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QR Codes A revolutionary way of tagging.

by: George Banis for: MKTG 2201

Getting Started Handout Smartphone users: iPhone - "QR Reader" Other phones - "BeeTagg" Supports: BlackBerry HTC Sony Ericsson Nokia Samsung

Introduction What is it? 2D code Similar in function to barcodes What does it look like?

Who/when invented QR codes? Denso-Wave, a Japanese corporation 1996

QRReader (iPhone) / BeeTagg (other)

Details about QR codes "QR" stands for: Quick Response License: Free Defined and published as ISO standard Denso-Wave owns patent but doesn't exercise it

Storage Capacities    Numeric (0-9) 7,089 numbers Alphanumeric (A-Z, 0-9) 4,296 characters = 1 page of text (approx) Binary (8-bit) 2,953 bytes = 2.88 KB (approx)

Applications Advertising Networking


Part Numbering


Target Market QR codes target: People with smartphones People with access to computer & internet People who like contemporary art. Business card feature is very appealing to: Businessmen Entrepreneurs Anyone who uses Business Cards Young People


Alternatives UPC

PDF 417


ShotCode Maxi Code HCCB (Microsoft) (Cambridge Uni) (UPS)


My Opinion (1) Not new. Invented around mid '90s. Smartphones gave QR codes potential: Everyone can scan the codes themselves. Business card application: Very appealing. Can scan and store many cards, fast.

My Opinion (2) Advertising application. No need for large flyers => cheaper ad's Faster connection from ad to e-shop. Curiosity acts as attracting factor. Part numbering application. Stores more than simple UPC code. Less spacious. Items can be stored with their names rather than numbers that refer to names.

Questions Thank you for your attention.

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A revolutionary way of tagging