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LG RELEASES 2017 HOME ENTERTAINMENT RANGES LG
Electronics (LG) unveiled its newest home entertainment line-up for the European market at its annual InnoFest Europe event. Highlights included the company’s multiHDR-enabled TVs such as the 77-inch LG SIGNATURE OLED TV W, winner of multiple accolades including the 2017 CES Best of Innovation Award. The new line-up of ten models features Dolby Vision™ and Dolby Atmos™ sound. LG said it demonstrates the company’s leadership in the premium TV industry, with the Picture-on-Wall design of its W series, the blade-slim design of the B7 and C7 series and the Pictureon-Glass design of the E7 and G7 series. LG’s new SUPER UHD TV line-up for Europe incorporates 14 models, all with Nano Cell technology to help to create “hyper-realistic” images, highly accurate colours and wider viewing angles. Like the 2017 OLED models, these
also benefit from technology resulting from the company’s partnership with Technicolor, which helps to deliver the most vivid colours. A new range of soundbars for 2017 incorporates the SJ7 (pictured), which can be used as an independent Bluetooth speaker. When configured in Sound Bar Mode, the two halves connect wirelessly together and can be placed vertically, allowing users to enjoy high-quality audio performance via a wireless stereo speaker system. For those who prefer a surround sound experience, the SJ7 can be configured in Rear Speaker Mode to tailor the audio experience to specific visual content. LG’s Levitating Portable Speaker (model PJ9) brings something different to the table. The unit hovers in place over its accompanying Levitation Station, delivering both high-quality audio and eye-catching design. At its core is a 360-degree omnidirectional speaker and deep bass emitted by
the subwoofer inside the Station. Dual Passive Radiator technology reproduces flush mid-range tones and crisp highs. When the PJ9’s 10-hour battery begins to run low, the speaker automatically descends to the Station for charging, with no intervention required from the listener and no interruption in music playback, rising again when fully charged…. Nifty!
AEG FOCUSES ON “TASTE” AND “CARE” WITH LAUNCH OF NEW PRODUCT RANGES
lectrolux is poised to launch a new look for its AEG brand and new product ranges in cooking and laundry, both of which were revealed at IFA 2016 in Berlin. At a press event held at the company’s headquarters in Luton, Peter Spencer, General Manager UK & Ireland, told journalists that the new product ranges – the Mastery range and a laundry range promising “unprecedented” care – took three years to develop. The focus, he said, is on technology and build quality. Both ranges are broad in scale, as a brief overview of some of the highlights reveals: The Mastery range accommodates the practical elements of using appliances with responsive technology and design that makes life easier for consumers. It incorporates an oven with food sensor and Command Wheel, which work together to give users the
choice of having meat cooked rare, medium or well done, as they would in a restaurant; a fridge with flexible door storage that can be customised according to individual needs; a hands-free hood that automatically adjusts to cooking activity on the hob, and a dishwasher with a lower basket that can be raised for ergonomic loading and unloading. A feature of the Mastery cooking range which, according to Spencer, offers “the world’s most responsive cooking experience,” is the Black Line – a modern black glass design range offering “perfect horizontal alignment.” The collection incorporates a Sous Vide oven and compact Combination Microwave oven, both with ProSight touch controls, a compact Bean-to-Cup Coffee Machine, a fully integrated SousVide Vacuum Sealer and a 14cm Warming Drawer.
The new AEG laundry range offers combinations of washing machines and dryers that work in tandem, promising to preserve the colours and textures of garments and protect the fibres. It offers clear trade-up opportunities for retailers, with SoftWater technology – a world first, according to Electrolux – incorporated in the top-end 9000 Series washing machines. The technology softens the water before washing for “unrivalled” cleaning results at 30⁰C. A major focus for AEG will be how it communicates the features of the new ranges to consumers.
Cooking will focus on “Taste” and Laundry on “Care”. Chris George, Head of Marketing, outlined a comprehensive plan of attack which included broadcast media – primetime viewing on Food Network from May to September and Sky Adsmart, commencing April, for laundry. Social media will also play a large part in the communications. The aim, according to George, is to “bring the brand to life for consumers.” AEG is now gearing up for the big launch: consumers will receive firsthand experience of the products at Grand Designs in May.
MARCH 2017 GET CONNECTED
Published on Mar 20, 2017
04 Editorial Comment 06 The Word In and around the industry 13 Guest Column Retailers still need to bridge the gap between online and in-sto...