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W I NTER 11/12


MEET THE QUEEN of airport retail


the future focus of Gatwick


the latest food trends

PERFECT LANDING with our stats & figures


Richard Branson’s Gatwick

WINTER 11/12

70 Airlines, 200+ DestinAtions 31.6 Million PAssenGers Millions of journeys every year - all going through Gatwick




I was asked to produce a magazine about the exciting changes at Gatwick Airport, I couldn’t have been more thrilled. Twenty years ago, before I became a journalist, I worked at the airport shops in all my university holidays and I loved every minute of it. Perhaps it was the hundreds of fresh faces who teemed through the Departure Lounge every hour, the fact that there was rarely a second without a customer eagerly waiting to be served, or simply that Gatwick has always been a warm, friendly place to be. Returning there recently with the brilliant photographer Jorge Monedero, to snap a cross-section of Gatwick’s many passengers (see page 17), it felt like nothing had changed. Sure, the airport is twice the size, and a great deal glossier than it used to be. The new No.1 Lounges, with their sparkling designer interiors, are open to all customers. There’s a lovely children’s play area, cleverly hidden away in the North Terminal. There’s a Yotel for the most contemporary kind of stopover sleeping. You could shop for an entire winter or summer wardrobe in its well-stocked shops (and we saw several people doing just that) and eat your way around the world in its vibrant restaurants, cafés and seafood bars. And I don’t think we had valet parking back in the early 1980s. So Gatwick might now be a smart, sophisticated 21st century travel hub, employ something in the region of 23,000 staff, and welcome thousands through its departure gates in a day – take a look at our detailed infographics section for all the facts and figures – but it is still an airport with a heart. Some things, you see, just don’t need to change. /


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W I NTER 11/12







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OF SHOPS When it comes to what the customer wants Gatwick Airport’s, Vicky Wyatt, Business Development Manager – Retail, thinks the sky’s the limit




PAST, PRESENT AND FUTURE Since it opened in 1958, Gatwick Airport has seen glamour, celebrity, scandal and success. Dominic Lutyens plots its colourful history and looks into its vibrant future



STYLE Passenger numbers at Gatwick can reach an astonishing 130,000 in one day. Caroline Roux and photographer Jorge Monedero find out who some of them are


EDITOR Caroline Roux

RELATIONSHIP Richard Branson explains why Virgin Atlantic is still in love with Gatwick Airport




Charlotte Christiansen, Gatwick's Business Development Manager – Catering and Services, says business is booming



ACCESSORIES You want it? We've got it. From chic shoes and classic fragrances to fashion-forward eyewear, Gatwick offers the brands that matter



TO THE FOOD Four celebrated foodies take us on pilgrimages of culinary pleasure



FIT Fiona Hamilton, Jones Lang Lasalle’s Director – Retail, knows just why shopping and flying were made for each other. She tells all to Nicole Swengley

CONTRIBUTORS Dominic Lutyens Nicole Swengley


FACTOR 25 8 pages of number-crunching – all the facts and figures at your fingertips

PHOTOGRAPHY / IllUSTRATION Jorge Monedero David Parfitt Clear-As-Mud

PRINTING 110% Cover image: Andreas Kindler/ Getty Images

Paper: Fedrigoni Constellation Snow mosaico / Xper Munken Lynx Rough Our paper is chosen for its biodegradable and recycleable properties


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The other queen of shops Move over Mary Portas. At Gatwick Airport, it’s Vicky Wyatt, Business Development Manager – Retail, who rules the customer choice. Here, she explains what it’s like to welcome more than 100,000 passengers a day and why Gatwick’s retail spaces are among the most sought after

We have a saying that every day is a Saturday at Gatwick

Airport, and it really is true. On the high street you have peaks and troughs, but at the airport, it’s a steady flow of people from 4am to 10pm in the summer, and 5am to 8pm in the winter. There’s really nowhere else like it. Our seasons are reversed, too. While the high street relies on Christmas to rack up the major sales, our busiest time is August, when the schools are on holiday. But that’s not to say Christmas is quiet. We mainly serve the leisure traveller – they make up 84% of our passengers – and they’re the ones who really want to shop. While a business traveller will pick up a paper and a coffee, and make sure they minimise their time in the airport (the regular ones really know just how fine they can cut it), our crowd like to arrive early with plenty of time to shop and eat. That’s why the retail and restaurant offering is so important: customers view it as a major part of the airport experience. I think we all assumed that holidaying would be hit in the current economic climate, but our passenger numbers are climbing year on year. In fact, it seems that a well-earned foreign holiday is the one thing that people are simply not prepared to give up.

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72% OF PASSENGERS FROM UK And it’s not just people who are moving. Gatwick Airport itself is currently on an important journey of its own. Now it is independent – BAA was forced to sell it to drive competition and Global Infrastructure Partners are now the majority shareholder – we are focusing on enhancing its own identity and individuality. It’s already unique in many ways. It has the busiest single runway in the world, with 53 movements per hour at its peak (sometimes I sit in my office at night watching all the lights stacked up in the sky) and because of its geographical location, in the heart of England’s affluent South East, it attracts an exceptionally well-heeled, welltravelled clientele. 72% are from the UK, so we feel that we know the customer well. If you want more detailed information, turn to our infographics supplement.


“The retail and restaurant offering is so important: customers view it as a major part of the airport experience”

STYLISH PREMIUM BRANDS At the moment we’re offering customers some excellent, forward-thinking brands, like Jo Malone, Kurt Geiger and

Superdry in fashion, and Apostrophe and Giraffe in food. But as the £1.2 billion refurbishment of the entire airport, inside and out, continues (it started in 2008 and will continue until 2014), I’ve got no doubt that our 250,000 sq feet of retail and restaurant space can become home to even more stylish premium brands that will reflect Gatwick’s own independence, energy and direction. MAXIMISING DEPARTURE LOUNGE TIME Travelling has lost some of its allure recently, and at Gatwick we’re working on bringing back some of the glamour. There are obvious signs, like the stunning new entrance to our North Terminal, and the chic new check-in area for British Airways. And then there are more-subtle interventions, such as the enormous amount we have invested on improving the speed of security in the South Terminal, allowing our passsengers to get to the Departure Lounge as quickly as possible. Every member of our security staff has an NVQ in Customer Service and that’s unique to Gatwick too. Of course, shopping isn’t the raison d’etre of the airport. First and foremost we’re a major transport hub. But apart from being an important revenue stream for the operation, retail and restaurants are the icing on the customers’ experience. And this is where I come in. I worked for ten years for House of Fraser, eventually managing all the accessory concessions for the group (including shoes, sunglasses, jewellery and watches), before joining Gatwick in September 2010. The business model at Gatwick Airport has great similarities and the upward direction in which I took House of Fraser concession brands does too. But what I hadn’t anticipated was quite GATWICK FACT FILE how fascinating a place the airport / 84% leisure would prove to be. You know with travellers absolute certainty exactly how many / World’s busiest customers are going to walk past your single runway door by week, by day, even by hour. / Affluent local I don’t know about you, but I feel when clientele you’re armed with hard facts like that, / £1.2 billion then the creativity can commence. refurbishment Perhaps you’d like to join me in transforming Gatwick Airport into the / 250,000 sq most exciting, directional retail and feet retail space restaurant environment in the UK? /

To contact Vicky Wyatt, or obtain further information, please call 07714 097 495, or email YOUR LONDON AIRPORT /

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Gatwick Airport has always been ahead of the game from the day it opened in 1958. Dominic Lutyens surveys its rock ’n’ roll past and glittering future

ABOVE: John F. Kennedy, President of the United States, with Harold Macmillan after the President’s arrival at Gatwick Airport. © The Press Association


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/ 1962 the original South Terminal doubled in size

ABOVE: Queen Elizabeth II and the Duke of Edinburgh visiting the Sussex town of Crawley after opening the new Gatwick Airport on 9 June 1958, escorted by the chairman of the Crawley Development Association © Evening Standard/Hulton Archive/Getty Images

LEFT: Model Felicity Downer wearing the new BUA (British United Airways) air stewardess uniform at Gatwick, 5 July 1967 © Wesley/Keystone/Getty Images


Airport was opened one sparklingly sunny June day in 1958 by the Queen. It was designed to satisfy a skyrocketing demand for air travel that had grown up in London and the South East in the late 1950s. The glamorous new airport mirrored the fortunes of the surrounding area to which Londoners were relocating in droves, snapping up new homes and enjoying full employment. The South East is as economically buoyant today. Gatwick Airport grew out of an existing infrastructure. A flying club – founded in 1930 – had stood on the same spot near the High Weald – an

/ by 1987

ABOVE: John Lennon and Yoko Ono at Gatwick, 26 January 1970 © Cummings Archives/Redferns Getty Images

Area of Outstanding Beauty, with its pastoral patchwork of rolling hills, abundant woodland and charming farms – between the North and South Downs. By 1936, scheduled flights were operating to such destinations as Paris and Hamburg. AIRPORT OF FIRSTS When the old airport was renovated to the tune of £7.8 million, its successor was the first to offer rail travel, main roads and an air terminal (with an innovative modular design, which could be easily expanded). It was one of the first airports to have an enclosed

Gatwick was the world’s second busiest international airport, handling 10,000 more passengers than JFK

terminal, allowing passengers to walk under cover to waiting areas near the aircraft, followed by only a short walk outdoors. The airport was a soaraway success: in 1962, its original South Terminal doubled in size and two new piers were built. In the 1960s, it was the location for many a groovy movie, from the Beatles’ A Hard Day’s Night to The Italian Job. In 1977, Freddie Laker launched his Skytrain, Gatwick’s first daily long-haul, low-cost flights to John F Kennedy (JFK) Airport in New York. By 1984, Richard Branson had also chosen it as the take off point


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A JOURNEY THROUGH HISTORY / 1958 The airport was officially opened by Elizabeth II on 9 June. It was innovative for being accessible by three modes of transport – air, rail and road / 1964 Part of the Beatles’ movie A Hard Day’s Night was filmed here, including a scene showing the Fab Four taking off in a helicopter

ABOVE L/R: Travellers browsing around in the Duty Free zone in the 1960s. © Mary Evans Picture Library/TONY BOXALL

/ 1969 Many a 60s hit movie used futuristic Gatwick as a location. 1969 was especially busy on this front: scenes from The Italian Job and On Her Majesty’s Secret Service were shot here

The space-age transit track, 1983 Gatwick’s arrival lounge, 1983 OPPOSITE: Kelly Holmes shows off her two Gold Medals as she arrives at Gatwick Airport following the Athens Olympics in 2004 © The Press Association

for his reasonably priced flights to Newark, New York’s other airport. £200M NORTH TERMINAL By the early 1970s, 5 million passengers used the airport; by the late 1980s, 20 million. Considerably easing this human traffic was the Gatwick Express rail service to and from London’s Victoria station, introduced in 1984. In 1987, Gatwick was the world’s second busiest international airport, handling 10,000 more passengers than JFK. In 1988, the Queen returned to Gatwick to unveil its new £200m North Terminal. Connected to its

Today more than 31 million passengers a year travel the world via Gatwick

sister terminal by thoroughly space-age automated shuttle trains, it was the largest construction project south of London in the 1980s. Gatwick’s ascent as a globally prestigious airport was further boosted by a £65m expansion of its two terminals in 2000 and 2001, offering much more retail space, eateries and seating. Today 31.6 million passengers a year – the majority flying with EasyJet, British Airways, Thomson Airways, Monarch Airlines and Thomas Cook Airlines – fly to over 200 destinations via Gatwick.

/ 1970 At the cusp of the 1960s and 1970s, the glamour of air travel was underlined by the multitude of celebrities snapped here, from Frank Sinatra to fashionplate hipsters John Lennon and Yoko Ono / 1977 Laker Airways launched Skytrain, providing Gatwick’s first daily long-haul, no-frills flight to John F. Kennedy (JFK) Airport in New York

We love the classics And so do our customers YOUR LONDON AIRPORT /

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THE FUTURE’S BRIGHT Why Gatwick looks set to become London’s airport of choice


Top to bottom: smart and stylish, Gatwick’s new interior refit will make it the ultimate 21st Century leisure airport

social media. A finalised masterplan, summarising these opinions, will be published early next year.

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Gatwick’s A commitment to sustainability goes hand in hand with development

future is set to be as glittering as its past. Crucially, its current owner, Global Infrastructure Partners (GIP), which bought the airport from BAA in 2009, is overseeing a £1.2bn investment programme to upgrade and expand its infrastructure, ensuring that the airport can deliver the best possible passenger experience.

40M PASSENGERS A YEAR BY 2020 Gatwick Airport has also published a draft masterplan setting out its vision to accommodate 40 million passengers a year by 2020. Correspondingly, by the same date, the total number of passenger flights to and from Gatwick is projected to increase from today’s figure of 242,600 a year to 286,000. CEO Stewart GATWICK Wingate spelt out its grand FACT FILE plans thus: ‘Our ambition / £1.2 billion is to become London’s investment airport of choice. Today, programme we set our vision for the / 40 million future and how we can passengers by grow to handle 40 million 2020 passengers by 2020. Our / projected plans focus on continuing 286,000 to improve service levels passenger flights by investing in the airport, / £45 million our employees and the new 19-lane communities we serve.’ security area Gatwick has instigated / £75 million a public consultation on North Terminal the draft masterplan, expansion democratically canvassing views via the Internet and

STATE OF THE ART SECURITY The radical changes are geared to ease congestion and speed circulation, to make air travel as fluid, convenient and effortless as possible. Some changes have been implemented: Gatwick recently opened a new £45m, 19-lane state-of-the-art security area in the South Terminal to make this stage of travelling much faster and more efficient. This means passengers get to spend less time in queues and more time enjoying themselves in the airports bars, cafés and shops. A £75m expansion of the North Terminal has provided more space, with new checkin desks and baggage facilities. REDUCED CARBON EMISSIONS The busiest single-runway airport in the world, Gatwick will also seek to increase air traffic during existing offpeak periods when runway capacity is not being fully utilised. A concern for sustainability will go hand in hand with these developments. Gatwick has pledged that, over the next 10 years, it will reduce its carbon emissions by 50 per cent and its energy consumption by 20 per cent (in both cases, compared

/ 1984 The non-stop Gatwick Express rail service to London Victoria was launched / 1988 The Queen opened the £200 million North Terminal. Gatwick Airport’s North and South terminals were now connected by a 1.2 km-long, elevated two-way transit system with automated shuttle trains / 2000 and 2001 In 2000 a £29.5m extension to the international departure lounge in the South Terminal was opened, offering more seating, shops and restaurants. In 2001, a £35m extension to the North Terminal international departure lounge was completed / 2009 Global Infrastructure Partners (GIP) became the new owner of Gatwick Airport Limited. It is now owned by a group of international investment funds, of which GIP is the majority shareholder


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Gatwick is inexorably helping to reshape the future of air travel



/ 50% reduction in carbon emissions over 10 years

Top to bottom: Gatwick’s already exciting mix of retail and restaurants is set to become even more diverse and desirable

Look no further Gatwick’s got the names that matter

/ 2010 EasyJet, British Airways, Thomson Airways, Monarch Airlines and Thomas Cook Airlines were Gatwick’s five biggest airlines, in terms of passengers carried

with 1990 levels). It will / 70% waste / 2010 also ensure that 70 per cent recycled Gatwick was one of of all the waste it generates the locations in the / Extra is recycled. hit historical drama platforms With a greater influx film The King’s more trains Speech, starring of passengers projected Colin Firth, Helena for 2020, more people will Bonham Carter and inevitably be arriving by Geoffrey Rush rail. But this won’t cause congestion, because next year, Network Rail’s £53 million rail station enhancement scheme will add extra platforms at Gatwick station to accommodate more trains. Redefining it as environmentally Dominic Lutyens is the sensitive, efficient, speedy and stylish, author of 70s Style & Gatwick is inexorably helping to Design, published by reshape the future of air travel. / Thames & Hudson

To contact Vicky Wyatt, or obtain further information, please call 07714 097495, or email YOUR LONDON AIRPORT /


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Our brands go together We can offer you a perfect partnership YOUR LONDON AIRPORT /


When we spent a day at Gatwick Airport recently, we met some fascinating folk, and took a peek in their shopping bags

Ailish, Priya and Raj Pal, from Victoria, BC, Canada. Raj is a systems engineer. Ailish is a full time mother / Where are you going? Back to

Vancouver, after visiting family in the Netherlands, Luxembourg and London. What have you bought? Two bags of candy and two bars of chocolate. Normally we’d go big on booze in the Duty Free, but Ailish is expecting again, so we’re being good.

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Robin Kent, from Horley, Surrey. Shop assistant at All Saints / Where are you going? Nowhere, I work here. I love it. The atmosphere’s great and you meet new people all the time. It’s so much better than working on the high street. What do you sell most of? Men’s T-shirts and all our leather – that just flies out the store. I’m going to buy our Barbour-style coat on my next pay day.

Sam Connolly and Guy Balmford, from Brentwood. Studying for A Levels /

Where are you going? To Iceland, on a geography field trip, to look at glaciation. We’re going for a week. Last year we only went as far as Devon. What have you bought? Newspapers, and drinks in Café Rouge, and we played on the arcade machines.

Gaynor Penn, from East Grinstead, West Sussex. Security Team Leader /

Where are you going? Hopefully on a tea break. How long have you been working here? I’ve been at Gatwick for four and a half years. My worst day was my first – I kept getting lost. My best days are the ones when we process 36,000 passengers and there’s not a single hitch. Then I go home happy.


FEATURE / LOUNGE STYLE Pia and Dick Scott, from Kelowna, BC. Retired / Where are you going? We’re flying to Venice to go on our first cruise. Where will that take you? Around the Greek islands – Santorini, Mykonos – and to Bari and Dubrovnik. It’s just a week. We’ve never done it before, so we’ll see if we like it.

Juan Gamecho, from London. Lecturer in finance / Where are you going? I’m flying to Edinburgh, then travelling up to somewhere near Aviemore to go grouse shooting. After that I’m straight off to Romania for work. What have you bought? A whole load of thermals in JD Sports. It occurred to me that it might be pretty cold in Scotland.

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Julia Tapygina, from St Petersburg and London. Just graduated in marketing from Queen Mary University, London / Where are you going? To Milan to do some shopping and see friends. When I come back I need to start looking for a job! What have you bought? My lunch in Pret a Manger, Prada sunglasses, make-up in Mac.

Burhan Abdel-Hadi, from Croydon. Customer Services / Where are you from? I’m Jordanian, but I was born in Kuwait and I’ve lived most of my life in the UK. I’ve worked at Gatwick for ten years. What do you do? I look after the passengers, across all the categories. I used to work in the Business and First Class Lounges. There’s nowhere I’d rather be. Gatwick is cute and friendly and we all know each other. Of course, now we have this new BA check-in, it’s even better.

Arabella Fitzsimmons, from London, with daughter, Martha. Publishing director / Where are you going? My husband’s family has a house

near Malaga, so I probably come through Gatwick five times a year. It’s the easiest way for us to get there and the departure time is perfect, around 5pm.

Jenine McKreith, from Croydon. Shop assistant at Accessorize / What’s it

like working here? It’s so busy, and exciting. I’ve never met such different people before and it’s impossible to get bored. There’s always someone needing something. Where would you like to be travelling to? Every time they call flight EK10, I’m like, ‘I wish I was on that flight’. It goes to Dubai.

For more information on passenger spending, turn to our infographics supplement.



A special relationship

Far left:16 June 2011, Virgin air hostesses at the launch of a new route between London and Cancun, Mexico. It goes twice-weekly in 2012 Far left: Sir Richard Branson and the world’s most famous burlesque performer Dita Von Teese celebrate the 10th anniversary of Virgin Atlantic’s flights between London and Las Vegas Images courtesy www.virginatlantic.

Virgin Atlantic flies 750,000 passengers a year out of Gatwick Airport. Sir Richard Branson explains why the two brands exist in perfect harmony / 22

/ 23 Above Virgin Atlantic’s Clubhouse at Gatwick features a luxurious Cowshed Spa (right). The Clubhouse occupies over 795 square metres in total Left: The island of Necker – Richard Branson’s favourite destination Images courtesy

Virgin Atlantic has had a close association with Gatwick Airport since the airline launched in 1984. What kind of place was Gatwick then, and did it complement Virgin as a brand? Virgin Atlantic will always have a special connection with Gatwick Airport – it is where our first flight took off, to Newark in 1984. It’s where we started to build our network and where we launched our first Clubhouse. Back in 1984, Gatwick was growing at an enormous rate and was definitely an exciting place to be. It was the perfect airport to launch our operations. You have made continual investment in your Gatwick facilities, for example the Clubhouse, originally opened in 1998, and since refurbished. Any future plans for Virgin at Gatwick? Virgin Atlantic flies three quarters of a million passengers a year from Gatwick and it is important to ensure we offer them the very best experience possible. The airline has recently announced a £56 million refurbishment of its Gatwick fleet next year, which includes a complete interior retrofit of each of Virgin Atlantic’s 747-400 aircraft operating on the leisure routes out of Gatwick and Manchester. Passengers travelling to destinations including Orlando, the Caribbean and Las Vegas will soon enjoy new seats, cutting-edge IFE technology and a fresh vibrant feel throughout all cabins. The aircraft will

also be fitted out with the iPhone system, which will allow passengers to make use of their mobile phones on board for voice, text and email services. As a retailer yourself, what is your general opinion of retail at airports these days and the way it is expanding? Is an airport a good place to shop? Yes, I think so – especially during the difficult financial times we are experiencing at the moment. We are all trying to secure the best deals and save money, so shopping at the airport is a win-win situation as lots of high-end and high street brands can be found at duty free prices. You just need to have a good idea in your head of exactly what you want/ need to buy before you go – those twinkly lights in airport shops can convince you to buy things you never knew you needed. Write a list and make the most of the great prices! What is the last thing you bought at an airport? I tend to pick up newspapers on my travels, as I like to keep abreast with the local and international news. I own an iPad but quite like to scan the hard papers. I have been known to purchase the odd piece of clothing – I tend to travel lightly so I usually end up purchasing the odd item while at the

airport – usually because I’ve forgotten to pack more than one pair of trousers! What would you like to be able to buy, or eat, at an airport? I’m generally happy with the services on offer at airports. There is a good range of retail and leisure facilities at Gatwick but there is always room for new products. Actually there’s a new energy drink on the market called Pussy – which is brilliant – so maybe instead of a champagne bar, they could install a Pussy drinks bar. (Not that the fact my children Holly and Sam are involved in the company has anything to do with my recommendation!) What are your expectations of the new multi-million-pound refurbishment of Gatwick Airport? Very high. We’re very engaged with all the Gatwick Airport future plans and really eager to see the new facilities and added benefits that the airport will offer our passengers. Air travel changes year on year, as we travel more and more. What are the plans for Virgin in general to keep it in its prime market position? Virgin Atlantic is continually investing in its product to retain its position as the UK’s leading long-haul leisure airline. This

year we’ve taken delivery of two Airbus A330 aircrafts and we look forward to receiving eight more in 2012. These aircraft are Virgin Atlantic’s first long-range twin-engine aircraft and are the most efficient aircraft in their class today. They have been fitted out with the revolutionary new touchscreen IFE system, too. We also have 15 Boeing 787-9 due for delivery in 2014 and six A380’s on order, with delivery expected in 2015. Virgin Atlantic is also always looking at new destinations to fly to and next year we are excited to be launching a twice-weekly service to Cancun from London Gatwick. How many times a year do you fly from Gatwick Airport? Gatwick is the gateway to my journey home to Necker – so pretty often. What is your favourite journey from Gatwick Airport? I love to travel, so each and every journey I make from Gatwick is great. I love the buzz and excitement you feel at the airport. But I have to say my favourite journey is probably to the island of Barbados, the locals are brilliant fun and once I have arrived in Barbados I know I’m nearly at my final destination, which is my home on the stunning Necker Island. You know what they say, there really is no place like home…/


IRRESISTIBLE Gatwick is home to the international brands that matter, so it’s hardly surprising that our customers just can’t help snapping them up

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Fiona Hamilton is a Scottish Business Woman of the Year, with an uncanny knack for predicting the future of retail. Here, she looks into her crystal ball and tells Nicole Swengley that it’s ‘all about the airport’

“It’s about bringing together the brand market leader in each sector”

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at a pivotal point in the evolution of retailing, and some pretty serious challenges lie ahead,” says Fiona Hamilton, retail director of Jones Lang LaSalle, the global realtor involved in developing Gatwick’s new retail strategies. But if anyone is equal to this test it’s Hamilton who, in 2009, was crowned Scotland Business Woman of the Year. The current economic climate is one challenge. Another is the role played by the Internet and social media. “Social media is playing an ever greater role in retail strategies and the retailers that manage this media well have significantly increased sales and are communicating their message to consumers the most effectively.” Hamilton also believes, “We need to bring some personality back into retailing; to add excitement, point of difference and things people wouldn’t expect to see” at Gatwick. Hamilton has personally been associated with many ground-breaking and successful developments globally. Most recently she spearheaded the delivery of

by creating a feel-good factor, whether through added service or another point of difference. There has to be a seamless retail and leisure experience. And this is no different whether the customer is shopping at an airport, railway station or in a city centre mall.”

a new TIF (Tax Incremental Financing) funding scheme for Ravenscraig in Lanarkshire, Scotland, which will deliver a new kind of experiential retailing within a one million sq ft development. One of her favourites, however, is Glasgow’s Princes Square. “It was the first true ‘turnover’ centre where retailers paid no base rent but, instead, a percentage of their turnover,” she says. “It broke all the rules, creating a genuine partnership between landlord and tenant and resulting in a more varied, dynamic retail environment.” Working to a similar brief at Gatwick, says Hamilton, “will allow us to create a really exciting tenant profile similar to the very good, varied offer Jones Lang LaSalle has achieved at airports in Hong Kong and Singapore”. CAPTIVE AUDIENCE This isn’t Jones Lang LaSalle’s first encounter with Gatwick. The company was involved in the airport’s original acquisition when it de-regulated. Now JLL’s asset managers and retail strategists have been brought on board to pep up the shopping and eating experience. “Potentially there’s a captive audience of 32 million customers,” says Hamilton. “They’re spending more time at the airport because of stringent

security measures and have the ‘downtime’ for leisurely shopping.” Duty-free purchases are still important; times have moved on, though, and there’s now a huge range of available products, including fashion, accessories and gadgets at excellent prices. Hamilton believes that airports are ahead of many shopping malls in embracing new technology and offering an online Reserve & Collect service. “There are few retailers that aren’t suited to an airport environment, except perhaps those selling large, bulky goods,” says Hamilton. “But they do need to understand seasonality and the peaks and troughs of passenger flows.” Still, this is where the retailer-airport partnership can blossom. “Airport operators have huge amounts of information, and retailers can tap into this data to drive their businesses forward,” she adds. MID-MARKET AND LUXURY MIX Aspirational brands appeal to Gatwick’s customer-base but Hamilton believes in creating a strong mix of tenants. “It’s about bringing together market brand leaders so that a mid-market ‘best in house’ can sit happily alongside luxury brands,” she says. “In the past it was skewed one way or the other.” She believes a retailer’s airport presence is “a great calling card”, particularly when launching into new markets or building a global presence. “It’s a great test-bed for entry into a country and a fantastic way to increase brand recognition,” she says. One of the biggest challenges lies in meeting increasingly sophisticated expectations. “It’s no longer just about selling products but about the whole experience,” says Hamilton. “Retailers need to endear people

TURN-KEY UNITS It’s the airport, however, that Hamilton predicts as the future retail hub. “In the past, some retailers may have been daunted by aspects such as capital investment and contract periods,” she says. “But at Gatwick we’re aiming to introduce easy entry with the availability of some turn-key units. These will operate more like pop-up shops, so it will be a branding exercise rather than a complete fit-out, and the contractual structure will be slightly different to allow retailers a trial period. It’s just one of the exciting new ideas that airports are coming up with as they move with the times.”/ Nicole Swengley writes for the FT’s How to Spend It magazine, The Wall Street Journal and American Express magazines in Europe.


What was your last purchase at an airport? A new iPad cover. Where did you have your best airport meal? I recently had a very good meal at the Virgin Lounge at Gatwick. I was going on holiday with my family and Virgin has one of the few lounges which cater for children – a godsend for parents. What is your favourite hotel? The Mercer in New York – great location (SoHo), great food and the best cocktails in town. What is the first thing you like to see when you walk into a shop? A smile. BlackBerry or iPhone? I’m probably an iPhone girl at heart but, for business reasons, a BlackBerry is a must. Hold luggage or carry-on? Carry-on. When you travel a lot on business hold luggage is just not worth the hassle. And I now have a streamlined, five-minute packing regime. An object I would never part with is... My iPad as it keeps me connected to my business life but also to my family via Skype. It also contains many escapisms – my music, photos and books.

To contact Fiona Hamilton, or obtain further information, please call 07774 116156, or email YOUR LONDON AIRPORT /

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Fly me to the food When a fanatical foodie goes travelling, it’s usually because there’s a sensational meal waiting at the other end. We asked four dedicated food experts where a journey to culinary perfection would take them

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My destination would have to be the Mission district in San Francisco, California. It’s what a real food hub should be – ultra-cool, innovative and lots of completely delicious food. Every outlet there seems to be a cut above: Mission Chinese serves the very best Chinese dishes; Tartine bakery is a mecca for morning pastries; Fourbarrell sets the global tone for all rough-andtrendy coffee roasters. And that’s just for starters. Since the 1970s, San Francisco has been the place to go for great new food experiences. Chez Panisse, which opened in 1971, has influenced a whole generation of cooks who value fresh, local, organic produce. But now, I would go to Camino where chef Tamar Adler’s cooking is simply inspirational in its flavour and freshness.

Tartine Bakery 600 Guerrero St, San Francisco California © Tartine Bakery

trend with every new food and beverage retailer we welcome to the new-look airport. Since we can offer very flexible amounts of space – up to 4,000 sq ft for a full-service restaurant, as little as 300 sq ft for a niche brand – we’re hoping we can accommodate an acrossthe-board range of high street names, aspirational brands and quirky independents. They just have to have a few things in / We serve over 6,000 common – superb quality and pints of beer per day top-notch service. / We serve over 7,000 While all our customers glasses of wine per day have a flight to catch, not / We use more than 15,000 pints (8,500ltr) all of them are in a hurry. The average time spent in of milk per day the Departure Lounge is 70 / We bake and serve minutes, and that’s certainly over 2,000 pastries plenty of time to enjoy a couple every day of courses and a few drinks. For those on uncatered flights (and these are on the increase) with less time to spare, shopping for that in-flight picnic is an important part of the passage through the Departure Lounge. We’d hate to let any of our airport guests down. Come and join us to make sure that we don’t. /

Destination: San Francisco, California, USA

Mission Chinese 2234 Mission St, San Francisco California Photographer: Alanna Hale

Camino 3917 Grand Ave, Oakland California

© Camino

Everyone knows how much our tastes in food and drink / 54% of passengers have changed in recent years. want a full service meal Foreign travel, television cookery / 26% of passengers programmes, an influx of good want a quick meal coffee shops – all these have made (up to 60 min in the us more demanding in the breadth Departure Lounge) and quality of the restaurants, / 20% of passengers cafés and takeaways we expect to require take away food see in public places. or a quick coffee offer We have seen unprecedented (less than 30 minutes growth in the casual dining in Departure Lounge) sector, including the launch of a number of exciting and innovative quick service concepts which have been well received by consumers. The coffee market, meanwhile, has evolved from quality chains to specialist and boutique offerings. At Gatwick Airport, we’re responding seriously to these changes and to the demand from an increasingly discerning and sophisticated audience. British people like British food (and so do our visitors) but the appetite for Mexican and Asian cuisine continues to grow, and everyone loves Italian! We’re aiming to surpass customer expectations and be on GATWICK FACT FILE

Israeli-born Yotam Ottolenghi opened his first café in London’s Notting Hill in 2002 and quickly gained a cult following. He has since published two cookery books, one of which, Plenty, has topped the Amazon bestseller list in the United States. He has a weekly cookery column in the Guardian’s Weekend magazine and recently opened his third restaurant, Nopi, in London’s West End.

© Alanna Hale

Charlotte Christiansen is Gatwick Airport’s Business Development Manager – Catering and Services. If you’re offering service, speed and superlative quality, she’s got the space and the specialised airport knowledge

To contact Charlotte Christiansen, or obtain further information, please call 07803 120110, or email YOUR LONDON AIRPORT /

HENRY DIMBLEBY In 2002, Henry Dimbleby, son of the more famous David, quit his job to set up the fast-food restaurant Leon with his friend John Vincent. The idea was to create a chain where the food was fresh and healthy, fast but not fatty, and absolutely delicious. Now their Moroccan meatballs and butternut squash curries are legendary, and they have over ten outlets throughout London.

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Destination: Batroun Lebanon

At night I dream of Chez Maguy in Batroun, an ancient Phoenician fishing port that’s 45 minutes drive from Beirut. It is a restaurant in a tiny shack on a rock looking out over the Mediterranean and you have to walk along the edge of the sea, over a bridge and down an alley to get there. The owner’s daughter dives into the sea in a bikini and emerges Ursula Andress-style with a bucket full of sea urchins, which are immediately cut open and served raw. It is magical.

CL AUS MEYER Claus Meyer is best known as co-founder, with Rene Redzepi, of Copenhagen’s Noma, which was voted best restaurant in the world in 2011’s prestigious San Pellegrino awards. But there’s a lot more to him than that. A trained chef, he now owns organic bakeries and a microvinegar factory, and is opening a food school for underprivileged children in Bolivia and another in a Danish state prison. His new Singaporean restaurant, Namnam, will open in Copenhagen in January.

Destination: Singapore

I love to eat in Singapore, not so much because some of Asia’s best restaurants can be found in the city (and many Western top chefs have opened outlets there) but because the street hawkers and informal eateries offer astonishing food and great ambiance. Singapore is a multicultural melting pot where Buddhists, Muslims and Christians all live together and it’s reflected in the street food scene. There are more than 50,000 hawkers and an uparalleled diversity of Indian, Malay, Chinese, Indonesian and Pakistan dishes out there. The chicken rice at Wee Nam Kee is to die for, the chili crab and the other shellfish delicacies at Sin Huat is worth the whole journey, the fried noodles at JB Meng in the red light district is a little miracle. And do not miss the Indian food at Dempsey Road. /






What makes an airport the perfect place to travel and shop? Meet HOK’s Barry Hughes, the main man behind Gatwick’s £1.2 billion refurbishment

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BRÛLÉ The media visonary who lives in the fast lane TRACEY



NE X T A warm welcome to the newcomers who are joining Gatwick’s vibrant retailers and restaurants

Mills is the go-to girl for the ultimate tenant mix. Read our interview with the head of Davis Coffer Lyons Development Team

FASHION FORENSICS The latest research on what sells well

Flip over to get the facts and figures on Gatwick in our Infographics Supplement For further information, please contact

Spencer Sheen Head of Retail 07899 066 788

Fiona Hamilton Director – Retail & Airports 07774 116 156

Tracey Mills Director BScMRICS 0207 299 0700

Vicky Wyatt Business Development Manager – Retail 07714 097 495

Victoria Gould Director – Retail 07920 020 017

Alice Keown Associate Director 0207 299 0700

Charlotte Christiansen Business Development Manager – Catering & Services 07803 120 110

Although every effort has been used to ensure the accuracy of information contained in this publication, neither the contributors nor Gatwick Airport can accept liability for errors or omissions. The opinions expressed by individuals appearing in this publications do not necessarily represent Gatwick Airport. No part of this publication may be reproduced without written permission of Gatwick Airport. © Redcow Creative


W I NTER 11/12


The 25 facts + ямБgures you need to know




The Gatwick passenger doesn’t cut it fine. Plenty of Departure Lounge time, for shopping and eating, is factored into their travel plans






Footfall guaranteed We’ve got the customer statistics at our fingertips YOUR LONDON AIRPORT /

foreign business 6.1% foreign leisure 21.9%







Gatwick Airport is uniquely located in the prosperous South-East of England. That and its proximity to London, means it attracts an especially affluent core customer



43 % AB

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38 % C1

13 % 6 % C2 DE

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AB Affluent, in-town dwelling professionals

C1 Affluent, out-of-town dwellers C2 Manual, working families DE Diverse small-town dwellers and people in active retirement





PASSENGERS SPEND The figures speak for themselves. Gatwick’s passenger are snapping up high-end goods like champagne and sunglasses, and they’re outshopping the Westfield crowd by a long way










of retail space













Ever since it opened in 1958, Gatwick’s passenger numbers have kept climbing steadily, with the lucrative short haul market accounting for much of this. By 2020, they will be nearing 40,000,000 a year




















Gatwick Magazine - issue 1