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THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e C A R D S Read the 70’s in the “Decade Readings on Bb”

For each of the projects you choose as a card, answer the questions:

Create five cards for the DESIGN(er) METAgame. For each card, be sure to consider the following questions as the designers describe their process:

“What is the goal?”

“What is the goal of this piece?” promote spirit of New York and attract new visitors

What is the importance of observation?

Which designers used research as inspiration?

“Who is the audience?”

“Who is the audience?” cizitens in New York

Which designers used research to generate concepts? “Why this form?” What did you learn about your own design process as the result of studying this designers process? Designer Milton Glaser Title of work / decade Logo 1970 Rational for choice

“Why this form?” promote tourism


THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?” ad

“What is the goal of this piece?”

“Who is the audience?”

“Who is the audience?”

Designer Grapus, (Artist), French, 1970-1991 Title of work / decade Graphic Design 1978 Rational for choice

/Designer Grapus, (Artist), French, 1970-1991

“Why this form?”

Title of work / decade Graphic Design 1978vv Rational for choice

“Why this form?”


THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?” Sweet Corn Festival

“What is the goal of this piece?” promote performing arts

“Who is the audience?”

“Who is the audience?” music

Designer tephen Frykholm Title of work / decade Graphic Design 1970 Rational for choice

Designer Romare Howard Bearden

“Why this form?” promote corn

Title of work / decade Mixed media Collage Rational for choice

“Why this form?”


70s meta cards