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eyes on the enterprise

by francesca james

Why Awards are a Great Boost for Business Building a business is no mean feat, and entrepreneurs are known for working their fingers to the bone as they strive for success. Amid all the hard work, an awards competition might not seem a key concern, but look again; the application process can bring many unexpected benefits to an organisation, its team and the leaders themselves, and that’s before shortlisting even begins. So read on to discover five very good reasons why the search for silverware can make a business truly shine.

Credibility Entrepreneurs often reflect on how far they’ve come on their business journey. Putting yourself forward for an award will help to plot this progress against the competition. Being named a finalist takes it one step further, officially recognising the positive work your business is doing. It enhances the brand’s credibility for customers, and demonstrates to prospects that they’re dealing with a winner. Suppliers will be happy to know that they’re partnering with a company that’s going places, which may open the door to better contracts and further custom.

Marketing magic Awards ceremonies put your name in the spotlight, giving you a pedestal to shout about who you are and the exciting things you do. Getting shortlisted will instantly give more punch to your PR, and you can share this new status through blogging on your website, social media channels and other marketing materials.

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Profile for GBentrepreneurs

Great British Entrepreneurs Magazine (Spring 2018)  

This magazine brings incredible stories together in one place, helping to shine a spotlight on some of the biggest issues facing entrepreneu...

Great British Entrepreneurs Magazine (Spring 2018)  

This magazine brings incredible stories together in one place, helping to shine a spotlight on some of the biggest issues facing entrepreneu...

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