Why must you visit a price comparison website before buying anything online? Mobile phones, computers, home appliances, life insurance, car insuranceâ€Ś.the list of things that can be purchased online today is practically endless. The internet has completely revolutionized the concept of shopping and made it simpler, faster and easier for the modern generation. A few decades ago, people had no choice but to make time to visit retail stores and scour the items that met their requirements. While some lucky ones could find what they wanted at the price they could afford in the first retail store itself, for most of them it took hours running from one end of the city to the other to find the store that had the products they needed and sold it at prices they could afford. How would you feel if you could sit at home and accomplish the task of buying any item you need at the most competitive price without leaving the comfort of your home? Like royalty, isnâ€™t it? Well, the growth of the e-commerce industry has indeed made this possible. There are a number of leading players in every field of business, be it home appliances or insurance. Each and every company has something unique and different to offer its consumers in terms of features though the products and services may be similar. The price of the products and services vary from one brand to the other based on the features and benefits offered. Therefore, it becomes important to indulge in comparison shopping online before making your purchase. Comparison shopping is a term that refers to comparing the products and services offered by various brands to know more about their features, benefits and prices before making your final choice. If you are wondering whether it is possible to keep myriad windows open and browse through each of them to find out the information you are looking for, here is something surprising! The internet is home of many price comparison websites whose sole aim is to provide consumers with information about related products from various companies on the same page so they can learn more about each of them before paying for their purchase. Price comparison websites are extremely user friendly and provide everything ranging from the features and prices to user reviews too. Every piece of information on these websites will provide you an insight into the product or service, helping you in making a well informed decision.