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MARKET RESEARCH & PRODUCT PACKAGING

RESEARCH & PRODUCT PACKAGING GANG


MoS • Repackaging all exchange proposal and preparing and re-packaging expansion proposals • Market Research Module to be in place talking of previous researches done. • New market research surveys to be implemented for understanding 1. BRAND 2. EPs for showcasing 3. Corporates 4. Alumni for referrals 5. Social Media effectiveness


TIMELINES •

• • • • •

Product packaging: oGCDP/ UR/ MDP- 19th December iGIP: 22nd December iGCDP: 24th December Expansions: 27th December Market Research Module: 31st December BRAND MR implementation: Jan (with recruitments)


BRANDING and SOCIAL MEDIA GANG


Youth Empowerment Sessions MoS:

• Preparing a new YE module • Fixing YEs for Q1 • Preparing a new IS module

TIMELINES:

• YE and IS module: 10th January • Fixing YEs: 31st January


College Partnerships MoS: • Preparation of product basket for MDP • Fixing college partnerships for fests and LDP

TIMELINES: • YE and IS module: 10th January • Fixing YEs: 31st January


Social Media MoS: • Social Media Campaign Ideas • More Twitter and Quora engagement techniques and ideas • Showcasing • Recruitment campaign

TIMELINES:

• Campaign Ideas: 22nd December • Showcasing: 31st December • Implementation for Twitter and Quora: 31ST December


Gang Leadership Development Program


MoS 

Research of colleges to tap and approach for the same.

Module for starting LDP.

Module for activities for LDP/ college cells.

Fallout engagement plan.


Timelines 

Module Preparation: 10th Jan



Research: 31st December


GCDP Quality gang


Measure of Success 1. Match NPS 90 2. Realisation NPS 80


Strategies/ Work to be done 1. Day

wise agenda

2. EP leads 3. Tracking of Interns with matching gang 4. Synergy with BD gang for cafe partnerships and chillouts 5. Figure out Delhi Stay and February accommodation 6. EP buddy 7. Mentorship 8. Pre realisation engagement plans (webinars) 9. LCB/ RD 10. AM 11. Fire fighting


Major Timelines 1. December GV realisations (30) 2. January realisations- 100 3. February realisations- 50


GCDP BD gang


Measure of Success 1. Global Village Target- 5 Lakhs 2. EP conference Target- 1.5 Lakhs 3. Projects Selling Target- 80 K 4. Cafe Partnerships- 30 K 5. Travel Partnership- 1 Lakh


Strategies/ Work to be Done 1.

Collection and revamping of all the proposals

2. Synergy with Quality and Matching gang for realisations 3. Synergy with concerned project heads for selling 4. Venue for GV and EP conference 5. Synergy with ELD gang 6. Product Evolution and Innovation


Event Timelines 1. EP conference- 3rd week of February 2. Global Village- 3rd week of February


Work Timelines Travel and Cafe 1. 17th December- Proposal collection and revamp/Database of Club and Travel partners 2. 22nd December- 1st set of appointments and calls

Global Village and EP conference 1. 18th December- Venue scouting and tentative finalisation 2. 20th December- Proposal 3. 25th December- Lead Generation( Synergise with ELD gang for previously interested clients )


Potential Bottlenecks ❏ Synergy issues with Quality Teams ❏ No-show of interns at Events, hence debilitating delivery ❏ Engagement of interns


Business Development


Measure of Success ❏ NEP Raises - 20 ❏ Selling 30 years magazine - 30,000 ❏ Youth Outreach + UR [MDPs] - 80,000 ❏ Travel Partner - 1,00,000 ❏ 30 Years Celebrations - 1,00,000


Strategies / Activities ❏ Lead Generation through word of mouth/contacts ❏ Synergy with OGX-UR ❏ Synergy with AIESEC Beta OC ❏ Synergy with GCDP BD Gang ❏ Proposal collection, creation and revamp


Timelines 1. 17th December● Proposal collection, creation and revamp ● Lead Generation ● Update on OGX-UR Partnerships ● Add to Travel agencies database of the GCDP BD Gang 2. 22nd December- 1st set of appointments and calls


Potential Bottlenecks ❏ Lead Generation - repitition, already contacted, redundance, prospects not strong enough. ❏ Disinterest in the prospects owing to year end. ❏ HR dissipated due to vacations ❏ Synergy not smooth


IR & Matching


Measure of Success

•

Striking Yearly Partnerships


Strategies

• • • • • • • •

Sending matching mails Adding interns on Skype & Gmail Striking Yearly LC-LC Partnerships Facebook Spamming & Promotions Updating FB pages with new showcase material Capitalising on past interns for partnerships Skype calling to VP OGCDP of different countries Capitalising on Afts


Project Timelines

• • •

15th December - 30th January 20th January - 4th March 10th February - 30th March


IGIP


Measure of Success: 

Number of raises

Number of matches

Number of new clients added

Number of new clients serviced

Potential IR


Activities Raising: Study

market penetration done in 2013 to recognize top sectors for raising Raise from markets outside of Delhi (Expansions) Package product according to sector & type of company Sell top oGIP countries extensively Matching: Filtering

out dormant forms Company-wise task forces Use newsletters Proper knowledge of matching tools to GB


Key Performance Indicators: 

Sales appointments done

Cold calls made


Bottlenecks: 

Lack of HR

Loss of information in transition

Supply & demand not aligned


E

XPansions GANG!


MoS 

Successful Recruitments in each entity. At least 15 members recruited and inducted.

5 oGCDP raises in the month of January for each entity (IXP)

One visit in every entity.


Timelines-Activities 

15th December- 1st Jan- Market Research on various colleges/Corporate clients for all programs- Creating databases- Getting existing membership back on track (Communications and engagement)

1st Jan-6th Jan- Set up appointments/meetings/IS’s with colleges/universities. Visit schedule to be in place.


Continued.. 

7th-14th Jan- NLS (Virtual follow up with all colleges, confirm IS’s & visits.)

15th Jan-25th Jan- VISITS to take place, Deliver IS’s, Recruitments to take place (LTS same/next day if possible)

25th-2nd Feb- Follow up for recruitments and registrations, Induction, Raises

WHOLE JANUARY- MARKETING- Social Media(FB)


Potential Bottlenecks 

Admin not responding to AIESEC and delaying timelines.

Poor responses from IS’s and low registrations.

Low number of IS’s set.

Visits not taking place- logistically.


What do we need: 

Brilliant selling skills- Cracking colleges and setting IS’s/Appointments

People skills- Expansions membership

Being pro-active- Going for visits, regular follow ups, and MAKING IT HAPPEN!


TIMELINES AND ACTIVITIES • • • •

RECEIVABLE MANAGEMENT ADMINISTRATION LEGALIZATION FINANCIAL KNOWLEDGE AND CLARITY


KPI • • • •

CONVERSION RATE OF RECEIVABLES AUDIT OF CONTRACTS FLOW OF FINANCIAL KNOWLEDGE OFFICE COMPLETION


POTTENTIAL BOTTLENECKS • NON RESPONDING CLIENTS • CONTRACTS BREACHES TRACKING • EXECUTION OF OFFICE WORK


MOS • ALL RECEIVABLES IN • AUDITING AND CHECKING ALL CONTRACTS FOR ALL STAKEHOLDERS • OFFICE COMPLETION


RECRUITMENT GANG 

Promotions and Selections


TIMELINES AND ACTIVITIES SORTING FOCUS

AND PLANNING THE DIVISION OF TEAMS FOR PRIVATE AND DU MARKET

ON ADHOC AND ON GROUND PROMOTIONS

CONVERING

MAJOR PRIVATE AND DU MARKET BY 26TH JANUARY

TALENT

PLANNING TO HAPPEN WITH THE OPERATIONAL HEADS BY 31st DECEMBER,2013

SELECTIONS

TO START FROM 2nd JANUARY, 2014 AND END BY 6TH JANUARY, 2014

SELECTIONS

FOR THE SU’s (Amity, Jamia and Faridabad ) TO BEGIN FROM FROM 15th DECEMBER, 2013

ALLOCATION LTS

on 7TH AND 8TH FEBRUARY, 2014

on 9th FEBRUARY, 2014


KPI 

GOOD FORMS SALE RATIO

COVERING ALL COLLEGES

OGX REGISTRATIONS AND PROMOTIONS GOING ON SIMULTANEOUSLY

TALENT CAPACITY: Proper number of members in every portfolio according to the backward planning.

Establishing membership in the CUs and SUs


MOS 

3000 FORMS SALE

ALL COLLEGES COVERED

2500 OGX REGISTRATIONS

Membership from every college we plan to establish CU’s , SU’s and normal DU colleges


BOTTLENECKS 

EXTERNAL FACTORS

ADMIN NOT ALLOWING ADHOC

COLLEGE RULES AND NORMS

None of the applicants turning up for selections from the required colleges, CU’s and SU’s


PLAN OF ACTION FOR SU’s 

To establish proper membership in Amity, Jamia and Faridabad

Talent Planning: OS for SU’s

JAMIA 

ORS calling from 15th December,2013

Selections by 18th December, 2013

Allocation on 19th December,2013

LTS on 20th December,2013

AMITY (6th month project) 

Application launch on 15th December,2013

FARIDABAD (LINGAYA’S AND JB) 

ORS calling from 15th December,2013

Selections by 18th December,2013

Allocation on 19th December,2013

LTS on 20th December,2013


NORMAL MEMBERSHIP RECRUITMENT POA 

Promotions from 2nd January- 26th January


OGX PRIVATE GANG- BANG


ACTIVITIES 1.

Market Research

2.

oGIP/oGCDP segragation

3.

Walk-ins/Cold calls (proposal)

4.

Set appointments

5.

Do appointments*

6.

OC Private OGX. ď Š


MOS 15

partnership MoUs Signed*

- confirmed Raises (oGIP & oGCDP) - Membership set (Recruitment support) - Membership trained for every SU - Ideal MDPs


TIMELINES AND KPIs 15th-25th Dec: -All market research and segragation done. -All colleges tapped first time. 4th Jan-15 Jan: -Follow ups and appointments set up. -Incoming GB on NLS 16th-25 Jan: -Negotiations and final Deliverables set. -All deals closed. 25th-30th Jan: -Final Paperwork done.


BOTTLENECKS 1)

GIP/GCDP in the same market.

2)

Brand.

3)

External Delays.


Communications and Information Management


Objectives 

To present 2013’s performance in the most effective manner.

Tailor processes and resources for membership knowledge and education.

Create all platforms and resources for global communication.

Devise internal marketing and communication strategy for the winter realizations and Q1.


Activities Planned 

Update AIESEC in Delhi University Wiki network for exchange and membership support.

Annual Report, Annual Programs and Functions Performance Report

Transition Resources and System to be put in place.

Education and training for membership.

Updating PODIO and myaiesec.net platforms for the coming quarter.

Working on BIG AIESEC and other internal digital marketing and creating road map 2014.


TIME LINES 

All the reports and analysis – December 25th

Platforms and Resources by – December 29th

Webinar and Training – Ongoing.


TIME LINES 

All the reports and analysis – December 25th

Platforms and Resources by – December 29th

Webinar and Training – Ongoing.


Learning and Development


Key Activities Structuring the AIESEC Experience, 2nd phase implementation Mentorship Plan Content Creation and Delivery Induction Plan, sessions resources: Delivery plan Training Plan, sessions resources: Delivery plan Fully Functional LTT

TMP/TLP Delivery Portal


MOS TMP/TLP Delivery Portal Number of people attending the sessions Number of structured modules created LTT gone through one TtT


Timelines Content creation and website creation by 25th December Delivery promotions and plans to be finalized by 30th December TtT delivered by 15th January Customization to be a January focus


Bottlenecks LTT not working to the optimum level Content not created by 31st December due to of other departmental stuff Lack of absolute organizational understanding


Gang