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THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

V I S UA L T H E S AU RU S www.visualthesaurus.com Design Objective To inform viewers about a performance of music that happens to be out doors. Form is open, it could be a poster, an announcement, a flyer, a logo, etc. Target Audience Students at the University of Tennessee who are as busy as you are. Create a wordmap for: Consider analogous words in your exploration. List all of the words that relate to:

Nature Trees Rocks Wind creek vines flower rocks Grass grass sky Music beat tapping drums country tunes singing

Performance

This investigation represents the first step in researching a design problem. Be curious, be outrageous, be exploratory, be uncensored. Go beyond what you expect to discover new perspectives. All ideas/connections are valid. analogous words

New word combinations that inspire us to imagine beyond either of the first two words. Write or draw:


THE IDEA OF DESIGN - ADES 150

Nature The physical world and everything in it that is not made by people.

Nn


THE IDEA OF DESIGN - ADES 150

Rr

Rhythm

Tapping Beat

Drum

Loud

Rain hits tin roof Singing

Dancing


THE IDEA OF DESIGN - ADES 150

Music Sounds that are sung by voices or played on musical instruments.

Mm


THE IDEA OF DESIGN - ADES 150

Performance The execution of an action.

Pp


THE IDEA OF DESIGN - ADES 150

Green

Gg


THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

V I S UA L P U N S Designers often use humor to hook the viewers interest. Slamming disparate elements together yields unexpected ospring, and when the result is awkward enough to be funny, viewers come through with a laugh. Cleverness also carries a critical edge as well.

Try taking words, ideas, visuals from your visual thesaurus explorations and randomly combine them. Then draw the results. Keep moving backward and forward to between words and images to generate new ideas.


Visual