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THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e C A R D S Read the 60’s in the “Decade Readings on Bb”

For each of the projects you choose as a card, answer the questions:

Create five cards for the DESIGN(er) METAgame. For each card, be sure to consider the following questions as the designers describe their process:

“What is the goal?”

“What is the goal of this piece?” to promote American broadcasting Company and have trademark of products

What is the importance of observation?

Which designers used research as inspiration?

“Who is the audience?”

Which designers used research to generate concepts? “Who is the audience?” Tv Viewers

“Why this form?” What did you learn about your own design process as the result of studying this designers process? Designer Paul Rand Title of work / decade Graphic Design 1950’s Rational for choice

“Why this form?” American broadcasting Company would have an offical Trademark


THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?” get readers interests in reading this magazine

“What is the goal of this piece?” make the viewers interesting buying this issue

“Who is the audience?” magazine viewer

Designer Paul Rand Title of work / decade Book Cover 1960 Rational for choice

“Who is the audience?” Men

Designer Wes Wilson

“Why this form?”

Title of work / decade Magazine 1960 Rational for choice

“Why this form?”


THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?” promote peace

“What is the goal of this piece?” Promote Jeffersom airplane

“Who is the audience?” world

“Who is the audience?” music lovers

Designer Wes Wilson Title of work / decade Poster 1960 Rational for choice

Designer Wes Wilson

“Why this form?” anti war

Title of work / decade poster 1960 Rational for choice

“Why this form?” concert


60s meta cards