Page 1

CARIBBEAN

MAGAZINE

MEDIA KIT

2015 Live | BE FEEL GOOD, LOOK GREAT, LIVE GENIUS


OVERVIEW GCaribbean is the only men's lifestyle publication with a Caribbean twist reaching the Caribbean-connected elite globally. The magazine explores the Caribbean-esque interests and indulgences, serving as a confluence of curiosities, style, panache and unabashed revelry. The “G” in GCaribbean is not singularly defined but channels its meaning from “G” words that are elements of a man: Gentleman, Gangster, Gallant, Gifted, Genius, etc.

GCaribbean's pages and GCaribbean.com, the online brand extension of the magazine, feature curated content covering the latest in fashion, technology, entertainment, travel, automobiles, health and fitness, business, sports, culture, as well as unique profiles of relevant celebrities, athletes, leaders, and other fascinating people of notoriety. With a fresh design aesthetic and premium culturally relevant content, the magazine speaks directly tothe upwardly mobile (ages 18-45) – an audience thirsty for a publication that embodies who they are. Published by Geoff and Company, Ltd., GCaribbean is an edgy, effusive, entertaining, hip, informative and stimulating platform of access for our readers, delivering experiences through print and digital media, signature events and brand extensions.


CELEBRITIES FROM THE CARIBBEAN

THE CARIBBEAN AUDIENCE IS AN UNTAPPED RESOURCE WITH MASSIVE BRANDING AND REVENUE POTENTIAL.

CARIBBEAN CULTURE AND PEOPLE HAVE BECOME MAJOR INFLUENCERS OF WORLDWIDE TRENDS, AFFECTING MUSIC, FILM, ENTERTAINMENT, FASHION, SPORTS, CUISINE, TRAVEL AND MORE. 1. Rihanna - Barbados 2. Nicki Minaj - Trinidad 3. Theophilus London - Trinidad 4. LL Cool J - Barbados 5. Nia Long - Trinidad 6. Tatyana Ali - Trinidad 7. Tyson Beckford - Jamaica 8. Melanie Amoro – British Virgin Islands 9. Sir Sidney Poitier – the Bahamas 10. Persia White – The Bahamas 11. EVA MENDEZ - CUBA 12. Johnny Kemp – The Bahamas 13. Arturo Tappin – Barbados 14. Rupert “Rupee” Clarke – Barbados 15. Mighty Sparrow – Grenada 16. Wyclef Jean – Haiti 17. Luck Mervil – Haiti 18. Sean Paul (Sean Paul) – Jamaica 19. Orville Richard Burrell “Shaggy” - Jamaica 20. Harry Belafonte - Jamaica 21. Sean Kingston - Jamaica 22. Bob Marley - Jamaica 23. Junior Gong Marley - Jamaica 24. Ziggy Marley - Jamaica 25. Tami Chynn - Jamaica 26. Machel Montano - Trinidad 27. Selita Ebanks – Cayman Islands 28. Cecelee Tyson – St Kitts 29. MEGAN GOOD - BARBADOS 30. Michael Lee Chin - Jamaica 31. Billy Ocean - Trinidad 32. Movado – Jamaica 33. Vybz Kartel - Jamaica 34. Ryan Leslie - Barbados 35. Shontelle - Barbados 36. Anya Ayoung Chee – Trinidad 37. Ato Boldon – Trinidad 38. V.S. Naipaul – Trinidad 39. CHRISTINA MILIAN - CUBA 40. Dania Ramirez – Dominican Republic 41. Shakara Ledard – The Bahamas 42. Eric Holder - Barbados 43. Usain Bolt - Jamaica 44. Sheryl Lee Burke - Jamaica 45. Estelle – Grenada 46. Lewis Hamilton (Race Car) - Grenada 47. Kirani James – Grenada 48. Derek Walcott – St. Lucia 49. Melanie Fiona - Guyana 50. Nicolas Anelka - Martinique 51. Anthony Kavanagh - Haiti 52. Dwight Yorke – Trinidad 53. Heather Headley – Trinidad 54. JENNIFER LOPEZ - GUADELOUPE 55. Richard Thompson - Trinidad 56. Brian Lara - Trinidad 57. Zoe Saldana - Dominican Republic 58. Marc Anthony – Domincan Republic 59. Oscar De La Renta - Domincan Republic 61. Sir Isaac Vivian "Viv" Richards - Antigua


2015 EDITORIAL LINE-UP LIFE + LEISURE: The sought after menagerie of everything lifestyle, luxury and recreation, L+L will inform the budding life enthusiasts on cuisine, drinks, travel and social escapes and other fun leisure experiences.

LIFE

STYLE + FASHION:

ENTERTAINMENT

+ LEISURE

A true bespoke offering for the sartorially inclined, the Style portal will explore everything concerning style, fashion and 'swagger': from the latest trends in menswear fashion and style to grooming tips and how-to guides, this department will satisfy every pulchritude need.

+ SPORTS

GADGETS+ GEARS:

ELEVATION

STYLE+ FASHION

BODY+ FITNESS

+ BUSINESS

Covering the latest and trendiest gizmos and gears, this section will be an arsenal of information featuring product reviews and how-to guides for the guys that are into Cars, Technology, Gaming, Photography and other tech-lifestyle indulgences.

BODY + FITNESS:

WOMAN

GADGETS

+ GEARS

Delving into every aspect of fitness and nutrition, Body + Fitness is a collective (of how-to columns, profiles, videos, infographics, etc.) that will give men the information needed to play, work and live at peak performance.

+ SEX

WOMAN + SEX: On the minds of most men (irrespective of geography) are the women in their lives and sex. Woman + Sex is a fresh look at the women Caribbean men adore and the foremost women related issues of dating, relationships and sex.

SPECIALS

IN THE KNOW – HAPPENED (EVENTS) | FOOD | GLITTERATI (CELEBRITIES) |THE LIBRARY THE BAR | WOMAN | COLUMNS: ASK, GOURMET, GROOMING, DR. G

ELEVATION + BUSINESS: A trusted watering hole for guys seeking guidance and insight for progress both personally and professionally, the Elevation section features timely pieces covering, professional development, business and entrepreneurship, design, personal finance, etc.

ENTERTAINMENT + SPORTS: Channelling the energy that is entertainment and sports, this section will feature popular content covering celebrities, film, major parties, music, sports and other cultural happenings.


GCARIBBEAN DELIVERS CONTENT IN PRINT AND DIGTALLY (ONLINE & MOBILE)

WE’RE ON THE WORLD’S LARGEST NEWSTAND: ZINIO


ADVERTISING OPPORTUNITIES You have a goal in mind, we have the means to help you achieve it. Our print issues and digital mediums (GCaribbean.com and Digital issues) are great ways to engage a mass audience and influence decisions. Our team can design custom packages to meet your specific needs. With print continuing to be a respected medium in the Caribbean and with digital engagement spiking, added to an effective marketing strategy, magazine advertising reaps unprecedented rewards. HERE ARE SOME SPECIFIC OPPORTUNITIES: GCARIBBEAN IN PRINT Ad Pages Interactive Ads (QR Codes, etc.) Advertorials Special Advertising Sections Other Custom Advertising

GCARIBBEAN.COM Display Advertising (Banners, Boxes, etc.) Sponsored Features Newsletters – The Groove and The Gist Social Media Marketing Video, Audio, Flash

AD UNIT (S) DESIGN If you don't have ads available, don’t worry, we have an amazing design team that can assist. We can audit your needs and create bespoke and visually impactful ads that meld perfectly with the aestethic of GCaribbean.com and GCaribbean Magazine - giving you visual resonance. Our designers are ready to create any ad unit, per your request. Please note that we're only available for development of dependent ad units.

REASONS TO ADVERTISE WITH GCARIBBEAN MAGAZINE, YOU CAN AIM TO: • HEIGHTEN YOUR BRAND’S VISIBILITY: YOUR ADS CAN GARNER MAJOR ATTENTION, BRANDING IMPRESSIONS, AND INFLUENCE WORD-OF-MOUTH • BOOST YOUR SALES REVENUE: MAGAZINES RANK #1 IN DRIVING PURCHASE INTENT AND INCREASING SALES. CARIBBEAN PEOPLE ACROSS THE WORLD ARE AVID SHOPPERS • REACH A DIVERSE AUDIENCE: GET YOUR MESSAGE AND BRAND OUT TO AN ACTIVE AUDIENCE • BUILD BRAND LOYALTY: LEVERAGE ADS IN GCARIBBEAN MAGAZINE TO GO BEYOND YOUR PRODUCT’S AND/OR SERVICE’S SURFACE-LEVEL APPEAL • AMPLIFY YOUR BRAND’S RESONANCE: ADVERTISE IN A SAFE SPACE WHERE YOUR AD UNIT(S) WILL RECEIVE VISUAL DISTINCTION AND FORM STRONG CONNECTIONS WITH OUR AUDIENCE • INCREASE YOUR BRAND’S ENGAGEMENT: INCREASE THE ENGAGEMENT BETWEEN YOUR PRODUCTS AND/OR SERVICES AND OUR AUDIENCE • INCREASE BRAND EQUITY: USE OUR PLATFORM TO BOOST YOUR BRAND’S RECOGNITION • DIVERSIFY YOUR MEDIA CHANNEL: DIVERSIFY YOUR MARKETING IMPACT WITH INTEGRATED STRATEGIES LEVERAGING ONLINE MEDIA SUCH AS GCARIBBEAN.COM AND OUR PRINT ISSUES • PENETRATE SOCIAL MEDIA: DIGITAL ADS INTEGRATING SOCIAL MEDIA FEATURES WILL HELP BUILD YOUR BRAND AND FOLLOWING OVER ALL SOCIAL NETWORKS. RESEARCH INDICATES THAT PEOPLE IN OF, CONNECTED TO THE CARIBBEAN ON SOCIAL MEDIA PLATFORMS EXCEED 30 MILLION


The GCaribbean audience is a melange of upwardly mobile men in and of the Caribbean who are thirsty for a medium that embodies their tastes and lifestyle. Our readers are trendsetters and trend followers who are passionate about revelry, entertainment, fashion, culture, business and progress. With a voracious appetite for style, know-how, fitness and better lifestyles, our audience seeks to be ahead of the curve and spears no expense to attain such advancement. This demographics' consumer profile is characterised by:

AUDIENCE HOUSEHOLD INCOME AVERAGE USD$75,000/annum TARGET MARKET: AT A GLANCE The target market is broadly based and is defined as men between 18 and 45 in, of and connected to the Caribbean CARIBBEAN REGION Over 41 Million People live in the Caribbean Tourism: 23+ Million tourists visit the Caribbean annually

A LOOK AT 25 CARIBBEAN COUNTRIES: • Total No. of Men: 12, 463,000 • Total No. of Men Unmarried: 5,000,000+ • Median Age: 30.55 • An average of 56% are considered urbanized • Total No. of Women: 12,381,000

RISING BRAND AWARENESS AVID SHOPPERS - AS TYPIFIED BY THE “MALL CULTURE” AN AFFINITY AND DEMAND FOR QUALITY PRODUCTS AVERSE TO COUNTERFEIT GOODS A GROWING INTEREST IN THE METROSEXUAL LIFESTYLE PURCHASES ARE MOTIVATED BY STATUS/ASPIRATION AND SELF-REWARD INCREASING TRAVEL REGIONALLY AND INTERNATIONALLY

GENDER: Male -72% Female - 28%

AGE 18-25 - 40% 26-35 - 35% 36-45 - 25%

EDUCATION EMPLOYMENT College Graduates - 50% Employed - 70% Post Graduate Study - 30%

DIASPORA (UNITED STATES) • 6 Million + Caribbean people live in the U.S. • 15 Million + second and third generation Caribbean-Americans • 1.2 Million + people travel from the Caribbean to the U.S. annually • Annually over 1 Million Caribbean Immigrants are Admitted to the U.S. – Shopping Activity Participation While in the U.S.: 89% REMITTANCES: • Total Caribbean remittances US$9 billion+ annually


ADVERTISING RATE SHEET All rates are listed in US$ and based on 50,000 circulation. VOLUME DISCOUNT PAGE (S) 1st PAGE FOUR COLOR Full Page $ 6,500 2/3 Page $ 4,300 1/2 Page $ 3,250 1/3 Page $ 2,100

ADVERTISING

COVERS Cover 2 Cover 3 Cover 4

10% 2nd PAGE

16% 3rd PAGE

$ $ $ $

$ $ $ $

$ 8,000 $ 7,000 $ 8,000

5,850 3,870 2,925 1,890

5,460 3,612 2,730 1,745

ADVERTORIAL RATES Price on Asking (POA)

LOWER RATES AVAILABLE FOR GEO-TARGETED REACH Price on Asking (POA)

CONTACT GEOFF K. COOPER, Publisher | + 1 (212) 901-5209 X 301 | Geoff@GCaribbean.com

PRODUCTION - CALENDAR AND SPECS ISSUE* Spring/Summer Issue

CLOSING May 10th

MATERIALS DUE May 15th

ON SALE DATE June 1st

Best of the Year Issue

November 20th

November 22nd

December 1st

TRIM SIZE: 8"w x 10 7⁄8"h | SAFETY FROM TRIM: 1⁄4" | BLEED: 1⁄8" on All Sides JOG POSITION: Foot | MAX DENSITY: 300 FILE FORMAT: PDF/x-1a 9 (All fonts and images should be embedded.) * On sale dates are tentative and may vary slightly

Spread

Full Page

1/3 Page Square

1/2 Horizontal

2/3 Vertical

1/3 Page Vertical

1/2 Vertical

1/2 Digest

AD SIZE

BLEED

TRIM

NON-BLEED

Spread

16 1⁄4” x 11 1⁄8”

16” x 10 7⁄8”

15” x 10”

Full Page

8 1⁄4” x 11 1⁄8”

8” x 10 7⁄8”

7” x 10”

2/3 Vertical

51⁄4” x 11 1⁄8”

5” x 10 7⁄8”

4 5/8” x 10”

1/2 Vertical

4 1⁄8” x 11 1⁄8”

3 7⁄8” x 10 7⁄8”

3 1⁄2” x 10”

1/2 Horizontal

8 1⁄4” x 5 5⁄8”

8” x 5 3⁄8”

7 1⁄2” x 4 7⁄8”

1/2 Horiz Spread

16 1⁄4” x 5 5⁄8”

16” x 5 3⁄8”

15 1⁄2” x 4 7⁄8”

1/2 Digest

5 1⁄4” x 8”

5” x 7 3⁄4”

4 5⁄8” x 7”

1/3 Page Vertical

2 7⁄8” x 11 1⁄8”

2 5⁄8” x 10 7⁄8”

2 1⁄4” x 10”

1/3 Page Square

5 1⁄4” x 5 5⁄8”

5 ” x 5 3⁄8”

4 5⁄8” x 4 7⁄8”


In 2015 GCaribbean will be published two times and 50,000 copies will be distributed for each issue, reaching over 250, 000 people. GCaribbean will be retailed internationally and distributed via a mix of subscriptions, newsstand sales, and bulk distribution. Digitally, GCaribbean will be available on Zinio; the world’s largest digital newsstand. Through Zinio’s UNITY™ reading platform readers can access GCaribbean magazine through their web browsers, or through the Zinio digital app, which is available for iPods, iPads and iPhones, as well as for Android Smartphone’s.

GEOGRAPHIC DISTRIBUTION: GCaribbean will be distributed via bulk distribution in strategically targeted

DISTRIBUTION

audience hubs (Hotels, Resorts and Spas, Bookstores, Lounges, Airport Duty Free, Restaurants, and Targeted Events (Regattas, Festivals, etc.)) and controlled distribution to affluent and upwardly mobile audience members.

NORTH AMERICA, CANADA AND EUROPE ATLANTA

NEW YORK

NEW JERSEY

MIAMI

TEXAS

MONTREAL

TORONTO

LONDON (U.K)

CARIBBEAN: ANGUILLA

GUYANA

ANTIGUA

JAMAICA

ARUBA

ST. CROIX

BAHAMAS

ST. KITTS/NEVIS

BARBADOS

ST. LUCIA

ST. MAARTEN

CAYMAN ISLANDS

ST. THOMAS

ST. VINCENT AND THE GRENADINES

DOMINICA

PUERTO RICO

DOMINICAN REPUBLIC

SURINAME

GRENADA

TRINIDAD & TOBAGO


DIGITAL MEDIA KIT

GCARIBBEAN.COM

201 Live | Be FEEL GOOD, LOOK GREAT, LIVE GENIUS


GCaribbean.com is the digital brand extension of GCaribbean magazine; the only mens interest publication with a Caribbean twist. As the online destination for guys (and people) in, of and connected to the islands across the world, GCaribbean.com gets a massive audience I N T H E K N O W and helps them Feel Good, Look Great, Live Genius.

CARIBBEAN

GCaribbean.com curates definitive content covering style, technology, entertainment, travel, automobiles, fitness, sports, culture as well as unique profiles of relevant celebrities, athletes, leaders, and other fascinating people of notoriety. The site serves as a definitive voice that addresses the tastes, lifestyle and fascinations of a global Caribbean-connected audience.

Edgy and effusive, GCaribbean.com offers a variety of custom digital advertising opportunities that link and align international brands to our upwardly mobile Caribbean-connected audience. GCaribbean.com is relevant platform of access, delivering an immersive experience through digital media, cultivating rich relationship depth with our readers and providing abundant value-add to partners.


CELEBRITIES FROM THE CARIBBEAN

EVA MENDEZ PITBULL Nia Long LL Cool J Wyclef Jean Tyson Beckford Movado Rihanna Nicki Minaj Sean Paul ESTELLE Harry Belafonte Sir Sidney Poitier Usain Bolt Bob Marley J. LO Machel Montano Marc Anthony SHONTELLE DAMIAN Marley Brian Lara SELITA EBANKS Ziggy Marley Shaggy KERRY WASHINGTON THE CARIBBEAN AUDIENCE IS AN UNTAPPED RESOURCE WITH MASSIVE BRANDING AND REVENUE POTENTIAL.

CARIBBEAN CULTURE AND PEOPLE HAVE BECOME MAJOR INFLUENCERS OF WORLDWIDE TRENDS, AFFECTING MUSIC, FILM, ENTERTAINMENT, FASHION, SPORTS, CUISINE, TRAVEL AND MORE.

1. Rihanna - Barbados 2. Nicki Minaj - Trinidad 3. Theophilus London - Trinidad 4. LL Cool J - Barbados 5. Nia Long - Trinidad 6. Tatyana Ali - Trinidad 7. Tyson Beckford - Jamaica 8. Melanie Amoro – British Virgin Islands 9. Sir Sidney Poitier – the Bahamas 10. Persia White – The Bahamas 11. EVA MENDEZ - CUBA 12. Johnny Kemp – The Bahamas 13. Arturo Tappin – Barbados 14. Rupert “Rupee” Clarke – Barbados 15. Mighty Sparrow – Grenada 16. Wyclef Jean – Haiti 17. Luck Mervil – Haiti 18. Sean Paul (Sean Paul) – Jamaica 19. Orville Richard Burrell “Shaggy” - Jamaica 20. Harry Belafonte - Jamaica 21. Sean Kingston - Jamaica 22. Bob Marley - Jamaica 23. Junior Gong Marley - Jamaica 24. Ziggy Marley - Jamaica 25. Tami Chynn - Jamaica 26. Machel Montano - Trinidad 27. Selita Ebanks – Cayman Islands 28. Cecelee Tyson – St Kitts 29. MEGAN GOOD - BARBADOS 30. Michael Lee Chin - Jamaica 31. Billy Ocean - Trinidad 32. Movado – Jamaica 33. Vybz Kartel - Jamaica 34. Ryan Leslie - Barbados 35. Shontelle - Barbados 36. Anya Ayoung Chee – Trinidad 37. Ato Boldon – Trinidad 38. V.S. Naipaul – Trinidad 39. CHRISTINA MILIAN - CUBA 40. Dania Ramirez – Dominican Republic 41. Shakara Ledard – The Bahamas 42. Eric Holder - Barbados 43. Usain Bolt - Jamaica 44. Sheryl Lee Burke - Jamaica 45. Estelle – Grenada 46. Lewis Hamilton (Race Car) - Grenada 47. Kirani James – Grenada 48. Derek Walcott – St. Lucia 49. Melanie Fiona - Guyana 50. Nicolas Anelka - Martinique 51. Anthony Kavanagh - Haiti 52. Dwight Yorke – Trinidad 53. Heather Headley – Trinidad 54. JENNIFER LOPEZ - GUADELOUPE 55. Richard Thompson - Trinidad 56. Brian Lara - Trinidad 57. Zoe Saldana - Dominican Republic 58. Marc Anthony – Domincan Republic 59. Oscar De La Renta - Domincan Republic 61. Sir Isaac Vivian "Viv" Richards - Antigua


EDITORIAL LINE-UP LIFE

LIFE

STYLE

GEAR

The sought after menagerie of everything lifestyle, luxury and recreation, our life section will inform the budding life enthusiasts on cuisine, drinks, travel and social escapes, and other fun leisure experiences.

STYLE A true bespoke offering for the sartorially inclined, the Style portal will explore everything concerning style, fashion and 'swagger': from the latest trends in menswear fashion and style to grooming tips and how-to guides, this department will satisfy every pulchritude need.

GEAR:

FITNESS

WOMEN

+ SEX

ENTERTAINMENT

Covering the latest and trendiest gizmos and gears, this section will be an arsenal of information featuring product reviews and how-to guides for the guys that are into Cars, Technology, Gaming, Photography and other tech-lifestyle indulgences.

FITNESS: Delving into every aspect of fitness and nutrition, Body + Fitness is a collective (of how-to columns, profiles, videos, infographics, etc.) that will give men the information needed to play, work and live at peak performance.

WOMEN + SEX:

SPECIALS

THE GIST (SHORTS) GANGNAM STYLE (WEEKLY EDITORS PICKS) LET’S GO (TRAVEL SPOTLIGHT) FITNESS (WEEKLY) THE BAR (MIXOLOGY FEATURES) GEAR (WEEKLY) G-SPOT & GIRLS (WEEKLY WOMEN)

Change to: On the minds of most men (irrespective of geography) are the women in their lives. The Women section is a fresh look at a collection of women who are connected to the islands or on the minds of most men, from Rihanna to Kerry Washington, Eva Mendes to Nicki Minaj, and Joan Smalls to Zoë Saldana.

ENTERTAINMENT Channelling the energy that is entertainment and sports, this section will feature popular content covering celebrities, film, major parties, music, sports and other cultural happenings.


AUDIENCE PROFILE The GCaribbean audience is a melange of the upwardly mobile who have a voracious appetite to be ahead of the curve, and spears no expense to attain such advancement. This demographics' consumer profile is characterised by:

• RISING BRAND AWARENESS • AVID SHOPPERS - AS TYPIFIED BY THE “MALL CULTURE” • AN AFFINITY AND DEMAND FOR QUALITY PRODUCTS • AVERSE TO COUNTERFEIT GOODS

GENDER: Male -67% Female - 33%

AGE 18-25 - 40% 26-35 - 35% 36-45 - 25%

EDUCATION EMPLOYMENT College Graduates - 55% Employed - 78% Post Graduate Study - 20%

• A GROWING INTEREST IN THE METROSEXUAL LIFESTYLE • PURCHASES ARE MOTIVATED BY STATUS/ASPIRATION AND SELF-REWARD • INCREASING TRAVEL REGIONALLY AND INTERNATIONALLY

HOUSEHOLD INCOME AVERAGE USD$55,000/annum TARGET MARKET: AT A GLANCE The target market is broadly based and is defined as men between 18 and 44 in, of and connected to the Caribbean CARIBBEAN REGION Over 41 Million People live in the Caribbean

A LOOK AT 25 CARIBBEAN COUNTRIES: • Total No. of Men: 12, 463,000 • Total No. of Women: 12,381,000 • Total No. of Men Unmarried: 5,000,000+ • Median Age: 29 • Over 12,000,000 are Internet users • Over 6,000,000 Facebook subscribers • An average of 56% are considered urbanized

DIASPORA (UNITED STATES) • 6 Million + Caribbean people live in the U.S. • 15 Million + second and third generation Caribbean-Americans • 1.2 Million + people travel from the Caribbean to the U.S. annually • Annually over 1 Million Caribbean Immigrants are Admitted to the U.S. – Shopping Activity Participation While in the U.S.: 89% REMITTANCES: • Total Caribbean remittances US$9 billion+ annually

Tourism: 23+ Million tourists visit the Caribbean annually

At GCaribbean we offer brands fully scalable digital advertising opportunities, from traditional display to fully integrated content. We are always happy to work with the brands we love to create one of a kind advertising campaigns.


ADVERTISING OPPORTUNITIES You have a goal in mind, we have the means to help you achieve it – DIGITALLY! Digital engagement has spiked and has continued to increase over the past 5 years. Added to an effective marketing strategy, online and digital advertising reaps unprecedented rewards. GCaribbean.com and our other digital utilities ( are great ways to reach a mass audience and a broad consumer base easily. Use these two opportunities to get your information out now. Our team can design custom packages to meet your specific needs. HERE ARE SOME SPECIFIC OPPORTUNITIES: GCARIBBEAN.COM Display Advertising (Leaderboard, Boxes, etc.) Sponsored Features Interstitials & Video Ads In-Content Ads Email Sponsorships

OTHER DIGITAL Newsletters – The Groove and The Gist Social Media Marketing (Facebook, Twitter) Flash Animations

AD UNIT (S) DESIGN If you don't have ads available, don’t worry, we have an amazing design team that can assist. We can audit your needs and create bespoke and visually impactful ads that meld perfectly with the aestethic of GCaribbean.com and GCaribbean Magazine - giving you visual resonance. Our designers are ready to create any ad unit, per your request. Please note that we're only available for development of dependent ad units.

REASONS TO ADVERTISE WITH GCARIBBEAN MAGAZINE, YOU CAN AIM TO: • HEIGHTEN YOUR BRAND’S VISIBILITY: YOUR ADS CAN GARNER MAJOR ATTENTION, BRANDING IMPRESSIONS, AND INFLUENCE WORD-OF-MOUTH – CONSUMERS SKIP ADS THE LEAST ON DIGITAL MEDIA PLATFORMS • BOOST YOUR SALES REVENUE: MAGAZINES RANK #1 IN DRIVING PURCHASE INTENT AND INCREASING SALES. CARIBBEAN PEOPLE ARE AVID SHOPPERS • REACH A DIVERSE AUDIENCE: GET YOUR MESSAGE AND BRAND OUT TO A MASSIVE AUDIENCE • BUILD BRAND LOYALTY: LEVERAGE ADS IN GCARIBBEAN MAGAZINE TO GO BEYOND YOUR PRODUCT’S SURFACE-LEVEL APPEAL • AMPLIFY YOUR BRAND’S RESONANCE: ADVERTISE IN A SAFE ONLINE SPACE WHERE YOUR AD UNIT(S) WILL RECEIVE VISUAL DISTINCTION AND FORM STRONG CONNECTIONS WITH OUR AUDIENCE • INCREASE YOUR BRAND’S ENGAGEMENT: INCREASE THE ENGAGEMENT BETWEEN YOUR PRODUCTS AND/OR SERVICES AND OUR AUDIENCE • ESTABLISH A DIGITAL PRESENCE: USE OUR PLATFORM TO BOOST YOUR BRANDS DIGITAL PRESENCE • DIVERSIFY YOUR MEDIA CHANNEL: DIVERSIFY YOUR MARKETING IMPACT WITH INTEGRATED STRATEGIES LEVERAGING GCARIBBEAN.COM, OUR SOCIAL MEDIA UTILITIES AND OUR DIGITAL ISSUES • PENETRATE SOCIAL MEDIA: DIGITAL ADS INTEGRATING SOCIAL MEDIA FEATURES WILL HELP BUILD YOUR BRAND AND FOLLOWING OVER ALL SOCIAL NETWORKS.


GCARIBBEAN.COM RATE CARD GCARIBBEAN.COM RATES (USD) IAB AD UNITS

CPM

CUSTOM CREATIVE

728x90 (Exclude Homepage)

$ 15.00

Advertorial (One day)

$ 3,000.

300x250

$ 16.00

Tweet

$ 750.00

300x250 (Homepage)

$ 18.00

Facebook Feed

$ 750.00

535x135

$ 9.00

Tweet + Facebook Feed

$ 1,000.

XL Unit (300x600)

$ 20.00

Newsletter/ Eblast

$ 1,500.

XL Unit (Homepage)

$ 25.00

Bottom Banner 160x500

$ 9.00

MOBILE/APP UNITS

CPM

(Available late Q-1 2014)

CUSTOM UNITS CPM

CPM

Walking Overlay

$ 35.00

Reskin (One day)

$ 3,000.

Pre/Interstitial

$ 30.00

XL Unit (300x600)

$ 20.00

XL Unit (Homepage)

$ 25.00    

Marquee

$ 22.00

Pushdown

$ 22.00

Panorama Preroll

$ 22.00

CUSTOMIZABLE PARTNER OPPORTUNITIES GCaribbean offers customizable footprints to help you build a functional, emotive connection with our audiences. Our team continues to expand and create new digital offerings on a daily basis.

CREATIVE SOLUTIONS From banner and text sponsorships to wrapped skins and run of site, GCaribbean.com offers a catered solution to fit your advertising needs.

CUSTOM DIGITAL CAMPAIGNS Highly impactful, content-driven programs that leverage video and text assets multiple platforms to drive affinity, choice and loyalty.

Mobile Banner Rate

$ 10.00

Full Page Mobile Interstitial

$ 35.00

MPAD-Full Page iPad Interstitial

$ 53.00

VIDEO UNITS

CPM

Video Takeover

$ 10.00

EDITORIAL ADJACENCIES

Video Preroll

$ 30.00

Placements on site based on themed editorial tent-poles.

Ooyala player Video Preroll

$ 15.00

ENGAGEMENT MARKETING

• SOCIAL NETWORKING APPLICATIONS AND PROGRAMS • CONTENT INTEGRATION • EXPANDABLE HEADERS • INTERACTIVE OVERLAYS • VIDEO PLAYER INTEGRATION • INTERACTIVE AND ANIMATED SKINS • VIDEO SKINS

Our team continues to expand and create new offerings. Ask your rep how we can customize an in-market campaign to create the most effective experience for your brand.


OTHER CAPABILITIES IAB AD UNITS VIDEO MOBILE PRE-ROLL VIDEO TAKE OVER ADVERTORIALS TWEETS FACEBOOK POSTS RESKINS PRE/INTERSTITIALS XL UNIT (300X600) MARQUEE PUSHDOWN GEO-TARGETING PANORAMA RICH MEDIA


ON YOUR RADAR T A R G E T L A U N C H D A T E : L A T E Q-1 2 0 1 4

MOBILE & TABLET CAPABILITIES IPad PRESTITIALS

IPad BANNER ADS

Box: 300x250 | Leader: 728x90

Portrait: 768x1004 (full screen-max) / Landscape: 1024x748

EXPANDABLE BANNER UNITS MOBILE WEB/MOBILE APPLICATION

Collapsed: 320x50 / 300x50 Expanded: 320x300 (max) IPhone: 320x480

iPhone: 320x480 (full screen)


GUIDELINES • All creative is due 5 business days prior to launch date • GCaribbean.com accepts Standard Banner, Flash, iFrame, iLayer, HTML/DHTML, java, 3rd Party Redirect, Popup/Popunder and Text Link ad formats • Third party ad tags are accepted. Please send internal redirects/redirects and iframe/javascript • No looping restrictions • All ads should be coded so that click-throughs launch a new browser window using target=”_blank” • Subject to IAB Terms & Conditions: www.iab.net/standards/termsandcond2.pdf

FLASH GUIDELINES FOR DISPLAY • A default GIF/JPEG is required • All ads should be coded so that clickthroughs launch a new browser window using target=”_blank” • Flash ads need to have a clicktag encoded rather than a hard-coded click-thru command. The following cod • e needs to be added manually to the .swf file: • On (release) {getURL(clickTAG,”_blank);} • For more information, consult Macromedia Flash:http://www.macromedia

RICH MEDIA GUIDELINES • Flash 8 is prefered EXPANDABLES GUIDELINES • 728x90 – expands down to 728x390 • 160x600 – expands right to 460x600 • 300x250 – expands left to 460x250 INTERSTITIAL GUIDELINES • 500x400, We will convert video, 15 Second Max WALLPAPER GUIDELINES • 1600x1200 • Repeating pattern • layered .psd or .jpg / .gif

E M A I L

S P E C I F I C A T I O N S

F O R

A D V E R T I S E R

P R O V I D E D

VIDEO GUIDELINES • Dimensions – 480x360 (4:3 Full Screen) • Video length (30 seconds) • Flash version – Flash 8 • Frame rate – same as source or ½ of source (15 – 30 fps) • Key frame – every 30-60 frames (2 seconds) • Video Data Rate – 600kbps • Audio Data Rate – 48kbps • Total Data Rate – 648kbps • It is recommended to crop to TV-Safe Area and de-interlace. Video should not include a leader. • Clickable, please supply a click-thru URL

E M A I L

C R E A T I V E

• All email creative is due 8 business days prior to email deployment date.• All images must be hosted by client. All image calls must be absolute. • All creative must be accompanied by a seed/proof list. (If client cannot host images, G&C can host for a fee). HTML FORMAT GUIDELINES Deliverables - we will need from you: • Subject line • HTML file • Formatted no larger than 800w x 1000h pixels, total page weight not to exceed 100k • Images must be hosted by client. All image calls should be absolute URLs • Maximum of 4 unique links • Text version of email (see below for specs) • A list of all email addresses that need to receive the email proof and deployed/final email

Coding Restrictions: • CSS (cascading style sheets), Image maps, Javascript, and flash/rich media are not permitted in HTML emails. • No formatting should be included in the header of the HTML Recommendations: • We do not recommend the use of Microsoft FrontPage or Microsoft Word for the creation of HTML emails: doing so results in the creation of extraneous code that doesn’t render properly in email client software.

TEXT FORMAT GUIDELINES Deliverables - we will need from you: • Subject line • Text version of email • URLs must be on their own line, preceded by http:// • Copy limited to 750 characters, including spaces. • Maximum of 2 unique links. • A list of all email addresses that need to receive the email proof and deployed/final email

Coding Restrictions: • All text files should be delivered in plain text (.txt) format. • Hyperlinks / ‘a href’s’ not permitted. Recommendations • We recommend creating the text version in Notepad (on Windows’ based machines), SimpleText (on Mac OS9), or TextEdit (on Mac OS10+).


CARIBBEAN MAGAZINE

Geoff K. Cooper Publishing +1 (212) 901-5209 geoff@gcaribbean.com

Fabrice Armand Business & Marketing +1 (212) 901-5209 Ext. 201 fabrice@gcaribbean.com

Darryl Dye Digital Advertising Sales +1 (212) 901-5209 Ext. 306 darryl@gcaribbean.com

NEW YORK Geoff & Company, Inc. 55 Nagel Avenue Suite #3B New York, NY, 10040 Tel +1 (212) 901-5209 Fax + 1 (212) 901-5209

GCaribbean Magazine – 2015 Media Kit