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EDITORIAL PROFILE

In a province where our major cities lack a defined “Gay Village”, GayCalgary Magazine is the only force that unites the many isolated parts of Alberta’s Lesbian, Gay, Bisexual, and Trans (LGBT) communities. We have over 20 years of experience with the Alberta LGBT community, and continue to be highly involved in many aspects thereof, sharing a personal rapport with our readers. We know that our readers want their point of view to be discussed, something they simply don’t get elsewhere. Furthermore, we lend a voice to Lesbian, Bi, and Trans individuals who are often left out of Gay men’s publications. Our goal is to be Alberta’s primary information source for LGBT community and culture - and we succeed in spades. We know the Alberta LGBT community inside and out, and as such, we deliver the most current, accurate, and comprehensive picture of it. This makes us the irreplaceable go-to source in our market, read by locals and visitors to Alberta cities - something that no other publication comes close to accomplishing for our region. Furthermore, our magazine is extremely popular not only across Canada, but is read throughout the US and the world, even surpassing National Canadian LGBT publications! v2013-01

2136 17th Avenue SW Calgary, AB T2T 0G3

Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685 magazine@gaycalgary.com

Sales Manager: Steve Polyak sales@gaycalgary.com

Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com


Sales Manager: Steve Polyak sales@gaycalgary.com

Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com

MORE ABOUT US

GayCalgary Magazine is an independently owned, operated, and funded publication out of Calgary, Alberta - hence our namesake. Publishers Steve Polyak and Rob Diaz-Marino, business partners and life partners, go the extra mile with everything they do, both in the magazine and for Alberta’s LGBT community. The interest and involvement in the entertainment industry of our senior writers and local celebrity correspondents, Jason Clevett and Evan Kayne, have made inroads for GayCalgary Magazine with major celebrities, artists, events and promoters. Meanwhile our US celebrity correspondent, Chris Azzopardi, reels in further interview opportunities that may not be available locally but still impact us as Canadians. For several years now, GayCalgary Magazine has received media accreditation to major events alongside of many well known mainstream publications - one of many signs that this magazine is known and respected in the entertainment industry. GayCalgary Magazine has featured over 250 celebrity interviews in our past 9 years of operation. The following is a slightly shortened list from the past two years: Natalie Portman......................... January 2011 Emerson Drive.......................... February 2011 Scissor Sisters Reichen Lehmkuhl Finger 11 Marsha Ambrosius....................... March 2011 Boy George Morgan Fairchild............................. April 2011 Sugarland Johnny Weir Oh Land Matt Dusk........................................ May 2011 Jessie J Matthew Morrison Kim Cattrall Jonathan Frakes............................... June 2011 Ewan McGregor Stevie Nicks Elvira Tia Carrere Dallas Green..................................... July 2011 Alyssa Reid k.d. lang Lady Gaga Justin Timberlake........................ August 2011 Mila Kunis Ellie Goulding Adrienne Barbeau Matt Frewer Beyoncé James Randi...........................September 2011 Wynter Gordon Anne Hathaway Kristin Chenoweth.................... October 2011 Cazwell

2136 17th Avenue SW Calgary, AB T2T 0G3

Gloria Estefan Frankmusik LeAnn Rimes...........................November 2011 Tori Amos Joss Stone Mike Ruiz Cyndi Lauper Howie D Scott Thompson.....................December 2011 Kaya Jones Jann Arden Dennis O’Hare............................ January 2012 Mary J. Blige RuPaul...................................... February 2012 Jeffery Straker Joan Rivers Meryl Streep Glenn Close Madonna Sherry Vine................................... March 2012 Rumer Straight No Chaser Richard Hatch.................................. April 2012 Robert Englund Wil Wheaton Amanda Tapping Honky Tonk Man Steph Macpherson.......................... May 2012 Aaron Douglas Idina Menzel Jason Mraz Kristine W Jonny McGovern Erin Gray Peter Katz

Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685

magazine@gaycalgary.com

Melissa Etheridge Jack Black Gil Gerard........................................ June 2012 Meital Brandi Carlile Samuel Colt Rufus Wainwright Adam Lambert Adam Baldwin.................................. July 2012 Katy Perry Tatum Channing Joe Manganiello Platinum Blonde......................... August 2012 Marina Diamandis Travis Wall Spencer Reed Chad Michaels Andrew Rannells...................September 2012 Crystal Shawanda Adam Levine Nelly Furtado Rebel Wilson.............................. October 2012 Sean Maher Jordan Knight Nichelle Nichols Lily Tomlin RuPaul Cory Lee..................................November 2012 Mika Kathy Griffin Bif Naked................................December 2012 Perry Twins Dan Savage Bruce Vilanch Kylie Minogue

Canada’s #1 Most Popular LGBT Magazine The Voice of Alberta’s LGBT Community

:::: Visit us at ::::

www.GayCalgary.com

v2013-01


Sales Manager: Steve Polyak sales@gaycalgary.com

Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com

NATIONAL ADVERTISING RATES

Rates listed below are applicable if advertising is done through an agency that takes commission. Refer to Retail Advertising Rates if no agency is involved.

Sizes

Inside Front IB Inside Back OB Outside Back

1x $1380 $785 $440 $240 $130 1x $2510 $2205 $1255 1x $1570 $1570 $1775

Banner Spot

Pixel Size (W x H)

Full Page HP 1/2 Page QP 1/4 Page EP 1/8 Page SP 1/16 Page Spreads FP

IFS IFC Spread 2PS 2 Page Spread HPS 1/2 Page Spread

Covers IF

LH MH SH LV MV SV LS MS

Large Horizontal Medium Horizontal Small Horizontal Large Vertical Medium Vertical Small Vertical Large Square Medium Square

3x $1290 $735 $410 $225 $120 3x $2345 $2060 $1175 3x $1465 $1465 $1660

728 x 90 468 x 60 234 x 60 120 x 600 120 x 240 120 x 90 640 x 480 300 x 250

MECHANICAL PRINT INFORMATION: See Back of this Page. GOODS & SERVICES TAX: Rates are in Canadian dollars and do not include GST. The federal government requires that we collect a 5% Goods and Services Tax on all advertising and services. SERVICE FEE: Invoices are due within 30 days of date of invoice. A charge of 1.5% per month is applied to overdue accounts.

2136 17th Avenue SW Calgary, AB T2T 0G3

Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685

magazine@gaycalgary.com

6x $1230 $700 $390 $215 $115 6x $2235 $1965 $1120 6x $1395 $1395 $1580

Embedded

$13.50 $7.50 $3.50 $11.50 $9.00 $4.50 $6.50

9x $1170 $665 $375 $205 $110 9x $2130 $1870 $1065 9x $1330 $1330 $1505

12x $1115 $635 $355 $195 $105 12x $2025 $1780 $1015 12x $1265 $1265 $1435

Cost per Day + Print Overlay*

+ Print

$6.75 $3.75 $1.75 $5.75 $4.50 $2.25 $3.25

$47.50 $55.00 $32.50

$95.00 $110.00 $65.00

NON-PROFITS & SPONSORSHIP: Non-profit groups receive 12x discount on all paid print ads. In-kind print sponsorship value is given at 1x National rates. AGENCY COMMISSION: The prices above include a 15% commission to recognized advertising agencies. PAID DIRECTORY LISTING: Get your business information in the Directory & Events area for $15/month.

Canada’s #1 Most Popular LGBT Magazine The Voice of Alberta’s LGBT Community

:::: Visit us at ::::

www.GayCalgary.com

v2013-01


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com :::: MECHANICAL INFORMATION

COPY & CONTRACTS

Printing Method: Computer-to-plate/Web offset Bindery Method: Stapled Pages: 64 - 88 Paper Stock: Colour Glossy Book Trim Size: 8” x 10.5” Non-Bleed Page: 7” x 9.875” Bleed Page: 8.5” x 11” Bleed 1/2 Page: 8.5” x 5.5” Non-Bleed 2PS: 14.5” x 9.875” Bleed 2PS: 17” x 11” Safety Margins: Keep a minimum .25” safety margin in from trim edge on all critical content. Allow additional .125” gutter on ads with bleed.

a. No cancellations accepted after issue closing date. b. Frequency discounts are based on a contract period of consecutive months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted will be short-rated. c. Earned rates will apply except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate. d. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. e. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. f. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes not liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification or after material closing date. g. All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing or distributing GayCalgary Magazine. h. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. i. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date. j. All advertising material produced by GayCalgary Magazine will remain the property of GayCalgary until paid for, in full, by the advertiser.

STANDARD UNIT SIZES (INCHES, WIDTH X HEIGHT)

Ad Size Trim Size for Non-Bleed Bleed Ads Full Page......................7 x 9.875..................8.5 x 11 1 /2 Page Horiz...............7 x 4.875..................8.5 x 5.5 1 /2 Page Vert.................3.417 x 9.875...........4.417 x 11 1 /4 Page Reg..................3.417 x 4.875...........n/a 1 /4 Page Horiz. .............7 x 2.375..................n/a 1 /4 Page Vert. ...............1.632 x 9.875...........n/a 1 /8 Page Reg..................3.417 x 2.375...........n/a 1 /8 Page Horiz...............7 x 1.125..................n/a 1 /8 Page Vert.................1.632 x 4.875...........n/a 1 /16 Page........................3.417 x 1.125...........n/a 2 Page Spread..............14.5 x 9.875.............17 x 11 1 /2 Page Spread.............14.5 x 4.875.............17 x 5.5 MATERIAL REQUIREMENTS Media: E-mail, CD-ROM, DVD-ROM Formats: PDF, TIFF, JPG, PSD*, EPS* Platform: PC, *Adobe CS2 compatible Resolution: 300dpi (or higher) Colour: RGB or CMYK All Fonts must be Flattened/Embedded or Supplied. Microsoft Word and Microsoft Publisher files ARE NOT acceptable formats for insertion. Graphic Design charges will apply for converting or redesigning ads submitted in these formats.

FLYER INSERTIONS Cost/1000: $160 v2013-01

WEB Our banner management software gives web advertisers access to professional quality web tools to monitor their banner statistics, including number of impressions and click-throughs. ROI tracking is also available. * Overlays are displayed on initial arrival to site, and every 10 page hits following. + Print - For 2013 we are offering all banners at half price when booked for the same month as print advertising (not including classified ads).


Sales Manager: Steve Polyak sales@gaycalgary.com

Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com

RETAIL ADVERTISING RATES Advertisers receive a 10% discount off listed print prices when pre-paying. See back of this sheet for details.

Sizes FP Full Page HP 1/2 Page QP 1/4 Page EP 1/8 Page SP 1/16 Page Spreads IFS IFC Spread 2PS 2 Page Spread HPS 1/2 Page Spread Covers IF Inside Front IB Inside Back OB Outside Back

1x $1200 $680 $380 $210 $115 1x $2180 $1920 $1090 1x $1365 $1365 $1545

Banner Spot

Pixel Size (W x H)

LH MH SH LV MV SV LS MS

Large Horizontal Medium Horizontal Small Horizontal Large Vertical Medium Vertical Small Vertical Large Square Medium Square

3x $1120 $640 $360 $200 $105 3x $2040 $1795 $1020 3x $1275 $1275 $1445

728 x 90 468 x 60 234 x 60 120 x 600 120 x 240 120 x 90 640 x 480 300 x 250

MECHANICAL PRINT INFORMATION: See Back of this Page. GOODS & SERVICES TAX: Rates are in Canadian dollars and do not include GST. The federal government requires that we collect a 5% Goods and Services Tax on all advertising and services. SERVICE FEE: Invoices are due within 30 days of date of invoice. A charge of 1.5% per month is applied to overdue accounts.

2136 17th Avenue SW Calgary, AB T2T 0G3

Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685

magazine@gaycalgary.com

6x $1070 $610 $340 $190 $100 6x $1940 $1710 $970 6x $1215 $1215 $1375

Embedded

$11.50 $6.50 $3.00 $10.00 $7.50 $4.00 $5.50

9x $1015 $580 $325 $180 $95 9x $1850 $1625 $925 9x $1155 $1155 $1310

12x $970 $550 $310 $170 $90 12x $1760 $1550 $880 12x $1100 $1100 $1250

Cost per Day + Print Overlay*

+ Print

$5.75 $3.25 $1.50 $5.00 $3.75 $2.00 $2.75

$40.00 $47.50 $27.50

$80.00 $95.00 $55.00

NON-PROFITS & SPONSORSHIP: Non-profit groups receive 12x discount on all paid print ads. In-kind print sponsorship value is given at 1x National rates. FIRST-TIME ADVERTISERS: First-time advertisers may be required to pay in full before issue closing date to establish credit. Receipts are issued within 30 days of closing date. PAID DIRECTORY LISTING: Get your business information in the Directory & Events area for $15/month.

Canada’s #1 Most Popular LGBT Magazine The Voice of Alberta’s LGBT Community

:::: Visit us at ::::

www.GayCalgary.com

v2013-01


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com :::: MECHANICAL INFORMATION

COPY & CONTRACTS

Printing Method: Computer-to-plate/Web offset Bindery Method: Stapled Pages: 64 - 88 Paper Stock: Colour Glossy Book Trim Size: 8” x 10.5” Non-Bleed Page: 7” x 9.875” Bleed Page: 8.5” x 11” Bleed 1/2 Page: 8.5” x 5.5” Non-Bleed 2PS: 14.5” x 9.875” Bleed 2PS: 17” x 11” Safety Margins: Keep a minimum .25” safety margin in from trim edge on all critical content. Allow additional .125” gutter on ads with bleed.

a. No cancellations accepted after issue closing date. b. Frequency discounts are based on a contract period of consecutive months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted will be shortrated. c. Earned rates will apply except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate. d. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. e. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. f. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes not liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification or after material closing date. g. All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing or distributing GayCalgary Magazine. h. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. i. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date. j. All advertising material produced by GayCalgary Magazine will remain the property of GayCalgary until paid for, in full, by the advertiser.

STANDARD UNIT SIZES (INCHES, WIDTH X HEIGHT)

Ad Size Trim Size for Non-Bleed Bleed Ads Full Page......................7 x 9.875..................8.5 x 11 1 /2 Page Horiz...............7 x 4.875..................8.5 x 5.5 1 /2 Page Vert.................3.417 x 9.875...........4.417 x 11 1 /4 Page Reg..................3.417 x 4.875...........n/a 1 /4 Page Horiz. .............7 x 2.375..................n/a 1 /4 Page Vert. ...............1.632 x 9.875...........n/a 1 /8 Page Reg..................3.417 x 2.375...........n/a 1 /8 Page Horiz...............7 x 1.125..................n/a 1 /8 Page Vert.................1.632 x 4.875...........n/a 1 /16 Page........................3.417 x 1.125...........n/a 2 Page Spread..............14.5 x 9.875.............17 x 11 1 /2 Page Spread.............14.5 x 4.875.............17 x 5.5 MATERIAL REQUIREMENTS Media: E-mail, CD-ROM, DVD-ROM Formats: PDF, TIFF, JPG, PSD*, EPS* Platform: PC, *Adobe CS2 compatible Resolution: 300dpi (or higher) Colour: RGB or CMYK All Fonts must be Flattened/Embedded or Supplied. Microsoft Word and Microsoft Publisher files ARE NOT acceptable formats for insertion. Graphic Design charges will apply for converting or redesigning ads submitted in these formats.

FLYER INSERTIONS Cost/1000: $145 (non-profit $115) v2013-01

PRE-PAYMENT DISCOUNT Payment for print advertising must be received, or credit card information must be on file and pre-authorized before our listed Material Deadline to receive a 10% discount.

WEB Our banner management software gives web advertisers access to professional quality web tools to monitor their banner statistics, including number of impressions and click-throughs. ROI tracking is also available. * Overlays are displayed on initial arrival to site, and every 10 page hits following. + Print - For 2013 we are offering all banners at half price when booked for the same month as print advertising (not including classified ads).


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com ::::

OUR WEBSITE

GayCalgary.com has been the trend setter for community-oriented LGBT web sites since 1998. The web site is updated daily with news, events, photos, and more. Visitors have access to numerous interactive features (listed below), which keep them coming back to our website, delivering extensive exposure for your web advertising campaign.

MAGAZINE

An electronic version of the latest edition can be freely downloaded in PDF format every month, previewed as an ISSUU.com flipbook or interactive web version. Visitors can search through our archives, dating back to Issue #1 (November 2003)!

ONLINE ARTICLES & SPECIAL FEATURES

Every month we post exclusive online content to bring readers back regularly. This includes special articles not seen in the magazine, and bonus content for published articles such as video, audio, and additional images.

DIRECTORY

With over 675 listings, ours is the largest directory of gay-friendly Alberta businesses and organizations in existence! Visitors regularly use this resource to find gay-friendly services, and obtain other information.

EVENTS CALENDAR

GayCalgary.com is also host to the widest reaching LGBT community events calendar for Alberta, with event information for close to 90 organizations. Contact us to have your LGBT-related events listed.

TRAVEL

The GayCalgary.com web site is often the first point of contact for LGBT tourists coming to Alberta. It is the only resource to offer complete and up-to-date LGBT community information for our area.

PHOTO & VIDEO GALLERY

Our new and improved photo & video gallery features tens of thousands of photographs and video from past events, and keeps visitors browsing for hours!

DISCUSSION FORUMS

Visitors can post their comments on articles, directory listings, photos, etc. - or simply chat with one another.

PRIZE DRAWS

We hold monthly online prize draws for product samples, CDs, DVDs, books, and tickets to see concerts and theatre productions.

MEMBERSHIP & UPDATES

We send weekly updates to an active online following of approximately 12,000 subscribers! This includes members of GayCalgary.com, Facebook group members and fans, and Twitter followers.

THE FUTURE OF PRINT MEDIA

GayCalgary Magazine recognizes that new technologies like Tablets and E-book Readers are causing a general reduction in demand for commercial print materials. We have seen a similar trend in our own readership over the past 3 years, where demand for print copies has started to decline and our online readership has continued to grow in leaps and bounds. In order to remain a viable and competitive media outlet to best serve our advertisers, and to best satisfy readership demand, we are gradually shifting our focus from print to online. During and beyond this transition we are continuing to produce a print product for our market as demand dictates. However, as we offer more online features that benefit advertisers and readers, we will also be slowly moving some content to be exclusively online. While we have always offered the ability to download an electronic copy of GayCalgary Magazine from our v2013-01

website since Issue #1, over the past year we have made inroads with another technology. We harness the power of ISSUU.com, an online service that delivers an electronic flipbook version of GayCalgary Magazine to our readers each month, making our product easier and quicker for readers to access. We have quickly grown in popularity on ISSUU.com, and have been the #1 best read Canadian LGBT publication through ISSUU.com for several years! We strongly encourage our advertisers to begin considering the benefits of web banner advertising in addition to their existing print advertising. As a special deal this year, we are offering our web banner advertising at half price when booked alongside print advertising. SPECIAL OFFER for 2013 Advertisers get their web banners at half price when booked alongside print advertising!


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com ::::

WEB STATISTICS

GEOGRAPHIC DISTRIBUTION OF VISITORS [5]

81% of surveyed readers stated that they visit our website to read our exclusively online articles. [1]

Canada........................................................................70.6% United States..............................................................15.3% Our Hit to Click (H2C) ratio for banner ads is 13 times higher national Other..........................................................................14.1% than the [2,4] average.

VISITOR STATISTICS [3] Average Page Views per Day.....................................44,636 Average Visitors per Day................................ Approx. 5,000 Total Page Views.................................................16,292,248 Total PDF Downloads............................................1,417,836 Average Visit Duration...............................................30 min

74% of surveyed readers stated that they became aware of upcoming events from seeing an ad on our website. [1]

OTHER FACTS GayCalgary.com has been ranked as the most popular LGBT Publication in Canada since September 2012. It is also in the top 150 websites that Calgarians visit. [6] [1] GayCalgary Magazine Reader Survey 2010. [2] MediaMind Global Benchmark Report 2012. [3] GayCalgary.com Webtrends Reports. [4] GayCalgary.com Web Banner Reports. [5] Google Analytics Reports for GayCalgary.com. [6] Alexa.com

Discounts - receive a discount on all print and web advertising (sponsorship acknowledgement not required).

WEB MATERIAL REQUIREMENTS Media: E-mail, CD-ROM, DVD-ROM Formats: JPG, GIF*, SWF* Platform: PC Resolution: 72dpi Color: RGB File Size: Maximum 150K

* May be animated.

All raster formats must be flattened. Vector formats must have fonts embedded or converted to curves.

Events Listing - add your own events to our online directory free of charge, or forward the information to us to have them added (subject to availability of our staff). Print Advertiser Status - receive all of the additional perks for Print Advertisers mentioned prior with your sponsored or discounted print ads.

COPY & CONTRACTS a. b.

COMPLIMENTARY ONLINE FEATURES The GayCalgary.com website and online magazine offer a number of bonus features available to everyone, or complimentary to print advertising. AVAILABLE TO EVERYONE

Directory Listing - create an online profile and identify your gay-friendly business or organization to visitors, free of charge.

c.

d.

AVAILABLE TO PRINT ADVERTISERS

Premium Directory Listing (automatic) - in the online business directory, your listing stands out from others in the list with a star. Images of your print advertising accompanies your business profile for up to six months.

e.

Events Listing (automatic) - any Alberta-based events mentioned in your ads will automatically be added to our online events calendar, and accompanied by an image of your print ad. Magazine Click-throughs (automatic) - if your print advertisement contains a web URL, online readers will be taken to that URL when they click on your ad in the magazine preview, or the PDF download.

f.

AVAILABLE TO NON-PROFIT/CHARITY ORGANIZATIONS

Sponsorship - you could get the full cost of your print and web advertising as in-kind sponsorship (acknowledgement required). Contact us for more info. v2013-01

g.

No refunds given after banner is live. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes no liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification. All web advertising orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing or publishing the advertisement. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. All advertising material produced by GayCalgary will remain the property of GayCalgary until paid for, in full, by the advertiser.


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com ::::

CIRCULATION & DISTRIBUTION

CONTROLLED PRINT CIRCULATION

READERSHIP

We use a controlled circulation method as our primary means of reaching our print audience. New and loyal readers can pick up the magazine at no cost to them, at a wide selection of locations in downtown Calgary, many locations across Alberta, and select locations across Canada and in the United States.

For a local magazine we reach an astounding number of people, not only Gay, Lesbian, Bisexual or Trans, but also straight individuals who are supportive of, and are interested in, LGBT issues and perspectives.

Monthly Print Quantity.............................5,000 - 7,000 copies Guaranteed Circulation......................................... 5,000 copies Bonus Circulation........................................Up to 2,000 copies We guarantee that no less than 5,000 print copies will be in circulation every month. As an advertiser, this is all that you pay for. However, our vibrant and active community offers special events, trade shows, dances, competitions, etc., that we utilize as opportunities for bonus distribution (see our Publishing Schedule for more information). Our readers value our product, often collecting magazines or keeping them around for future reference for many months afterward. This results in additional exposure for advertisers.

ONLINE CIRCULATION Every month, we make a complete copy of the print magazine available in electronic (PDF + ISSUU.com flipbook) format on our website, alongside of an interactive web version, at no additional cost to our advertisers or our readers. We are also the #1 most read Canadian LGBT Publication on ISSUU. com. This “online edition” offers additional perks and special features to help you get a return on your advertising. This sets us apart from most other LGBT publications which rely on fewer method of distributing their editions online. By providing so many options for readers, we ensure accessibility for a wider range of devices, and thus reach a wider range of readers.

Readers Per Copy...................................................... 4.9* * Source: PMB 2009

Print Readership.................................................... 24,500 2012 Average Monthly PDF Downloads............... 150,000 2012 Average Monthly ISSUU Views...................... 19,000 Estimated Total Monthly Readership................... 193,500

(Not including Bonus Circulation)

HOW WE COMPARE GayCalgary Magazine is a highly cost-effective means of reaching an audience that no other publication in our province specifically caters to. You can use our Cost Per Thousand (CPM) statistic to compare us to other publications across Canada.

CPM to Reach Readers Considering Print Only Considering Print + Web

$240.00 $6.90

DISTRIBUTION We reach an audience that is most likely to spend money on Alberta products and services because of their geographic proximity.

Calgary Locations........................................................140 Edmonton Locations...................................................100 Locations in Other Alberta Cities..................................20

PRINT & ONLINE SUBSCRIPTIONS

Including: Banff, Red Deer, Lethbridge, Medicine Hat. Subject to change monthly.

We know that Gay, Lesbian, Bisexual, and Trans individuals in Alberta value their privacy, and many are reluctant to have a gay publication arrive at their door each month. So while we offer paid print subscriptions for the convenience of a small number of individuals in remote areas or outside of the province, we know that paid distribution is not an effective way to reach our audience. Instead, we currently provide FREE online subscriptions to approximately 12,000 subscribers through the GayCalgary.com website, Facebook, and Twitter.

Including: Charlottetown, Halifax, Montreal, Ottawa, Saskatoon, Toronto, Vancouver, Winnipeg

v2013-01

Locations in Other Provinces........................................35 Locations in the United States......................................15 Our locations include:

• Bars/Clubs • Restaurants • Hotel/Motel Concierges • LGBT Service Organizations • Book/Magazine Stores • Clothing Stores • Adult Stores • Theatre/Cinema Lobbies • Bus Terminals • Shopping Malls • Theatres • Art Galleries • Event Venues (Dances, Fundraisers, Exhibitions, Festivals, etc.)

National Lesbian & Gay Journalists Association


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com ::::

2013 PUBLISHING SCHEDULE

We recognize that business never stops, and nor does the community. That’s why we are here to offer monthly print advertising solutions 12 months a year. We are currently the only English LGBT Publication in Canada that is more than 48 pages thick each month.

Issue JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2014

Booking Deadline Fri, Dec 28 Wed, Jan 30 Wed, Feb 27 Wed, Mar 27 Mon, Apr 29 Wed, May 29 Wed, Jun 26 Wed, Jul 31 Wed, Aug 28 Wed, Sep 25 Wed, Oct 30 Wed, Nov 27 Fri, Dec 27

Material Deadline Wed, Jan 2 Fri, Feb 1 Fri, Mar 1 Fri, Mar 29 Wed, May 1 Fri, May 31 Fri, Jun 28 Fri, Aug 2 Fri, Aug 30 Fri, Sep 27 Fri, Nov 1 Fri, Nov 29 Mon, Dec 30

Goes Online Fri, Jan 4 Thu, Feb 7 Thu, Mar 7 Thu, Apr 4 Sat, May 4 Thu, Jun 6 Thu, Jul 4 Thu, Aug 8 Thu, Sep 5 Thu, Oct 3 Thu, Nov 7 Thu, Dec 5 Sat, Jan 4

Hits Newsstands Tue, Jan 8 Fri, Feb 8 Fri, Mar 8 Fri, Apr 5 Tue, May 7 Fri, Jun 7 Fri, Jul 5 Fri, Aug 9 Fri, Sep 6 Fri, Oct 4 Fri, Nov 8 Fri, Dec 6 Mon, Jan 6

All Dates are subject to change. Advance notice will be given via the monthly business newsletter, and on the website.

BONUS DISTRIBUTION SCHEDULE

The following is a projected list of bonus distribution opportunities, with the edition where ads will benefit.

NOTE: We typically sponsor or support the events listed below, and thus have special privileges for distribution above other non-sponsoring publications. Entries listed in gray are marketing opportunities for periods of increased pick-up at our regular distribution locations. Entries in purple show confirmed sponsorship as of January 2013. FOR BONUS DISTRIBUTION AT...

ADVERTISE IN...

Team Edmonton Annual Mixer.................. February 2013 Jasper Pride................................................... March 2013 Calgary Comic & Entertainment Expo...............April 2013 ISCCA Coronation (Calgary)................................April 2013 Apollo Western Cup (Calgary)............................April 2013 ARGRA Gay Rodeo (Strathmore)......................... June 2013 v2013-01

Edmonton Pride............................................... June 2013 Lethbridge Pride............................................... June 2013 Calgary Stampede.............................................. July 2013 Capital Ex (Edmonton)......................................... July 2013 Calgary Fringe Festival....................................... July 2013 ISCWR Coronation (Edmonton).......................... August 2013 Calgary Pride................................................ August 2013 Medicine Hat Pride................................. September 2013 Calgary AIDS Walk.................................. September 2013 Edmonton AIDS Walk............................. September 2013 Edmonton Comic & Entertainment Expo..... October 2013 Anniversary Edition.................................November 2013 Taboo Sex Show - Calgary/Edmonton......November 2013 AIDS Awareness Week............................. December 2013 Event dates, availability, and sponsorship status may be subject to change. Subscribe to our Monthly Business Newsletter for updates.


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com ::::

OUR READER DEMOGRAPHIC

Our readers are greatly involved in their city, and highly engaged in our magazine: attending and participating in events, fundraising for charity, buying products and services from gay-friendly businesses - and they use GayCalgary Magazine as their guide. Our magazine continues to innovate the publishing industry by harnessing new technologies, ensuring our place in the future. We have a subscriber base of approx. 12,000 people through our website and other social media.

We cite the following sources for the statistical data to follow: [1] 2010 LGBT Community Study - Results for GayCalgary Magazine Respondents (an independent study) [2] GayCalgary Magazine 2010 Reader Survey (an in-house survey) [3] 2009 LGBT Consumer Index Study - Survey Results for GayCalgary Magazine Respondents (an independent study) [4] 2011 LGBT Community Study - General Results (an independent study) [5] GayCalgary Magazine 2012 Alberta Gay Bar Survey (an in-house survey) [6] 2012 LGBT Community Study - Results for GayCalgary Magazine Respondents (an independent study)

Laptop........................................................................20.6% Male...........................................................................66.7% Tablet..........................................................................15.5% Female........................................................................29.0% Remodel.....................................................................12.2% Trans-identified and Genderqueer...............................4.3% Primary home.............................................................15.5% Vacation home.............................................................5.9% GENDER IDENTITY[5]

61% are aged 18-39[5]

SEXUAL IDENTITY[5] Gay.............................................................................63.8% Lesbian.......................................................................18.8% Bisexual......................................................................13.4% Queer.........................................................................11.6% Other............................................................................9.2%

78% are fully out to their family.[2] 81% are fully out to their friends.[2] 61% are fully out at work.[2] ANNUAL HOUSEHOLD INCOME[6]

75.4% have brand preference, but are willing to try other brands.[3] LOYALTY[2] As a direct result of reading GayCalgary Magazine, readers: Visited a website for more info..................................80.6% Attended an LGBT Community event.........................60.5% Attended a play, concert or movie.............................36.1% Purchased a product or service..................................35.3%

67% are more likely to attend an event sponsored by GayCalgary Magazine.[2]

[2] $25,000 to under $50,000..........................................21.5% AWARENESS $50,000 to under $75,000..........................................20.1% The following made readers aware of upcoming events: $75,000 to under $100,000........................................19.1% Advertisements in GayCalgary Magazine...................89.1% More than $100,000............................................... 25.5% Articles in GayCalgary Magazine................................89.9% Find Out section in GayCalgary Magazine..................90.8% 50.0% have a Bachelor’s Degree, [6] Web Banners on GayCalgary.com...............................73.9% Master’s Degree or Doctorate.

PLANNED PURCHASES FROM 2012[6] Major vacation...........................................................38.7% Smart Phone...............................................................14.7% Furniture.....................................................................25.6% Car..............................................................................16.8% v2013-01

The average reader spends

70 minutes reading

GC Magazine each month.[2]


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com ::::

FOOD & BEVERAGES

 At least 63.8% Drink Beer[1]  At least 63.8% Drink Wine[1]  At least 44.2% Drink Vodka[1]  At least 29.4% Drink Rum[1]  At least 25.4% Drink Gin[1]  At least 23.1% Drink Whiskey/Bourbon[1]  At least 17.5% Drink Tequila[1]

76.8% spend money to drink Coffee at home[1] 83.1% spend money to drink Coffee while out[1] At least 42.8% spend money on Energy/Sports Drinks[1]

BARS & RESTAURANTS

 90% regularly dine out with friends[1]  At least 69% drink alcohol while out[4]

Spend $50-$99 per week at Restaurants[3].........................................................34.1% Spend over $100 per week at Restaurants[3]......................................................20.6%

 73.4% regularly go to a Bar or Club[1] Spend $20-$49 per week at Bars[3].....................................................................29.0% Spend over $50 per week at Bars[3]....................................................................27.8%

TRAVEL

 77.3% have travelled by Air and spent at least one night at a Hotel in the past 12 months[1] 64.4% took a Round Trip Flight[1] 81.5% need at least one month or more to plan a trip within Canada.[2]

READING

97.5% rarely or never read Beatroute Magazine[2] 96.7% rarely or never read SEE Magazine[2] 95.8% rarely or never read WHERE Magazine[2] 95.0% rarely or never read VUE Magazine[2]

90.7% rarely or never read Avenue Magazine[2] 85.9% rarely or never read FFWD[2] 81.5% rarely or never read daily papers[2] 76.4% rarely or never read Outlooks Magazine[2]

 72.3% will only pick up an LGBT Community Magazine if it is free[2] v2013-01


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com ::::

SPORTS & FITNESS

 59.2% are Sports Spectators[1]  52.6% eat healthy daily[1]  65.7% purchased Vitamins in the past year[6]  40.3% regularly go Hiking[1]  15.5% purchased a Bike in the past year[6]  40.6% purchased a Gym Membership in the past year[6]  18.2% belong to an LGBT Sporting Organization[1] MOST POPULAR SPORTS[1]

Make their next purchase happen at your store! Build loyalty and trust in your product brand!

Swimming............................. 45.8% Cycling.....................................32.5% Jogging.....................................30.0% Golf.......................................... 16.4%

Skiing.......................................13.6% Baseball/Softball.......................8.3% Basketball..................................7.5% Snowboarding...........................6.4%

CLOTHING & FASHION

 38.5% spent over $1000 on Clothes in the past year[6] 15.5% plan to make a major clothing purchase in the next 12 months[1]

FAMILY & FRIENDS

 47.0% live with their Partner[2]  25.2% have Children under 18[2] SOCIAL CONTACTS[1]

What should people buy their gay friends? What should gay people buy their straight friends? Offer some solutions to this dilemma.

Almost Exclusively LGBT........................................................................ 15.2% Primarily Gay or Lesbian with some Straight Friends............................ 19.1% Equal Mix of LGBT and Straight.........................................................49.7% Primarily Straight Friends...................................................................... 16.0% v2013-01


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com ::::

HOME & REAL ESTATE

 41.1% Live in the Downtown Core[5]  56.5% Live in the Suburbs[5]  41.5% Rent their Primary Residence[5]  44.9% Own their Primary Residence[5]

ENTERTAINMENT

 94.1% listen to Music[3]  89.8% watch Television[3]  75.1% listen to the Radio[3]  55.6% play Video Games[3]

69.3% regularly go out to see Movies[1] 31.4% regularly go out to Live Theatre Performances[1] 26.4% regularly go out to Live Music Concerts[1] 23.0% regularly go out to see Opera/Ballet/Symphony[1]

PETS

 36.3% spend more than $100 per month on their Pets[1] Dogs Owners[1]. ......................................................................................... 24.8% Cat Owners[1]............................................................................................. 24.2% Other Pets[1]................................................................................................. 8.3%

COMMUNITY

 59.5% spend time volunteering for no pay[3]  45.8% attend LGBT Community Fundraising Events[1]  41.2% belong to an LGBT Community Organization[2] v2013-01


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com ::::

FREQUENTLY ASKED QUESTIONS

WHAT AD SIZE SHOULD I PURCHASE?

Advertising works by reinforcing your message to readers. Therefore, when possible, you should budget your advertising to last at least 3 months if not more. We offer incremental frequency discounts to advertisers who commit to advertising over several months. Choose your ad size based on what you can afford to sustain, keeping in mind that larger ads are more likely to catch reader attention, and that it may take time to build trust with readers before you see a return on your advertising. For time-sensitive material, larger size ads enable you to make a bigger impact in a shorter amount of time. HOW CAN I GET A SPECIAL DEAL ON MY ADVERTISING? GayCalgary Magazine offers special discounts to reward long-term advertisers, in increments of 3, 6, 9, and 12 months. See our rate card for details. Furthermore, we offer a 10% discount on print advertising for customers who pre-pay for their advertising. Payment must be received, or credit card information must be on file and pre-authorized before our Material Deadline to be eligible. DOES GAYCALGARY MAGAZINE REACH A NATIONAL AUDIENCE? GayCalgary Magazine is a regional publication that caters its community-related content to Alberta readers. As a result, Alberta readers find our publication more meaningful to them personally, and with this higher level of engagement comes more effective advertising exposure. However, our magazine also contains a great deal of content that is not region specific, such as our celebrity interviews, travel features, political column; or topics of interest to tourists, such as major community events. This attracts readers from across Canada, the US, and the World to read our publication online. According to Alexa.com, a 3rd party site that ranks websites around the world, our website (GayCalgary. com) is currently the #1 most popular website of all v2013-01

LGBT Publications across Canada - including National publications.

Furthermore, the electronic flipbook version of our magazine on ISSUU.com receives anywhere between 5 and 20 times more views each month than other local and national Canadian LGBT publications who use ISSUU exclusively for their online distribution (we receive an additional 150,000 average downloads from our PDF edition each month). So although we say we are a regional publication, advertisers can reach a National audience through GayCalgary Magazine without paying 3 to 4 times our rates to be in National LGBT newspapers or magazines. WHAT SHOULD MY AD LOOK LIKE? Investing in ad space is sometimes not enough; the appearance of your ad is a critical factor in its effectiveness. The number one reason print ads are overlooked is because they are ugly: cluttered, hard to read, poorly laid out, contain low quality images, etc. If your ad doesn’t offer readers something that they want to look at, then it is likely to slip by them unnoticed. Here are some basic guidelines for designing your ad: Grab Reader Attention - something about your ad needs to get them to initially look at it. This is typically accomplished with an attractive image, or a brief heading that inspires further curiosity. Information at a Glance - the important details of your ad should be obvious, and absorbable by readers within seconds of looking at it. If your message isn’t immediately clear, most readers will move on. Additional Details - when your ad does catch a reader’s full attention, you may wish to include further information in smaller print. But be careful not to overdo it, too much text can be worse than not enough. Making Contact - when readers are interested in your ad, it is critical to give them a way of reaching you. In most cases, a phone number is essential so that readers can obtain information. An E-mail address works to a lesser degree. For a retail store or venue, a Street Address is critical. A Web Address is also helpful.


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com ::::

FAQ’S CONTINUED

For events, it is critical to mention location, date, and most commonly forgotten, a time, even if only tentative. In our recent reader survey, 37% said they wouldn’t bother attending an event without a time listed! If you feel your in-house design capabilities are not up to par, talk to us about designing your ads for you. Our graphic designers will help you to develop an effective advertising campaign. WHY IS THE MAGAZINE NOT OUT ON THE FIRST OF THE MONTH?

GayCalgary Magazine’s target schedule is to be released within the first week of every month, not necessarily on the 1st day of the month. We plan the magazine’s press schedule around important community events, not around end-of-month boundaries. This allows us to publish community event coverage in a more logical and timely fashion, so that month-end event photos can appear immediately in the following edition, not two or three months later. Advertisers receive roughly the same duration of exposure per edition as they would within a normal month. However, advertisers may want to consider promoting some events a month in advance (e.g. an event occurring early in December should consider advertising in the November edition). Failing this, we have other deadline-free advertising options, such as web banners. I’M A DAY (OR TWO) LATE FOR A PRESS DEADLINE - WHAT SHOULD I DO? Submit your files regardless, and call us immediately! There may still be a chance for your advertising to be added before the final designs are submitted to our printers. However, it is at our digression to refuse the late ad insertion if it causes unreasonable hassle. For deadline information, refer to the information in this media kit, visit our website, or subscribe to our monthly business newsletter for reminders and updates. IS YOUR CIRCULATION AUDITED? No. By using controlled circulation, we already know where our magazines are going. We verify critical v2013-01

locations ourselves, and have paperwork from third-party distributors to show that the rest is being distributed. WHAT DOES THE MAGAZINE DO TO SUPPORT THE LGBT COMMUNITY? GayCalgary Magazine is an independently owned forprofit business, however, part of our mandate is to maintain a very strong commitment to LGBT community, culture and history. Much of LGBT community and culture arises from grassroots non-profit organizations, charities, and special interest groups who invent creative ways to raise funds or inspire participation in fun activities. Our magazine is a wonderful means for exposure that can help these groups and their events to grow. We offer in-kind advertising and services as acknowledged sponsorship for community groups who, in some cases, may otherwise not be able to afford it. When possible, we also frequently write preview articles about upcoming events, and publish photographic coverage that may work to promote future events. In turn, this benefits our advertisers, who see higher pick-up rates because of our community involvement. DO THE ARTICLES AND PHOTOGRAPHY FEATURES RELATE TO ADVERTISING? Our photography features are created according to the magnitude of the event, its relevance to our readership, and the number of photos that turn out well enough to publish. Advertising may make us aware of businesses and events that we should cover, but the amount of advertising a customer purchases does not carry any guarantee about quantity of coverage. HOW MANY PEOPLE SUBSCRIBE TO GAYCALGARY? Currently an estimated 12,000 people subscribe electronically to GayCalgary Magazine through GayCalgary.com, Facebook, and Twitter. They receive updates when the electronic copy of the magazine is posted, along with notifications of new online articles, events, photos and videos, prize draws and more. Please feel free to contact us if you have any further questions:

403-543-6960 • 1-888-543-6960


Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

:::: www.GayCalgary.com ::::

BOOKING CONTRACT

Print Ad Size/Type

Start

ex. Full Page (FP), Outside Back (OB) ex. Jan 2013 Sizes:  FP  HP  QP  EP  SP Spreads:  2PS  HPS  IFS Covers:2  IF  IB  OB

mm

Sizes:  FP  HP  QP  EP  SP Spreads:  2PS  HPS  IFS Covers:2  IF  IB  OB

mm

Sizes:  FP  HP  QP  EP  SP Spreads:  2PS  HPS  IFS Covers:2  IF  IB  OB

mm

Sizes:  FP  HP  QP  EP  SP Spreads:  2PS  HPS  IFS Covers:2  IF  IB  OB

mm

Sizes:  FP  HP  QP  EP  SP Spreads:  2PS  HPS  IFS Covers:2  IF  IB  OB

mm

/ / / / /

Duration

Rate

Special Instructions1

ex. 1 month, indefinitely

ex. 3x, 12x

ex. Place near front of magazine

month(s) yyyy

 indefinitely3

yyyy

 indefinitely3

yyyy

 indefinitely3

yyyy

 indefinitely3

yyyy

 indefinitely3

x  prepayment4

month(s)

x  prepayment4

month(s)

x  prepayment4

month(s)

x  prepayment4

month(s)

Banner Size5

Type

ex. Large Horizontal (LH)

ex. Embedded ex. Jan 13, 2013

Start

Horizontal:  LH  MH  SH Vertical:  LV  MV  SV Square:  LS  MS

 Embedded  Overlay6

mm

Horizontal:  LH  MH  SH Vertical:  LV  MV  SV Square:  LS  MS

 Embedded  Overlay6

mm

Horizontal:  LH  MH  SH Vertical:  LV  MV  SV Square:  LS  MS

 Embedded  Overlay6

mm

Horizontal:  LH  MH  SH Vertical:  LV  MV  SV Square:  LS  MS

 Embedded  Overlay6

mm

Horizontal:  LH  MH  SH Vertical:  LV  MV  SV Square:  LS  MS

 Embedded  Overlay6

mm

/ / dd

/ / dd

/ / dd

/ / dd

/ / dd

x  prepayment4

Duration

Special Instructions

ex. 30 days, indefinitely

ex. Link to http://www.MyWebsite.com

day(s) yyyy

 indefinitely3

yyyy

 indefinitely3

yyyy

 indefinitely3

yyyy

 indefinitely3

yyyy

 indefinitely3

day(s) day(s) day(s) day(s)

1) Placement preferences are subject to availability. 2) Cover placement is subject availability - please contact us prior to booking to ensure space is available. 3) Indefinitely overrides any specific duration. Advertisers must give 1 month notice before cancellation. Contracts are automatically cancelled if payment is 120 days past due. 4) 10% discount for prepayment. 5) 50% discount on banners when booked with print advertising in 2013. 6) Overlay option only available for LS, MS, and LH banner sizes.

BILLING INFORMATION Company: Submitted by: Postal Address: Phone:

City: Fax:

Deadline Reminders:  E-mail

Postal Code:

E-mail:  Phone

By signing here, you acknowledge that the above information is correct, agree to the terms and conditions outlined on the back of this page, and give a personal guarantee that all incurred advertising expenses will be paid. v2013-01

Province:

Invoice by:

 Post  E-mail  Fax

X

Signed on this DD day of

MM

,

YYYY

.


2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com

Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685

:::: www.GayCalgary.com :::: BOOKING SHEET INSTRUCTIONS

 For each continuous ad or web banner run, fill in a row of the appropriate table. Please use one row per ad size/type. ex. The following would constitute separate rows: • FP starting Jan 2013 for 3 months • FP starting Oct 2013 for 1 month • QP starting Oct 2013 for 1 month

 For print ads, you may apply frequency discounts

in the Rate column based on all print ads booked. ex. The following demonstrate rates based on bookings: QP for 3 months + EP for 3 months = 6x rate for both bookings QP for 3 months + EP for 2 months = 3x rate for both bookings Non-profit group = 12x rate for all bookings

TENTATIVE DEADLINES

Issue JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER

 Fill in the Billing Information section.

NOVEMBER

 Sign and date the booking sheet.

DECEMBER

 Submit the completed booking sheet by E-mail, fax, or drop it off in person (please call ahead).

COPY & CONTRACTS a. No cancellations accepted after issue closing date. b. The advertiser reserves the right to change size and colour of advertisement prior to booking deadline. c. The advertiser is responsible for ensuring the correctness of information in all submitted materials. d. Frequency discounts are based on a contract period of consecutive months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted will be short-rated. e. Earned rates will apply except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate. f. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. g. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. h. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes not liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification or after material closing date. v2013-01

JANUARY 2014

Booking Fri, Dec 28 Wed, Jan 30 Wed, Feb 27 Wed, Mar 27 Mon, Apr 29 Wed, May 29 Wed, Jun 26 Wed, Jul 31 Wed, Aug 28 Wed, Sep 25 Wed, Oct 30 Wed, Nov 27 Fri, Dec 27

Submission Wed, Jan 2 Fri, Feb 1 Fri, Mar 1 Fri, Mar 29 Wed, May 1 Fri, May 31 Fri, Jun 28 Fri, Aug 2 Fri, Aug 30 Fri, Sep 27 Fri, Nov 1 Fri, Nov 29 Mon, Dec 30

All dates are subject to change. Advance notice will be given via the monthly business newsletter, and on the website. Please ask to join our newsletter.

i.

All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing or distributing GayCalgary Magazine. j. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. k. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.

GRAPHIC DESIGN SERVICES a. The advertiser will receive a proof of any advertising produced by GayCalgary Magazine before the submission deadline. The advertiser assumes full responsibility for the correctness of information. Please read proofs carefully. b. The Publisher reserves the right to insert advertisements whose proofs remain unapproved after the submission deadline, and assumes no responsibility for incorrect information. c. All advertising material produced by GayCalgary Magazine remain the property of GayCalgary until paid for, in full, by the advertiser.


GayCalgary Magazine - 2013 Media Kit