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Challenge Round presented by

December 22, 2012 Madison Square Garden Vs.

Additional Games at Host Sites

December 15-30, 2012

Syracuse | Temple | Detroit | Canisius | Alcorn State

2012 Event Summary | Reese’s The Chevrolet Gotham Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com


Summary of Contents

SUMMARY OF SPONSORSHIP BENEFITS

- Outline and Description of Sponsor Benefits......................................................................... 3

EVENT HISTORY AND INFORMATION

- Miscellaneous Facts.............................................................................................................. 5 - Results and Awards.............................................................................................................. 6 - Demographics of College Basketball.......................................................................................7 - Event Demographics............................................................................................................. 8 - Madison Square Garden........................................................................................................ 9

MEDIA EXPOSURE

- In-Game Television Exposure............................................................................................... 11 - Supplemental Exposure.......................................................................................................13

ON-SITE EXPOSURE & PROMOTIONS

- Center Hung Scoreboard Mentions.......................................................................................15 - Customized Promotions.......................................................................................................16

PRE-GAME HOSPITALITY

- Photographs........................................................................................................................ 17

PRESS COVERAGE

- Summary of Media Exposure...............................................................................................19 - Press Releases - Samples of Newspaper & Website Articles

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Sponsorship Benefits TELEVISION EXPOSURE - One (1) on-court decal located on each end of the floor (total of 2). - Minimum of four (4) minutes per game of unobstructed in-game television exposure on the courtside digital signage (total of 12 on ESPN2; total of 4 on ESPNU).

ON-SITE EXPOSURE - In-arena exposure on the courtside digital signage. - One (1) public address announcement per game. - One (1) mention per game on the videoboard. - One (1) on-court promotion per night during a halftime or time-out (total of 2) - One (1) on-site display in the concourse or near the main entrance to the arena. The display can be used for sampling, coupon distribution, premium item giveaways, etc. - The opportunity to create a halftime or time-out on-court promotion.

ON-SITE EXPOSURE - Eight (8) premium location tickets to the showcase game at Madison Square Garden. - Eight (8) invitations to the pre-game Hospitality Reception at Madison Square Garden.

Reese’s Courtside LED signage shown at Madison Square Garden, on ESPN2, SportsCenter, and sports highlight shows across the country. GothamClassic.com | 3


Did You Know??? - By all measures, the inaugural Chevrolet Gotham Classic was a success. The tournament featured No. 3 Syracuse and Temple, the fifth and sixth winningest college basketball programs in the country. It also featured one of the surprise teams in the country in Canisius, and a Detroit team that featured one of the top 50 players nationally in Ray McCallum. - ESPN televised a pair of games of the Chevrolet Gotham Classic. On Dec. 17, ESPN2 was there as Hall of Fame coach Jim Boeheim of Syracuse earned his 900th career victory, becoming one of only three coaches in history to achieve 900 career Division I wins. ESPN2 also televised the Challenge Game of the event, Temple’s stunning 83-79 upset of Syracuse from Madison Square Garden. In addition, Time Warner Cable Sports aired a pair of Syracuse home games (Canisius and Alcorn State), as well as the Canisius-Alcorn State game. - For the Syracuse-Detroit game, ESPN2’s broadcast team consisted of John Saunders, Jay Bilas, and sideline reporter Doris Burke. For the Syracuse-Temple game at Madison Square Garden, Bob Wichusen and Doris Burke provided the commentary. - The Challenge Game of the Chevrolet Gotham Classic drew 12,648 fans to Madison Square Garden. In all, over 78,000 fans attended the inaugural Chevrolet Gotham Classic.

Doris Burke of ESPN interviews Temple Head Coach Fran Dumphy following the game at Madison Square Garden. GothamClassic.com | 5


Tournament Bracket 2012 CHEVROLET GOTHAM CLASSIC All Times Eastern

Saturday

Dec. 15

No. 4 Syracuse 85, Canisius 61

7:00 P.M. TWC

Monday

Dec. 17

Temple 63, Alcorn State 46

7:00 P.M.

No. 3 Syracuse 72, Detroit 68

7:00 P.M.

Detroit 74 Alcorn State 58

3:00 P.M.

Canisius 72, Temple 62

7:00 P.M.

Wednesday

Dec. 19

CHALLENGE ROUND presented by UNDER ARMOUR Madison Square Garden, New York, N.Y. Saturday

Dec. 22

Temple 83, No. 3 Syracuse 79

Thursday

Dec. 27

Canisius 87, Alcorn State 74

7:00 P.M. TWC

Saturday

Dec. 29

No. 9/7 Syracuse 57, Alcorn State 36

7:00 P.M. TWC

Sunday

Dec. 30

Detroit 83, Canisius 78

7:00 P.M.

Thursday

Feb. 28

Detroit

*postponed from Dec. 28

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at

Temple

12:00 P.M.

7:00 P.M. *


Basketball Demographics MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN THE AVERAGE U.S. ADULT. CATEGORY

PRODUCT

INDEX

Automotive

Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM

182 199 186

Automotive Aftermarket

Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year

136 155 151 156

Beverages

Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week

149 160 145

Computers

Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily

150 162 179

Electronics & Entertainment

Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release

151 170 147

Financial

Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+

239 192

Household Appliances & Furnishings

Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year

169 151

Insurance

Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used

156 189 177

Men’s Apparel & Sports Apparel

Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year

183 156 229 151

Personal Supplies

Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month

162 152 149

152

151 Restaurants

Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month

166 166

Travel

Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year

192 223 192

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.

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Event Demographics MALE 72% FEMALE 28% AGE 10.1% of fans are <17 yrs old 17.5% of fans are 18-24 yrs old 29.6% of fans are 25-34 yrs old 30.5% of fans are 34-54 yrs old 12.3% of fans are 55+ yrs old EDUCATION 86% are college graduates or have attended college 5% have a high school diploma 9% have attended some high school TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week EATINGâ&#x20AC;&#x2C6;OUT

22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

HOUSEHOLD INCOME

18% have a household income of <$50,000 16% have a household income of $50,000 - $74,000 18% have a household income of $75,000 - $99,000 16% have a household income of $100,000 - $149,000 32% have a household income of $150,000+

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Madison Square Garden “THE GARDEN” On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college

“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as THE WORLD’S MOST FAMOUS ARENA.” “It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!” “Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.” “The Garden is more than a building. The history is so rich, and people want to be a part of that history.”

- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane GothamClassic.com | 9


Television Exposure Showcase Game - MSG

Reeseâ&#x20AC;&#x2122;s courtside LED signage during Championship Rounds at Madison Square Garden.

Minutes of unobstructed exposure on courtside LED Signage Date 12/22/2012

Game Syracuse vs. Temple

Network ESPN2

Time 4:45

Time in excess of contract:

0:45

Minutes of exposure on the court decals Date 12/22/2012

Game Syracuse vs. Temple

Network ESPN2

Time 44:16

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Television Exposure

Reeseâ&#x20AC;&#x2122;s LED signage (above) and court decals (left, below) during the Challenge Round on ESPN2 at Madison Square Garden.

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Supplemental Exposure TELEVISION - The Chevrolet Gotham Classic was featured in ESPNâ&#x20AC;&#x2122;s promotional spots. - National, regional, and local sports highlight shows. - Local news network sports coverage.

RADIO - Championship Round coaches participated in interviews on ESPN Radio and ESPN Radio New York to promote the event.

ESPN broadcasting live from Madison Square Garden.

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On-Site Exposure

Reeseâ&#x20AC;&#x2122;s :15 commercial and logos appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA Announcements and Promotions.

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Customized Promotions

Two lucky fans competed in the Reese’s “Perfect Combination” shooting contest (above, below). Two lucky fans were selected and announced for the Reese’s Perfect Seat Upgrade. A great game from a great view, the perfect combination (above).

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Pre-Game Hospitality The Pre-Game Hospitality Reception was held in Madison Square Garden’s Legends Room prior to the game.

Reese’s appeared on the Sponsor “Thank You” Placard displayed in the Pre-Game Hospitality (left).

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Press Coverage As the one of the nationâ&#x20AC;&#x2122;s premier college basketball events, the Chevrolet Gotham Classic received an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the five home sites and the Challenge Round in New York City, for a total of 10 games. In 2012, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the Chevrolet Gotham Classic was featured in articles in, but not limited to, the following media: - SI.com - ESPNNY.com - Detroit Free Press - ESPN.com - SNY.com - Buffalo News - CBSSports.com - Boston Herald - CSNPhilly.com - New York Times - Philadelphia Inquirer - South Jersey Times - New York Daily News - Philadelphia Daily News - Bucks County Courier Times - New York Post - Syracuse Post-Standard - New York SportsDay In all, over 100 reporters and photographers representing more than 40 media outlets were issued credentials to the Challenge Round of the 2012 Chevrolet Gotham Classic at Madison Square Garden.

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Chevrolet Gotham Classic