Brand Manual VISUAL
Introduction
Visual Narratives
Corporate Identity Manual
Welcome to the corperate identity manual guidlines of Visual Narratives.
This style of guide is designed as a reference tool assit you to the implemation of the Visual Narratives brand clearly and a consistent look and feel.
The Brand Guidlines will guide you in the application of the corperate identity in all of your communication activities.
VISUAL
Brand Identity Guidelines
Brand Identity Guidelines
Visual Narratives Content 1.0 Brand Story 4-5 6-11 12-15 16-17 18-23 2.0 Logo System 5.0 Visual Identity 3.0 Colour 4.0 Typography 2.1 Logo identity 2.2 Master logotype 2.3 Logo dimensions 2.4 Isolation zone 2.5 Logo restrictions 3.1 Logo colours 3.2 Colour variation 3.2 Black & white 4.1 Coperate font 5.1 Stationery system 5.2 Merchandising Brand Identity Guidelines
1.0 Brand Story
Brand Identity GuidelinesPage 4
About Brand
Visual Narratives
The logo rebrand is based on a monochrome concept of Visual Narratives company. The idea of the logo is to tell the targeted audience that it is an perspective that visuals are key to story narration in the modern-day cinema sphere. Visual Narratives is a lettermark. Meanwhile, the three circes that is implemented at the top of the alphabet (i) is to represent the three founders.
VISUAL
Brand Identity GuidelinesPage 5
2.0 Logo System
Brand Identity Guidelines Page 6
2.1 Logo Identity
Visual Narratives
The main logo should always be used with the full name that is Vishual Narratives with the right typeface and colour. The logo can be used in the recommended positioning shown that is displayed together with the lettermark and logotype.
VISUAL
This is the recommended use of the logo.
Brand Identity GuidelinesPage 7
2.2 Master logotype
Visual Narratives
The Visual Narratives logo is the core of the rebranded company of Visual Narratives.
The logo should always be produced from its original digital master file.
It is unlawful to try to replicate the Visual Narratives logo in other visual or linguistic ways. and should never be altered in terms of weight, changes is typeface or letter spacing.
VISUAL Logotype
Brand Identity Guidelines Page 8
2.3 Logo dimensions
The following are specific guidelines related to the sizing of Visual Narratives logotype. The minimum logo size in all usages is 4 cm wide and 3 cm height. Visual Narratives Brand Identity Guidelines VISUAL 4 cm 3 cm V ISUAL 3 cm 2 cm Page 9
2.4 Isolation zone
Narratives
The Visual Narratives logo
must stand out in all uses. Maintain clear space on all sides of the logo. The free zone stops the logo clashing with other elements and graphic expressions.
N
VISUAL
The minimum clear space above and under the logo is equivalent to the height of the circle shape. The clear space to the left and right of the logo is equal to the width of the circle shape.
N N
N
The clear space on all side has the equal circle size to the width.
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Brand Identity Guidelines
Page 10
2.5 Logo restrictions
To ensure that the logo is always recognisable, it must be used consistently with precision.
The power of a logo is easily weakened by misuse. We can avoid this problem by guarding against incorrect usage.
The correct usage of Visual Narratives logo is defined on pages 7 and 8.
Removing shadow
Visual Narratives Brand Identity Guidelines VISUAL X VISUAL X VISUAL X VISUAL X VISUAL X Changes of overall logo colour Reflecting Tilted logo Logo is incorrectly scaled
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3.0 Colour Scheme
Brand Identity Guidelines Page 12
3.1 Logo colours
Visual Narratives
The colour black and white is to represent narration to talk about story because anything in black and white when is come to visual or narration is timeless.
Therefore, the colour violet, orange and green is a metaphor to represent the founder and co-founders of Visual Narratives that is Mathubalan, Joshua Michael and Thanesh.
Black White Violet Orange Green
RGB:
CMYK: PANTONE: Black 6 C
RGB:
CMYK: PANTONE:
RGB: 141|84|162
CMYK:
PANTONE:
RGB: 242|101|51
CMYK: PANTONE:
RGB:
|188 |86
CMYK: PANTONE:
Brand Identity Guidelines
0|0|0
255|255|255
51|79|0|0
96
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3.2 Colour variation
Visual Narratives
The following colours are the colour variations of the logo and their usage is situational. The colours used are of the logo colours mentioned above and they shall not be altered for consitency and visual identity purposes.
VISUAL
VISUAL
VISUAL
Brand Identity Guidelines
VISUAL Page 14
3.2 Black & white
Visual Narratives
Negative and the positive of the Visual Narratives logo. Clarification, these logo can only be used when there is an light or dark background colour scheme. For example; colourful background and colours that clashes with with original logo colour.
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VISUAL
Brand Identity Guidelines
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4.0 Typography
Brand Identity Guidelines Page 16
4.1 Coperate font
Visual
Letterpress Clean Script
plays a great role in the logo design. Is a script typeface that has a great boldness to the font. This font is choosen to represent narration. Where brand talks about narrations of story and the flow of Visual Narratives logo.
Letterpress Clean Script
A B C D E F G H I J K L M N O P Q R S T U V
W X Y Z
a b c d e
012356789[];’/.,_+)({}|
Meanwhile, the font Century Gothic is a sansserif typeface that has been highly used for advertisement purpose since it releases.
Century Gothic
A B C D E F G H I J K L M N O P
Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v z
012356789[];’/.,_+)({}|
Narratives Brand Identity Guidelines
f g h i j k l m n o p q r s t u v z
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5.0 Visual Identity
Brand Identity Guidelines Page 18
5.1 Stationery
Brand Identity Guidelines
Business Card Dimension: 8.9 x 5.1 cm Body text: Century Gothic 9pt Prodigy 7pt Visual Narratives Page 19
5.1 Stationery
Brand Identity Guidelines
Letterhead Dimension: 29.7 x 21 cm Bodytext: Century Gothic 10 pt and 12 pt leading Visual Narratives Page 20
5.1 Stationery Envelope
Brand Identity Guidelines
Dimension: 22 cm x 11 cm Covered envelope Visual Narratives Page 21
5.2 Merchandising
Visual Narratives
T-shirt
Front of t-shirt has the main logo of the Visual Narratives aligned on the left of the grey hoodie and at the back of the t-shirt is written Crew.
Brand Identity Guidelines
Page 22
5.2 Merchandising
Sticker
Brand Identity Guidelines
Dimension: 40mm Mirrorcote Visual Narratives Page 23
Brand Identity Guidelines