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not made public at the time) that PwC had started the administration process by the time Westland stepped forward as buyers, paying a reported £4m, tightening their grip on more of the core market and the birdcare category with another opportunistic acquisition (Sinclair was the earlier one). Gardman’s value as a key trade supplier with a £60m turnover cannot be overemphasised, but its competitors have undoubtedly benefited from its troubles. With a pledge that it would be “business as normal” during a challenging merger, Westland’s fervent hope is that Gardman’s retail customers will keep their nerve. There is no doubt that it will test their loyalty. We await news of whether Westland intends to continue with Gardman’s re-hired former logistics partner and its move back to Kings Lynn, where many of the firm’s former experienced employees have been taken on. The new status quo in wild birdcare will be the one to alarm Westland’s rivals the most. Having added the market leader to its increasingly successful Peckish offer, the Dungannon supplier now has the category in a strangehold. Retailers will be watching them like a hawk. As for Gardman’s other categories – particularly core gardening and solar lighting – competitors like Tildenet/Bosmere and Smart Garden Products will have their work cut out containing Westland’s distribution advantage. The EverGreen inheritance Despite the steady advance of Westland and the ambitious marketing approaches of SBM (including its re-positioned former Bayer Garden products) and Vitax, the former Scotts Miracle-Gro (SMC) brands now handled under the EverGreen umbrella by Exponent Private Equity are vital ingredients in the mix. The UK’s garden care demographic is changing. Increasingly, the modern consumer – whether younger, novice or old hand – is demanding a more environmentally sensitive approach. The category involves big investment in research and development, and the winners will always be investors with deep pockets and a willingness to spend heavily on consumer promotion. Big bold brands are key to its success. We need them. Overall, it’s been the most momentous year of change in the garden industry since the demise of Solus.

INDUSTRY ANALYSIS

What’s left of the Wyevale Garden Centre portfolio? Leasehold Centre Shenstone Brighton Swansesa Springfield Blooms Rugby Woodlands Croydon Purley Way Cadbury Huntingdon Telford Blooms Gloucester Northampton Bridgemere Royston Lower Morden Blooms Cardiff Ramsgate Barnett Hill Stratford Upon Avon Osterley Lechlade Bournville Bicester Avenue Hereford Harlestone Heath Braintree Thornbury Thatcham Tring Lelant Altrincham Birchencliffe Peter Baratt’s Gosforth Crockford Bridge Dorking Findon Crawley Ongar Hastings Endsleigh Rake Woking Blooms Cheltenham Nailsworth Syon Park Canterbury Chartham Stevenage Potters Bar Upminster Brockworth Harrow Carmarthen Paddock Wood Coventry Blooms Solihull Bolton Blooms Swindon Crowland Stanway Sprowston Elm Court Rayleigh Wimborne West Parley

Correct at time of going to press County Staffordshire East Sussex South Wales Essex Warwickshire Leicestershire

Acres 7.98 3.04 6.03 1.72 17.00 SOLD 17.10

Offers Based on £8,500,000 £7,000,000 £5,250,000 £4,400,000 £4,000,000 £3,400,000

London

SOLD 2.57

£2,800,000

SOLD 5.97 Bristol Cambridgeshire SOLD 20.26 Shropshire 9.47

£2,500,000 £2,200,000 £2,100,000

Gloucestershire SOLD 8.10

£2,000,000

Northamptonshire Cheshire Hertfordshire London SOLD South Wales Kent West Midlands

14.35 108.00 10.50 3.08 8.20 4.62 18.04

£1,900,000 £1,700,000 £1,500,000 £1,400,000 £1,300,000 £1,300,000 £1,200,000

West Midlands

4.28

£1,200,000

London Gloucestershire West Midlands SOLD Oxfordshire Herefordshire Northamptonshire Essex Bristol Berkshire Hertfordshire Cornwall Greater Manchester West Yorkshire

7.00 4.52 1.89 22.00 7.95 6.48 3.90 9.19 8.80 5.75 5.53 4.10 2.20

£1,100,000 £1,100,000 £1,100,000 £1,000,000 £1,000,000 £1,000,000 £1,000,000 £900,000 £900,000 £900,000 £900,000 £900,000 £900,000

Tyne & Wear

18.50

£800,000

Surrey Surrey West Sussex West Sussex Essex East Sussex Devon Surrey Surrey

SOLD 6.24 6.44 4.00 3.99 6.01 1.12 SOLD 13.84 4.58 3.62

£800,000 £700,000 £700,000 £700,000 £600,000 £600,000 £500,000 £500,000 £500,000

Gloucestershire

3.00

£500,000

Gloucestershire SOLD 2.84 Middlesex 2.69

£500,000 £500,000

Kent

2.68

£500,000

Hertfordshire Hertfordshire London Gloucestershire London South West Wales Kent Warwickshire West Midlands SOLD Greater Manchester Wiltshire Cambridgeshire Essex Norfolk Kent Essex Dorset Dorset

7.80 6.91 6.85 3.75 3.58 3.23 3.20 4.66 7.00 4.40 3.63 8.86 5.87 5.31 3.96 3.24 2.43 2.05

£400,000 £400,000 £400,000 £400,000 £400,000 £400,000 £400,000 £300,000 £250,000 £250,000 £250,000 £200,000 £200,000 £200,000 £200,000 £200,000 £200,000 £200,000

GARDEN CENTRE GROUPS (Table based on number of stores) Oct-18 1 2 3 4 5 6 7= 7= 9= 9=

Jun-18 1 2 4 3 5 6 7= 7= 9 10

Group Wyevale Garden Centres Dobbies Blue Diamond Klondyke Notcutts Squires Hilliers Cherry Lane Hillview British Garden Centres

Outlets 117 39 30 22 18 16 12 12 10 10

Change since June 2018 -28 5 8 1 0 1 0 0 -1 0

Freehold

Centre Woodcote Green Heighley Gate World’s End Sanders Garden World Woodbridge Codicote Beaconsfield Melbicks Percy Thrower Leicester Rowena Moreton Park Peter Baratt’s Stockton Findern Poppleton Hare Hatch Havant Marple Andover Woburn Sands Hungerford Pennine Swindon Galton Windsor Keston Old Barn Cadnam Tunbridge Wells Winnersh Bury St Edmunds Blooms Worcester Hitchin Marlow Wolseley Bridge Chipperfield Seven Hills Gardenlands John Brown Jack’s Patch Louth World of Pets and Leisure Playhatch Taunton Cheddar Heathlands Pulborough Fair Oak Chilton Binfield Enfield Worthing Ferring Bold Heath Carr Gate Albrighton Hemel Hempstead Shirley Lewes Lower Dicker Podington Wolds View Chichester Sherfield On Loddon Dummer Raglan Blooms Bressingham Leyland Wych Cross Keynsham Tarporley Sudbury Ashford Bude Hamstreet Landford Par Sidmouth Aldridge Hereford Oxford Salisbury Wellingborough

Correct at time of going to press County London Northumberland SOLD Buckinghamshire Somerset

Acres 20.00 49.80 10.90

SOLD 6.00

Offers Based on £35,000,000 £14,000,000 £13,000,000 £12,250,000

Suffolk SOLD Hertfordshire SOLD Buckinghamshire West Midlands SOLD Shropshire SOLD Leicestershire North East Wales

6.27 5.86 5.97 11.61 7.66 6.45 6.64

£11,250,000 £10,000,000 £9,250,000 £9,250,000 £8,500,000 £8,000,000 £8,000,000

Durham

4.20

£8,000,000

Derbyshire North Yorkshire Berkshire Hampshire Greater Manchester Berkshire Buckinghamshire Berkshire West Yorkshire Wiltshire Dorset Berkshire SOLD London Surrey Hampshire Kent Berkshire Suffolk Worcestershire Hertfordshire Buckinghamshire West Midlands Hertfordshire Surrey West Midlands Dorset Devon Lincolnshire Greater SOLD Manchester

5.22 6.80 10.89 5.95 7.10 5.97 9.61 2.67 3.20 3.73 11.07 3.14 3.80 15.53 3.38 20.97 9.20 4.34 17.00 3.54 3.80 7.55 7.94 4.42 22.24 6.01 15.25 4.97

£7,500,000 £7,500,000 £7,250,000 £7,000,000 £7,000,000 £6,500,000 £6,500,000 £6,000,000 £6,000,000 £5,750,000 £5,500,000 £5,500,000 £5,250,000 £5,200,000 £5,000,000 £5,000,000 £5,000,000 £4,600,000 £3,800,000 £3,800,000 £3,800,000 £3,800,000 £3,500,000 £3,500,000 £3,400,000 £3,400,000 £3,100,000 £3,000,000

7.20

£3,000,000

Berkshire Somerset Somerset Berkshire West Sussex Hampshire Oxfordshire Berkshire London West Sussex Lancashire West Yorkshire West Midlands Hertfordshire SOLD London East Sussex East Sussex Bedfordshire Lincolnshire West Sussex

2.09 4.33 8.85 13.86 21.46 6.20 6.87 4.16 4.90 3.70 2.51 5.31 6.20 6.07 0.90 3.29 4.27 3.31 4.65 7.09

£2,800,000 £2,800,000 £2,700,000 £2,700,000 £2,700,000 £2,600,000 £2,400,000 £2,400,000 £2,300,000 £2,300,000 £2,100,000 £2,100,000 £2,000,000 £2,000,000 £2,000,000 £1,900,000 £1,800,000 £1,800,000 £1,800,000 £1,700,000

Hampshire

10.10

£1,600,000

Hampshire Monmouthshire Norfolk Lancashire East Sussex Bristol SOLD Cheshire Suffolk SOLD Devon SOLD Cornwall SOLD Kent Wiltshire Cornwall Devon SOLD West Midlands SOLD Herefordshire Oxfordshire SOLD Wiltshire Northamptonshire

2.10 7.42 5.60 4.76 3.82 4.45 5.90 35.68 5.10 5.94 8.80 5.90 5.12 2.61 5.91 7.95 4.87 6.95 5.44

£1,500,000 £1,500,000 £1,400,000 £1,400,000 £1,400,000 £1,300,000 £1,200,000 £1,100,000 £1,000,000 £1,000,000 £1,000,000 £1,000,000 £1,000,000 £900,000 £800,000 £800,000 £800,000 £800,000 £700,000

Source GTN - updated 25-10-18

www.gardentradenews.co.uk

November 2018 15

Profile for Garden Trade News

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