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CONTENTS 2 Strategic Plan 4 Dean’s Scholars 6 Spotlight

Commitment to Sustainability, New Business Analytics Center, Developing Supply Chain Leaders, Startup Competition

8 Research 10 Alumni Profiles Alumni, Students

14 Community

Honors, New Faculty, Donors

Todd Ervin, director of marketing and communications Hope Wilson, director of communications Brad Dixon, contributing editor Becky Scheel, art direction and design Special photography: Nick Burchell, Gary Meek Contributors: Gary Goettling © 2015 – Georgia Tech Scheller College of Business – An equal education and employment institution



year goes by so quickly! I joined Scheller College of Business in July 2014 because I was drawn to the intriguing opportunities of a highly-ranked business school rooted in one of the premier technological universities in the world. It was obvious that the entrepreneurial, innovative, and analytical mindset that is so deeply embedded in the Georgia Tech ecosystem is also a foundational characteristic of the College’s culture. Today, I am more convinced than ever that Scheller College of Business is rapidly becoming the innovative business school of the 21st century. Technology is the new language of business as companies rely on technology to compete and disrupt. It is the basis of valueadded services that create competitive advantage, and every industry requires technically savvy business leaders and professionals. The Scheller College of Business plays an important role in closing the gap between available skills and marketplace needs. Our students gain a deep understanding of technology and innovation in business that few other business schools can provide. In today’s business environment, the value of a business education at Scheller College will only continue to grow. The following pages provide an overview of our new strategic direction, the result of months of intensive analysis, deep reflection, and hard work by many individuals. It will be a backdrop for the next five years as we thoughtfully hone and implement our strategy and activities to strengthen our position and prepare for an era of new opportunity. Many of the activities highlighted in this report, from ground-breaking faculty research to new initiatives such as our newly created Business Analytics Center and Ray C. Anderson Center for Business Sustainability, reflect the strengths we derive from being a part of Georgia Tech. These are the same strengths that differentiate the Scheller College of Business from other top business schools and enable us to develop principled analytically and entrepreneurially inclined leaders who will solve the business and societal challenges of today and tomorrow. Thank you for the warm welcome you have given me during my first year. Having now experienced the legendary loyalty of Georgia Tech alumni, I am grateful for your extraordinary support as we work together in our climb to the top.

Dean Maryam Alavi




A Strategic Vision and Plan 2015–2020

Dean Maryam Alavi launched a strategic planning process in August of 2014 to chart a path toward the year 2020. The planning process was aligned with the Georgia Tech Strategic Plan while focused on specific opportunities and goals for Scheller College. The first step in the process was a strategic analysis of inputs and insights from the current and emerging marketplace and the Scheller College community. This analysis included a review of global business megatrends*; a survey of strengths, weaknesses, opportunities, and threats (SWOT); a benchmarking study of competing business schools; and an analysis of financial and operational data from Georgia Tech. Ongoing engagement with key stakeholders was essential to the strategic planning process. In addition to participating in the strategic analysis survey, more than 100 Scheller community members (faculty, staff, students, and alumni) participated in a full-day strategic planning retreat. The Strategic Plan Steering Committee obtained additional input and feedback through a series of forums, meetings, and presentations. 2



The Scheller College Strategic Plan 2015–2020 strikes a balance of leveraging Georgia Tech’s strength as a premier technological research university while strengthening our position as a leading business college. With the Strategic Plan now in hand, we will work toward fulfilling the vision and mission of the Georgia Tech Scheller College of Business.


The Georgia Tech Scheller College of Business will be globally recognized for being the innovative business school of the 21st century.


The Georgia Tech Scheller College of Business shapes business and society by developing principled leaders and conducting highimpact research. We foster innovation, analytical thinking, and an entrepreneurial mindset in our graduates and all we do.

Six strategic goals and a set of corresponding objectives, actions, and measures were designed to accomplish the College’s mission:

Goal 1: Develop principled business leaders who are innovative, entrepreneurial, analytically skilled, and can leverage technology in a global setting. Goal 2: Influence scholarly discourse, business practice, and policy-making in the field through high-impact research and thought leadership. Goal 3: Strengthen partnerships with alumni; local, national, and global businesses; and the external community to create mutual value. Goal 4: Foster a diverse, inclusive, vibrant, and innovative community of students, faculty, staff, and alumni. Goal 5: Develop organizational and financial resources to sustain excellence in the pursuit of our vision and mission. Goal 6: Enhance recognition of the Scheller College of Business brand among local, national, and global target audiences. Implementation teams will continually review our success at achieving metrics for each of the major objectives, revising actions as needed. Through the collective strengths of the Scheller College community, we will reach even greater heights of excellence and prominence.

*Conducted pro bono by Boston Consulting Group For the complete Scheller College Strategic Plan visit:




hanks to the vision of Joe Evans (IM 1971), Chairman and CEO of State Bank Financial Corporation, Scheller College has welcomed the sixth class of Dean’s Scholars. Evans believes the business education he received at Georgia Tech prepared him for a successful 30-year banking career, and his enthusiasm translated into attracting top high school seniors to Scheller. Leading by example, Joe and his wife Raena were among the first to create an endowed Dean’s Scholarship and have created

a total of three endowed Dean’s Scholarships. Many Scheller alumni feel the same way as Evans about the lifelong benefits of the preparation they received from the school and have followed the Evans’ lead. The number of Dean’s Scholarships has been growing each year, from 10 in 2010 to 21 in 2015. Dean’s Scholarships typically give recipients an average of $7,500 a year for four years. Coupled with Georgia’s Hope Scholarship and other academic scholarships, educational costs are covered for most Scheller Dean’s Scholars.

Twenty-one Dean’s Scholars joined Scheller College in fall 2015.

Strong Career Services Hanna Ahmad graduated with highest honors in May 2015 with a concentration in operations and supply chain management. She also holds a Six Sigma Green Belt c ertification and a job with The Coca-Cola Company as a product supply leadership associate in the University Talent Program, a rotational program where she will gain leadership experience in manufacturing and field operations over the next two years. Hanna entered Georgia Tech in 2011 as a Dean’s Scholar after being introduced to Scheller by a guidance counselor, and she credits Scheller College with providing all of the tools she needed to make the most of her college experience. “The incredible opportunities the business



school provides were the sole reason I committed to Scheller. I hadn’t even toured the rest of the campus,” she says. The Dean’s Scholarship and a strong career services team were the deciding factors in her decision to enroll. “No other college that I was interested in could offer what Scheller does in terms of internships, co-ops, resume help, interview tips, and more,” Hanna explains. “After hearing what other business students had already accomplished through their internships and job offers, I was set on being a business major at Georgia Tech.” Hanna took full advantage of Scheller’s offerings during the four years she was here, including study abroad and internships with The Coca-Cola Company and The Clorox Company. She received a full-time job offer with The Coca-Cola Company seven months before graduation. She believes that she would not have had the preparation and experience without receiving a Dean’s Scholarship, which convinced her that Tech was the best fit.


Scheller College Welcomes 21 new Dean’s Scholars

A Competitive Edge Incoming freshman Shane Phillipp’s short-term goal is to have a job offer at graduation at a top consulting or private equity firm. But his longterm career goal is more important to him. The Florida native grew up in Jamaica, where he saw poverty and suffering. “These experiences are why I think there are few goals that are more important than giving back to the place where you come from,” he says. Shane plans to return to Jamaica to start a low-income housing project and to work closely with the ministry of education to ensure that schools are being properly funded. Before choosing Scheller College of Business, Shane found himself torn between Columbia University and Georgia Tech, but receiving a Dean’s Scholarship made his decision easy. He knew about the program’s 96 percent job offer rate for the last graduating class. He says, “Scheller College offered the scholarship, and assured success for my hard work was by far the superior investment.” Shane believes Scheller College offers a unique opportunity for its students through a tech-savvy business program. “It is nearly impossible to get by in the business world without having a sufficient understanding of the role that technology plays. I believe that Scheller College will provide me with a competitive edge over other business majors vying for valuable positions in the job market.”

Learning from the Best Paul Anderson is planning to graduate in May 2017 with a concentration in finance, and is aiming for a private equity internship in the spring or summer of 2016 to gain more hands-on experience before he begins a career in private equity. During his senior year in high school, Paul received several offers to play soccer at Division I universities, but he says, “Once I received the Dean’s Scholarship, I knew I had the opportunity to choose between soccer and academics. I began to focus on academics and think beyond my college years. I knew I would likely stop playing soccer competitively after college.” Paul knew the Georgia Tech student and faculty reputation for embracing intellectual challenges by looking at problems analytically and working hard to solve them. He also knew he wanted to work in the financial services industry and chose to study business at Georgia Tech’s Scheller College to learn from the “smartest and hardestworking students and faculty in the world.” Paul sees the Dean’s Scholarship as an investment. “To me, it means there are successful, generous alumni who believe in empowering students — and they chose to empower me. “This scholarship is not a reward for what I accomplished in high school, but rather an opportunity to impact, to innovate, to persist, and to learn at the best university in the world,” he says. A year before his expected graduation, Paul has already received several full-time offers from Fortune 500 companies, which he thinks would not have been likely without the opportunities he has had as a Dean’s Scholar at Scheller College.



Positive Word-of-Mouth Grows Program for Developing Supply Chain Leaders

Left to Right: L. Beril Toktay, faculty director, and Dean Maryam Alavi, join Harriett Langford, president and trustee, John Lanier, executive director, and Mary Anne Lanier, VP, treasurer, and trustee (all of the Ray C. Anderson Foundation), and Georgia Tech President Bud Peterson to celebrate the Center’s naming.

$5 Million Commitment Names Scheller College’s Ray C. Anderson Center for Sustainable Business In early 2013, the Ray C. Anderson Foundation committed $750,000 to establish the Center for Business Strategies for Sustainability. Two years later, the Foundation committed an additional $5 million, and the Ray C. Anderson Center for Sustainable Business came into being. This new commitment will expand the Center’s activities to bring together students, research faculty, entrepreneurs, and executives to create business-driven solutions to sustainability challenges.

“What we want to achieve is so congruent with Ray Anderson’s vision that I cannot imagine any partnership sending a more powerful message about our aspirations; to do groundbreaking, highimpact research, and to educate the Ray C. Andersons of the future,” says L. Beril Toktay, the Center’s faculty director. Ray Anderson (1934–2011) was the visionary founder and chairman of Interface, Inc., the world’s largest manufacturer of modular carpet, marketed as Interface and FLOR. Anderson created a sea change throughout industry when he became a champion for the notion of businesses “doing well by doing good,” including environmental stewardship and sustainability. The Center’s progress to date has also been supported by a $300,000 commitment from the Kendeda Fund. 6


Scheller’s Huang Executive Education Center has become a destination for companies wanting to achieve excellence in supply chain management. Operations Management Professor Soumen Ghosh, faculty director of non-degree and custom programs and academic director of the supply chain programs, says positive word-of-mouth in the corporate community led to the development of the program. Ghosh collaborated with supply chain leaders from more than a dozen Fortune 500 companies to design the consortiumbased program. The program can be developed into custom modules aimed at finding solutions for company-specific challenges. Examples include customized programs for The Clorox Company, The Coca-Cola Company, and the NCR Corporation. Tim Talmadge, senior manager of technical operations for The CocaCola Company, reports that as of spring 2015, the company has “achieved more than $100 million in realized value [in terms of revenue enhancements, innovation, cost savings, etc.] from applied projects by participants since early 2011. We are extremely pleased and would highly recommend the program to others.” Rick McDonald (IM 1982), Clorox’s vice president of integration, says Georgia Tech’s excellent reputation across multiple dimensions of supply chain leadership and logistics attracted Clorox. “What we’ve heard from participants is that the program impacts on a daily basis the decisions they’re making and coaching they’re providing to their teams,” he says.

New Center Launches with Business Analytics and Big Data Forum The Business Analytics Center has quickly become a platform for organizations, analytics thought leaders, talented students, and Georgia Tech’s world-class, interdisciplinary faculty to educate and exchange best practices for applying analytics to solve business problems. Within months of the Center’s establishment in fall 2014, nearly 300 industry leaders and analytics experts converged at the Scheller College for the 2015 Business Analytics and Big Data Forum. Keynote speaker Thomas H. Davenport talked about the era of “Analytics 3.0,” noting that analytics are integral to every aspect of a company, from marketing to product development. He stressed the need for companies to have a data champion (chief analytics officer) and a range of analytics-related professionals—not just data scientists, but product Tom Davenport addresses developers, “light quants,” and Business Analytics and analytics translators. Big Data Forum.

Strong communication skills are essential in this field. Davenport says, “If

you can’t translate it, if you can’t tell a good story with data, you aren’t going to be able to influence an organization. Successful analytics professionals need to be able to communicate with both silicon- and carbon-based life forms equally well.”

Davenport, a Babson College professor, is also co-founder of the International Institute for Analytics, a fellow of MIT’s Center for Digital Business, a senior advisor to Deloitte Analytics, and author of Big Data at Work. The Center partners with select companies so faculty and students can be exposed to cutting-edge business problems and better understand the skills these companies need. Scheller College IT Management faculty Sri Narasimhan and Jeffrey Hu co-direct the Center, which involves 23 faculty members throughout Georgia Tech.

CATS, DOGS, and TI:GER® A new technology that could monitor cats and dogs with diabetes won Georgia Tech’s 2015 Startup Competition ($15,000, plus the Edison Prize, a $15,000 convertible note). Team Bioletics evolved through Georgia Tech’s Technological Innovation: Generating Economic Results (TI:GER®) Program, which teams Scheller College MBA students with Emory University School of Law students who work together on commercializing Georgia Tech Ph.D. students’ scientific research. According to Yogi Patel, a Ph.D. candidate in bioengineering at Georgia Tech, the team was originally focused on developing an implantable device to help monitor diabetes in humans, but knew the FDA hurdles to taking such a product to market would be significant. When one of the team members wondered, “Do pets get diabetes?” they discovered that there are 750,000 diabetic cats and dogs in the world, and that number is increasing by 4 percent per year. Existing methods of monitoring pets with diabetes involve the challenging process of owners having to make needle pricks in pets’ footpads or ears to extract enough blood for testing glucose levels. Bioletics’ solution is to end the sticks and provide greater testing accuracy through a device implanted in the abdominal cavity capable of sending change-ofcondition alerts to a mobile app. “We are 100 percent committed to getting this product to market,” says Patel. The Bioletics team includes second-year MBA students Maggie Lovatt and Hassan El Majid, and second-year Emory University law students Mark Luo and Sarika Mathur. They dream of eventually winning FDA approval to use the device in humans. LEADERSHIP


SCIENCE Provides Major Boost for Certain Research Projects Crowd science is making possible research projects that might otherwise be out of reach, tapping thousands of volunteers to help with such tasks as classifying animal photos, studying astronomical images, counting sea stars, and examining cancer cell images. Also known as “citizen science,” these efforts to involve ordinary people in research projects have attracted interest from policy makers, scientific agencies, and others. A study co-authored by Henry Sauermann, associate professor of strategic management, and published in the journal, Proceedings of the National Academy of Sciences, takes what may be the first comprehensive look at this trend, finding common threads in projects hosted on Zooniverse, now the most popular crowd science platform. The study’s findings regarding the contributions made by thousands of volunteers offer both encouragement and caution, describing the considerable value of donated time and noting the limitations of nonprofessional research assistance. “We are seeing projects that couldn’t be done before, and we are seeing them done on a massive scale and at a fast speed,” says Sauermann. “However, these are not conventional laboratory research projects going online. It’s not a substitution of crowd science for conventional research projects.” 8


“We are seeing projects that couldn’t be done before, and we are seeing them done on a massive scale and at a fast speed.” Sauermann and co-author Chiara Franzoni from the Politecnico di Milano in Italy studied seven projects hosted on Zooniverse, one of several platforms providing crowd science infrastructure. They found that most volunteers spend relatively little time on the projects they support, with the majority of work done by a small fraction of the volunteers. But even brief involvement adds up when thousands of volunteers pitch in. Though the value of the unpaid labor seems attractive, there are costs involved. Projects must be designed for untrained volunteers, infrastructure must be set up, projects must be promoted, and project leaders need to interact with the community to ensure continued involvement. “It’s not like simply outsourcing something,” Sauermann says. “It’s a big time commitment on the part of the scientists to make these things happen. Because of the investment, this makes the most sense for projects that have a large scale, where a lot of outside help is needed.”



“Social Dollars: The Economic Impact of Customer Participation in a FirmSponsored Online Customer Community,” was done in a collaboration with professors Puneet Manchanda, University of Michigan, and Grant Packard, Wilfrid Laurier University. The study was published in the Journal of the Academy of Marketing Science.

A study co-authored by Assistant Professor of Marketing Adithya Pattabhiramaiah shows double-digit revenue growth for firms that create their own brand-specific online communities. Engaging consumers through online social networks is an increasingly mission-critical activity for major brands. Facebook has become the dominant host for online communities of brand enthusiasts, taking more than $10 billion and 10 percent of U.S. digital advertising spending in 2014. But do firms see real economic returns by enabling their own customer communities? And if so, what is it about one’s own online community that drives these returns? The study investigates these questions by looking for “Social Dollars”— economic returns from customers that can be attributed to joining firm-specific online communities. The results of the study offer the first hard evidence that social dollars exist, and that they account for almost 20 percent of all dollars spent after customers join the community, representing a significant additional benefit. Using a unique data set of consumer panel data from a large multi-category, multi-channel retailer for a 15-month period before and after the launch of the retailer’s online community, the study isolated how much of the post-launch revenue from customers was attributable to joining and participating in the online community. The key to achieving these returns is enabling social engagement among consumers over their shared brand or product interests (for example, creating “friend” ties and “posting” to one another). The big question for companies is whether these additional social dollars outweigh the cost of setting up and maintaining an online community. Using confidential data from the retailer, the researchers estimate that the firm achieved break-even on its investment within months of launching the community.




Roger Blythe Dedicates Career to Chick-fil-A When people meet Roger Blythe for the first time and learn that he works for Chick-fil-A, “the first question most of them ask is, ‘Which one do you work at?’” chuckles the 1978 management science graduate of Scheller College of Business. The answer is that he spends his weekdays at the company’s Atlanta headquarters, where he is vice president of financial planning and development. The Hampton, Ga., native oversees the planning, budgeting, and reporting processes for Chick-fil-A, and heads a group charged with project management for its financial services operations. In addition, he supervises professional development for the 230-member financial services staff. That’s a plateful, but “I have a lot of great people who work with me and provide leadership as well, so they make the job more manageable,” says Blythe, who has spent his entire career in the fast-food company’s financial services areas, including restaurant accounting and business analysis. 10


Blythe attributes his interest in Georgia Tech to his father, Roger Blythe Sr., an avid Yellow Jackets fan who attended Tech briefly before finishing his education at Southern Tech. “I grew up loving Georgia Tech,” Blythe recalls. “I was pretty decent at math and science during my senior year in high school, and I decided I wanted to pursue a career in the financial world and also become a CPA. When I realized I could go to Tech and still do both, that sealed the deal for me.” One of the biggest surprises college life held for Blythe was the abrupt shift from the scripted routine of high school to the flexibility of a college schedule. “You seem to have this abundance of time, but therein comes the challenge of managing that time well,” he says. “Those who remained in school obviously did a better job of that than those who didn’t stay in. “I remember taking a calculus class my second quarter — we were on quarters then — that started at 8 o’clock in the morning. That was not pretty!”



For Ashley Vanderpoel, MBA is Key to Global Positive Impact

On any given day, Vanderpoel’s job can pull her into work with leading global foundations and nonprofits, product development teams for Facebook and Twitter, and innovative creative agencies. “I am incredibly fortunate to do what I do,” she says. Maybe so, but fortune favors the prepared, and that’s where Georgia Tech’s Scheller College enters Vanderpoel’s story. After graduating from Wake Forest University in 1999, Vanderpoel moved to Atlanta to pursue a career in consulting. She began in product development and product marketing with two of the Big Five consulting firms, but projects implementing the ideas of others left her wanting to swim upstream. “I wanted to do something a lot more strategic, so I began thinking about different ways of getting to that. The most efficient path was to go back to school and round out my skill set by getting an MBA.” Scheller College was an obvious choice, not only because of its proximity, but a Tech education offered the marketing specialist the quantitative muscle she wanted, “to make myself the type of consultant I really wanted to be.” When Coca-Cola’s chief sustainability officer’s team pursued her for a social media marketing position, Vanderpoel was ready for a new opportunity in a different environment — one where she jokingly refers to herself as a “reformed consultant.”

Ashley Vanderpoel’s initial encounter with the MBA curriculum at the Scheller College of Business was a marked contrast to her undergraduate studies in communications and Spanish. “I thought, ‘Whoa! Numbers!’” she laughs, recalling her first class, statistics. “But actually, that was one of the reasons I decided to get an MBA,” she says. “I wanted to do more quantitative work, so I knew that I needed to build up skills in those areas.” Since March 2014, Vanderpoel has worked in the Global Sustainability Marketing Group at The CocaCola Company’s Atlanta headquarters. She is responsible for the company’s global social media activities, supporting its hundreds of sustainability initiatives, a role at the intersection of new technology, marketing, and causes within the most recognizable brand in the world

“I wanted to do something a lot more strategic, so I began thinking about different ways of getting to that. The most efficient path was to go back to school and round out my skill set by getting an MBA.”



MBA Helped Teri Nagel ‘Excel Early’ in New Role Just weeks after graduating from the Evening MBA program in December 2014, Teri Nagel accepted a position in the Procurement Leadership Development Program at Johnson & Johnson. From the headquarters of one of Johnson & Johnson’s medical device affiliates, Ethicon, in Bridgewater, N.J., she supports medical and professional education for the company’s medical device sector in North America. “I manage our supply base for sales training, educational engagements with health care professionals, digital education platforms, and supplies such as anatomical models and facilities,” Nagel explains. Nagel says that her MBA has already proven its worth. “The curriculum at Scheller was equally prescriptive — so I have the foundation to speak with confidence on strategy and finance dimensions. The elective courses I took toward the end of my degree really gave me an edge and prepared me to excel early in this new role.” Nagel earned her undergraduate degree in industrial design at Georgia Tech in 2003. She pursued a career in marketing and public relations for the next nine years. The experience would later 12


prove useful during her MBA studies because “I acquired an APR credential — accredited in public relations — which stresses the importance of having a sound strategy. Applying that to a larger business context came natural to me.” Although her career was moving along well, “I wanted to give it a boost and enhance my long-term prospects, so I decided to pursue an MBA.” Scheller College was a logical choice. She was already familiar with Tech, and it was convenient to her Decatur, Ga., home. But in the end, “it was the reputation of the school and its rigorous curriculum” that brought her back to the Tech campus. Down the road, she could see herself back in the arena of public affairs. “My experience working in Georgia Tech’s Office of Government and Community Relations really fostered an appreciation for that function,” she says, “and I would love to be a part of that within one of the largest healthcare companies in the world. “Comparing Johnson & Johnson to Georgia Tech, I see many similarities in the value we bring to the greater community, in terms of research and innovative ideas.”


Executive MBA Took James Jones’ Career in New Direction If James T. Jones had the time to go back through the Executive MBA-Global Business program at Georgia Tech again, “I’d do it in a heartbeat,” says the 2009 graduate. “I wouldn’t want to have to take tests, though,” he laughs. Today, he stays connected to the program as an alumni ambassador. “Everybody has their own reasons for getting an MBA,” says Jones, who was named “outstanding alumni ambassador” in 2010. “You have to be honest with yourself about what you’re looking for in an MBA to ensure you get the most out of the program.” Jones’ path to the EMBA program began as a chemist at a large pharmaceutical company’s Atlanta facility where he grew restless sitting alone in front of a computer for eight hours per day. Drawing on his college retail sales background, he decided to move into the sales side of the business. Jones was successful in this new role, but felt constrained by his lack of a formal business education. “I was not the guy who went to business school, and I wasn’t able to articulate my ideas in the language that people from business school used,” he recalls. “I was getting frustrated, so I started looking for an Executive MBA program.” Because of Georgia Tech’s reputation, he expected to obtain a first-class academic business education at Scheller College of Business, but he found a lot more. “I didn’t anticipate that my professors would have so much current, practical experience that they brought to the classroom,” he explains. Soon after graduation, Jones accepted an offer in the Atlanta office of Allscripts Healthcare Solutions, a Chicago-based company that provides physician practices, hospitals, and other healthcare providers with practice management and electronic health record technology, including electronic prescribing, care management, and revenue cycle software. And, as if he’s not busy enough, he runs a consulting practice on the side.

“I learned a lot, but what I really got out of it was the confirmation that I’m prepared to run a company on my own. And for me, being in corporate America, that gave me the confidence to speak up at the table when I have those opportunities. Now I know how to articulate what I’m thinking.”



Professor Peter Swire appeared before the U.S. Senate Committee on the Judiciary to testify in the panel discussion, “Going Dark: Encryption, Technology, and the Balance Between Public Safety and Privacy.”

Privacy CZAR Peter Swire Recognized with the International Association of Privacy Professionals’ 2015 Privacy Leadership Award The International Association of Privacy Professionals (IAPP) honored Scheller College Professor Peter Swire, an expert on privacy and cyber security, with the 2015 Privacy Leadership Award. Swire was recognized for his continued commitment to the privacy field in tackling emerging privacy and security issues in public policy, academia, and industry. Swire accepted the award at the IAPP’s annual Global Privacy Summit on March 6 in Washington, D.C., where privacy professionals from around the world gathered to listen to renowned privacy experts speak and share insights on timely privacy topics, challenges, and inventive concepts for continuing to move the profession ahead. The award is given annually by the IAPP, which now has more than 20,000 members, to a trailblazer in the field of privacy and data protection, whose ongoing commitment to develop security and privacy best practices advances the growth and visibility of the privacy profession.



Known during the Clinton Administration as the “Privacy Czar,” Swire was chief counselor for privacy in the U.S. Office of Management and Budget, where he was the White House coordinator for the Health Insurance Portability and Accountability Act medical privacy rule. Swire was one of five members appointed to President Obama’s Review Group on Intelligence and Communications Technology in 2013. The recommendations he made as a member of this team helped to influence important policy changes for the U.S. intelligence community. He was also co-chair of the global process to develop a “do not track” standard for users surfing the Internet. To date, he’s the only person to have U.S. government-wide responsibility for privacy policy. Swire is the Nancy J. and Lawrence P. Huang Professor of Law and Ethics at Scheller College of Business, with appointments by courtesy in the College of Computing and School of Public Policy. He is also senior counsel at Alston & Bird.

“Peter Swire has been a recognized leader in the privacy space during his esteemed career, both as a professor at some of the nation’s most prestigious institutions and also as a member of the Clinton and Obama administrations,” IAPP President and CEO Trevor Hughes, CIPP, said. “It is with great pleasure that we recognize his commitment to the field of privacy.”

NEW FACULTY Eunhee Sohn joined the strategic management area this fall as assistant professor. She received her Ph.D. from MIT in June 2015. Sohn’s research focuses on innovation strategy, academic entrepreneurship, regional clusters, and industry evolution.

FACULTY HONORS / NEW FACULTY Widely recognized for excellence in teaching and research, faculty continue to raise the business school’s profile through their professional activities and honors. In recent months: Seletha Butler, assistant professor of law and ethics, received two fellowships at Harvard University for the 2014-2015 academic year: In the Women and Public Policy Program of Harvard’s Kennedy School and the Edmond J. Safra Center for Ethics. Cheol Eun, professor of finance and the Thomas R. Williams chair, published the seventh edition of his textbook, International Financial Management (McGraw Hill), now translated into Chinese, Spanish, Indonesian, and Korean, and had a paper, “Culture and R-Square,” accepted for publication in the Journal of Financial Economics. Jennifer Carson Marr, assistant professor of organizational behavior, joined the editorial board of Organizational Behavior and Human Decision Processes and had two papers published in the Academy of Management Journal. Jeffrey Hales, associate professor of accounting, is associate editor for Accounting Horizons. Ajay Kohli, professor of marketing and the Gary T. and Elizabeth R. Jones chair, is an executive committee member of the European Marketing Academy for 2014-2015, and received an honorary doctorate from the Corvinus University of Budapest, Hungary. David Ku, Regents’ professor and the Lawrence P. Huang chair of engineering entrepreneurship, who holds a joint appointment in Scheller College, is Michael Lowe joined the College as assistant professor of marketing. Lowe earned a Ph.D. from Texas A&M in May 2015. His research interests are social influence in self-control, social consequences of consumption behaviors, sensory marketing, and the impact of music and sound and consumer well-being.

principal investigator of the Atlanta Pediatric Device Consortium ($3.5 million award from the U.S. Food & Drug Administration) through 2018. Marius Niculescu, assistant professor of IT management, has a paper forthcoming in the journal Information Systems Research. Eric Overby, associate professor of IT management, received the class of 1940 course survey teaching effectiveness award at Georgia Tech, and has two papers forthcoming in Management Science, and one in the Journal of Management Information Systems. Henry Sauermann, associate professor of strategic management, is an advisory editor of the journal Research Policy and received the best paper award at the DRUID Annual Conference in Copenhagen, Denmark.

Seletha Butler

Eric Overby

Arnold Schneider, professor of accounting, co-authored the book, Accounting for Healthcare Professionals (Bridgepoint Education), and serves on the editorial boards of Research in Accounting Regulation and Advances in Accounting. Lizhen Xu, assistant professor of IT management, co-authored “Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion” in the journal Management Science.

Jennifer Carson Marr

David Ku

Eunhee Sohn

Michael Lowe



LEFT - Hannah Siwik receives The Dow Chemical – P.C. McCutcheon Prize for Outstanding Student Achievement from Dean Maryam Alavi and Scheller Advisory Board Chair Steve Deedy. ABOVE - Karie Davis-Nozemack. ABOVE RIGHT - Paul Hobson.

Scheller College Honors Excellent Faculty, Students, and Staff Scheller College honored business school faculty, students, and staff who exemplify excellence on March 12 at the seventh annual Honors Day. The awards are funded by appreciative donors to formally recognize excellence within the College community. The 2015 award winners include:

FACULTY Brady Family Award for Faculty Teaching Excellence: Karie Davis-Nozemack, assistant professor of law and ethics. Brady Family Award for Faculty Research Excellence: Dong Liu, assistant professor of organizational behavior. Linda and Lloyd L. Byars Award for Faculty Excellence: Eric Overby, associate professor of information technology management. Ernest Scheller Jr. Prize: Sri Narasimhan, professor of information technology management and former senior associate dean, in recognition of his extensive service to Scheller College and Georgia Tech.

STUDENTS John R. Battle Award for Student Excellence: Zackary Cook, a senior business major. Jennifer R. and Charles B. Rewis Award for Student Excellence in Accounting: Andrew Hedrich, a senior business major. 16


Ashford Watson Stalnaker Memorial Prize for Student Excellence: Natalie (Ximin) Huang, Ph.D. candidate in operations management and Joseph Liu, Ph.D. candidate in organizational behavior. Dean’s Prize for MBA Student Excellence: Jennifer Nichols, Evening MBA student, and Vernon Aliga, second-year Full-time MBA student. Dow Chemical-P.C. McCutcheon Prize for Outstanding Student Achievement: Hannah Siwik, a junior business major.

STAFF Verlander Family Award for Staff Excellence: Paul Hobson, corporate relations manager in the Jones MBA Career Center. Stephen P. Zelnak Jr. Award for Staff Excellence: Stephen Lester, IT support professional lead. The event also recognized past winners of Scheller College’s Alumni Awards as well as the holders and benefactors of scholarships, fellowships, chairs, and professorships. The support of dedicated alumni enabled the endowment of many of these annual awards.



The following list recognizes all donors who made gifts and commitments designated to the College from July 1, 2014–June 30, 2015 Debbie and Barry G. Abernathy, IMGT 1975 Maryam Alavi Margaret and Christopher S. Alexander, IM 1970 Anonymous Anonymous Ryan A. Arrieta, CE 1998, M.S. CE 2000 Karen-Melissa and Matthew H. Bain, MGT 2001, MBA 2010 Vicki L. and W. G. Ballard, ME 1973, M.S. MGT 1997 Kristina Baugher, MGT 2008 Deryl and C. Victor Beadles, III, IM 1959 Toni and Richard L. Bergmark, IMGT 1975 Robin A. Bienfait, M.S. MOT 2001, and Michael Bienfait Susan and Robert C. Bills, Jr., IMGT 1980 Art Brannen, IMGT 1973 Elizabeth and Wade H. Branner Christina and Jonathan B. Brannon, EE 2006, M.S. ECE 2007 William C. Britt, EE 2001, MBA 2009 Donald F. Broda, III, M.S. MGT 1998 Carol and Bruce Brooks, IM 1968 Kathy and Eric J. Bruce, IMGT 1978 Rachel and L. Darby Bryant, BC 2007, MBA 2013 Penny and William C. Burgess, IM 1971 Lynda and John Byrne Stewart H. Carlin, IMGT 1974

Beverly N. and Don L. Chapman, IM 1961 Sharon and Madison F. Cole, Jr., TECH 1972 Holly and Michael D. Cole, IMGT 1983 Cynthia and Robert T. Cooksey, IMGT 1980 Geri and Joel H. Cowan, IM 1958 A. Rani Shetti, MBA 2012, and Daniel R. Deedy, MBA 2013 Angel E. and Stephen M. Deedy, IMGT 1981 Shelly and Christopher C. Demetree, IMGT 1986 Susan and Daniel H. Drechsel, IMGT 1982 Judy and Harry N. Dupre, III, IM 1962 Annika and Timothy J. Eichenlaub, M.S. IMGT 1982 Skye and Roger D. Elsas, IM 1965 Michael L. Ely, M.S. MGT 2002 Jane and Frank S. Etheridge, IM 1968 Cheol S. Eun Raena W. and Joseph W. Evans, IM 1971 Lori Evers Julie and Robert A. Ferris, Jr., M.S. MGT 2002 Ellyn W. and Paul A. Foltz Jr. Lesley C. Foster-Lonon, M.S. MGT 2002, and Julie M. Francis Eleanor and Melvyn P. Galin, IM 1953 Elizabeth M. Gallant Soumen Ghosh Lisa Gilbert Elizabeth and Geoffrey C. Gill, IM 1964 Gail and Marion B. Glover, Jr., IM 1965 Suzanne and Edward W. Godfrey, IM 1968 Molly and Terry A. Graham, IM 1969 Rosemary and Gregory G. Greaves, M.S. MGT 1998 Allyson and Michael D. Greene, MBA 2009 Brita and Luke N. Haag, IE 2006, MBA 2012

Robert S. Henebry, ME 2003, MBA 2006 Wanda and Glenn H. Hewitt, MSCI 1974 Charles W. Hofer Karen and Stephen M. Jordan, IM 1971 Brenda and Jack C. Kilgore, GMGT 1972 Michelle and Billy J. Kirkpatrick Joanne and Julian LeCraw, Sr., IM 1952 Robert H. Ledbetter, Sr., IM 1958 Mary Lou and John A. Lewis, Jr., IMGT 1979 N. J. Paul Lopez Marcia and William Macy, IMGT 1975 Charles E. Madanick, MATH 1963, M.S. IM 1965 Rene’e and William J. Magee, IMGT 1985 Juanita and Jack S. Markwalter, Jr., IMGT 1981 Diana and John D. Marshall, IE 1996 Elizabeth P. Maryanski Ruth A. McEwen, M.S. IMGT 1983, Ph.D. MGT 1986 Kathy and P. Kenneth Millen, IM 1967 Adrienne B. Miller Jerald C. Mitchell, MBA 2011 Susan and H. Ronald Nash, Jr., IE 1970 Carol and Gary Nikoukary, IMGT 1981 Trudy Odum Jane and M. Lamar Oglesby, IM 1950 Karen and J. Richard Orr, IMGT 1975 Sheila and Charles K. Parsons Belle H. and William C. Ralston, Jr., IM 1964 Sandra and J. Lamar Reese, Jr., IM 1955 Jennifer R. Rewis CPA, MGT 1992, and Charles B. Rewis CPA, MGT 1992 Jean Marie Richardson, MGT 2002, and Harry L. Richardson Christine and John E. Roller, CE 1955, M.S. CE 1956 Laura C. Said, IMGT 1980, and Klaus T. Said Suzanne and Ronald E. Scharf, IM 1965 Roberta and Ernest Scheller, Jr., IM 1952 Marcy and Arnold Schneider Charles C. Scott, MBA 2014 Frederika and Robert S. Sitkoff, IMGT 1974 Ronald R. Slaughter Nina and James E. Smith, IM 1965 John E. Smith, II, IM 1958 Lynda Smith, IMGT 1982 Ann and M. A. Smith Jr., IMGT 1978, M.S. MGT 1997 Teresa Smith, IMGT 1983, and Wayne Sellars Daniel G. Solomon Lisa N. and Philip D. Spessard Tara and Michael R. Stanford, IE 1984



College Donors continued... Catherine and Roland Stebbins Kristin R. Stockton Erich P. Stuntebeck, M.S. ECE 2006, Ph.D. ECE 2010 James B. Thompson, Jr., MBA 2008 Kathy and Albert S. Thornton, Jr., IM 1968 Laura and James E. Trimble, Jr., MGT 1991 William B. Turner, IM 1943 Karen and Chris A. Verlander, IM 1970 Bob J. Wang, IE 2001 Patricia and H. Oliver Welch Loraine P. Williams Barbara and Frank M. Willis, Jr., IM 1953 Hope M. Wilson Amelia and S. Brent Zelnak, MGT 1994

CORPORATE AND FOUNDATION DONORS: Acuity Brands, Inc. AGL Resources Private Foundation American Endowment Foundation Ray C. Anderson Foundation, Inc. Anonymous AT&T Foundation AT&T, Inc. Athens Area Community Foundation Avyaya Tek, LLC Bank of America Charitable Gift Fund Bank of America Foundation BG Capital Solutions, LLC Boeing Company Bradley-Turner Foundation Capital One Services, LLC Caterpillar, Inc. The Coca-Cola Company Foundation The Coca-Cola Company Cole Charitable Trust Community Foundation for Greater Atlanta

Community Foundation of South Georgia, Inc. Darji Iyer Joshi & Patel, LLP Deloitte Services, LP The Delta Air Lines Foundation Elavon Florence C. and Harry L. English Memorial Fund T. W. Erickson Foundation, Inc. Ernst & Young Foundation Ewing Marion Kauffman Foundation Fidelity Investment Charitable Gift Fund Fiserv Solutions, Inc. The Galin Family Foundation GE Foundation Georgia Power Company Georgia-Pacific, LLC Google, Inc. Gray Ghost Management & Operations, LLC Hal & John Smith Family Foundation Hellen Plummer Charitable Foundation, Inc. Hewlett Packard Holland-Underwood Foundation, Inc. The Home Depot Foundation IBM International Foundation Intel Foundation Interface, Inc. Johnson Stephens Consulting, Inc. Joyce E. and Dakin B. Ferris Foundation Kilpatrick Townsend, LLP KPMG Foundation Lam Research Corporation Lockheed Martin Corporation Masters Capital Management, LLC Merial Limited Microsoft Corporation

Mills B. Lane Scholarship Fund Mosley Ventures, LLC Motorola Solutions Foundation Muller Load Containment Solutions National Cement Company of Alabama, Inc. National Philanthropic Trust Network for Good Norfolk Southern Foundation North Highland Company Novelis, Inc. Phillips 66 Reese Construction Co. The Rich Foundation, Inc. Ronald Blue & Co., LLC The Savannah Community Foundation, Inc. The Roberta and Ernest Scheller, Jr. Family Foundation Schwab Charitable Fund Siemens Industry, Inc. Silicon Valley Community Foundation Smith & Howard, P.C. Southern Company Services, Inc. Speechworks State Bank and Trust Company Vanguard Charitable Endowment VMWare Foundation Thomas R. and Loraine P. Williams Foundation Thomas G. Woolford Charitable Trust

The Scheller College community celebrated Mr. Scheller’s birthday with a cupcake reception during a visit from Roberta and Ernie Scheller last fall.








Advisory Board Steven R. Baldwin IM 1971 Senior Partner (Retired) Deloitte Consulting, LLP Kelly H. Barrett IMGT 1986 Vice President, Internal Audit The Home Depot Roger E. Blythe, Jr. MGT 1978 Vice President, Business Analysis Chick-fil-A Inc. Jeni S. Bogdan MGT 1989, MOT 1996 Executive Vice President (Retired) Primoris Energy Services, The Saxon Group, Inc. David A. Bottoms GMGT 2001 Vice President, Benefits & Communication The Bottoms Group, LLC Paul J. Brown MGT 1989 Chief Executive Officer Arby’s Restaurant Group Inc. R. Steve Buffington IMGT 1977 Vice President, Supply Chain (Retired) The Coca-Cola Company Rafael Cohen MGT 1990 Madison F. Cole, Jr. Executive Headmaster for Major Gifts Wesleyan School Andrew E. Cripps IMGT 1981 Executive Vice President IMAX Corporation President IMAX Europe, Middle East and Africa Stephen M. Deedy IMGT 1981 Managing Director Alix Partners, LLC Joseph W. Evans IM 1971 Chairman & Chief Executive Officer State Bank and Trust Company

Thomas A. Fanning IMGT 1979, M.S. IMGT 1980 Chairman, President, & Chief Executive Officer The Southern Company Robert M. Gilson, Jr. IMGT 1973 President Industrial Metal Fabricators, Inc. Terry A. Graham IM 1969 Executive Vice President & Chief Operating Officer (Retired) Lockheed Martin Aeronautics Company Henry Michael Hammond BMGT 1975 General Motors Corporation (Retired) Virginia Hepner President & Chief Executive Officer Robert W. Woodruff Arts Center Lara O’Connor Hodgson AE 1993 President and Chief Executive Officer NOWaccount Network Keith D. Jackson MGT 1988 Vice President Human Resources, Talent Acquisition AT&T Omar R. Janjua IMGT 1980 President & Chief Executive Officer Krystal Company Stephen M. Jordan IM 1971 Partner Capco, Inc. (Retired) Raymond B. King MGT 1987 President and Chief Executive Officer Zoo Atlanta C. Whitney Knoll IM 1970 Principal Newmark Grubb William F. Law, Jr. IM 1958 Chairman Emeritus Colliers International

George W. Levert M.S. IMGT 1974 Founding Partner (Retired) Kinetic Ventures, LLC

Jennifer R. Rewis MGT 1992 Partner Ernst & Young

Edwin A. Wahlen, Jr. IM 1970 Managing Partner Cravey, Green & Wahlen Inc.

Henry P. Linginfelter IMGT 1983 Executive Vice President, Distribution Operations AGL Resources, Inc.

Jean Marie Richardson MGT 2002 Vice President, Financial Institution Group NOW Corp

Susan K. Williams IMGT 1983 Principal Booz, Allen & Hamilton, Inc

William J. Magee IMGT 1985 Managing Director Shaw Contract Group Australia

Frances G. Rogers ECON 1983 President Checks & Balances, Inc.

Benton J. Mathis, Jr. IMGT 1981 Managing Partner Freeman Mathis & Gary, LLP

David P. Rowland IMGT 1983 Chief Financial Officer Accenture – Atlanta

Alexander H. McGraw III MGT 1992

Gilberto Sarfaty EES 1981 President, G-Capital SAC

Cooper Mills, Jr. IM 1968 Partner CHILDS Advisory Partners Hala Moddelmog President & Chief Executive Officer Metro Atlanta Chamber of Commerce Gregory J. Owens IMGT 1982 Chairman & Chief Executive Officer IronPlanet David B. Pearce IM 1970 Venture Partner Draper Nexus John D. Pelton, Sr. IM 1962 Chairman of the Board (Retired) The Pelton Group W. Derek Porter MGT 1995 Manager Blue Ridge Ventures Matthew R. Price IMGT 1978 President, Chief Executive Officer and Owner Advantage RN Daniel D. Reardon IMGT 1986 Chief Executive Officer North Highland Consulting Worldwide

Ronald E. Scharf IM 1965 Chairman Arizon Companies Teresa M. Smith IMGT 1983 Senior Vice President, Customer Advocacy Applied Systems Inc. Steven A. Sonnenberg CE 1976 President Emerson Process Management Leland Strange IM 1965 Chairman, President, & Chief Executive Officer Intelligent Systems Corporation James E. Trimble MGT 1991 Advisor Nease Lagana Eden & Culley William VanCuren Vice President & Chief Information Officer NCR Corporation Chris A. Verlander IM 1970 Senior Vice President, Corporate Development Associated Industries of Florida

S. Brent Zelnak MGT 1994 President ZP Enterprises, LLC Liang Zeng CEE 1998, MBA 1999 Vice President Baidu, Inc.

EMERITUS MEMBERS Robert A. Anclien IM 1969, M.S. IM 1970 Partner (Retired) Accenture, PLC Charles Brady IM 1957 Chairman Emeritus INVESCO PLC Lawrence P. Huang BMGT 1973 Chief Executive Officer Unique Squared, Inc. Gary T. Jones GMGT 1971 Senior Managing Director (Retired) Credit Suisse First Boston A. J. Land IM 1960 Chairman Pope & Land Enterprises, Inc. Julian LeCraw IM 1952 President (Retired) Julian LeCraw & Co. Ernest Scheller, Jr. IM 1952 Chairman Emeritus Silberline Manufacturing Company



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Georgia Tech Scheller College of Business 2015 Dean's Report