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Brand Information

v e r s i o n _ M a rc h 2 0 1 0

http://www.20mf.com 20mf@gasasif.com

Gas As Interface Co.,Ltd. h t t p : / / w w w. h e l l o g a s . c o m


BRAND PROFILE

Presenting 20,000,000 fragments, from Japan to all of you The spirit of Japanese delicacy, Japanese craftsmanship and Japanese hospitality Adding our naïve efforts and the at most creativity we have now, to all the many things we have learned through the project called 20,000,000 fragments [BRAND PROFILE] 20,000,000 fragments [ 20mf ] is a fashion brand produced by Gas As Interface .,Co.Ltd ( Tokyo,Japan ) The brand started from the ’06-07 A/W collection, with Tamami Akiyama in the design team, who became the sole designer from the 3rd season. One theme is expressed throughout a year.

[BRAND CONCEPT] “20,000,000 fragments.” In a lifetime, we have endless thoughts, things we could do, people we meet, and clothes we wear. The importance of keeping vast but finite elements close to our hearts. Our message is the new creations brought to life when these elements we call fragments meet. As we take on craftsmanship with sincerity and seriousness, our hopes is for our garments to become a “special” fragment in a person’s life and be loved for a long long time ahead.

[DESIGNER PROFILE]

Tamami Akiyama After working as a paterner for a collection brand, Tamami Akiyama joined the 20mf team as a designer from the brand’s launch in 2006. Her creations are elegant with an edge, utilizing patterns based on men’s tailor with original tweeds that have an impact, woven with chains and ribbons.

[Price Line]

Gas As Interface Co.,Ltd. http://www.hellogas.com

Coat

¥48,000

~ ¥200,000

≒ 

€370 ~ €1,500

≒ 

$533 ~ $2,200

Jacket

¥53,000

~

¥92,000

≒ 

€400 ~

€710

≒ 

$580 ~ $1,000

Skirt

¥28,000

~

¥60,000

≒ 

€215 ~

€460

≒ 

$310 ~

$670

Pants

¥39,000

~

¥47,000

≒ 

€300 ~

€360

≒ 

$430 ~

$530

Onepiece

¥41,000

~ ¥120,000

≒ 

€315 ~

€930

≒ 

$450 ~ $1,350

Cut -saw

¥15,000

~

¥35,000

≒ 

€115 ~

€260

≒ 

$165 ~

$390

Knit

¥21,000

~

¥45,000

≒ 

€165 ~

€346

≒ 

$230 ~

$500

Blouse

¥25,000

~

¥48,000

≒ 

€190 ~

€370

≒ 

$275 ~

$533

Jewelry

¥21,000

~

≒ 

€160 ~

≒ 

$235 ~


【2010 S / S COLLECTION】 < fabricated >

Photography Hair & Make-Up Model

Gas As Interface Co.,Ltd. http://www.hellogas.com

Yasutomo Ebisu Katsuya Kamo (mod's hair) Angela (Tateoka Office)


【2010 S / S COLLECTION】 < fabricated >

Photography Hair & Make-Up Model

Gas As Interface Co.,Ltd. http://www.hellogas.com

Yasutomo Ebisu Katsuya Kamo (mod's hair) Angela (Tateoka Office)


【09-10 A / W COLLECTION】 < Fabricated - with touch of antique- >

Photography Hair & Make-Up Model

Yasutomo Ebisu Katsuya Kamo (mod's hair) Miyako Koda

Gas As Interface Co.,Ltd. http://www.hellogas.com


【09-10 A / W COLLECTION】 < Fabricated - with touch of antique- >

The word “fabricated” contains the meanings “being woven” and “constructed”. Respecting the importance of continuality, inherited artifice, creative clothes making and modern techniques, we created garments in hopes that they will be treasured for decades ahead. We hope to create future antiques to be cherished with care and appreciated over time. [Participating Artists and Brands] - Graphic Design - Corsage - Visual Image

・Jonathan-Zawada ・la fluer ・Martino Gamper [Features of 09-10 A/W]

・Our basic denim series is woven with lace and given “damage” fabrications and decorations. ・Mix of Tibetan lam fur, lace and tweeds. ・Illustration by Jonathan Zawada. For this second time participation, he crated used-clothes-like aged print.

[NEWS] Italian designer Martino Gamper’s art book 100 Chairs in 100 Days was used as visual image for this season. We were excited to see Gamper’s creations of reconstructing old chairs, designer’s chairs, chairs of different styles, eras and designs to create a new sensibility, and requested for his collaboration. His art book with art direction by Abake gives an impression of his work of antiques from the old times.

Photography Hair & Make-Up Model

Gas As Interface Co.,Ltd. http://www.hellogas.com

Yasutomo Ebisu Katsuya Kamo (mod's hair) Miyako Koda


【09 S / S COLLECTION】 < found memories >

Photography Hair & Make-Up

Gas As Interface Co.,Ltd. http://www.hellogas.com

Wataru Yoneda (mili ) Shunichi Kawada

Photography Wataru Yoneda (mili ) Hair & Make-Up Shunichi Kawada ) Model Olesya Romanenko Model ( agence press Olesya Romanenko ( agence press ) Art Direction Yoshi Tajima Art Direction Yoshi Tajima


【06-07A/W COLLECTION】 < found memories >

Gas As Interface Co.,Ltd. http://www.hellogas.com


【06-07A/W COLLECTION】 < antithetical >

Gas As Interface Co.,Ltd. http://www.hellogas.com


【07-08 A/W COLLECTION】 < antithetical >

Gas As Interface Co.,Ltd. http://www.hellogas.com


【07 S / S COLLECTION】 <Hommage>

Gas As Interface Co.,Ltd. http://www.hellogas.com


【06-07A/W COLLECTION】 <Hommage>

Under the concept of making creative expressions in many forms, we supplied a new place of expression for artists who continually challenge their creativity, and created our first collection with designers, artists and brands based on the theme called “Hommage”. For this collection, we paid our hommage to MALHIA KENT, the textile designer who supplied tweed material for CHANEL from the 1920’s. Paying respect to her innovative and avant-garde challenges towards aesthetics, we tried to bring new forms to her expressions through illustrations and graphic design and expressed the world of MAHLA KENT using materials and fabrication work.

Photography Hair & Make-Up Model

Gas As Interface Co.,Ltd. http://www.hellogas.com

Mote Sinabel Olivier Schawalder Maria


20,000,000 fragments 20million fragments...that is, a tremendous number of fragments and yet it is a limited number of fragments. how many, things and matters do people experience. the things that were accomplished, the things that could not be accomplished. the things that did not have to accomplish, but as a consequence was accomplished. 365days x 75years = 27,375days wear 20things and you have 20things x 27,375days = 547,500things meaningless numbers (no reason to count) people plot matters, imagine them and at times take action and at times not. 500times a day 500times x 27,375days = 13,687,500times like 20million beautiful fragments for a blissful and beautiful life

Gas As Interface Co.,Ltd. http://www.hellogas.com

20,000,000 fragments http://www.20mf.com 20mf@gasasif.com

Asai Bldg 1-15-15, Nishiazabu, Minato-ku Tokyo 106-0031 Japan Tel: + 81-(0)3-5775-0825 Fax:+81-(0)3-5775-0826 Atmosphere http://www.hellogas.com/atmosphere/

CALM & PUNK GALLERY http://www.calmandpunk.com/

Gas As Interface Co.,Ltd. http://www.hellogas.com

20,000,000 fragments  

20,000,000 fragments