and the best sound enhancing technologies are in demand.” Roberts offer two streaming ranges, Smart Radio and R-Line, a range of premium multiroom speakers launched last year. Latest R-Line products include the R100 multi-room base station with stereo speaker, and the R1 wireless stereo multi-room speaker.
Physical formats are far from dead, and indeed vinyl seems to have risen from the grave. The BPI says vinyl sales reached 3.1 million units in 2016 – a 53% rise year-on-year. It’s a long way from the days of 2007, when vinyl sales were just 200,000 units. “There is no doubt streaming is the future of consuming music and becoming a must-have feature on audio products,” says Roberts’ Watters. “However, this is not necessarily at the expense of vinyl and CD options. There have always been stalwart vinyl fans and
AUDIO AND DIGITAL STREAMING “45 billion audio streams were served in 2016, a 68% rise year-on-year and a 500% increase since 2013”
now vinyl is absolutely on the rise, presenting an opportunity for deck products. When it comes to CDs, we have ensured that some of our new ranges include a product that also has a CD option so as not to alienate those who still enjoy their CD collections.” “It’s evident that traditional audio formats have enjoyed a market resurgence as of late,” says Pure’s Smith. “LP decks in particular have become the system of choice for discerning music fanatics – who turn to vinyl records for the format’s highfidelity sound and the tangible value of owning a physical copy of their favourite albums. Market statistics also back this up, with weekly vinyl sales overtaking digital sales for the first time in the UK in December 2016.” All-in-one audio products have also grown in popularity, adds Smith, “as they enable owners to enjoy their favourite songs, or even discover new music, in a variety of ways. Whether its rediscovering that first ever CD purchase or having the ability to stream a playlist from a smartphone, potential buyers want the luxury of choice instead of limiting themselves to just one method of listening.” Panasonic’s Marshall says “consumers are after the best of both worlds. They want high quality sound from a product which allows them to listen to all their music, regardless of what format it’s currently in, in a neat easy package.” He adds that multi-room seems to be the direction the industry is moving in, “but there’s also the high resolution audio movement where consumers are interested in quality over quantity. “
HIGH-RES QUALITY GAINS HIGHER PROFILE
Sony’s Karakurt agrees. “The trend for high-res audio continues to increase and we have expanded our range of highres products to include the newest NW-A35 Walkman series.” The A35 joins Sony’s range of soundbars, headphones and Blu-ray players designed to deliver high-res audio at home and on the move. Yamaha’s Wray says highres audio is “a market that the average customer finds difficult to understand. Often we find that customers are satisfied with music that is ‘good enough.’ There’s some truth that most mass market customers are not overly concerned with high-res - yet. But if you’re not talking high-res audio as an independent you’re not using it to differentiate yourself from the mass market stores.”
choosing to invest in a product.” Samsung’s Mitchell states: “It’s vital that practical demonstrations of the latest audio products are given to customers in-store, so they can experience the sound quality first-hand, as well as gain a greater understanding of how the technology would work in their own home and complement their existing devices. We encourage our retail partners to aptly demonstrate the various features of our whole range of audio products.” Mitchell also believes that retailers should be “educating customers and bringing to life the aural benefits of the latest audio products. Using content as part of the sell is hugely beneficial and it’s important that retailers work with manufacturers to select audio content which works best to show these benefits.”
SHOW AND TELL
So what else can retailers do to help drive sales in the audio sector? Pure’s Smith says “it’s vital that retailers develop a strong understanding of the audio products they sell. Doing so means they are perfectly placed to help customers make an informed decision when purchasing. With so much choice on the market, knowing the features and listening options available to satisfy a buyer’s demands is imperative. There should also be an emphasis on showcasing audio in the best way possible.” Smith adds that there should also be an emphasis on showcasing audio in the best way possible. “Unlike TV, where displays are easier to compare, sound is far more subjective and requires the right space to test the capabilities of a product. If retailers have an environment where customers can review audio performance, it would likely be a deciding factor when
Pure puts audio streaming on the road with the Highway in-car adapter
“Consumers want all-in-one products that provide a great user experience, pleasing design and quality, but they are often limited on space,” says Sony’s Karakurt. “Retailers should therefore demonstrate products in-store so consumers can see and hear key features and how products can enhance their experiences. “Dolby Atmos also needs to be demonstrated so consumers can hear for themselves the threedimensional surround sound,” he adds. “There is also an opportunity to sell up products to consumers. If a consumer is purchasing a soundbar, there is an opportunity Sony’s Atmos-enabled HT-ST5000 soundbar delivers streaming options and a cinema sound experience
Roberts’ Stream 65i sound system with CD player, streaming features and multi-room functionality
to add headphones to complete the audio experience.” Roberts’ Watters agrees. “Demonstration is key to encourage consumers to trade up and invest in a premium product. A quick demonstration on the benefits of streaming is sure to make a purchase hard to resist. Streaming is a powerful demonstration and all you need is knowledge and an internet connection”
LOVE IS CONTAGIOUS
Yamaha’s Wray says: “Show your passion for music and get people excited about the music they love. There’s a reason someone wants a wireless speaker and you have to get them excited about it. Use the streaming services they use to wow them. Show them how easy it is to use. Try and get the rest of the family involved (multiple devices or using Bluetooth on an old device). Streaming audio is not that different from traditional music; it’s just how people digest it that’s different.” According to Panasonic’s Marshall, “This particular area of the audio market is all about demonstrating how versatile the products are and the many ways the speakers can be used within the home. We have installed specialist interactive displays across stores in the UK, allowing customers to use their own smart phones and tablets to experience how the models work. We’ve also placed specialist promoters in these stores to help explain and demonstrate the range with consumers, allowing them to see how the system could work in their home.” Roberts’ Watters concludes: “Ensure your staff are familiar with the product; you have a wide selection of demonstration material to hand, and the appropriate internet connection. The opportunity for retailers is not only an initial premium sale – there’s a real chance of enticing customers back for additional business, as they expand and improve their audio system with even more components.” MAY 2017 GET CONNECTED
FROM THE BENCH
TV PICTURE PROCESSORS AND OPERATING SYSTEMS PROCESSORS ARE AT THE HEART AND SOUL OF A TV. ALAN BENNETT SURVEYS THEM
he efficacy of picture processing “engines” and the features of operating systems are crucial to picture quality and operational ease of TVs. Apart from screen size and definition capability they are the most important differentiators between models and makes. A good knowledge of them is key to selling – and selling up...
Every TV has a picture engine - a chip that governs the presentation of the image. It handles up- and downscaling, noise reduction, texture, definition, enhancement, motion processing, dynamic range, colour rendering, frame rate and much more. In general, the more expensive the set the better is its engine at handling these, and the better the image as a result. Typical user choices in their menus are: standard; vivid; clear motion; natural; movie; game; bright; and many others. Their design and settings can make or break the perceived image quality depending upon many factors, primarily the viewer’s taste, the ambience of the living room and the programme type and origin. In the showroom or at a home demonstration I have found it best to start with the standard (or equivalent, e.g. “natural”) setting and go on from there. Each TV manufacturer has its own “pet” engine system, whose design is a combination of art and science, but all of them necessarily involve compromises to a greater or lesser degree, which can be user-optimised for different situations by mode selection in the menu. They go by such names as Perfect Pixel, Trumotion and Studio Master, and involve very powerful and fast software-driven dual- or quadcore chips, working near real-time. Each object or pixel in the picture is individually analysed and corrected in the realms of colour, contrast, sharpness, motion etc, and optimised for the display type, image content and circumstances prevailing. They vary considerably in their performance between setmakers, models and modes.
The biggest challenge for image processors is picture- or object-judder in fast-moving scenes such as camera pans, sports and action movies -- worthy of particular attention if your customer is deep into any of these. I don’t want to be partisan here, 16
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but I believe that the best for this at present is Sony’s X1 Extreme offering, which also performs well in other aspects of image handling. The Panasonic Studio Master HCX and HCX+ (premium models) system also does very well in my experience. Even so, these judgements are subjective and vary widely amongst different viewers. The next most difficult test for an image-processing system is its performance in terms of artefacts such as clouding, blooming, striping and banding, easiest checked on crucial scenes containing bright spots in very dark settings; and in rendering subtle colour gradations.
If picture engines are the soul of a TV, operating systems are perhaps its heart. Graduating from PC management software, they marshal and co-ordinate system resources and act as an interface between the viewer, the TV and the outside world. They govern smart TVs’ communication, programme selection and features such as streaming, gaming, browsing and casting, which latter is the exchange of content between the TV and other smart devices such as phones, tablets and laptops. Each setmaker has its own favourite operating systems, amongst which is Android, developed from the Google TV 0S and adopted by Bang & Olufsen, Philips, Sharp and Sony. I’ve found that its performance and amenity varies between different manufacturers’ implementation of it. Generally it’s well “joined up”, good for apps and can feature voice control for browsing etc. Tizen, used by Samsung, is based on the Linux system, and treats everything as a separate app, as it were. Reviews have described it as intuitive and user-friendly: one for your less techie customers maybe?
Mighty chips are used in TV picture processing
Panasonic’s present OS is Firefox-based and held to be good -- amongst other things -- at VOD (Video On Demand) and at integrated catch-up services. Stable, glitchand bug-free, it’s smoothly “customisable” and like Tizen easy to use. LG has its own operating system, WebOS, now at its v3.0 stage, with wide support, quick navigation and attractive graphics. These are the main operating systems. There are several others, mostly used by a wide range of what might be called “secondary” manufacturers, and incorporating many of the features and benefits touched on above. In helping customers select a smart TV operating system, an important factor can be the choice of one which is shared by other smart devices they may already have at home to ensure simple and smooth integration and compatibility of features such as IoT link-up and screen-mirroring, e.g. Viera Cast. Operation is improving all the time, especially in the realms of catchup TV providers’ accessibility.
BOLT-ONS Smart TV user interface
Of course, if a new smart TV cannot be afforded or justified, an existing “dumb” one can be upgraded to some extent by a streaming device: the most popular amongst these are the Roku, Amazon Fire TV and Now TV boxes, variously giving access to catch-up services on the net, UHD content, wireless communication and others. Ensure before selling one of these that the prospective buyer already has or will get a home hub/ modem and a reasonably fast landline, and doesn’t expect them to be a patch on a “proper” TVintegrated operating system when it comes to features and screen presentation...
A G E T CONNEC T ED IN T EG R AL S UPPLEMEN T
THE GOURMET QUARTER
Manufacturers showcase products with the power to inspire creative cooks
FOOD PREP APPLIANCES
Healthy outlook The food prep market in the UK has reaped enormous benefit from the trend for health and fitness which, in 2016, continued to gain momentum. And according to Euromonitor International, this was clearly reflected in the purchase of food preparation appliances, with items such as juice extractors and food processors experiencing the highest growth rates.
lex Pickering, Marketing Director UK & Ireland for Kenwood, which is claimed to be the leading manufacturer of food preparation appliances, with a 22.4% share of the market, says growing sales of these appliances in the last two years demonstrates that healthy cooking is very much at the forefront of consumers’ minds. “And we expect this to continue,” he adds. “People are striving to lead healthier lifestyles, which is being driven by the media, celebrities and health influencers. There is also a greater focus on clean eating and understanding what is in our food, which means there is an increased interest in the food preparation element of cooking.” Jessica Kelly, Category Consumer Manager for Worktop Cooking & Microwaves at Morphy Richards, points out that the healthy eating trend is placing increasing emphasis on home cooking as a solution to 18
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creating nutritious meals. As this is a lifestyle change for many, she maintains that help is required to give confidence in the kitchen, thereby creating the need for appliances that offer guidance for new cooks.
CONFIDENCE AND THE YOUNG COOK
Research from Mintel supports this opinion, especially where young cooks are concerned. A recent study revealed that 60% of 16 to 34 yearolds like to experiment with new cooking trends and ingredients, but they appear to be in hot water in the kitchen as many struggle to master the basics. 39% say it’s difficult to know when meat is cooked to a safe temperature, a third say it’s difficult to get the seasoning right when cooking, and 44% think preparing raw ingredients is a hassle. Groupe SEB brand Tefal has moved to address the above
problems with the introduction of an appliance that it claims “can do everything for you, from preparation right through to dishing up.” The Cuisine Companion is Tefal’s first cooking-capable food processor, and promises to be a “giant” in the Assisted Cooking category, according to the brand. “Whether users are hoping to impress their friends and family with an adventurous menu at their next dinner party or just find themselves stuck for time when preparing the evening meal, the Cuisine Companion will coach them through the whole process, from the everyday to the more challenging culinary practices,” says Dominik Pytel, Marketing Director Groupe SEB UK Ltd.
TEN IN ONE
The Cuisine Companion replaces up to ten traditional kitchen appliances due to its five useful attachments. It is said to be ideal for chopping,
emulsifying, whipping, crushing, melting, beating, kneading and mixing ingredients, and can also steam, slow cook and prove dough. The appliance’s smart control panel comes equipped with six automatic functions, so users simply need to add the ingredients to the bowl and follow the recipe to make healthier and tastier homemade sauces, stews, soups and desserts at the touch of a button. “As users gain confidence and develop new skills, they can take more control of the recipes and truly make them their own by using the manual mode and taking full control of the speed, heat and time settings,” advises Pytel. “The diversity of the Cuisine Companion means users’ culinary knowhow won’t outgrow the product.” The appliance also comes with a cookbook containing a million menu ideas.
EDUCATION AND APPS
Anita Winther, Food and Drink Analyst at Mintel, believes that Britons are, on the whole, confident in the kitchen, but she suggests that young cooks can be helped both by tutorials and products that provide guidance as these should appeal to less confident cooks and help to boost the brand’s relevance amongst this group. Mintel’s research also reveals a split in how the nation seeks recipe ideas. When looking for inspiration, cooks aged 16-34 are more likely
GIVINGYOU YOU THE THE POWER TO GIVING TO INSPIRE INSPIRE mostauthentic authentictaste tasteatatyour yourfingertips. fingertips. The The Kenwood Kenwood CHEF ForFor thethe most CHEFTitanium Titanium with new in-bowl illumination provides you infinite precision and with new in-bowl illumination provides you infinite precision and control. control. With powerand andversatility versatilityofofaaCHEF CHEF Titanium, Titanium, creating creating hundreds With thethe power hundreds of possibilities has never been easier. of possibilities has never been easier. www.kenwoodworld.com www.kenwoodworld.com
FOOD PREP APPLIANCES
to look online (53%), than to look in a cookbook, while a quarter of young consumers look for inspiration using recipe apps. Cue “smart” appliances such as Morphy Richards’ Total Control range – designed to give inexperienced cooks confidence in the kitchen – and the Cook and Create app, which provides tailored recipe inspiration. Tefal is also active in the connected small appliances market, having added two products controlled via Bluetooth and a dedicated app to its range. The brand’s ActiFry low-fat fryer, which has helped over 8 million households make guilt-free meals with just one spoonful of oil since its launch in 2006, is now joined by the ActiFry Smart XL which lets users wirelessly send more than 200 recipes straight to the appliance via the My ActiFry app, and the Cook4Me, which is essentially an electric pressure cooker, also now
“Major innovation in small kitchen appliances always excites the market and generates increased sales”
comes in a connected version – Cook4Me Connect – allowing the cooking functions and process to be controlled from any room in the home via an app that provides advanced demonstrations on how to cook recipes, and lets users send additional recipes straight to the appliance. Groupe SEB’s Pytel maintains that major innovation in small kitchen appliances always excites the market and generates increased sales. Home cooking, and in particular the assisted home
cooking category, he believes are key trends that will continue to grow throughout 2017 and deliver opportunities for retailers to maximise in-store sales.
SALES ON TAP
A valuable tool in the food prep process, we are reminded, is the steaming hot water tap. InSinkErator’s® Denise Iordache, Marketing Manager, Europe and Russia, believes a working steaming hot water tap is an impressive display tool which can encourage sales and provide added prestige to a retailer’s business. These products are easy to install, demonstrate and sell, she maintains, and there is nothing better than to be able to offer a visiting customer a tea or coffee straight from a steaming hot water tap. “By highlighting to the consumer how a three-in-one tap offers tremendous advantages through an inspiring practical demonstration, the retailer can motivate the consumer while also furthering their own reputation.
INTERACTIVE CONTROL PANEL Guides you step-by-step through every recipe AUTOMATICALLY SETS COOKING TIME & temperature for each recipe 50 PRE-PROGRAMMED RECIPES Starters, Mains & Desserts Over 30 recipes cook in less than 15min Over 20 vegetarian dishes
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“It is also important for the retailer to mention the added value a steaming hot water tap brings to the home. For example, hot water on demand ensures no ambient water is wasted while waiting for it to heat up. What’s more, cooking utensils can be cleaned on an efficient, one-off basis, while beverages and instant foods requiring hot water can be prepared without the use of the kettle, offering time and energy savings, as you only use the water you need. “Increasing numbers of consumers are choosing to cast out the kettle and install a steaming hot water tap in order to streamline and de-clutter the kitchen, save time, increase convenience and flexibility, as well as reduce water waste in the home.” Iordache quotes information from a 2017 Houzz UK kitchen trends survey which showed that 24% of respondents installed a steaming hot water tap in their kitchen in the last 12 months, or are planning to install one within the next three months.
Leisure’s 100cm CK100D210K Cookmaster with 5-zone induction hob
Big and versatile According to industry analyst GfK, the cooking market in the UK was relatively flat during the first quarter of 2017, down 1% to £189 million in value with volume falling 2% to 476k units.
he trend for built-in kitchens continued to impact the market; hence, freestanding cookers fell 6% in value, while built-in ovens, which now make up 48% of total cooking sales, grew by 8%. Range cookers, which have driven the freestanding market in recent times, also suffered in the first quarter of the year, down approximately 1% in line with the total product group. This drop came mainly during the first two months of the year with sales picking up again in March – the start of season for kitchen refurbishments – with value growth at +8% compared to March 2016. But despite a slowdown in the sector, some individual brands have continued to see sales grow. GDHA’s Andrew Freeman, Head of Category for Freestanding, registers strong growth in the same period, but he notes a level of polarisation in the market, with growth at both the entry and premium ends but “much more pressure” in the mid-range.
with the traditional elements we all love about range cookers, such as plenty of hob space.”
Shipway adds: “The latest range cooker functions include Turbo Defrost, which uses fan power at room temperature to cut defrosting time in half; Top plus Fan Heat to finish off a cooked dish or melt a cheese topping without the worry of cooking, and Base Heat to reheat cooked STILL RELEVANT food or keep meals warm. “Despite a Amica’s Steve Corbett says double Telescopic shelves, which cavity freestanding cooking has allow the user to check their growing number been a key area of growth for food without removing of smaller kitchens the brand. “There is a large the entire dish from the and limited space, we’re oven, make life easier percentage of British consumers seeing an increasing who prefer freestanding and a rotisserie function trend for large-capacity cookers for reasons that include will create perfect, even movability; as a complement roasting. appliances” to a solid fuel range; or for rental “There is a definite trend properties,” he explains. “Two where the consumer is looking generous cavities are a key factor in the for a large surface on which to cook and ovens that come with a whole buying decision – cavities that offer easyclean, multifunction fan operation with host of functions to help them easily create a choice of gas or induction alongside mouth-watering meals. Range cookers are traditional electric plate hobs.” particularly suitable for those who enjoy “Sales of range cookers continue food and entertaining and are looking for a to grow at a healthy rate in line with versatile appliance which will allow them to cook with ease. Dual fuel models – electric our versatile product offering,” asserts Caple product manager Luke Shipway. ovens with gas hobs – are popular, as are second ovens which come with rotisseries.” Easy-clean range cookers are becoming highly popular, and on-trend styles tend LARGE-SCALE COOKING to be more modern as stainless steel and Beko’s Leisure brand is also performing black glass versions look particularly well and continuing to lead the 90cm and chic. These sleek aesthetics blend well MAY 2017 GET CONNECTED
100cm markets, according to brand manager Gino Grossi. “However,” he adds, “we’re pleased to say that our 110cm models are proving most popular, growing at 56%. “Despite a growing number of smaller kitchens and limited space, we’re seeing an increasing trend for large-capacity appliances as ‘want it all’ consumers become ever more passionate about their kitchen interior and the functionality their cooker can provide.” Grossi maintains that the UK’s love of food shows no signs of slowing down, with more people than ever interested in cooking and entertaining at home, growing the demand for appliances that make “big cooking” easier. “This offers the perfect opportunity for the range cooker market to continue to grow. Our key target audience, homeowners with a passion for cooking, love nothing more than experimenting in the kitchen and hosting friends and family. We also know that this audience will either already
“Dual fuel models – electric ovens with gas hobs – are popular, as are second ovens which come with rotisseries”
Matt black double cavity oven from Amica
be committed to buying a range cooker or looking to upgrade their current model. Our challenge is therefore to engage with those who think a range cooker is out of their budget or not an option for their home.”
“We expect the category to continue to grow as busy modern lifestyles call for further innovation and features that genuinely make a difference in the kitchen. Many people want easy-to-clean ovens and have often shied away from range cookers in the belief that they require arduous cleaning.” Grossi says Leisure wants to change this consumer perception, with the help of its retail partners. “One of our key USPs is that we’re the only manufacturer to offer catalytic liners in our cookers below the £1,000 price point.” According to GfK, the price of selfcleaning technologies (pyrolytic, catalytic and hydrolytic) fell in the first quarter of 2017 compared to Q1 2016, though all remain in the premium price bracket,
which the analyst suggests is proof that consumers are willing to pay more for time-saving features. Sales of pyrolytic ovens were worth £19 million in the first quarter (up 26% on Q1 2016), accounting now for 10% of the value of total cooking, while ovens with no self-cleaning function have a share which is slowly declining (currently 55%).
Steve Dickson, Head of Category for Range Cooking at Glen Dimplex Home Appliances, expects to see continued growth for the range cooker market, his reasoning based on a study revealing that such products now appeal to a much wider demographic, and, he says: “Consumers are demanding products across the whole price, size and specification spectrum. “Our Range Generation research, which surveyed 2,000 range cooker owners, showed that – inspired by TV shows such as The Great British Bake Off – 35% of range cooker owners described themselves as keen amateur bakers. I think this trend is reflected in the fact that, amongst those we surveyed, capacity was voted the most valued feature of a range cooker (26%), closely followed by the multi-function oven options. Capacity and range cooking are intrinsically linked and the research shows that 90cm range cookers are extremely popular, especially with keen bakers who love the tall oven which is so good for large batch bakes.” GDHA’s research also turned the accepted norm that range cooker owners are typically in the category of the wellheeled, older generation on its head. The study revealed that, contrary to popular belief, the under 35s now account for almost as many sales (37%) as the 35-54 age group (40%), and just 12% of range cooker owners belong to the affluent ABC1 demographic traditionally considered to be the target market for range cookers.
Challenging the widespread belief that the UK is a nation of cooking enthusiasts, GDHA’s study also revealed that 25% of range cooker owners are actually reluctant cooks, using the appliance every day out of necessity rather than enjoyment. A further 14% also admitted to being unconfident cooks. “This is one of the more surprising groups to appear out of the research,” said Dickson. “I think there has always been an assumption that range cookers are for foodies. However, there is clearly a growing number of people for whom range cookers are simply a tool to make family life and cooking for a family easier and more convenient.” 22
GET CONNECTED MAY 2017
THE GOURMET QUARTER
Manufacturers present products and ideas designed to inspire the imagination of the UK’s cooking-conscious consumers
Design and function Amica is Europe’s fastest growing white goods brand, offering built-in and freestanding domestic appliances for every home. Since 1945, Amica has been manufacturing feature-rich, technologically advanced appliances for cooking, cooling, laundry, and dishwashing. The company leads in energy-efficiency technology and environmentally sound manufacturing practices. The Amica range has received international Red Dot design awards and delivers unique features such as Aqualytic oven cleaning, slider touch control on large format induction hobs and 9kg washing machines all fully supported with a comprehensive five-year warranty.
Visit the website for more information: www.amica-international.co.uk
Salter Smart Block Keep knives safely stored on the kitchen worktop whilst not having to worry about them getting in the wrong hands with the new Salter Smart Block. The safe and sound security feature with pull-to-release mechanism keeps the knives locked securely when not in use. The dual elevated knives are colour coordinated to the release clips, and housed in the beautifully designed contemporary block, which will look great in any kitchen. Includes chef knife, bread knife, santoku knife, utility knife and paring knife.
0161 934 2283 www.saltercookshop.com | email@example.com
Salter Vegetable Slicer Prepare fresh fruit and vegetable batons in seconds with this Salter Vegetable Slicer, which includes stainless steel four-piece and six-piece blades so that you can decide how to serve your snack. Perfect for slicing carrot, celery, cucumber and more. Simply place inside the chute and then push the blade downwards to create your slice for a much safer and easier method than chopping. The batons are ideal for dipping and sharing, so that you can enjoy a deliciously healthy snack with minimal effort and preparation.
0161 934 2283 | www.saltercookshop.com | firstname.lastname@example.org
Cook it with BLANCO’s clever top-of-the-range hob BLANCO’s new hob collection includes the very latest technology for high-speed, energyefficient cooking. At the top of the pile of these superb new gadgets is the high-end BH467831, a 78cm-wide ceramic induction hob with six surface cooking zones, 14 heat levels, six sleek slider controls, residual heat indicators and complete automatic functionality. Highlights include a flexible induction zone that accommodates multiple pans of varying sizes and a boost option which brings food to boiling point in seconds. Other clever touches include automatic pan recognition, an automatic bridge for different heat levels on the same pot or pan, a grill function, pause-and-recall, and three keep-warm levels. The hob looks stunning too; the front and side bevels are a classy touch and the deep black surface will complement all modern appliances. As with all BLANCO products, each piece is rigorously factory-tested to withstand many years of use.
01923 635 200 www.blanco.co.uk
MAY 2017 GET CONNECTED
THE GOURMET QUARTER
ESSE’s hand-built patented British technology ESSE’s new electric 990 EL contains the company’s patented “surround heat” technology which ensures completely even temperatures in the oven cavity. It has a huge dual hotplate (cast iron and induction), a full-width grill, two independently-controlled ovens and a warming oven which is perfect for slow cooking melt-in-the-mouth casseroles and more. This model also includes a beautifully cast adjustable vent to maintain more or less moisture in the oven, depending what your recipe requires.
Salter AeroCook Pro
01282 813235 | www.esse.com
Salter has launched the new healthy way to fry foods with the arrival of its Aerocook Pro. Using triple cooking technology it fries food three times faster than any other product. Compact and stylish with an easy stand lid, the machine uses halogen heat, infrared light and convection, which means foods can be fried using little or no oil. This is a versatile fryer, which allows you to cook crispy homemade chips, chicken, cakes and much more! You can air fry, roast, BBQ, grill, bake and stew. It features an adjustable 60-minute timer and 240 degree temperature control. It has 5L capacity, including a 2L extender ring, and no need to preheat. The fryer comes with a non-stick cooking bowl, mesh tray, cooking rack and tongs too.
Visicook adds stylish new AirChef variant VisiCook has added a stylish white/grey variant to the AirChef line-up for mid-2017. AirChef is the leading hot air fryer and has 5-star reviews wherever it’s sold. It’s so easy to use and the accessory pack includes a Recipe booklet too. In 2017 the packaging has become retail friendly and is very descriptive. AirChef boasts 3-in-1 functions, with halogen cooker, hot air fryer for guilt-free chips and rotisserie cooking within a smart cool-to-the-touch globe body. RRP is £129.99 and it’s in stock now.
0161 934 2283 www.saltercookshop.com email@example.com
0121 693 1959 | www.visicook.com
Salter NutriPro 1200 The sleek and stylish second generation NutriPro 1200 will add a healthy daily blend to your life, creating delicious, vitamin packed, nutritious juices and smoothies. Recently crowned the Winner of the Best buy option on BBC2’s ‘What to Buy and Why’ - defeating the Nutribullet 900 Pro, NutriNinja BL490 and Vitamix s30. The unique multipurpose blade design enables maximum vitamin and nutrient release, whilst still being able to effectively chop and crush ice. Unlike most other juicers and blenders, the Salter NutriPro 1200 offers a unique blade that breaks down the fruit and vegetables, mixing them together into delicious smoothies.
Smart New Cooking Choice from Prima+ The “Prima+” cooking range from PJH’s upgraded Prima Appliance Collection includes a range of high spec ovens offering many desirable new features. The Prima+ Built-in Single Oven (PRSO108) offers sleek designer looks on the outside combined with high tech performance on the inside. A generous 76-litre capacity is home to ten cooking functions and optional, full extension Telescopic Rails. A white LED touchscreen digital display includes live temperature readings, available even when the oven is warming up. And oven cleaning and maintenance is made easy with a practical removable glass panel as well as quick-remove door. The Prima brand is protected online so that stockists can make a protected margin and included is a 5-Year Warranty.
0800 8 77 88 99 | www.partners.pjh.uk
GET CONNECTED MAY 2017
Versatile and compact, it is perfect for those on the go, and with 1200 W power, the NutriPro 1200 is quick and powerful too, meaning that delicious drinks can be made even smoother and faster. The bullet-shaped base unit comes complete with three supersize cups – one 1000ml cup and two 800ml cups, as well as easydrink and storage lids.
0161 934 2283 www.saltercookshop.com firstname.lastname@example.org
THE GOURMET QUARTER
Salter Salad Prep and Go Set Make your lunch on the go or prepare delicious meals in advance using the Salter Prep and Go Set. Featuring three food compartments in small, medium and large, which neatly fit inside one another, the space-saving design also makes it effortlessly portable. Its large capacity allows you to store different ingredients so you can easily pack in your five a day, whilst the built-in spiralizer means that you can add healthy vegetables straight to your meal with minimal effort.
0161 934 2283 | www.saltercookshop.com | email@example.com
Home Baker from Visicook VisiCook’s Home Baker is ideal for all bakers, its countertop oven format boasting consistent heat and ease of use for novices and Nadiyas alike. It comes with 3 silicon bakeware moulds (though you can use your own bakeware), and stylish retail-friendly packaging as well as its own cookbook. Home Baker can save you up to £71 per year on energy costs, as well as saving you backache as it’s a countertop appliance. RRP is £69.99 and it’s in stock now.
Terraillon launches new kitchen accessories range in the UK Terraillon, the global specialist in metrology and a leader in weighing scales for 70 years, is extending its expertise into kitchen utensils with the PREMIUM range, with contemporary designs and clever functionality to help culinary enthusiasts express their creativity in the kitchen. A further range, featuring a new and different line-up of cooking accessories and entitled ACCESS, is due for launch at Exclusively Housewares in the Business Design Centre, 14-15 June. Both ranges, true to their French roots, are designed to make everyday life easier.
01442 270444 www.terraillon.com
0121 693 1959 | www.visicook.com
Salter Collapsible Chopping Board An essential for your kitchen, this Salter 2 in 1 Chopping Board and colander will make food prep an effortless task. Perfect for making food with fresh ingredients, the sides of the board can be extended to use as a bowl, so that you can wash vegetables inside. The integrated push stopper seals water whilst you wash; simply press it to release the water when you have finished. Made with durable plastic, the chopping board also has non-slip feet for extra safety.
0161 934 2283 www.saltercookshop.com firstname.lastname@example.org
Salter 4 in 1 Salad Prep Set Perfect for creating healthy meals from scratch, this Salter 4 in 1 Salad Prep Set allows you to effortlessly make dishes packed with fresh ingredients and flavour. The set is compact in design and includes a selection of attachments, which fit to the collection bowl with ease. Make delicious dressings and marinades in the bowl, or grate some carrot and beetroot for a colourful salad. The set is also dishwasher safe for effortless cleaning.
Vitamix® Ascent UK Launch and Brand Refresh Visitors to Exclusively Electrical (13th-14th June 2017, Business Design Centre, Stand EE08) will see the UK debut of the new Vitamix® Ascent™ Series blender range and the company’s impactful refreshed branding as well. Redefining the form and function of high-performance blending, the all-new Ascent Series combines sleek design and precision engineering with wireless capabilities and an easyto-use interface for the most advanced blending experience for home chefs. Visitors will be able to preview the Ascent Series range of blenders and their complete system of accessories. In addition the new Ascent series introduces a refreshed brand identity for Vitamix conveyed through new packaging, merchandising graphics and systems displayed on stand. The Ascent Series blenders will come in a variety of high-end finishes – including metallic finish options on some models – and will be available from September 2017 at selected Vitamix retailers.
0161 934 2283 | www.saltercookshop.com | email@example.com
MAY 2017 GET CONNECTED
Retailers get behind
The total cooking market grew by 2% year on year to £738 million in 2016, with the built-in category faring better than freestanding. And according to Salah Sun, Built-in Cooking Product Manager at Beko plc, retailers are ranging more built-in products than ever before. Around 30% more, she suggests, giving consumers a greater variety of choice and actively encouraging them to see for themselves the difference built-in appliances can make to the overall look and feel of a kitchen. “Therefore,” he adds, “the retailer has the opportunity to point out the newest features and benefits in the category. According to secondary research by Whirlpool UK Appliances Limited, the average ownership of an oven is 17 years. As it has probably been a while since the customer has entered the retail space and purchased a cooking appliance, education on the new developments and advanced technology available is imperative.”
nterestingly,” she adds, “although retailers are ranging more double ovens, it’s single ovens that are generating more value for them.” Single ovens made up a 65.2% value share of all built-in ovens in 2016, rising 12.2%, while double ovens grew by 4.6%, and Sun points out that GfK data suggests household sizes are falling, prices are increasing and customers above all else are seeking value-for-money products that look good and cater to their busy lifestyles.
Ian Moverley, Brand Communications Director at Whirlpool, says built-in ovens, specifically single ovens, offer the consumer the ultimate cooking convenience. “A single oven is a boon for the rapidly increasing number of consumers whose kitchen space is being squeezed and amalgamated with their living space. Not only is the consumer 26
GET CONNECTED MAY 2017
While not by any means new to those in the industry, it would appear that induction hobs are now making their mark in the consumer domain. Sales of these appliances increased by 34% in 2016 – Hotpoint built-in Class 9 MP 996 IX H meaning a 30% penetration rate is now in combination microwave sight – and are predicted to grow to 70% in value by 2018. Beko’s Sun maintains that Induction hobs provide “a great opportunity” for retailers to up-sell from traditional gas or electric models. “Some “Demonstrations strapped for space, they education is still needed, are a must within a are also busier than ever, as many customers showroom and certainly and are increasingly assume it is no different help the customer to fully demanding more from to electric,” she says, understand an appliance their kitchen appliances. “but retailers can bring Multi-function ovens are the benefits to life for before making a purchase” firmly on the consumer’s prospective buyers with STEWART HERD, radar and manufacturers quick tips such as ‘It’s CATEGORY DIRECTOR, have switched on. Multiquicker to boil water on an function ovens now offer even induction hob than in the INDESIT more technology and features kettle’.” than ever before to make life easier for the consumer in the kitchen.” CLEANING Commenting on the technologies that Looking at other opportunities in the offer specific sales opportunities and market, Sun points out that last year provide add-on revenues for retailers, 69% of built-in ovens sold did not feature Moverley says: “Cooking appliances that any kind of self-cleaning functions. save time, reduce energy consumption “However,” she adds, “we did see sales of and simplify the cooking process are pyrolytic, hydrolytic and catalytic models jumping to the top of the consumer’s all increase. There’s a real opportunity wish list.” And he rightly notes that many here for retailers to up-sell, as cleaning consumers in the market for updating the oven remains one of the most hated their cooking appliances may be unaware household chores. Unlike other features of the enormous advances in technology. and functions which require more in-
BLANCO Ceramic and Induction Hob range. Designed to suit the way you cook.
Our passion for leading edge design and manufacturing perfection can be traced back to our German pedigree. We are proud of our reputation for quality and attention to detail. If you have an eye for perfection and love to stand out in a crowd, a BLANCO induction hob or kitchen sink and tap will be your natural choice. To view our full range of products including over 140 sinks in stainless steel, silgranit and ceramic, over 190 individual kitchen taps, lighting, cooker hoods and induction hobs please contact us to make an appointment at our St Albans showroom anytime between 10am-4pm Monday to Friday. Tel: 01923 635 200
depth explanation, self-cleaning ovens should be a relatively easy up-sell.” “Pyrolytic technology ensures simple and impressive cleaning results at the touch of a button and is very popular with consumers who are looking to impress guests when entertaining,” maintains Whirlpool’s Moverley. “Due to its incredible ease of use and time-saving benefits, it is increasingly becoming the must-have technology in the kitchen. Enjoying double-digit growth every year since their introduction, despite average prices over twice that of an oven without cleaning capabilities, pyrolytic oven sales have improved by 35% in value, with the sector now accounting for 15% of the ovens market.”
Steam is another area that consumers are coming to understand, realising that this method of cooking is not purely for vegetables and fish. Caple product manager Luke Shipway suggests steam oven sales have risen because consumers have become increasingly aware of the health benefits associated with steam cooking as food retains its moisture, vitamins and minerals, “leaving it packed full of flavour.” These appliances also produce excellent Baumatic BODM984X appliances are increasingly becoming the cooking results for the user with relative statement pieces at the centre of kitchen ease, he maintains. “Homeowners require 90cm Vantage Built-in Electric design. Range cookers may provide a more from their ovens, and steam ovens Double Oven commercial appearance, but in essence it and combi-steam ovens provide just is built-in ovens that are truly delivering that. Reservoir steam ovens are the most on performance and contemporary popular because the user doesn’t need aesthetics.” to place them near plumbing and pay for an engineer to plumb them in. Ease of installation TRENDS “Displaying makes a great selling Alex Hinton, Head of built-in appliances in point, especially if the Category for Built-In at a kitchen setting can help homeowner is working Glen Dimplex Home a customer visualise the to a tight budget but Appliances, sees a product in an environment is looking for a highnumber of features performance appliance and trends that will they can relate to” at an affordable price.” continue to grow in “Social media and the 2017, including gasJENNIFER TAYLOR, through-glass hobs, rise of the fitness blogger SENIOR BRAND MANAGER, have really pushed healthy downward extraction, HOTPOINT diets and lifestyles to the improved specification on fore, and so it’s easy to see how induction hobs and multisteam ovens have seen a surge in function ovens, particularly popularity as they can produce meals steam. “Capacity is also a key with a vitamin content that is 22% higher message,” he says. “Large cavity single and contain up to 36% less fat than other ovens will grow in popularity and cooking methods. It’s a simple switch that availability, with convenience features people can make to eat more healthily such as easy-clean ovens and soft closing every day,” comments Rhys Evans, Sales doors also becoming more prominent. Director UK & Ireland, V-ZUG UK. “Perhaps one of the key innovations “The days when ovens were just that we expect to see grow and engage required to be a hot box are long gone. the interest of consumers in the coming Instead, every appliance needs to be months and years is hob to hood capable of multi-tasking to provide a connectivity – a technology where the hob range of features, like a combi-steam uses Bluetooth or Wi-Fi to automatically oven offering both convection and steam control the hood and lights while you are cooking. Additionally, built-in cooking cooking.” 28
GET CONNECTED MAY 2017
Neil Pooley, kitchen category manager at Miele, supports Hinton’s view, stating that his brand is seeing awareness and demand grow for its Con@ctivity 2.0 technology: “This offers intelligent extraction, with the hood and hob ‘talking’ to each other to provide the ideal cooking environment. Within extraction, there is a definite trend for invisible cooker hoods. A ceiling hood or downdraft hood is the ultimate concealed extractor, offering no restriction of view or rising up from a kitchen island for the extra wow factor.” While the rise in popularity of international cuisine has inspired the development of more ambitious autocooking programmes that enable the hassle-free creation of restaurant-style cuisine from different cultures, the more frequent use of exotic foods, spices and herbs is also having a positive knockon effect on other cooking categories, maintains Sharp Home Appliances’ Rita Balestrazzi. “This makes good extraction a much more pertinent issue for home cooks. Sensor cooker hoods are becoming especially popular, leaving kitchens steam- and odour-free as they automatically extract any vapour as soon as it’s detected. Adding some muchneeded value to the 60cm cooker hood sector, such models are also revamping the category’s dated image, offering more contemporary looking black and glass panel designs.”
Caple Sense Premium ovens boasts elegant design and class leading functionality, putting uncompromising control at your fingertips. Image: Sense Premium Electric Single Oven C2150SS
One-stop shot In a recent Research and Markets report, analysts predicted the global automatic espresso machines market to grow at a compound annual growth rate (CAGR) of 6.53% during the period 2017-2021.
ot an insignificant figure by any means, given the high levels of continued growth year after year as the so-called “café culture” exploded, nowhere more so, it would seem, than in the UK, where last year the coffee shop market expanded again, to an estimated 22,845 outlets, a rise of 6%, reaching a turnover of £8.9 billion. Coffee, and the experience that goes with it, is big business.
THE POPULAR POD
Britons’ love for this caffeinecharged beverage, in its many guises, has clearly translated into growth for the domestic coffee machine market as consumers endeavour to replicate the “coffee experience” at home. But where that growth is most striking is in pod machines. According to research conducted by Harris Interactive for The Grocer Magazine, 30% of Britons now own a pod machine, up from 22% a year ago. The study found that those aged 25 to 34 are the most likely to own such a product, with 38% claiming to do so, compared with 24% of those over 55 years of age. And retailers stocking these appliances may be
interested to know that the Bosch Tassimo remains the firm favourite, followed by the Nescafé Dolce Gusto in second place and the George Clooney-endorsed Nespresso in third. The Bosch Tassimo takes its place in 37% of pod machine owners’ homes, the Nescafé Dolce Gusto (by De’Longhi or Krups) in 30%, and the Nespresso in 16% - Clooney’s influence plays highest with 16 to 24 year-olds. Of course, with these three major brands accounting for a whopping 83% of the coffee pod machine market, there is little room for others attempting to make their mark, but a few did get a mention in the research: AEG’s Lavazza A Modo Mio with 4%, Philips Senseo 4% and Starbucks Verismo with 3%. “Other” represented the final 6%.
here due to evolving technologies coming to market. Both built-in and freestanding machines are on the rise, dependent on the consumer’s preferred style of kitchen. For example, built-in options offer a professional and sleek style, while freestanding designs offer flexibility for smaller spaces, so the consumer can choose their favoured machine to suit their unique coffee-brewing needs.”
“The connected coffee machine market is worth retailers keeping an eye on”
But the nation’s love of coffee, and the ease with which a variety of drinks can now be made, continues to drive demand for domestic coffee makers of all kinds. Lucy King, product manager at Smeg UK, says: “We have seen an increase in consumer interest Beko’s new bean-to-cup coffee machine
Commenting on the trends in built-in coffee machines, Luke Shipway, product manager at Caple, says: “Designs are moving in line with all the major appliance design trends; therefore, sleek, sophisticated styles with an industrial edge to give the appliance a more professional feel are proving popular. Functions have become simple and easier to navigate and the most popular coffee machines are those which the homeowner can adapt to make different types of perfect coffee with a range of easyto-use settings, such as grind time, coffee and steam temperature and water volume.”
Jane Westgarth, Senior Market Analyst at Mintel, believes that ownership of coffee machines is limited by the space available in people’s kitchens, especially as today’s new homes are smaller. “This creates a niche for compact versions of small kitchen appliances, as well as multi-purpose 30
GET CONNECTED MAY 2017
appliances that can perform more than one function,” she adds. A number of well-known brands have recognised the need for compact machines – De’Longhi being just one of them, with its 15cmwide Dedica model, an appliance that boasts all of the features of a traditional pump machine, without taking up extensive worktop space. The machine delivers up to a 15-bar pressure and allows users to make drinks with either ground coffee or Easy Serving Espresso pods.
Mintel’s Westgarth also notes that appliances with internet connectivity are appearing on the scene, offering functionality such as remote operation and downloadable recipes. She also believes that this emerging functionality is likely to be adopted by consumers, especially if it frees up time and improves the final results. In 2016, we saw Nespresso introduce a connected coffee machine operated via a smartphone app, with both Magimix and Krups models in the range. The new Prodigio uses Bluetooth Smart® technology to provide users with the facility to prepare coffee remotely, receive alerts when they are running low on their favourite Grands Crus and receive notifications to empty the capsule container or top up the water tank. With a few swipes on the app, users are able to brew any of the range of 23 Nespresso Grand Cru coffees. De’Longhi, too, was quick to recognise a ‘smart’ opportunity, launching the PrimaDonna Elite bean-to-cup coffee machine, which lets users create, personalise and deliver coffee using their mobile device, wherever they are in the home. It lets users personalise any drink to their taste, set up personal profiles by memorising the ideal aroma, temperature, quantity of coffee and milk for each drink and create new recipes. The Smart Coffee App also lets users change the machine’s settings using an interactive guide and offers proactive maintenance and service connection. The connected coffee machine market is worth retailers keeping an eye on. Analysts forecast that, globally, it is expected to grow at a CAGR of 38.81% during the period 2017-2021. As a nation of coffee lovers, the UK will no doubt be a significant contributor to this growth.
Live Coffee with Passion
The ultimate Barista kit Premium traditional pump machines grew over 25% in 2016** showing strong customer demand for Barista-style coffee machines for the home. The new De’Longhi Dedica Traditional pump machine and coffee grinder, is our answer to our craft coffee portfolio. Using our iconic Italian design heritage, it is strong but elegant and dedicated to the making exceptional quality coffee.
Discover more at: www.seriousaboutcoffee.com or call: 02392 392555 **GfK RT GB, Traditional Pump coffee machines >£200, Value Sales Jan 2015-Dec 2016, compared to <£200 Traditional Pump coffee machines
*Source: independent research institute, value sales leader from June to May 2016
Get Connected: The Magazine of the Electrical Goods Industry. INSIDE: 04 Editorial Comment 06 The Word In and around the industry 12 Spotl...
Published on May 12, 2017
Get Connected: The Magazine of the Electrical Goods Industry. INSIDE: 04 Editorial Comment 06 The Word In and around the industry 12 Spotl...