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SUMMARY OF CONTENTS SUMMARY OF SPONSORSHIP BENEFITS - OUTLINE & DESCRIPTION OF SPONSOR BENEFITS................................................................................ 3 EVENT HISTORY - RESULTS & AWARDS................................................................................................................................. 5

- DEMOGRAPHICS OF COLLEGE BASKETBALL........................................................................................ 16 - MISCELLANEOUS FACTS......................................................................................................................... 17

ADVERTISING & PROMOTION - SUMMARY OF NEWSPAPER, RADIO, TELEVISION AND DIRECT MARKETING................................... 21

- SAMPLES OF ADVERTISEMENTS........................................................................................................... 23

MEDIA EXPOSURE - IN-GAME TELEVISION EXPOSURE.......................................................................................................... 27 2K SPORTS CLASSIC - INGAME TELEVISION EXPOSURE........................................................................................................... 31 ON-SITE EXPOSURE & PROMOTIONS - VIDEOBOARD MENTIONS........................................................................................................................ 33

- CUSTOMIZED PROMOTIONS................................................................................................................... 34

PRE-GAME HOSPITALITY RECEPTION - PHOTOS..................................................................................................................................................... 35 PRESS COVERAGE - PRESS RELEASES..................................................................................................................................... 37

- SUMMARY OF MEDIA COVERAGE - SAMPLES OF NEWSPAPER & WEBSITE ARTICLES

CBECLASSIC.COM

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SPONSORSHIP BENEFITS STATUS

- Designation as the ‘‘Official Apparel Provider’’ and category exclusivity in the O’Reilly Auto Parts CBE Classic and the 2K Sports Classic benefiting Coaches vs. Cancer. - Use of the following logos: O’Reilly Auto Parts CBE Classic, National Association of Basketball Coaches, 2K Sports Classic, American Cancer Society - An Event representative to act as a liaison to coordinate event activities and hospitality. - An in-depth qualitative and quantitative summary of the sponsorship will be provided following the Event. - Exposure and links on the official Event websites

TELEVISION EXPOSURE

- Minimum of two (2) minutes per game of unobstructed in-game television exposure on the courtside rotating signage during the Championship Rounds of the O’Reilly Auto Parts CBE Classic and the 2K Sports Classic (total of 14 minutes on ESPN2 and two minutes on ESPNU). - Logo and name shall appear on the electronic coutside signage that will be visible throughout the games at Manhattan Regional Round (total of one game on ESPNU, one game on Fox Sports Kansas City).

Duke defeated Kansas State to win the 2010 Championship. CBECLASSIC.COM

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SPONSORSHIP BENEFITS ON-SITE EXPOSURE AND PROMOTIONAL OPPORTUNITIES

- ‘‘In-arena" exposure on the courtside signage system at Sprint Center and Bramlage Coliseum. - Two (2) public address announcements per game at the Manhattan Regional Rounds. - Two (2) logo mentions per game on the videoboards during the Manhattan Regional Rounds. - The opportunity to conduct an on-court promotion during halftime of a time out each night of the Manhattan Regional Rounds.

Courtside LED signage and center court decal shown in-arena, on ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.

TICKETS AND HOSPITALITY

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- Four (4) premium location tickets to each night of the Event at the Manhattan Regional Rounds.

CBECLASSIC.COM


O'REILLYAUTO AUTOPARTS PARTS O'REILLY TOURNAMENT BRACKET CBE CLASSIC CBE CLASSIC O'REILLY AUTO PARTS CBE CLASSIC Times Eastern All All Times Eastern All Times Eastern REGIONAL ROUNDS REGIONAL ROUNDS

SUBREGIONAL ROUNDS SUBREGIONAL ROUNDS

DURHAM REGIONAL DURHAM REGIONAL REGIONAL ROUNDS

OXFORD SUBREGIONAL OXFORD SUBREGIONAL SUBREGIONAL ROUNDS

Cameron Indoor Stadium - Durham Cameron Indoor Stadium - Durham N.C.N.C.

#1 Duke Princeton #1 Duke 97, 97, Princeton 60 60 Nov.Nov. 14 14 DURHAM REGIONAL #1 Duke 79, Miami (Ohio) 45 16 #1 Duke 79, Miami (Ohio) 45 N.C. Nov.Nov. 16 Cameron Indoor Stadium - Durham Nov. 14 Nov. 16

Millett - Oxford, Millett HallHall - Oxford, OhioOhio

20 Diego State Green Nov.Nov. 20 OXFORD SanSan Diego State 79, 79, Green BayBay 70 705:305:30 ET ET SUBREGIONAL Miami (Ohio) 59, IUPUI Miami (Ohio) 59, Ohio IUPUI 58 58 Millett Hall - Oxford,

5:005:00 ET ET 7:307:30 ET ET

#1 Duke 97, Princeton 60 5:00 ET MANHATTAN REGIONAL MANHATTAN REGIONAL #1 Duke 79, Miami (Ohio) 45 7:30 ET

San Diego State 79, Green Bay 70 5:30 ET Nov. 21 State IUPUI Nov. 21 (Ohio) SanSan Diego State 61, 61, IUPUI 46 46 5:305:30 ET ET Miami 59,Diego IUPUI 58 Green Miami (Ohio) Green BayBay 69, 69, Miami (Ohio) 65 65

Nov. 21

San Diego State 61, IUPUI 46 5:30 ET Nov. 22 IUPUI 63, Green Bay Nov. 22 Bay IUPUI 63, Green Bay65 46 46 4:304:30 ET ET Green 69, Miami (Ohio) Diego State Miami (Ohio) #22#22 SanSan Diego State 77, 77, Miami (Ohio) 56 56

Bramlage Coliseum - Manhattan, Bramlage Coliseum - Manhattan, Kan.Kan.

#3 Kansas State #3 MANHATTAN Kansas State 75, 75, JMUJMU 61 61 Nov.Nov. 12 12 9:009:00 ET ET REGIONAL #3Coliseum Kansas State Presbyterian 18 #3 Kansas State 76, 76, Presbyterian Nov.Nov. 18 8:008:00 ET ET Bramlage - Manhattan, Kan. 67 67 Nov. 12 Nov. 18

Nov. 20

#3 Kansas State 75, JMU 61 9:00 ET SPOKANE REGIONAL SPOKANE REGIONAL #3 Kansas State 76, Presbyterian 67 8:00 ET

Nov. 22

McCarthey Athletic Center - Spokane, Wash. McCarthey Athletic Center - Spokane, Wash.

Gonzaga 86, IUPUI KHQ/FSNW #12#12 Gonzaga 86, IUPUI 56 56 Nov.Nov. 14 14 4:004:00 ET ET KHQ/FSNW SPOKANE REGIONAL Diego State 79, Gonzaga Nov. 11:00 SanSan Diego State 79, #12#12 Gonzaga Nov. 16 16 11:00 ET ET McCarthey Athletic Center - Spokane, Wash.76 76 Nov. 14 Nov. 16

#12 Gonzaga 86, IUPUI 56 4:00 ET KHQ/FSNW MILWAUKEE REGIONAL REGIONAL San Diego State 79, MILWAUKEE #12 Gonzaga 76 11:00 ET Bradley Center - Milwaukee, Bradley Center - Milwaukee, Wis.Wis.

Marquette Bucknell Marquette 72, 72, Bucknell 61 61 Nov.Nov. 14 14 MILWAUKEE REGIONAL Marquette Green 17 Marquette 89,- 89, Green BayBay 69 Nov.Nov. 17 Bradley Center Milwaukee, Wis.69 Nov. 14 Nov. 17

Marquette 72, Bucknell 61 Marquette 89, Green Bay 69

ET TW 32Sports 2:002:00 ET TW 32Sports ET TW 32Sports 9:009:00 ET TW 32Sports

IUPUI 63, Green Bay 46 4:30 ET HARRISONBURG SUBREGIONAL HARRISONBURG SUBREGIONAL #22 San Diego State 77, Miami (Ohio) 56

Convocation Center - Harrisonburg, JMUJMU Convocation Center - Harrisonburg, Va. Va.

Bucknell 71, Presbyterian Nov.Nov. 22 22 Bucknell 71, Presbyterian 47 47 4:304:30 ET ET HARRISONBURG SUBREGIONAL James Madison Princeton James Madison 65, 65, Princeton 64 64 JMU Convocation Center - Harrisonburg, Va. Nov. 22

Bucknell 71, Presbyterian 47 4:30 ET Nov. 23 Princeton 66, Bucknell Nov. 23 Madison Princeton Bucknell 4:304:30 ET ET James 65,66, Princeton 6455 55 James Madison Presbyterian James Madison 65, 65, Presbyterian 56 56

Nov. 23

Princeton 66, Bucknell 55 4:30 ET Nov. 24 Presbyterian Princeton 67 Nov. 24 Madison Presbyterian 69, 69, Princeton 4:304:30 ET ET James 65, Presbyterian 56 67 James Madison Bucknell James Madison 85, 85, Bucknell 75 75

2:00 ET TW 32Sports 9:00 ET TW 32Sports Nov. 24

Presbyterian 69, Princeton 67 James Madison 85, Bucknell 75

4:30 ET

CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS CHAMPIONSHIP CHAMPIONSHIP ROUNDS ROUNDS

Sprint Center - Kansas City, Sprint Center - Kansas City, Mo.Mo.

NOVEMBER NOVEMBER CHAMPIONSHIP ROUNDS NOVEMBER 22 22 NOVEMBER 23 23 Sprint Center - Kansas City, Mo.

DUKE #1#1 DUKE NOVEMBER 22

NOVEMBER 23

7:30 7:30 ET ET #1 DUKE DUKE 82-77 #1#1 DUKE 82-77 7:30 ET 10:00 10:00 ET ET #1 DUKE 82-77 MARQUETTE 10:00 ET MARQUETTE DUKE 82-68 #1#1 DUKE 82-68 MARQUETTE KANSAS STATE #4#4 KANSAS STATE #1 DUKE 82-68 9:30 9:30 ET ET #4 KANSAS STATE K-STATE 81-64 9:30 ET #4#4 K-STATE 81-64 #18 GONZAGA #4 K-STATE 81-64 #18 GONZAGA #18 GONZAGA

#18 GONZAGA #18 GONZAGA 7:45 7:45 ET ET #18 GONZAGA #18 GONZAGA 66-63 #18 GONZAGA 66-63 7:45 ET MARQUETTE#18 GONZAGA 66-63 MARQUETTE MARQUETTE

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EVENT HISTORY 2010 O'REILLY AUTO PARTS CBE CLASSIC Championship Rounds

Regional Rounds

November 23 Championship Game #1 Duke 82, #4 Kansas State 68 Consolation Game #18 Gonzaga 66, Marquette 63

Durham Regional November 16 #1 Duke 79, Miami (Ohio) 45 November 14 #1 Duke 97, Princeton 60

November 22 Semifinals #1 Duke 82, Marquette 77 #4 Kansas State 81, #18 Gonzaga 64

Manhattan Regional November 18 #3 Kansas State 76, Presbyterian 67 November 12 #3 Kansas State 75, James Madison 61

Sprint All-Tournament Team Kyrie Irving - Sonic MVP Jamar Samuels (Kansas State) Steven Gray (Gonzaga) Jimmy Butler (Marquette) Mason Plumlee (Duke)

Spokane Regional November 16 San Diego State 79, #12 Gonzaga 76 November 14 #12 Gonzaga 86, IUPUI 56 Milwaukee Regional November 17 Marquette 89, Green Bay 69 November 14 Marquette 72, Bucknell 61 Oxford Subregional November 22 IUPUI 63, Green Bay 46 #22 San Diego State 77, Miami (Ohio) 56

November 21 San Diego State 61, IUPUI 46 Green Bay 69, Miami (Ohio) 65

November 20 San Diego State 79, Green Bay 70 Miami (Ohio) 59, IUPUI 58

Harrisonburg Subregional November 24 Presbyterian 69, Princeton 67 James Madison 85, Bucknell 75

November 23

Tournament MVP Kyrie Irving takes the ball up the court during Championship Round action.

Princeton 66, Bucknell 55 James Madison 65, Presbyterian 56

November 22 Bucknell 71, Presbyterian 47 James Madison 65, Princeton 64

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CBECLASSIC.COM


EVENT HISTORY 2009 O'REILLY AUTO PARTS CBE CLASSIC Championship Rounds

Regional Rounds

November 24 Championship Game #3 Texas 78, Pittsburgh 62 Consolation Game Wichita State 74, Iowa 57

Austin Regional November 18 #3 Texas 73, Western Carolina 41 November 15 #3 Texas 89, UC Irvine 42

November 23 Semifinals Pittsburgh 68, Wichita State 55 #3 Texas 85, Iowa 60

Pittsburgh Regional November 19 Pittsburgh 71, Eastern Kentucky 60 November 17 Pittsburgh 71, Binghamton 46

Sprint All-Tournament Team Damion James - Sonic MVP Gary McGhee (Pittsburgh) Toure’ Murry (Wichita State) Cully Payne (Iowa) Damion James (Texas)

Wichita Regional November 18 Wichita State 79, Arkansas-Monticello 50 November 15 Wichita State 80, Fairleigh Dickinson 64 Iowa City Regional November 17 Duquesne 52, Iowa 50 November 15 UTSA 62, Iowa 50 Cullowhee Subregional November 25 Binghamton 66, Arkansas-Monticello 56 Western Carolina 83, Duquesne 77

November 24 Duquesne 75, Arkansas-Monticello 72 (OT) Western Carolina 83, Duquesne 77

November 23 Duquesne 70, Binghamton 52 Western Carolina 70, Arkansas-Monticello 44

Richmond Subregional November 25 Eastern Kentucky 68, UTSA 72 UC Irvine 75, Fairleigh Dickinson 54

November 24

Tournament MVP Damion James shoots during the Championship Game. CBECLASSIC.COM

Eastern Kentucky 67, UC Irvine 57 UTSA 75, Fairleigh Dickinson 61

November 23 Eastern Kentucky 68, Fairleigh Dickinson 39 UTSA 66, UC Irvine 56

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EVENT HISTORY 2008 O'REILLY AUTO PARTS CBE CLASSIC

Championship Rounds

Regional Rounds

November 25 Championship Game Syracuse 89, Kansas 81 Consolation Game Florida 86, Washington 84

Gainesville Regional November 16 Florida 81, Bradley 58 November 14 Florida 80, Toledo 58

November 24 Semifinals Syracuse 89, Florida 83 Kansas 73, Washington 54

Lawrence Regional November 18 Kansas 85, Florida Gulf Coast 45 November 16 Kansas 71, UMKC 56

All-Tournament Team Jonny Flynn (Syracuse) - MVP Nick Calathes (Florida) John Brockman (Washington) Sherron Collins (Kansas) Paul Harris (Syracuse)

Syracuse Regional November 18 Syracuse 76, Richmond 71 November 16 Syracuse 85, LeMoyne 51 Seattle Regional November 20 Washington 874, Florida International 51 November 18 Washington 78, Cleveland State Miami Subregional November 26 Toledo 77, West Georgia 62 Cleveland St. 66, Florida International 58

November 25 Cleveland St. 77, Toledo 56 West Georgia 57, Florida International 54

November 24 Cleveland St. 72, St. Leo 62 Florida International 50, Toledo 46

Ft. Meyers Subregional November 26 Bradley 80, Richmond 66 Missouri-KC 73, Florida Gulf Coast 54

November 25 Richmond 85, Missouri-KC 74 Bradley 58, Florida Gulf Coast 54

Syracuse celebrates after winning the 2008 O’Reilly Auto Parts CBE Classic. 8

November 24 Missouri-KC. 73, Bradley 61 Richmond 69, Florida Gulf Coast 58

CBECLASSIC.COM


EVENT HISTORY 2007 O'REILLY AUTO PARTS CBE CLASSIC Championship Rounds

Regional Rounds

November 20 Championship Game #2 UCLA 68, # 10 Michigan State 63 Consolation Game Missouri 84, Maryland 70

College Park Regional November 12 Maryland 70, Hampton 64 Tulsa 83, North Florida 66 November 11 Maryland 79, North Florida 50 Hampton 72, Tulsa 55

November 19 Semifinals #10 Michigan State 86, Missouri 83 #2 UCLA 71, Maryland 59

All-Tournament Team Kevin Love (UCLA) - MVP Greivis Vazquez (Maryland) Stephon Hannah (Missouri) Drew Neitzel (Michigan State) Josh Shipp (UCLA)

Columbia Regional November 13 Missouri 79, Fordham 55 Central Missouri 75, Central Michigan 70 November 12 Missouri 87, Central Michigan 76 Fordham 76, Central Missouri 66 East Lansing Regional November 14 #10 Michigan State 83, Louisiana-Monroe 65 Chicago State 89, Northern Michigan 50 November 13 #10 Michigan State 86, Chicago State 53 Louisiana-Monroe 60, Northern Michigan 53 Los Angeles Regional November 13 #2 UCLA 76, CS San Bernardino 41 Youngstown State 69, Weber State 66 November 12 #2 UCLA 83, Youngstown State 52 CS San Bernardino 71, Weber State 59

UCLA celebrates after winning the 2007 O'Reilly Auto Parts CBE Classic.

CBECLASSIC.COM

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EVENT HISTORY 2006 CBE CLASSIC Championship Rounds

Regional Rounds

November 21 Championship Game #17 Marquette 73, # 8 Duke 62 Consolation Game Air Force 67, Texas Tech 53

Durham Regional November 13 #8 Duke 72, Georgia Southern 48 Columbia 95, UC Davis 90 November 12 #8 Duke 86, Columbia 43 Georgia Southern 116, UC Davis 73

November 20 Semifinals #17 Marquette 87, Texas Tech 72 #8 Duke 71, Air Force 56

All-Tournament Team Dominic James (Marquette) - MVP Jarrius Jackson (Texas Tech) Matt McCraw (Air Force) Jerel McNeal (Marquette) DeMarcus Nelson (Duke)

Lubbock Regional November 14 Texas Tech 93, UALR 59 Akron 89, Gardner-Webb 61 November 13 Texas Tech 86, Gardner-Webb 74 UALR 81, Akron 79 Milwaukee Regional November 14 #17 Marquette 87, Detroit 45 Idaho State 66, Maine 57 November 13 #17 Marquette 59, Idaho State 56 (OT) Detroit 57, Maine 50 Palo Alto Regional November 15 Air Force 79, Stanford 45 Long Beach State 86, San Jose State 67 November 14 Stanford 73, San Jose State 52 Air Force 69, Long Beach State 68

Tournament MVP Dominic James led Marquette to the 2006 CBE Classic Championship over Duke.

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CBECLASSIC.COM


EVENT HISTORY 2005 GUARDIANS CLASSIC Championship Rounds

Regional Rounds

November 22 Championship Game #2 Texas 68, #18 Iowa 59 Consolation Game #7 Kentucky 80, #13 West Virginia 66

Austin Regional November 16 #2 Texas 77, Samford 33 Sacramento St 67, Southern 64 (OT) November 15 #2 Texas 89, Southern 56 Samford 52, Sacramento St 49

November 21 Semifinals #2 Texas 76, #13 West Virginia 75 #18 Iowa 67, #7 Kentucky 63

All-Tournament Team LeMarcus Aldridge (Texas) - MVP Brad Buckman (Texas) Patrick Sparks (Kentucky) Adam Haluska (Iowa) Mike Gansey (West Virginia)

Iowa City Regional November 15 #18 Iowa 73, Colgate 51 UMES 75, Utah Valley St 72 (OT) November 14 #18 Iowa 86, UMES 41 Colgate 55, Utah Valley St 42 Lexington Regional November 14 #7 Kentucky 67, Lipscomb 49 Northern Colorado 61, South Dakota St 59 November 13 #7 Kentucky 71, South Dakota St 54 Lipscomb 72, Northern Colorado 60 Morgantown Regional November 13 #13 West Virginia 61, Wofford 41 Fairleigh Dickinson 74, Louisiana Monroe 58 November 12 #13 West Virginia 88, Louisiana Monroe 69 Wofford 73, Fairleigh Dickinson 62

Tournament MVP LeMarcus Aldridge dunks over an Iowa player during the 2005 Guardians Classic Championship Game.

CBECLASSIC.COM

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EVENT HISTORY

EVENT HISTORY 2004 GUARDIANS CLASSIC Championship Rounds

Regional Rounds

November 24 Championship Game Creighton 65, Ohio State 63 (OT) Consolation Game Houston 57, Missouri 55

Creighton Regional November 16 Northern Arizona 70, Alcorn State 61 Creighton 68, Iona 62 November 15 Iona 77, Northern Arizona 67 Creighton 74, Alcorn State 40

November 23 Semifinals Ohio State 78, Houston 61 Creighton 78, Missouri 54

All-Tournament Team Tyler McKinney (Creighton) - MVP Nate Funk (Creighton) Ivan Harris (Ohio State) JJ Sullinger (Ohio State) Andre Owens (Houston)

Missouri Regional November 16 Sam Houston State 92, Brown 79 Missouri 77, Houston 61 November 15 Houston 72, Sam Houston State 69 Missouri 68, Brown 60 Ohio State Regional November 16 Towson 71, Morgan State 69 (2OT) Ohio State 82, Robert Morris 50 November 15 Robert Morris 68, Morgan State 49 Ohio State 74, Towson 53

Creighton celebrates the Bluejays’ victory over Ohio State to win the 2004 Championship. 12

CBECLASSIC.COM


EVENT HISTORY

EVENT HISTORY 2003 GUARDIANS CLASSIC Championship Rounds November 25 Championship Game South Carolina 67, Richmond 61 Consolation Game SMS 72, San Francisco 52 November 24 Semifinals Richmond 66, San Francisco 59 South Carolina 77, SMS 64

All-Tournament Team Tarence Kinsey (South Carolina) - MVP Tommy Johnson (SMS) Carlos Powell (South Carolina) Mike Skrocki (Richmond) Eric Zwayer (Richmond)

South Carolina defeated Richmond to win the 2003 Championship.

Regional Rounds Richmond Regional November 17 Miss Valley St. 72, Mt. St. Mary's 71 Richmond 63, New Hampshire 49 November 16 New Hampshire 94, Mt. St. Mary's 68 Richmond 62, Miss Valley St. 46

Southwest Missouri State Regional November 17 TN-Martin 96, Western Illinois 67 SMS 63, San Francisco 42 November 18 San Francisco 73, TN-Martin 62 SMS 82, Western Illinois 71

South Carolina Regional November 17 Gardner-Webb 68, Elon 65 South Carolina 76, Idaho 66 November 16 Idaho 84, Elon 60 S. Carolina 83, Gardner-Webb 74

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EVENT HISTORY 2002 GUARDIANS CLASSIC Championship Rounds November 26 Championship Game Creighton 80, Notre Dame 75 Consolation Game Furman 70, IUPUI 62 November 25 Semifinals Notre Dame 75, Furman 50 Creighton 99, IUPUI 52

All-Tournament Team Kyle Korver (Creighton) - MVP Matt Carroll (Notre Dame) Brody Deren (Creighton) Karim Souchu (Furman) Chris Thomas (Notre Dame)

Notre Dame was upset by Creighton in the Championship game.

Regional Rounds Notre Dame Regional November 18 Belmont 83, Brown 87 (OT) Notre Dame 89, IUPUI 45 November 17 IUPUI 66, Brown 65 Notre Dame 76, Belmont 48 Creighton Regional November 18 TX-Arlington 59, Alabama St. 47 Creighton 82, Furman 57 November 17 Furman 74, Alabama St. 73 Creighton 106, TX-Arlington 55

2002 Guardians Classic Champions Creighton University. 14

CBECLASSIC.COM


EVENT HISTORY 2001 GUARDIANS CLASSIC

Championship Rounds November 21 Championship Game #8 Missouri 78, #9 Iowa 77 Consolation Game #24 Alabama 81, #12 Memphis 70 November 20 Semifinals #9 Iowa 75, #12 Memphis 71 #8 Missouri 75, #24 Alabama 68

All-Tournament Team Clarence Gilbert (Missouri) - MVP Reggie Evans (Iowa) Rod Grizzard (Alabama) Luke Recker (Iowa) Dajuan Wagner (Memphis)

Eighth ranked Missouri rallied to beat ninth ranked Iowa in the inaugural title game.

Regional Rounds Alabama Regional November 14 Loyola Marymount 74, Miss Valley State 65 #24 Alabama 83, Samford 51 November 13 Samford 72, Loyola Marymount 60 #24 Alabama 107, Miss Valley State 67

Missouri Regional November 14 UT-Martin 99, Yale 77 #8 Missouri 86, Air Force 58 November 13 Air Force 68, Yale 62 #8 Missouri 89, UT-Martin 63

Iowa Regional November 14 MD-Eastern Shore 48, New Orleans 46 #9 Iowa 90, Boston University 61 November 13 Boston University 69, New Orleans 63 #9 Iowa 89, MD-Eastern Shore 59

Memphis Regional November 14 Wofford 56, Sac. St. 46 #12 Memphis 91, Old Dominion 66 November 13 Old Dominion 69, Sacramento St. 52 #12 Memphis 88, Wofford 61

CBECLASSIC.COM

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BASKETBALL DEMOGRAPHICS MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN THE AVERAGE U.S. ADULT Male 25-54 Viewing Indexed to Adults 18+

CATEGORY

PRODUCT

INDEX

Automotive

Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM

182 199 186

Automotive Aftermarket

Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year

136 155 151 156

Beverages

Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week

149 160 145

Computers

Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily

150 162 179

Electronics & Entertainment

Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release

151 170 147

Financial

Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+

239 192

Household Appliances & Furnishings

Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year

169 151 152

Insurance

Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used

156 189 177

Men’s Apparel & Sports Apparel

Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year

183 156 229 151

Personal Supplies

Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month

162 152 149 151

Restaurants

Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month

166 166

Travel

Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year

192 223 192

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.

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CBECLASSIC.COM


DID YOU KNOW??? - All four games of the Championship Rounds at Kansas City’s Sprint Center were nationally televised by ESPN. Three of the games aired on ESPN2 while the fourth was televised on ESPNU. Four of the Regional Round games were also nationally televised with one game on ESPN2 and three on ESPNU. The remaining four Regional Round games were televised locally in Kansas City, Milwaukee, and the Pacific Northwest. - ESPN’s top analysts - Dick Vitale and Bob Knight - were assigned to work the Championship Round games in Kansas City. - The event has featured five of the past seven national champions - Syracuse (2003), Florida (2006, 2007), Kansas (2008), and Duke (2010). In all, 27 teams that have participated in the O’Reilly Auto Parts CBE Classic have gone on to compete in the NCAA Tournament. - The O’Reilly Auto Parts CBE Classic has boasted the highest neutral site attendance among all earlyseason college basketball tournaments in three of the last four years. In 2010, the Championship Rounds at Sprint Center averaged a nation’s best 18,663 fans over both nights. - In the 10 years of its existence, the event has attracted nearly 900,000 college basketball fans. - The Championship Rounds of the O’Reilly Auto Parts CBE Classic have been held in Kansas City since the event’s inception. The last four years the Classic has been played at Sprint Center, the state-of-theart arena that serves as the cornerstone of a redeveloped downtown Kansas City. - In addition to Sprint Center, the O’Reilly Auto Parts CBE Classic has been held at some of the finest home courts in the country, including Alabama, Creighton, Duke, Florida, Gonzaga, Iowa, Kansas, Kansas State, Kentucky, Marquette, Maryland, Memphis, Michigan State, Missouri, Missouri State, Notre Dame, Ohio State, Pittsburgh, Richmond, South Carolina, Stanford, Syracuse, Texas, Texas Tech, UCLA, Washington, West Virginia, and Wichita State.

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SPRINT CENTER Sprint Center is Kansas City’s home for sports, concerts, family shows, collegiate competitions, tournaments and special events. Anchor to more than $4.5 billion of reinvestment in a revitalized downtown Kansas City, Mo., Sprint Center is a unique public/private partnership between the city of Kansas City and AEG. Sprint Center has exceeded all expectations having hosted more than 350 events and 3.7 million guests since opening. Having recently celebrated its third anniversary, Sprint Center continues to set attendance records and exceed financial goals. According to Pollstar Magazine’s 2010 3rd Quarter Report, Sprint Center has been recognized as America’s second busiest arena and No. 7 among Worldwide Venues. The second spot among arenas in the United States is Sprint Center’s highest ranking in its existence. Having exceeded both attendance and fiscal projections for the most recently audited fiscal year that ended on July 31, 2010, Sprint Center continues to be the entertainment heartbeat in the Heart of America. Most recently, Sprint Center/AEG delivered a $2.1 million payment, representing an increase of over 15% from last year’s payment, to the city of Kansas City, MO., through the profit sharing provision in the management agreement. To date in 2010, Sprint Center has hosted 8 of the top 10 Worldwide tours including Paul McCartney’s Up and Coming Tour, Elton John and Billy Joel: Face to Face, Eric Clapton, Justin Bieber, Taylor Swift, Lady Gaga and An Evening with James Taylor and Carole King. .

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CBECLASSIC.COM


SPRINT CENTER

Sprint Center features the Perceptive Software Founders Club, a VIP entertainment area where members can enjoy fabulous amenities including priority access to purchase up to four (4) seats to select Sprint Center events, access to the member’s only lounge and events including food & beverage tastings, reserved parking and a private VIP entrance. In addition, Sprint Center features private meeting rooms for intimate gatherings, seminars, receptions, charity functions and special events. Home to the College Basketball Experience, Sprint Center has hosted the 2008 and 2010 Big 12 Men’s Basketball Championship, first- and second- rounds of the 2009 NCAA Men’s Basketball Championship and most recently an NBA preseason game between the Miami HEAT and OKC Thunder. In 2011, Sprint Center will host the Big 12 Men’s Basketball Championship. AEG, one of the leading sports and entertainment presenters in the world, is a wholly owned subsidiary of the Anschutz Company. Sprint Center is one of the many facilities that AEG owns or controls including STAPLES Center (Los Angeles, CA), Prudential Center (Newark, NJ) and The O2, a 28-acre development located in the eastern part of London along the Thames River which includes a 20,000-seat arena and over 650,000 sf of leisure and entertainment use.

CBECLASSIC.COM

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ADVERTISING IMPRESSIONS Television Network

Households

Dates

# of Units

Viewers

Gross Impact

478,000

11/1 - 11/23

340

91,000

30,940,000

500

74,000

37,000,000

840

165,000

67,940,000

# of Ads

Total Circ.

Total Readership

Metro Sports (TW)

(:30 second commercials ran on ESPN, ESPN 2, Fox Sports Midwest, The Discovery Channel, FX, USA, TNT, Spike)

40,000

Sure West Cable

11/8 - 11/23

(:30 second commercials ran on CNN, ESPN, ESPN2, Fox Sports Midwest, FX, Spike, TNT)

TOTALS

Newspaper/Publication

Circulation

Readership

USA Today Dime Magazine Bounce Magazine Kansas City Star (Mon-Sat) Kansas City Star (Sun)

1,812,092 120,000

3,300,000 675,000

2 1

3,624,184 120,000

6,600,000 675,000

40,000 260,000 365,000

300,000 640,000 875,000

1 11 3

40,000 2,860,000 1,095,000

300,000 7,040,000 2,625,000

TOTALS

2,597,092

5,790,000

18

7,739,184

17,240,000

Billboard

Dates

E/S I-35 (Vinyl) NE/S I-35 (Vinyl) S/S I-70 (Digital) E/S I-29/I-35 (Digital) S/S I-670 (Digital) W/S I-435 (Vinyl)

Locations

Radio Station

Total Impressions 4,960,500 5,498,275 4,270,860 3,241,781 3,456,532 5,425,718

90,527 98,980 73,830 70,241 63,324 104,367

1 1 1 1 1 1

9/16 - 11/23 9/16 - 11/24 9/16 - 11/25 9/16 - 11/26 9/16 - 11/27 9/16 - 11/28

TOTALS

Impressions/Day

501,269

6

26,853,666

Dates

Length

# of Units

Cume. Persons

Avg. Audience

KPRS Hot 103 Jamz (KC) 11/2 - 11/24 10/26 - 11/24 WHB 810 (KC) 10/26 - 11/24 WHB 810 (KC) 10/26 - 11/24 Hot Talk 1510 (KC)

:30 :60 :30 :60

100 160 50 100

205,000 100,200 42,000 70,800

13,000 8,700 8,700 3,200

410

418,000

TOTALS

Online

Dates 11/1 - 11/24 11/1 - 11/24 11/1 - 11/24

Kansascity.com themurcury.com visitkc.com

TOTALS

Locations Sports Pages KSU Sports Upcoming Events

33,600

Gross Impact

2,000,000 1,560,600 980,500 780,200

5,321,300

Impressions/Day

Total Impressions

45,029 2,168 4,110

855,556 47,696 102,750

51,307

1,006,001

TOTAL ADVERTISING IMPRESSIONS: 118,360,967 CBECLASSIC.COM

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ADDITIONAL MARKETING Dime Magazine

2 e-mails sent out to over 48,000 Kansas City individuals

Sprint Center Database

3 e-mails sent out to over 80,000 individuals

Kansascity.com Database

1 e-mail sent out to over 200,000 individuals

Gazelle Group Database

3 e-mails sent to over 4,000 members

Gonzaga Alumni Association

2 e-mails sent out to over 3,000 members

Kansas State Alumni Association

1 e-mail, 1 flyer sent out to over 60,000 members

Marquette Alumni Association

1 e-mail sent out to over 3,000 members

Duke Alumni Database

1 e-mail sent out to over 15,000 members

Kansas State Basketball Game Announcements CBE Classic Announcement played during every men’s and women’s basketball game leading up to the Event, reaching an audience of over 93,000 fans

OVER 725,000 IMPRESSIONS 22

CBECLASSIC.COM


ADVERTISEMENTS

Advertisement that ran in the November 2010 issue of Dime Magazine, Bounce Magazine, and Basketball Times.

CBECLASSIC.COM

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ADVERTISEMENTS

Print advertisement that ran in the Manhattan Mercury.

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CBECLASSIC.COM


ADVERTISEMENTS

Print advertisements that ran in the Kansas City Star and USA Today.

CBECLASSIC.COM

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ADVERTISEMENTS

Endpage of the commercial spot that ran throughout Kansas City.

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CBECLASSIC.COM


TELEVISION EXPOSURE

CHAMPIONSHIP ROUNDS - KANSAS CITY

GTM Sportswear courtside LED signage during Championship Rounds at Sprint Center in Kansas City.

minutes of exposure on the courtside signage Date

Game

Network

Timing

11/12/2010 11/18/2010 11/22/2010 11/22/2010 11/23/2010 11/23/2010

Kansas State vs. James Madison Kansas State vs. Presbyterian Duke vs. Marquette Kansas State vs. Gonzaga Gonzaga vs. Marquette Duke vs. Kansas State

ESPNU FS Kansas CIty ESPN2 ESPN2 ESPNU ESPN2

10:13 8:22 2:54 3:09 4:23 3:38

CBECLASSIC.COM

Totals:

44:38 27


TELEVISION EXPOSURE CHAMPIONSHIP ROUNDS - KANSAS CITY

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CBECLASSIC.COM


TELEVISION EXPOSURE

CHAMPIONSHIP ROUNDS - KANSAS CITY

CBECLASSIC.COM

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TELEVISION EXPOSURE regional ROunds - Manhattan, Kan.

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CBECLASSIC.COM


Minutes of exposure for floor decals, backboard support decals, chairbacks and basket arm signage

GTM Sportswear LED signage shown in-arena, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country. Minutes of exposure on the Courtside Signage Date 11/18/2010 11/18/2010 11/19/2010 11/19/2010

COACHESvsCANCER.COM

Game Pittsburgh vs. Maryland Illinois vs. Texas Maryland vs. Illinois Pittsburgh vs. Texas

Network ESPN2 ESPN2 ESPN2 ESPN2

Timing 3:39 3:01 3:21 3:13

Totals:

13:14

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COACHESvsCANCER.COM


ON-SITE EXPOSURE

VIDEOBOARD MENTIONS AND PA ANNOUNCEMENTS

GTM Sportswear’s logo and message appeared on the center-hung videoboard during PA Announcements and promotions at Manhattan Regional Rounds.

CBECLASSIC.COM

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CUSTOMIZED PROMOTIONS

The loudest fans in Bramlage Colisium received t-shirts courtesy of GTM Sportswear during a time-out each game.

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CBECLASSIC.COM


PRE-GAME HOSPITALITY

VIP PRE-GAME HOSPITALITY RECEPTION

Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night

CBECLASSIC.COM

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PRE-GAME HOSPITALITY

VIP PRE-GAME HOSPITALITY RECEPTION

GTM Sportswear’s logo was displayed on a scroll on HD TVs throughout the pre-game hospitality (above, below). GTM Sportswear was also displayed on a ‘‘Thank You" Placard at the entrance to the Hospitality (right).

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CBECLASSIC.COM


PRESS COVERAGE As the country’s most-exciting early-season college basketball event, the O’Reilly Auto Parts CBE Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Kansas City, the two subregional sites, and the local areas where the 12 participating institutions are located. In 2010, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers around the nation. The event enjoys a tremendous amount of exposure on the internet, on both national and sport-specific web sites. More specifically, the O’Reilly Auto Parts CBE Classic was featured in articles in, but not limited to, the following media: - USA Today - Chicago Tribune - SI.com - Boston Herald - ESPN.com - Houston Chronicle - ESPN, The Magazine - San Francisco Chronicle - FoxSports.com - Charlotte Observer - CBSSports.com - Milwaukee-Journal Chronicle - SportingNews.com - Spokane Spokesman-Review - Yahoo.com Sports - Durham Herald-Sun - AOLFanhouse.com - Topeka Capital-Journal - Kansas City Star - Manhattan Mercury In all, over 100 reporters representing more than 50 media outlets were Championship Rounds of the 2010 O’Reilly Auto Parts CBE Classic.

Wichita Eagle Hutchinson News Indianapolis Star & News Green Bay Press Gazette Princeton Packet Times of Trenton Princeton Packet Dayton News Harrisonburg Daily News Record issued credentials to the

Duke Head Coach Mike Krzyzewski is interviewed by ESPN’s Dick Vitale following the Championship Game. CBECLASSIC.COM

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O'Reilly Auto Parts CBE Classic

O'Reilly Auto Parts CBE Classic begins on Friday FOR IMMEDIATE RELEASE November 11, 2010 Contact: Ray Cella 609-921-1300 cbeclassic.com PRINCETON, N.J. – The 10th annual O’Reilly Auto Parts CBE Classic opens play on Friday. In the first of 24 games in the event, No. 3 Kansas State will host James Madison in the Manhattan Regional Round. Tip-off is set for 9:00pm (ET) and the game will air on ESPNU. The other three Regional Round openers will take place on Sunday, Nov. 14, highlighted by top-ranked Duke beginning defense of its national championship with a home game against Princeton at 5:00pm (ET) on ESPNU. Earlier in the day, No. 12 Gonzaga will host IUPUI at 4:00pm (ET) in a game that can be seen on KHQ and FSN Northwest. At 2:00pm, Marquette starts the day with a home affair against Bucknell. The four hosts will play one more game before advancing to the Championships Rounds in Kansas City, Mo. On Tuesday, Nov. 16, Duke hosts Miami (Ohio) at 7:30pm on ESPNU and Gonzaga entertains San Diego State, ranked No. 25 by the Associated Press, at 11:00pm (ET) on ESPN2. On Wednesday, Nov. 17, Green Bay is at Marquette in a 9:00pm (ET) tip, and Kansas State closes out Regional Round action on Thursday, Nov. 18 at 8:00pm (ET) against Presbyterian. That game will air on FSN Kansas City. After the Regional Rounds, Duke, Kansas State, Gonzaga, and Marquette will travel to Kansas City and square off in the Championship Rounds of the O’Reilly Auto Parts CBE Classic. Semifinal games will take place on Monday, Nov. 22 with the consolation and championship games being played on Nov. 23 at Sprint Center. Three of those contests will air on ESPN2 with the consolation match slated for ESPNU. O'Reilly Automotive, Inc. is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O'Reilly family, the company operates 3,469 stores in 38 states, including Alaska and Hawaii. Additional information about the company, customer services, and on-line shopping for parts, tools, supplies, equipment, and accessories can be found on the company's website at www. oreillyauto.com. The O'Reilly Auto Parts CBE Classic is produced by The Gazelle Group of Princeton, N.J. The Gazelle Group is a sports marketing firm, specializing in event production/management, client representation, and sponsorship consulting. Gazelle produces numerous nationally recognized events, such as the 2K Sports Classic benefiting Coaches vs. Cancer, the Legends Classic, and the College Basketball Invitational (CBI). For more information on The Gazelle Group, please visit www.gazellegroup.com. The event is named after the College Basketball Experience, the award-winning and highly interactive college hoops fan facility adjacent to Sprint Center, which also features the National Collegiate Basketball Hall of Fame. Opened in October 2007, the College Basketball Experience is the nation's only facility that celebrates, in its entirety, the sport of men's collegiate basketball. The tournament, in partnership with the National Association of Basketball Coaches (NABC), was initially established in 2001 as the Guardians Classic.

file:///N|/Shared/Projects%20Cella/2010%20CBE/...Release/4.01g%20CBE%20Release%20(11-11-10).htm (1 of 2) [3/3/2011 4:33:19 PM]


O'Reilly Auto Parts CBE Classic

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609.921.1300 | gazellegroup.com

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O'Reilly Auto Parts CBE Classic

MEDIA ADVISORY Credential Information for O'Reilly Auto Parts CBE Classic FOR IMMEDIATE RELEASE October 22, 2010 Contact: Ray Cella 609-921-1300 PRINCETON, N.J. - Members of the media wishing to attend the Championship Rounds of the O'Reilly Auto Parts CBE Classic, Nov. 22-23, at Sprint Center may apply for credentials via the event's online credentialing system. Duke, Kansas State, Gonzaga, and Marquette will compete in the Championship Rounds in Kansas City, Mo. To request media credentials to the Championship Rounds please CLICK HERE and complete the appropriate section(s). Requests must be submitted by the media agency's sports editor or news director by Nov. 15 (5:00 p. m. CST). The sports editor or news director must submit the request for all employees who will cover the event. All credentials must be picked up by each individual (no group pick-ups) and each person must present government-issued identification. No credentials will be mailed. Please note that those attending must make their own hotel and parking arrangements. You will receive a separate message detailing the status of your request prior to the event. Completion of the form does not constitute approval. Credentials for the Regional and Subregional Rounds may be requested directly from the host sports information director of each site. Should you have any questions, please contact Ray Cella of the Gazelle Group at 609-921-1300 or via email.

---- REGIONAL ROUNDS ---Durham Regional Rounds November 14th & 16th Cameron Indoor Stadium - Durham, N.C. Princeton vs. Duke Miami (Ohio) vs. Duke

Manhattan Regional Rounds November 12th & 18th Bramlage Coliseum - Manhattan, Kan. James Madison vs. Kansas State Presbyterian vs. Kansas State

Matt Plizga Duke University Phone: 919-668-1712 plizga@duaa.duke.edu

Tom Gilbert Kansas State University Phone: 785-532-7979 tgilbert@ksu.edu

Spokane Regional Rounds November 14th & 16th McCarthey Athletic Center- Spokane, Wash. IUPUI vs. Gonzaga San Diego State vs. Gonzaga

Milwaukee Regional Rounds November 14th & 17th Bradley Center - Milwaukee, Wis. Bucknell vs. Marquette Green Bay vs. Marquette

Oliver Pierce Gonzaga University Phone: 509-313-6373 pierce@athletics.gonzaga.edu

Scott Kuykendall Marquette University Phone: 414-288-4794 scott.kuykendall@marquette.edu

---- SUBREGIONAL ROUNDS ----

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O'Reilly Auto Parts CBE Classic

Oxford Subregional Rounds November 20-22 Millett Hall - Oxford, Ohio Miami (Ohio), Green Bay, IUPUI, San Diego State

Harrisonburg Subregional Rounds November 22-24 JMU Convocation Center - Harrisonburg, Va. James Madison, Bucknell, Presbyterian, Princeton

Angie Renninger Miami University Phone: 513-529-6239 renninal@muohio.edu

Kevin Warner James Madison University Phone: 540-568-6154 warnerka@jmu.edu

O'Reilly Automotive, Inc. is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O'Reilly family, the company operates over 3,469 stores in 38 states, including Alaska and Hawaii. Additional information about the company, customer services, and online shopping for parts, tools, supplies, equipment, and accessories can be found on the company's website at www.oreillyauto.com. The O'Reilly Auto Parts CBE Classic is produced by The Gazelle Group of Princeton, N.J. The Gazelle Group is a sports marketing firm, specializing in event production/management, client representation, and sponsorship consulting. Gazelle produces numerous nationally recognized events, such as the 2K Sports Classic benefiting Coaches vs. Cancer, the Legends Classic, and the College Basketball Invitational (CBI). For more information on The Gazelle Group, please visit www.gazellegroup.com. The event is named after the College Basketball Experience, the award-winning and highly interactive college hoops fan facility adjacent to Sprint Center, which also features the National Collegiate Basketball Hall of Fame. Opened in October 2007, the College Basketball Experience is the nation's only facility that celebrates, in its entirety, the sport of men's collegiate basketball. The tournament, in partnership with the National Association of Basketball Coaches (NABC), was initially established in 2001 as the Guardians Classic.

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609.921.1300 | gazellegroup.com

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O'Reilly Auto Parts CBE Classic

Seven Top 25 Teams to Participate in Gazelle Group Events No. 1 Duke heads the field of the O’Reilly Auto Parts CBE Classic FOR IMMEDIATE RELEASE October 22, 2010 Contact: Ray Cella 609-921-1300 PRINCETON, N.J. - Led by top ranked and defending national champion Duke, seven teams in the ESPN/USA Today preseason coaches’ poll will participate in the three early-season Gazelle Group men’s college basketball events. Duke, which won its fourth national championship in April, sits atop the poll, marking the fifth time since 199192 that Duke has been the coaches’ preseason favorite. The Blue Devils will be joined in Kansas City in the Championship Rounds of the O’Reilly Auto Parts CBE Classic by No. 3 Kansas State, No. 12 Gonzaga, and Marquette. The No. 3 ranking is the highest ever for K-State, which is coming off an Elite Eight finish in the NCAA Tournament and a 29-8 season record. No. 4 Pittsburgh headlines the field of the 2K Sports Classic benefiting Coaches vs. Cancer. This marks the fourth time in the last seven years and fifth time in history that the Panthers have been ranked in the Top 5 in at least one of the preseason polls. Pitt will participate in the Championship Rounds of the 2K Sports Classic benefiting Coaches vs. Cancer at Madison Square Garden with No. 16 Illinois, No. 25 Texas, and defending ACC regular season champion Maryland. Texas is in the preseason coaches’ poll for the tenth consecutive season. Syracuse, the No. 13 team in the poll, heads the field of the Legends Classic. The Orange won 30 games last year in advancing to the Sweet 16 of the NCAA Tournament. They will be joined in the Legends Classic Championship Rounds in Atlantic City by 2010 NCAA participants Georgia Tech and UTEP, along with Michigan. The Gazelle Group of Princeton, N.J, is a sports marketing firm, specializing in event production/management, client representation, and sponsorship consulting. Gazelle produces numerous nationally recognized events, such as the 2K Sports Classic benefiting Coaches vs. Cancer, the Legends Classic, and the College Basketball Invitational (CBI). For more information on The Gazelle Group, please visit www.gazellegroup.com.

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O'Reilly Auto Parts CBE Classic

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609.921.1300 | gazellegroup.com

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www.kansascity.com | 11/21/2010 | Wildcats prepare for elite competition at CBE in KC

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Back to web version

Wednesday, Dec 1, 2010

Posted on Sun, Nov. 21, 2010

Wildcats prepare for elite competition at CBE in KC By KELLIS ROBINETT The Kansas City Star MANHATTAN, Kan. | During his tenure at Kansas State, basketball coach Frank Martin has taken the Wildcats as far away as Puerto Rico and Orlando, Fla., to take on ranked opponents in early-season tournaments. He found one much closer to home this season. Third-ranked K-State will take on No. 11 Gonzaga at 8:30 tonight at the Sprint Center in the CBE Classic, and then face either Marquette or defending national champion and top-ranked Duke on Tuesday. Both games have been on the radar of K-State fans throughout the offseason, and with the game taking place just a two-hour drive from Manhattan, many of them will be on hand to watch. The Wildcats regularly play in Kansas City — they will return to the Sprint Center later this year for a game against UNLV and the Big 12 tournament — but Martin is thrilled about this trip all the same. “I think Kansas City is a great — not good — a great college basketball town,” Martin said. “It’s a great sports town, and to have Gonzaga, Duke and Marquette. … When you bring people like that together into an event, that’s big-time basketball.” K-State last played on a neutral court in front of a national television audience in the NCAA Tournament last March. The Wildcats lost a close game to Butler in Salt Lake City, and today’s game will bring back some memories of that setting. Gonzaga, like Butler, is one of the most respected teams in the country that doesn’t play in a major conference. The Zags have made a name for themselves by consistently winning West Coast Conference championships and playing games deep into March. Martin knows Gonzaga coach Mark Few fairly well, and holds his team in high regard. “He gets those guys to play,” Martin said. “There’s a reason why every year when you look at conference championships, 99 percent of the time that conference belongs to them, which is very impressive. And when you look at the NCAA Tournament, Gonzaga is always right in the middle of it with a very high seed … it’s going to be a big-time challenge for our team.” K-State is coming off an uninspiring 76-67 victory against Presbyterian last Thursday. After the narrow victory, Martin said the Wildcats lacked leadership and were falling short in several basic areas, such as rebounding and enthusiasm. When asked about the possible matchups the final game of the CBE Classic could produce, Martin scoffed. Duke will get its first true test of the season against Marquette in the opening game of the CBE semifinals at 6:30 tonight. The Blue Devils, 3-0, return Kyle Singler and Nolan Smith, who leads the team with 16 points per game, and Marquette, 4-0, is striving for a national ranking. “I don’t tell our team, ‘Hey, we’ve got a chance to play Duke and they’re No. 1,’” Martin said. “I don’t talk about that stuff. I talk about getting better.” Listening to his coach made senior guard Jacob Pullen realize something. “Every game is a big game when you’re the No. 3 team in the country,” Pullen said. With that in mind, K-State plans on approaching this game with renewed energy — getting to play so close to home is simply a bonus.

http://www.kansascity.com/2010/11/21/v-print/2458383/wildcats-prepare-for-elite-compet... 12/1/2010


www.kansascity.com | 11/21/2010 | Wildcats prepare for elite competition at CBE in KC

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“It will be good basketball against three other good teams out there that are highly ranked,” guard Martavious Irving said. “But we’ve got to prepare for them just like we do every other team on our schedule.” © 2010 Kansas City Star and wire service sources. All Rights Reserved. http://www.kansascity.com

http://www.kansascity.com/2010/11/21/v-print/2458383/wildcats-prepare-for-elite-compet... 12/1/2010


ESPN.com - Duke could face biggest challenge yet

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[Print without ESPN.com: Men's College Basketball

images]

Monday, November 22, 2010

Duke could face biggest challenge yet By Eamonn Brennan ESPN.com

The Duke Blue Devils have a distinct scheduling strategy. If at all possible, they avoid true road nonconference games. This isn't new. Since 2007, Mike Krzyzewski's team has played no more than two true road nonconference games in any season, and that includes the team's mandated visits to Big Ten arenas for the ACC-Big Ten Challenge. That's neither criticism nor praise -- you could argue for or against this sort of scheduling paradigm -but whether you like it or not, it makes Duke's road trips all the more intriguing. This season, the Blue Devils have a couple of actual away games -- a Nov. 27 date at Oregon (actually, the game is in Portland, but close enough) and a Dec. 29 date at UNC Greensboro -- but their biggest road test might end up not being a real "road" game at all. If seeds hold at this week's O'Reilly Auto Parts CBE Classic, Duke would face No. 4 Kansas State at Kansas City's Sprint Center in Tuesday's championship round. Duke fans always travel well, but they would no doubt be drowned out by K-State's feisty fan base, plenty of whom live in KC full time. Remember Butler fans in Indianapolis? Picture something similar, albeit with less on the line. (And about 40,000 fewer butts in the seats, given that the Sprint Center doesn't seat the 70,000 or so we saw at Lucas Oil Stadium in April.) Neutral-site games don't get much more hostile than that, and neutral-site opponents are rarely as skilled as the Wildcats. It's a dream early-season matchup, but it's far from a guaranteed fixture. Duke and Kansas State will have their own challenges -- in the forms of Marquette and Gonzaga, respectively -- in the semifinal rounds Monday. Here's a quick preview to get you ready for the ensuing fun: No. 1 Duke vs. Marquette, ESPN2, 7:30 p.m. ET, Sprint Center, Kansas City, Mo.

Players to watch Kyrie Irving, Duke: Replacing Jon Scheyer -- one of the nation's best and most efficient point guards last season -- is no light task, but Irving is already making it look simple. The highly touted freshman has lived up to every expectation in the Blue Devils' three wins this season. He's wasted no time assimilating into Duke's up-tempo, high-powered offense, and he's wasted no time producing gaudy statistics alongside Duke's veteran duo of Kyle Singler and Nolan Smith. Irving has averaged 14.3 points, 6.7 assists and 4 rebounds (and only one turnover) per game, taking impressive command of the veteran Blue Devils during the team's early-season blitz. Monday night is Irving's formal introduction to a prime-time national audience, and it will be fun to watch him under the bright lights.

http://sports.espn.go.com/espn/print?id=5838490&type=story

12/1/2010


ESPN.com - Duke could face biggest challenge yet

Page 2 of 3

Jimmy Butler, Marquette: No player epitomizes Marquette's flexible style quite like Butler, an inside-outside threat with the ability to score from the perimeter and slash to the rim. Marquette lost its key scoring threat and interior presence with the graduation of Lazar Hayward to the NBA ranks this past offseason, and Butler's ability to replace Hayward's productivity -- especially given Marquette's personnel, which is heavy on tweener types and light on true forwards and centers -- will be key to the Golden Eagles' chances of surviving (and thriving) in the muddled Big East this season. Butler also likely will draw much of the responsibility for guarding Singler, and he has to provide lockdown defense if Marquette expects to stay within striking distance of Coach K's well-oiled squad Monday night. Mason and Miles Plumlee, Duke: You have to feel for the brothers Plumlee. After all, not only do we group them together and call them the brothers Plumlee -- as though they're not two separate, autonomous humans -- but any time anyone raises the "But what are their weaknesses?" question about Duke, the Plumlee boys are the first A prime-time national audience gets a formal introduction to names checked off the list. That has to be annoying. Annoying or not, sensational Duke freshman Kyrie though, it isn't an unfair question: Duke senior forwards Brian Zoubek Irving on Monday night. and Lance Thomas were irreplaceable keys to the Devils' title run last season mostly thanks to their ability (especially Zoubek's) to preserve Duke possessions with offensive rebounds. Whether the Plumlees can replace that skill -- a simple task in theory and an incredibly difficult one in practice -- is the biggest remaining question about the best team in college basketball. Monday night would be a good time to start answering it. No. 4 Kansas State vs. No. 18 Gonzaga, ESPN2, following first game

Players to watch Curtis Kelly, Kansas State: No college hoops fan needs to be reminded that Jacob Pullen is Kansas State's key player, but it might be worth mentioning Kelly's name again. After all, he has missed most of the Wildcats' early-season action after being benched in the team's season opener against James Madison thanks to Frank Martin's desire to send Kelly a message about practicing with more energy and a better attitude. Martin backed up his disciplinary overtones by benching Kelly for Kansas State's first major contest, a 73-57 win over Virginia Tech on Tuesday. Thanks to injuries, the Hokies are a little shallow in the frontcourt, and K-State didn't need Kelly to dominate Virginia Tech in the post. Gonzaga, with 7-foot center Robert Sacre and 6-foot-8 forward Elias Harris, won't be quite so easy to solve. Martin hasn't said whether he's decided to play Kelly on Monday night, but the Wildcats will need Kelly to play -- and be effective on the defensive end of the floor -- if they want to match up with Gonzaga's potent size. Steven Gray, Gonzaga: Gonzaga's first major test of the season came against San Diego State in what was actually the CBE Classic's regional round in Spokane, Wash. Despite the Zags' disappointing loss, there

http://sports.espn.go.com/espn/print?id=5838490&type=story

12/1/2010


ESPN.com - Duke could face biggest challenge yet

Page 3 of 3

Curtis Kelly needs to play -- and were positive signs, most of them revolving around the brilliant guard play well -- for Kansas State play of Gray. (Not to mention that losing to this San Diego State team, against Gonzaga's front line. even in the Kennel, is hardly something to be ashamed of. These Aztecs are for real.) Gray scored 35 points in the SDSU loss, as good a sign as any that he can take over the game against good teams when he needs to. But Gonzaga needs more than that from its star guard. Gray has to score, sure, but Mark Few also needs him to defend its opponents' best guard, lead his team in Matt Bouldin-esque fashion and maintain some sense of distribution and balance with Sacre and Harris. It's a huge ask -- especially against a team with guards as good as Pullen and freshman Will Spradling -but it's one Gray seems capable of managing, at least thus far.

Other assorted thoughts • It'll be interesting to see how Gonzaga rebounds in its first game after the San Diego State loss. The Bulldogs play the toughest schedule of any team in the nation this season, and the CBE Classic is no different. Does the team adjust its style? Is it skittish? Out of whack? Uncomfortable? Comfortable? Focused? Resolved? With a nonconference schedule this brutal, there's no time to mull over past disappointments, because better and tougher teams are always around the corner. We'll get a good look at how well Gonzaga can handle those challenges going forward after taking one on the chin last week. • Welcome to college hoops, Vander. Marquette's freshman Vander Blue hasn't drawn the same plaudits as some of his more highly touted classmates, but he was a big-name recruit in his own right -- the No. 31-ranked player in the 2010 class, to be exact -- and he's already playing big minutes (27.3 per game) for Buzz Williams' team. But Blue hasn't faced anything like the guards he'll see in Duke jerseys Monday night, the combination of playmaking (in fellow freshman Irving), shooting (Seth Curry, Andre Dawkins) and sheer experience (Nolan Smith). That's an overwhelming wealth of talent, but if Blue rises to the level of his opponents Monday night, he'll start earning the sort of diaper-dandy headlines that have thus far been reserved for Irving, Harrison Barnes, Jared Sullinger and few else. • How fast will Duke play? After Coach K's time with up-tempo guru Mike D'Antoni during the duo's work for USA Basketball, Krzyzewski came back to Duke with a newfound enthusiasm for up-tempo basketball. But given the strengths of last year's team -- the way Scheyer operated in the half court, the plodding interior excellence of Brian Zoubek, et al. -- Coach K slowed things down much to the Dukies' benefit. (According to Ken Pomeroy, the Blue Devils averaged 65.5 adjusted possessions per game in 2009-10, ranking them among the 100 or so slowest teams in Division I basketball.) This season, the Blue Devils have showed signs they want to play faster -- they're averaging 69.8 possessions per game thus far, making them the 61st-fastest team in college hoops. But three games is a small sample size, and those up-tempo efforts have come in three blowout wins, the kind of early-season roll-the-ball-out-andplay games that typically devolve into fast-break fiestas. Given this season's personnel, it behooves the Dukies to play up-tempo. Whether Coach K will maintain the team's early pace against quality opponents is another matter entirely. Eamonn Brennan covers college basketball for ESPN.com. You can see his work every Monday through Friday in the College Basketball Nation blog. ESPN.com: Help | PR Media Kit | Sales Media Kit | Report a Bug | Corrections | Contact Us | Site Map | Mobile | ESPN Shop | Jobs at ESPN | Supplier Information ©2009 ESPN Internet Ventures. Terms of Use and Privacy Policy and Safety Information/Your California Privacy Rights are applicable to you. All rights reserved.

http://sports.espn.go.com/espn/print?id=5838490&type=story

12/1/2010


Burning questions for Duke-Kansas State CBE Classic title game - Seth Davis - SI.com

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Posted: Tuesday November 23, 2010 11:08AM ; Updated: Tuesday November 23, 2010 1:46PM

Seth Davis>HOOP THOUGHTS More ColumnsEmail Seth DavisFollow Seth Davis on

Five burning questions heading into No. 1 Duke vs. No. 4 Kansas State

Story Highlights This is going to be fun to watch because both teams really want to get out and run Duke has the best big man (Mason Plumlee), but K-State boasts superior depth How will Duke handle a very hostile crowd at the Sprint Center in Kansas City?

KANSAS CITY, Mo. -- We haven't reached Thanksgiving yet, but it's beginning to look a lot like Christmas. College basketball will get a wonderful pre-holiday gift Tuesday night, when the CBE Classic will conclude with a championship contest pitting No. 1 Duke against No. 4 Kansas State. The teams reached the title game by vanquishing Marquette and Gonzaga, respectively, in Monday night's semifinals. This titanic clash will teach us a lot more about these teams regardless, but more than anything it will provide us with some March-worthy entertainment. Here are the five biggest questions that will determine the outcome: 1. Who will blink first in the tempo war? This game is going to be fun to watch because both teams really want to get out and run. But here's the rub: Both teams also want to force the other to execute in the half court. So while transition defense will be pivotal, at some point one of these teams is going to have to make a concession and apply the brakes. When you see one coach putting his palms down to tell his guys to slow down, you'll know the other team has the upper hand. 2. Is Kansas State really that good of a three-point shooting team? The Wildcats came out sizzling Tuesday night against Gonzaga, making nine of their first 11 three-point attempts. They finished shooting 12-for-26, or 46.2 percent. That is way above the 36.4 percent clip they had coming into the game. Did the Wildcats have an "on" night? Or is this the new normal? If it's the latter, the Blue Devils had better get out on those shooters. 3. Is one greater than five? This isn't math class, it's a basketball game. So while Kansas State can run five power forwards and centers through the post, none will be the best big man in the game. That "one" will be Duke's 6-foot-10 sophomore Mason Plumlee, who had his best game as a collegian Tuesday night against Marquette, finishing with 25 points, 12 rebounds, five blocks and three assists. Plumlee has the potential to be a one-man wrecking crew, but he will face a lot more defensive pressure on Tuesday night than he did against Marquette. "Their half-court defensive pressure is just stifling," Gonzaga coach Mark Few said of Kansas State. "Even a normal entry pass is not a given." Because Marquette is a smaller team that plays a four-guard lineup, Duke did not get many minutes from its other big men, junior Miles Plumlee and sophomore Ryan Kelly. Those two will need to be bigger factors against Kansas State. Incidentally, this question could also have been, Is eight greater than 11? Kansas State played 11 guys for five or more minutes against Gonzaga, but Duke only went eight deep against Marquette. The Blue Devils' core of Mason Plumlee, Kyle Singler, Nolan Smith and Kyrie

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12/1/2010


Burning questions for Duke-Kansas State CBE Classic title game - Seth Davis - SI.com

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Irving each played 32 or more minutes. After the game, Mike Krzyzewski brushed aside the suggestion that they might have some tired legs for Tuesday night -- "These guys play all summer; they're fine" -- but K-State guard Jacob Pullen made clear that his team's depth should be an advantage in trying to win on back-to-back nights. "We think we're the deepest team in the country," Pullen said. "That's what we hang our hat on. We want to get you into your bench, because we know we're comfortable with ours." 4. Who will have the advantage at the foul line? Both teams tend to take a lot of free throws. The difference is, Duke makes them. Though Krzyzewski expressed surprise that his team missed the front end of a one-and-one three times -- "I'm not sure that's ever going to happen again" -- Duke came into the game with its top five players all shooting better than 80 percent from the foul line. The Blue Devils shoot 75.6 percent as a team. Kansas State, on the other hand, shoots a rancid 50.6 percent. It doesn't take a genius to understand that is a potentially fatal flaw. Kansas State also commits more fouls than just about any team in the nation. It was whistled for 23 on Monday night, which allowed Gonzaga to shoot 29 free throws (it made 23). The Wildcats will have to show a lot more discipline against Duke. They'll also have to hope the referees allow a lot of contact. 5. How will Duke handle the crowd? Krzyzewski doesn't schedule many true nonconference road games against top-ranked teams anymore, and while this game is not taking place in Manhattan, believe me it will feel like a road game. The Sprint Center is going to be packed with thousands of purple-festooned fans, and they are going to put a level of game pressure on Duke that it has not felt yet. With all the hype surrounding the nation's No. 1ranked team, it's easy to forget that the Blue Devils graduated three seniors off the starting quintet that won the NCAA title. Their point guard is a freshman, their sophomore center was a role player last year, and they become less experienced when they have to go to their bench. Prediction These teams are evenly matched across the board, so I expect the game will come down to threes and frees. Duke is a better three-pointshooting team and a much better foul-shooting team than Kansas State. I also believe Kansas State is a little too turnover-prone. The Wildcats committed 22 against Gonzaga, and Duke is much more proficient at turning those miscues into buckets. K-State's toughness and the crowd's intensity will keep it close, but in the end, it's about making baskets. And Duke will make just a couple more. Duke 85, Kansas State 81

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12/1/2010


Coach K reaches another milestone with No. 1 Duke - NCAA Division I Mens Basketball... Page 1 of 2

Coach K reaches another milestone with No. 1 Duke KANSAS CITY, Mo. (AP) -Mike Krzyzewski's latest milestone win came with an impressive dismantling of one of the best teams in the country. Top-ranked Duke's 82-68 victory over No. 4 Kansas State on Tuesday night in the championship game of the O'Reilly Auto Parts CBE Classic was Coach K's 800th win at Duke. As usual, he deflected the attention from himself to the school that he has worked at since 1981 and the many players who have scored those points and defended all those opponents. "It means I'm at a great school," said Krzyzewski, who became the fifth coach to win 800 games at one school. "It has afforded me the chance to recruit great kids. I feel really comfortable coaching at a high caliber and you're much better able to form a team with kids with good character. We try to develop the good character they bring us. Duke allows us to recruit nationally and for me being there for 31 years. ... I'm a lucky guy to be there." He's been lucky enough to win 873 games overall including his stint at West Point, his alma mater where he played under Bob Knight, the alltime wins leader at 902. Krzyzewski's win total is three behind Adolph Rupp for third place on the career list. This was also another November win for Duke. The Blue Devils have won 27 straight games in the 11th month of the year and under Krzyzewski they are 107-10 in November. This was the fourth straight year Duke won an in-season tournament and the Blue Devils won the one that comes after the season last April, their fourth national title under Krzyzewski. "Our guys played great. We beat an outstanding team in a great environment," Krzyzewski said. "Our defense was just really good. I thought we never let up. We won a big-time game." Freshman guard Kyrie Irving and senior guard Nolan Smith both scored 17 points and combined on an outstanding defensive job on preseason All-America Jacob Pullen. "They were terrific," Krzyzewski said of his starting backcourt, "but I can say that about every single one of our players tonight. We have to be really good or else we would not beat a really good team. Our guards combined for 34 points and controlled the ball and played good defense, so we had a good chance to win with that production." Duke (5-0) made sure the sellout crowd of 18,696 - most wearing something purple to support the Wildcats - was never a factor, taking the lead for good 7 1/2 minutes into the game and then going on to lead by 17 points midway through the second half on the way to its 15th straight win. Five games into his college career, Irving gave quite a performance in a neutral-site game that certainly wasn't. "I definitely saw a lot of purple shirts in the crowd, so it felt like an away game," Irving said of a game played in the Sprint Center, about two hours from the Kansas State campus. "That's how we approached it. We had to block them out and just play our game." Irving wouldn't take the credit for holding Pullen, who led Kansas State's run to the Elite Eight last season and made wearing a beard at a college basketball game fashionable, to four points on 1-for-12 shooting, including 1 of 8 from 3-point range. "First of all it wasn't a single job on my part. It was a team effort," Irving said. "When we were going through our walkthrough we had to really lock in on him. We had an awareness on him the whole entire game. I think we did a great job on the defensive end, which gave us offensive momentum." Pullen sounded like a senior veteran. "It's early in the season. The ball wasn't going in on shots I normally take," said Pullen, who entered the game averaging 16.5 points on 46 percent shooting, 41 percent behind the 3-point line. "They have a really good team. I probably won't see a lot of defenses like that all year. I still got a lot of looks that I like, a lot of looks that usually go in." Kyle Singler and Andre Dawkins both had 11 points for Duke, while Mason Plumlee added 10. Curtis Kelly led the Wildcats (4-1) with 19 points. "Our guys battled and fought hard," Kansas State coach Frank Martin said. "We lined up and played a heck of a basketball team today. We are a very young team and we will use this as a great learning experience. ... It did not work out today, but that is what happened and we'll be better next time." Kansas State finished 27 for 56 from the field (46.8 percent), although the Wildcats made just three of 17 3-point attempts. They finished with 21 turnovers that Duke turned into 25 points. "You cannot turn it over 21 times and be 11 of 23 from the foul line and have any chance at beating the No. 1 team in the country," Martin said. "Duke does a great job defensively. We are not the only team in the country that they have done that to before." Duke shot 48.1 percent overall (26 for 54), but the Blue Devils made half of their 12 3-point attempts.

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Coach K reaches another milestone with No. 1 Duke - NCAA Division I Mens Basketball... Page 2 of 2

"We didn't take as many 3s as we usually do," Krzyzewski said. "But our guards did such a great job of driving to score as well as create shots for others." Duke's next three games are at Oregon on Saturday, home for No. 2 Michigan State on Dec. 1, and versus Butler, the team it beat in last season's national championship game, at the Meadowlands on Dec. 4.

Copyright 2010 by STATS LLC and The Associated Press. Any commercial use or distribution without the express written consent of STATS LLC and The Associated Press is strictly prohibited.

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