__MAIN_TEXT__

Page 7

INSPIRATION

Above: The ‘Holiday at Home’ theme was a great summer idea at Perrywood and was well executed around the centre, right from the car park through to houseplants. With houseplants ‘on trend’ this year seeing other garden centre products, including furniture and soft furnishing, merchandised alongside houseplants was a great move. Left: Hang it and sell it. Perrywood’s merchandising team really made the most of space above displays to maximise sales by getting products at eye level. Below: When great teamwork pervades across a large team it’s no surprise it gets recognised and wins awards. Perrywood now have a Greatest Awards Team Gold to add to their many Garden Centre Association awards this year.

Above: Product knowledge is everything when it comes to great garden centre retailing and at Ayletts they not only know loads about each product they also have either used the products themselves or have stories about how other customers have used them. That means every product sold really gets an ‘Ayletts recommends’ stamp of approval.

Below and right: They didn’t win a Garden Care Team award this year but this great Ant product display at Planters Tamworth caught the eye of the judges.

www.gardentradenews.co.uk

November 2017 7

Profile for Garden Trade News

GTN November 2017  

GTN November 2017