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IC S S A ancer L C Ses vs. C T R OCoach P OIS S LLIN I K g N 2 in ER

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summary of contents SUMMARY OF SPONSORSHIP BENEFITS - outline & description of sponsor benefits EVENT HISTORY AND INFORMATION - miscellaneous facts - results & awards - demographics of college basketball - event demographics - madison square garden ADVERTISING & PROMOTION - summary of newspaper, radio, television and direct - samples of advertisements and ticket inserts

marketing

MEDIA EXPOSURE - in-game television exposure - commercial units and enhancements - supplemental exposure ON-SITE EXPOSURE & PROMOTIONS - 7th and 8th avenue marquees - center hung scoreboard mentions - arena exposure - sponsor recognition - customized promotions - court time PRE-GAME HOSPITALITY - photographs PRESS COVERAGE - press releases - summary of media coverage - samples of newspaper & website

articles

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sponsorship benefits STATUS - Category exclusivity and designation as the “Official Oncology Care Sponsor of the Event". - Use of the following logos: 2K Sports Classic, Coaches vs. Cancer, National Association of Basketball Coaches and American Cancer Society. - An event representative to act as a liaison to coordinate event activities and hospitality. - An in-depth qualitative and quantitative summary of the sponsorship will be provided following the event.

The Duke Blue Devils defeated Michigan to win the 2008 Championship

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sponsorship benefits TELEVISION EXPOSURE - Three (3) minutes of unobstructed “in-game� television exposure on the rotating courtside signage system per game (12 minutes total). - Court decal placed on the playing surface during each game of the Championship Rounds. - One In-Game Enhancement per televised game during the Championship Rounds. MEDIA EXPOSURE - Logo will be included in all promotional and advertising materials (i.e., television, radio, and newspaper advertising, brochures, posters, flyers, etc.) - Logo and link on the event web site. - Twenty (20) :60 commercial spots on a high profile sports talk radio station in the New York metropolitian area.

PROMOTIONAL OPPORTUNITIES - One (1) on-court presentation during the UCLA Regional Rounds.

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sponsorship benefits

Courtside rotating signage shown in-arena, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country

ON-SITE EXPOSURE - Unobstructed “in-game” exposure on the courtside signage system at Madison Square Garden. - One (1) public address announcement per game. - One (1) scoreboard mention per game. - Two (2) public address announcements per game at UCLA Regional Rounds. OFFICIAL SOUVENIR PROGRAM - One (1) full-page, four color advertisement in the body of the program. TICKETS AND HOSPITALITY - Thirty-eight (38) premium location tickets for each night of the Championship Rounds. - Ten (10) invitations to the pre-game hospitality reception. - Four (4) tickets to each night at Duke, Michigan and Southern Illinois Regional Rounds. - Six (6) lower level tickets and forty-six (46) upper level tickets to each night of the UCLA Regional Rounds.

BONUS BENEFITS - Courtside signage at the UCLA Regional Rounds. - One (1) video presentation on the videoboards at the UCLA Regional Rounds.

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did you know??? - The 2K Sports Classic was nationally televised on ESPN for the 13th consecutive year. A total of ten games were televised; the four championship round games were featured on ESPN2 while six regional round games were shown on ESPNU. - A total of 74 players have appeared in the Event and gone on to be selected in the NBA Draft. Of those, 20 players have been “Top 10” selections. - Over the last nine years, 29 of the 84 Classic participants have gone on to compete in the NCAA Tournament. 14 have reached the Sweet 16. - Since 1996, the Event has raised over $5 million for Coaches vs. Cancer. - Three of the four teams that played in the Championship Rounds have been consistent members of the Top 25. Tournament Champion Duke, as well as UCLA, are among the Top 10 with runner-up Michigan also in the polls. - Three of the last seven National Champions have played in the Classic to start their seasons: Maryland (2001-02), Syracuse (2002-03) and Florida (2005-06). - In addition to Madison Square Garden, the Event has been played in 21 other venues around the country: Atlantic City Convention Center, Birmingham Jefferson Convention Center, Breslin Center, Cameron Indoor Stadium, Carnesecca Arena, Carrier Dome, Comcast Center, Continental Airlines Arena, Crisler Arena, Erwin Center, FedEx Forum, Gampel Pavilion, Haas Pavilion, Lawrence Joel Veterans Memorial Coliseum, Lloyd Noble Center, Pauley Pavilion, Rupp Arena, SIU Arena, Stephen C. O’Connell Center, and United Spirit Arena.

ESPN’s Dan Shulman and Bob Knight broadcasting live from Madison Square Garden www.CoachesvsCa n cer.co m


Tournament bracket

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event history 2008 2K Sports Classic benefiting Coaches vs. Cancer Championship Rounds

Regional Rounds

November 21 Championship Game Duke 71, Michigan 56 Consolation Game UCLA 77, Southern Illinois 60

Durham Regional Cameron Indoor Stadium, Durham, N.C.

November 11 Duke 97, Georgia Southern 54 Houston 76, Presbyterian 57 November 10 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63

November 20 Semifinals Duke 83, Southern Illinois 58 Michigan 55, UCLA 52 2008 All-Tournament Team Presented by Sports Illustrated

Carbondale Regional SIU Arena, Carbondale, Ill.

Kyle Singler (Duke) - MVP presented by American Airlines

Kevin Dillard (Southern Illinois) Darren Collison (UCLA) Manny Harris (Michigan) Gerald Henderson (Duke)

November 12 Southern Illinois 80, Massachusetts 73 November 11 Southern Illinois 66, California (Pa.) 52 Massachusetts 90, Arkansas-Monticello 71 Los Angeles Regional Pauley Pavilion, Los Angeles, Calif.

November 13 UCLA 64, Miami (Ohio) 59 Weber State 78, Prairie View A&M 68 November 12 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66 Ann Arbor Regional Crisler Arena, Ann Arbor, Mich.

November 12 Michigan 76, Northeastern 56 IUPUI 65, Michigan Tech 51 November 11 Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60

Tournament MVP Kyle Singler shoots during Championship Round game action

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event history 2007 2K Sports College Hoops Classic benefiting Coaches vs. Cancer Championship Rounds

Regional Rounds

November 16 Championship Game #3 Memphis 81, Connecticut 70 Consolation Game Oklahoma 69, Gardner-Webb 55

Lexington Regional Rupp Arena, Lexington, Kentucky

November 15 Semifinals #3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66 2007 All-Tournament Team Presented by Sports Illustrated

Chris Douglas-Roberts (Memphis) - MVP presented by American Airlines

A.J. Price (Connecticut) Blake Griffin (Oklahoma) Grayson Flittner (Gardner-Webb) Derrick Rose (Memphis)

November 7 Gardner-Webb 84, #20 Kentucky 68 Central Arkansas 69, Alabama A&M 59 November 6 #20 Kentucky 67, Central Arkansas 40 Gardner-Webb 69, Alabama A&M 55 Memphis Regional FedEx Forum, Memphis, Ten.

November 6 #3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62 November 5 #3 Memphis 102, Tennessee-Martin 71 Richmond 44, Maine 42 Norman Regional Lloyd Noble Center, Norman, OK

November 9 Oklahoma 80, Denver 50 San Francisco 87, East Central Oklahoma 70 November 8 Oklahoma 71, San Francisco 55 Denver 76, East Central Oklahoma 75 Storrs Regional Gampel Pavilion, Storrs, Conn.

November 8 Connecticut 82, Buffalo 57 Morgan State 77, Ohio Valley 66 November 7 Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82

Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma

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event history 2006 2K Sports College Hoops Classic benefiting Coaches vs. Cancer Championship Rounds

Regional Rounds

November 17 Championship Game Maryland 62, Michigan State 60 Consolation Game Texas 77, St. John's 76

Austin Regional Erwin Center, Austin, Texas

November 16 Semifinals Maryland 92, St. John's 60 Michigan State 63, #18 Texas 61 2006 All-Tournament Team Presented by The Hartford

November 10 St. Bonaventures 68, Alcorn State 44 Texas 92, Chicago State 66 November 9 Chicago State 98, St. Bonaventures 95 Texas 103, Alcorn State 44 East Lansing Regional Breslin Center, East Lansing, Mich.

November 9 Central Michigan 71, Brown 58 D.J Strawberry (Maryland) - MVP presented by American Airlines Michigan State 86, Youngstown St. 61 Kevin Durant (Texas) November 8 Drew Neitzel (Michigan St.) Youngstown State 74, Central Michigan 50 Avery Patterson (St. John's) Michigan State 45, Brown 34 James Gist (Maryland) New York Regional Carnesecca Arena, Jamaica, N.Y.

November 11 Loyola 65, North Florida 50 St. John's 72, Navy 49 November 10 Navy 73, Loyola 61 St. John's 74, North Florida 53

College Park Regional Comcast Center, College Park, Md.

November 8 Hampton 74, New Orleans 73 Maryland 81, Vermont 63 November 7 Vermont 82, New Orleans 65 Maryland 102, Hampton 75

Tournament MVP D.J. Strawberry dunks in the Championship Game

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event history 2005 2K Sports College Hoops Classic benefiting Coaches vs. Cancer Championship Rounds

Regional Rounds

November 18 Championship Game Florida 75, #16 Syracuse 70 Consolation Game #18 Wake Forest 78, Texas Tech 73

Lubbock Regional November 11 Texas Tech 74, Georgia Southern 61 San Jose State 82, Portland 53 November 10 Texas Tech 88, San Jose State 54 Georgia Southern 89, Portland 75

November 17 Semifinals Florida 77, #18 Wake Forest 72 (2OT) #16 Syracuse 81, Texas Tech 46

Winston Salem Regional November 11 #18 Wake Forest 83, George Mason 78 (OT) All-Tournament Team UC Irvine 94, Mississippi Valley St. 40 presented by Hanes Beefy-T Taurean Green (Florida) - MVP presented by American Airlines November 10 # 18 Wake Forest 78, Mississippi Valley St. 64 Al Horford (Florida) George Mason 79, UC Irvine 56 Gerry McNamara (Syracuse) Trent Strickland (Wake Forest) Gainesville Regional Jarrius Jackson (Texas Tech) November 10 Florida 83, Albany 64 Oakland 72, Saint Peter’s 69 November 9 Florida 80, Saint Peter’s 51 Albany 90, Oakland 73 Syracuse Regional November 9 # 16 Syracuse 67, Cornell 62 Bethune-Cookman 37, Saint Francis 52 November 8 #16 Syracuse 68, Bethune-Cookman 37 Cornell 75, Saint Francis 54

Tournament MVP Taurean Green drives to the basket in the Championship Game

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Event History 2004 Coaches vs. Cancer Classic Championship Rounds

Regional Rounds

November 19 Championship Game #6 Syracuse 77, #24 Memphis 62 Consolation Game #12 Mississippi State 67, Saint Mary's 54

Memphis Regional November 13 #24 Memphis 75, George Mason 58 IPFW 71, Savannah State 60 November 11 #23 Memphis 102, Savannah State 40 George Mason 69, IPFW 51

November 18 Semifinals #24 Memphis 81, Saint Mary's 66 #6 Syracuse 71, #12 Mississippi State 58

All-Tournament Team

Hakim Warrick (Syracuse) - MVP Gerry McNamara (Syracuse) Rodney Carney (Memphis) Lawrence Roberts (Mississippi State) Daniel Kickert (Saint Mary's)

Cal Regional November 12 Saint Mary's 62, Cal 51 UC Riverside 74, Belmont 65 November 11 Cal 78, UC Riverside 61 St. Mary's 67, Belmont 58 Mississippi State Regional November 12 #12 Mississippi St 55, Birmingham-Southern 48 Fairfield 62, Alabama A&M 47 November 11 #14 Mississippi State 53, Fairfield 49 Birmingham-Southern 79, Alabama A&M 69 Syracuse Regional November 12 #6 Syracuse 56, Princeton 45 Bucknell 67, Northern Colorado 54 November 11 #6 Syracuse 104, Northern Colorado 54 Princeton 61, Bucknell 48

Syracuse’s Hakim Warrick, Tournament MVP, shoots over Memphis in the Event final www.CoachesvsCa n cer.co m


event history 2003 - Coaches vs. Cancer Classic Madison Square Garden November 13-14, 2003 #21 Wake 85, Memphis 76 #23 Marquette 52, St. John’s 45 #22 Pittsburgh 71, Alabama 62 #18 Saint Joseph’s 73, #10 Gonzaga 66

2002 - Coaches vs. Cancer Classic Madison Square Garden November 14-15, 2002 Memphis 70, Syracuse 63 #8 Alabama 68, #3 Oklahoma 62 #18 Marquette 73, Villanova 61 #4 Texas 77, #16 Georgia 71 2001 - Coaches vs. Cancer Classic Madison Square Garden November 8-9, 2001 Championship Game Arizona 75, #6 Florida 71 Consolation Game #2 Maryland 82, #16 Temple 74 Semifinals #6 Florida 72, #16 Temple 64 Arizona 71, #2 Maryland 67 2000 - Coaches vs. Cancer Classic Madison Square Garden November 9-10, 2000 Championship Game #7 Kansas 82, St. John's 74 Consolation Game #17 UCLA 97, #12 Kentucky 92 Semifinals #7 Kansas 99, #17 UCLA 98 St. John's 62, #12 Kentucky 61

Players of the Game Taron Downey (Wake Forest) Travis Diener (Marquette) Carl Krauser (Pittsburgh) Jameer Nelson (Saint Joseph’s)

Players of the Game Jeremy Hunt (Memphis) Mo Williams (Alabama) Dywane Wade (Marquette) TJ Ford (Texas)

All-Tournament Team Jason Gardner (Arizona) - MVP Will Bynum (Arizona) Brett Nelson (Florida) Lynn Greer (Temple) Juan Dixon (Maryland)

All-Tournament Team Kenny Gregory (Kansas) - MVP Omar Cook (St. John’s) Keith Bogans (Kentucky) Drew Gooden (Kansas) Earl Watson (UCLA) www.CoachesvsCa n cer.co m


event history 1999 - Coaches vs. Cancer Classic Madison Square Garden November 11-12, 1999 Championship Game #13 Stanford 72, Iowa 58 Consolation Game #1 Connecticut 71, #10 Duke 66 Semifinals #13 Stanford 80, #10 Duke 79 (ot) Iowa 70, #1 Connecticut 68 1998 - Coaches vs. Cancer Classic Madison Square Garden November 10-11, 1998 Championship Game #7 Temple 59, Wake Forest 48 Consolation Game Illinois 65, Georgetown 50 Semifinals Wake Forest 75, Illinois 73 (ot) #7 Temple 65, Georgetown 49 1997 - Coaches vs. Cancer Classic Continental Airlines Arena November 11-12, 1997 Championship Game Princeton 38, N.C. State 36 Consolation Game #19 Georgia 89, #22 Texas 87 Semifinals N.C. State 47, #19 Georgia 45 Princeton 62, #22 Texas 56 1996 - Atlantic City Shootout Atlantic City Convention Center December 7, 1996 Temple 76, Georgia Tech 58 St. Joseph's 67, Tulsa 64

All-Tournament Team Jaron Collins (Stanford) - MVP Jacob Jaacks (Iowa) Jason Collins (Stanford) Kevin Freeman (Connecticut) Chris Carawell (Duke)

All-Tournament Team Lamont Barnes (Temple) - MVP Robert O’Kelley (Wake Forest) Corey Bradford (Illinois) Quincy Wadley (Temple) Anthony Perry (Georgetown)

All-Tournament Team Brian Earl (Princeton) - MVP Luke Axtell (Texas) Kenny Inge (NC State) Steve Goodrich (Princeton) Ray Harrison (Georgia)

1995 - Atlantic City Shootout Atlantic City Convention Center December 9, 1995 Penn State 88, Penn 61 LaSalle 68, Marquette 65 www.CoachesvsCa n cer.co m


basketball demographics male 25-54 college basketball viewers are more likely to purchase and use a wide variety of products and services than the average u.s. adult

Category

Product

Index

Automotive

Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM

182 199 186

Automotive Aftermarket

Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year

136 155 151 156

Beverages

Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week

149 160 145

Computers

Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily

150 162 179

Electronics & Entertainment

Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release

151 170 147

Financial

Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+

239 192

Household Appliances & Furnishings

Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year

169 151

Insurance

Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used

156 189 177

Men’s Apparel & Sports Apparel

Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year

183 156 229 151

Personal Supplies

Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month

162 152 149

Restaurants

Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month

166 166

Travel

Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year

192 223 192

152

151

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.

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event demographics MALE 75% FEMALE 25% AGE 21.5% 36.6% 32.2% 47.5%

of Men are 18-34 yrs old of Men are 18-49 yrs old of Men are 25-54 yrs old of Adults are 18-49 yrs old

EDUCATION 74% are college graduates or have attended college 13% have a high school diploma 13% have attended some high school TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week CAR OR TRUCK HOME OWNERS FAMILY

75% own a car or truck 46% own their home 54% do not have any children 35% have 1-3 children 6% have over 4 children

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madison square garden “THE GARDEN” On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends it’s greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.

“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as THE WORLD’S MOST FAMOUS ARENA.” “It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!” “Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.” “The Garden is more than a building. The history is so rich, and people want to be a part of that history.”

- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane www.CoachesvsCa n cer.co m


TOTALS

ESPN.com (300 x 250) ESPN.com (160 x 600) NYTimes.com NewYorkPost.com Newsday.com WFAN.com

Online

TOTALS

USA Today (National) Sports Illustrated (National) Newark Star Ledger New York Times (Sunday) New York Times (Weekday) New York Post (Weekday) New York Newsday (Weekday) Dime Magazine (National) Bounce Magazine (National)

9,583,998

2,293,137 3,250,912 349,000 1,469,916 1,048,109 625,421 387,503 120,000 40,000

Circulation

35,691,805

3,900,000 20,000,000 349,000 4,136,000 2,920,000 2,344,805 1,022,000 780,000 240,000

Readership

11

1 1 1 1 1 2 2 1 1

# of Ads

-

11/21 11/21 11/20 11/20 11/20 11/21

Run of Site Run of Site Sports Page Sports Page Sports Page Run of Site

Locations

2,440,079

336,368 419,193 225,000 760,720 250,000 448,798

Total Impressions

Total online advertising impressions: 2,440,079

11/5 11/5 11/16 11/17 11/17 11/4

Dates

39,058,610

3,900,000 20,000,000 349,000 4,136,000 2,920,000 4,689,610 2,044,000 780,000 240,000

Total Readership

www.C o ach esvsC an cer.co m

10,596,,922

2,293,137 3,250,912 349,000 1,469,916 1,048,109 1,250,842 775,006 120,000 40,000

Total Circulation

Total print advertising impressions: 39,058,610

Newspaper/Publication

advertising impressions


11/1 11/1 11/1 11/1 11/17 11/17

-

11/16 11/16 11/16 11/16 11/21 11/21

Dates

11/1-11/16

11/1- 11/16 11/1- 11/18 11/1-11/16

Dates

3,855,000

235,000 235,000 535,200 535,200 266,500 2,048,100

Cume. Persons

893

383,715

8/15 8/15 10/15 11/10

-

11/21 11/21 11/21 11/21

Dates

TOTAL ADVERTISING IMPRESSIONS: 353,914,143

173,680,600

98,000,000 68,600,000 480,600 6,600,000

Total Impressions

8,329

www.C o ach esvsC an cer.co m

133,213,454

516,398

80,180,000 50,080,000 2,437,000 190,000 160,000 25,386

422 313 96 62

Gross Impressions

5,521,400

Viewers

266,900

1,196,000 147,200 963,700 628,500 1,566,000 1,020,000

Gross Impact

# of Units

18,400 18,400 41,900 41,900 78,300 68,000

Avg. Audience

Total television advertising impressions: 133,213,454

20,466,463

166,463

9,900,000 8,700,000 1,700,000

Households

TOTALS

7th Avenue Marquee 8th Avenue Marquee Box Office Duratrans 7th Avenue Arcade Banner

Outdoor

TOTALS

(:30 second commercials on ESPN, ESPN2, TNT, YES)

Comcast Cable Connections-ESPN

(:30 second commercials on ESPN, ESPN2, CNBC, ESPNNews)

MSG Network MSG + Time Warner Cable

Television Network

146

65 8 23 15 20 15

:60 :10 :30 :15 :30 :30

# of Units

Length

Total radio advertising impressions: 5,521,400

TOTALS

ESPN 1050 (NY) ESPN 1050 (Live Read) WFAN 660 AM (NY) WFAN 660 AM (NY) WABC (NY) 1010 Wins (NY)

Radio Station

advertising impressions


direct marketing Radio City Entertainment 1 e-mail to over 250,000 members

Ticketmaster Alert 2 e-mails to over 1 million subscribers

American Express 1 e-mail to over 1 million members

Plum Benefits 1 discount e-mail sent to over 20,000 corporations in NYC

Gazelle Database 3 e-mails to over 8,000 members

Dime Magazine 1 e-mail to over 48,000 members New York Knicks 2 e-mails to 7,000 plus subscribers New York Liberty 2 e-mails to 5,100 members New York Rangers 2 e-mails to over 6,000 members

SI.com 1 e-mail to over 200,000 members Duke University Alumni 1 e-mail to 15,000 members University of Michigan Database 1 e-mail to 200,000 subscribers

Madison Square Garden Sports 2 e-mails to over 30,000 members

OVER 3.8 MILLION IMPRESSIONS

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Print advertisement that ran nationally in Sports Illustrated www.CoachesvsCa n cer.co m


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WWW.COACHESVSCANCER.COM | WWW.TICKETMASTER.COM | 212-307-7171

Print advertisement that ran in USA Today

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Advertisement that ran in the November 2008 issue of Bounce Magazine www.CoachesvsCa n cer.co m


advertisements NOVEMBER 20-21, 2008 | MADISON SQUARE GARDEN

CHAMPIONSHIP ROUNDS presented by

November 20-21, 2008 Madison Square Garden

TICKETS ON SALE NOW! MSG BOX OFFICE | TICKETMASTER.COM | COACHESVSCANCER.COM

Advertisement displayed on the duratrans in the mall area of Madison Square Garden

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advertisements

Advertisement displayed on the plasma screens in the mall area of Madison Square Garden www.CoachesvsCa n cer.co m


advertisements

Banner ads that ran on SI.com promoting a discount on tickets to the Championship Rounds

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advertisements

Banner ads that ran on WFAN.com promoting tickets to the Championship Rounds

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advertisements

Banner ads that ran on ESPN.com promoting a discount on tickets to the Championship Rounds

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advertisements

Banner ads that ran on ESPN.com promoting a "buy one, get one free" ticket offer to the Championship Rounds

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advertisements

Banner ads that ran on WFAN.com promoting a "buy one, get one free" ticket offer to the Championship Rounds

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advertisements

Banner ads that ran on Newsday, NJ.com, NY Post and the New York Times websites promoting a "buy one, get one free" ticket offer to the Championship Rounds

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advertisements

10' x 15' banner displayed on 7th Avenue outside the Madison Square Garden main entrance

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advertisements

Endpage on commercial unit that ran in the New York metropolitan area on ESPN (SportsCenter), MSG Network and MSG Plus

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Television exposure

Minutes of Exposure on the Courtside Signage Date 11/20/2008 11/20/2008 11/21/2008 11/21/2008

Game Duke vs. Southern Illinois Michigan vs. UCLA UCLA vs. Southern Illinois Duke vs. Southern Illinois

Network ESPN2 ESPN2 ESPN2 ESPN2

Timing 7:06 6:44 7:07 5:02

Total: 20:59

Minutes of Exposure for the Amgen Floor Decal Date 11/20/2008 11/20/2008 11/21/2008 11/21/2008

Game Duke vs. Southern Illinois Michigan vs. UCLA UCLA vs. Southern Illinois Duke vs. Southern Illinois

Network ESPN2 ESPN2 ESPN2 ESPN2

Decal 8:48 8:17 8:32 8:33

Totals: 34:18

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Television exposure

Amgen courtside and baseline rotating signage

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Television exposure

Amgen decal, courtside and baseline rotating signage at Madison Square Garden www.CoachesvsCa n cer.co m


television exposure In-Game Enhancements

Amgen Starting LineUps In-Game Enhancements

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television EXPOSURE

Regional rounds-los angeles, ca Minutes of Exposure on the Courtside Signage Date 11/13/2008

Game UCLA vs. Miami (Ohio)

Network ESPNU

Timing 7:29

Total: 7:29

Minutes exposure floor decals, Minutes of of Exposure for for Floor Decals backboard support decals and chairbacks

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radio exposure

Amgen Chemo Coach Radio Commercial Units on 1050 ESPN Radio Date Length Station Airtime (EST) 11/3/2008 :60 1050 ESPN 7:51 AM 11/4/2008 :60 1050 ESPN 10:22 AM, 5:37 PM 11/5/2008 :60 1050 ESPN 6:24 PM 11/6/2008 :60 1050 ESPN 11:35 AM, 4:53 PM 11/7/2008 :60 1050 ESPN 9:06 AM 11/9/2008 :60 1050 ESPN 11:54 PM 11/10/2008 :60 1050 ESPN 7:51 AM 11/11/2008 :60 1050 ESPN 10:51 AM 11/12/2008 :60 1050 ESPN 2:25 PM 11/15/2008 :60 1050 ESPN 10:51 AM, 5:25 PM, 11:53 PM 11/16/2008 :60 1050 ESPN 1:37 PM 11/19/2008 :60 1050 ESPN 1:38 PM 11/22/2008 :60 1050 ESPN 9:24 AM, 11:24 PM 11/23/2008 :60 1050 ESPN 7:23 AM, 8:25 AM

Qty 1 2 1 2 1 1 1 1 1 3 1 1 2 2

Total Radio Spots: 20

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supplemental exposure Television

- The Event was featured in ESPNâ&#x20AC;&#x2122;s promotional spots used to launch its college basketball season coverage. - National and regional sports highlight shows. - Local news network sports coverage.

Radio

- Championship Round coaches participated in interviews on WFAN's Mike'd Up (Mike Francesa) and ESPN 1050's The Michael Kay Show.

National Teleconference

- National teleconferences (prior to the championship rounds) featured coaches from each of the participating teams.

Media Coverage

- In 2008, total readership for print media was over 270 million in over 650 articles through out the country. - More than 400 newspapers and magazines throughout the country covered the Event.

ESPNâ&#x20AC;&#x2122;s Doris Burke interviewing Duke's Gerald Henderson

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on-site exposure 7th and 8th Avenue Marquees

Beginning one month prior to the Event, sponsor mentions appear on an event banner and on the 7th & 8th Avenue marquees 3 times per hour, 18 hours a day, totaling approximately 1,600,000 daily impressions www.CoachesvsCa n cer.co m


on-site exposure Scoreboard Mentions and PA Announcements

Amgen messages and logos appeared on the center-hung scoreboard during PA announcements

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on-site exposure Official Game Program

Amgen advertisement that appeared in the Official Game Program

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customized promotions Sponsor Recognition

Sponsor Representatives were recognized for their support of the 2008 2K Sports Classic benefiting Coaches vs. Cancer (L-R) 2K Sports - Mark Goodrich Amgen - Stuart Arbuckle American Airlines - Emil Sokol Sports Illustrated - Seth Davis

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customized promotions On-Court Presentations

Stuart Arbuckle of Amgen presents a check to Miles Orkin from the American Cancer Society at the Los Angeles Regional Rounds

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customized promotions

UCLA Head Coach Ben Howland with Joe Turgeon, VP of Oncology Sales

Coach Howland speaks to Amgen employees as part of Coaches vs. Cancer Event at Amgen

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court time at msg

Amgen had the opportunity to play on the "world famous" Madison Square Garden floor

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pre-game hospitality Pre-Game Hospitality Reception

The Pre-Game Hospitality Reception was held at Madison Square Gardenâ&#x20AC;&#x2122;s Club Bar and Grill prior to the start of the games each night

Guests were able to mingle, relax and enjoy a fantastic buffet dinner before the games www.CoachesvsCa n cer.co m


press coverage The 2K Sports Classic benefiting Coaches vs. Cancer receives a tremendous amount of press coverage throughout the United States. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in New York, NY and the regions where the other 12 participating schools are located. In 2008, stories were written by the Associated Press and circulated in most large and small newspapers around the country. More specifically the 2008 tournament was featured in articles in: -

USA Today New York Times New York Post New York Daily News Newsday

-

Newark Star Ledger LA Daily News LA Times Detroit Free Press Charlotte Observer

-

Westchester Journal News Orange County Observer Greensboro News & Record Raleigh News & Record

A clipping service has been utilized in order to track press coverage of the tournament each year. Below is a cumulative total since 2000:

Print Media Readership

Circulation

Since 2000

157,774,780

Readership 626,773,809

Articles

Total Circulation

Total Readership

7,192

861,855,110

1,889,436,441

Internet Media Readership In addition to extensive print media coverage, the tournament receives a large amount of online media coverage. In 2008, the Event was featured on the most visited online sports sites including ESPN.com, SI.com, FoxSports.com and CBSSportsline.com. Since 2000, the Event has been featured in over 900 online articles with at least 3.1 million visitors.

The 2K Sports logo appeared on the press backdrop in the media room at Madison Square Garden

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2K Sports Classic - Amgen  

2008 Event Summary

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