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JÄGERMEISTER*INTRODUCES*CANADIANS*TO*ITS*NEWLY*DESIGNED*BOTTLE** ! ICONIC!BRAND!SETS!THE!BAR!HIGH!WITH!UPDATED!BOTTLE!FEATURES!INCLUDING,! MORE!DEFINED!SHAPE,!BOLDER!LOGO!TYPE!AND!TALLER!SIZE!

! TORONTO!8!Raising!a!glass!to!its!supreme!quality!and!singular!heritage,!Jägermeister!has! unveiled! a! new! incarnation! of! its! iconic! green! glass! bottle,! designed! to! be! as! unique! and! special! as! the! spirit! itself.! The! newly! redesigned! bottle! features! several! updates! to! its! previous!design.!The!750ml8sized!bottle!has!a!more!defined!shape!with!higher,!squared8off! shoulders.!In!addition,!the!iconic!stag!is!reconfigured!to!appear!in!its!natural!environment.! The!logotype!has!also!been!emboldened!with!additional!depth!and!dynamism!through!fine! lines! and! new! copy! that! provides! consumers! with! more! information! on! the! process! of! creating!the!globally!recognized!spirit.!! ! Adding! further! personalization! to! the! bottle,! the! newly! enhanced! and! ultra8premium! cap! bears! the! signature! of! the! spirit's! founder,!Curt! Mast,! along! with! the! year! 1878,! commemorating! when! his! father,! Wilhelm,! created! the! company.! The! intricacy! of! the! brand’s! recipe! famously! includes! 56! ingredients,! a! detail! that! is! boldly! displayed! on! the! front!centre!of!the!bottle’s!label.!! ! “The! updated! design! of! the! Jägermeister! bottle! serves! as! just! one! of! the! exciting! new! initiatives!planned!for!the!brand!for!the!new!year,”!said!Peter!D.!Mielzynski!Jr.,!President,! Peter! Mielzynski! Agencies! Limited.! “Featuring! a! variety! of! subtle! improvements! each! designed! to! convey! the! intricate! details! of! Jägermeister’s! quality! and! heritage,! we! are! excited!to!see!how!consumers!across!Canada!receive!the!brand’s!new!look!and!feel.”! ! This!is!the!fifth!time!the!bottle!has!been!redesigned!over!the!course!of!the!brand's!over!808 year!history.!All!bottles,!from!the!50ml!miniature!to!the!1.75L!size,!will!have!a!new!look!in! the!more!than!100!countries!around!the!globe!where!Jägermeister!is!enjoyed.! * Editor’s*notes:* Pricing!and!availability!for!select!sized!bottles!of!Jägermeister!vary!depending!on!region.! ! The!new!bottle!is!currently!being!phased!into!stores!in!fall/winter!2016!and!early!2017.! ! * * * * * * * * * * * * * ! /2! * * * *


About*Jägermeister:* Introduced!80! years! ago,! Jägermeister,! German! for!"Master! Hunter,"! is! Germany’s! best8 selling! liqueur.!Ranked!8th! by!Impact! International's! definitive! Top! 100!Premium! Spirit! Brands,!this!herbal!liqueur! is!one! of! the! most! successful! premium! brands! worldwide! and!available!in!117!countries!around!the!world.!The!iconic!taste!of!Jägermeister!is!not!left! to!chance!but!is!due!to!decades!of!experience,!a!safely!guarded!secret!recipe!consisting!of! 56!natural!herbs,!blossoms,!roots!and!fruits!including!star!anise,!cardamom,!cinnamon!and! ginger!roots,!and!383!quality!checks.!The!botanical!ingredients!are!extracted!in!their!raw,! unprocessed! form! through! a! gentle,! weeks8long! process! of! cold! maceration! to! create! Jägermeister's!base.!The!base,!housed!in!more!than!400!oak!casks,!then!"breathes"!for!one! full! year,! which! is! key! to! creating! the! complex! and! balanced! flavor! of! Jägermeister's! legendary! taste! profile.! Jägermeister! Liqueur! is! 35%! Alc./Vol.! and! imported! by! Peter! Mielzynski!Agencies!Ltd,!Ontario,!Canada.! ! Follow!Jägermeister:! Twitter:!@JägermeisterCA! Instagram:!@Jägermeister_ca! ! About*Peter*Mielzynski*Agencies*Ltd.*(PMA):** Founded!in!1979,!PMA!is!one!of!Canada’s!leading!wines!and!spirits!agencies.!With!its!head! office!in!Oakville,!Ontario,!PMA!maintains!a!sales,!marketing,!and!support!team!of!over!115! professionals! across! Canada.! PMA! takes! pride! in! representing! many! of! the! world’s! finest! wine!and!spirit!brands,!from!prestigious!suppliers!including!Distell,!William!Grants!&!Sons,! Gruppo! Italiano! Vini,! Jägermeister,! Illva! Soronno,! Osborne,! Bodega! Norton,! Emiliana! and! Burn!Stewart!Distillers.! ! 8308! ! For!more!information!please!contact:! ! Garry!Ho/!E:!garry@ybvocal.com!/!T:!(647)35283580!ext.!245!! Michelle!DeBique/!E:!michelle@ybvocal.com!/!T:!(647)35283580!ext.!226!/!! M:!(416)89384271!!

JÄGERMEISTER INTRODUCES CANADIANS TO ITS NEWLY DESIGNED BOTTLE  
JÄGERMEISTER INTRODUCES CANADIANS TO ITS NEWLY DESIGNED BOTTLE  
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