The HTA’s new campaign celebrates a simple message…
Gardening is good for you New for 2019, the HTA’s ‘Gardening is good for you’ campaign reveals just how good gardening is for everyone. This new campaign is an evolution of HTA’s Plant of the Moment campaign. By taking a fresh approach to gardening through the context of health and wellbeing the campaign provides a broad opportunity to promote both plants and gardening. Supported by National Garden Gift Vouchers, the campaign covers the full sensory value and experience of plants, like their fragrance and flavour, plus topics including growing your own tasty fruits, herbs and crops, encouraging wildlife, relaxation and mindfulness, and connecting with the natural world outside your own back door. ‘Gardening is good for you’ keeps gardening on the agenda throughout the year with monthly themed articles, written by gardening consultant and journalist Adam Pasco. The campaign will run for two years and content, images and other useful resources
10 November 2018
will be available for use by the trade and media. Retailers will be able to create imaginative displays with linked sale opportunities each month to promote plants, pots, seeds, tools, accessories, landscaping ideas, books, and any other appropriate items they stock. The monthly campaign themes can also be used as the basis for blogs, articles, talks, demonstrations, and promotions to customers, local groups and gardening clubs. It will allow growers and retailers to work together in creative ways to interpret themes and select a wide range of ‘Plants of the Moment’ and associated products to appeal to customers in their area. In tandem with this the monthly themes will be issued to the trade and consumer media providing valuable content for regular articles and columns. Gardening really is good for you, and for the health and wellbeing of everyone! 4For further information go to www.hta. org.uk/gardeningisgoodforyou or contact firstname.lastname@example.org
Briers Kids range, launched at Glee, should encourage more youngsters to enjoy gardening from an early age.