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The Evolution of an Iconic Identity GARLAND: THE COWBOY HAT CAPITAL OF TEXAS

CHECKING THE CRAFTSMANSHIP AT THE BYER-ROLNICK HAT CORPORATION, 1955

In 1938, the Byer-Rolnick Hat Corporation was lured from Dallas to a fifty-acre site in Garland with the promise of low water rates. This seemingly simple incentive sparked the beginning of the now booming industry that would grow to become Garland’s identity. Byer-Rolnick evolved into Arena Brands with its Hatco Hats division headquartered in the plant on Marion Drive where the plant began producing well-known brands such as Resistol, Dobbs and Charlie 1 Horse, all of which are still in production today. In 1995, designer Gary Rosenthal moved to Garland with the Stetson production

line, adding another iconic label to the factory. Rosenthal and other company designers have worked with popular entertainers like George Strait and many professional bull riders to develop new products. In a 2013 speech about the business, the Director of Plant Operations for Hatco, John Rosenthal, reminded the crowd that

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the technology for making cowboy hats hasn’t changed in decades. Each hat goes through about 200 steps in the five- to nine-day manufacturing process and the plant produces about a million hats each year. Though the company now operating under the Hatco name was the first to arrive in our city, it wasn’t the last. Master

The Garland Guide 2014  
The Garland Guide 2014  

The Garland Guide is an annual community publication of the Garland Chamber of Commerce.

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