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SALES ANALYSIS

Anthony Jones, Chief Operating Officer at Wyevale: “We are delighted to have enjoyed our best-ever Easter weekend with record breaking sales. Performance for the weekend was well over 100% up year-on-year and more than double our average Easter weekend takings. “We also significantly outperformed 2014 and 2017, when Easter fell in the same week. Customers snapped up plant ranges including early purchase of Summer bedding, in addition to a clear shift in to garden furniture and BBQ categories.”

Alan Roper, Blue Diamond MD: ‘Bank Holiday Monday appears to have broken records. The group, excluding ex-Wyevales, was up 4% during the week ending on Easter Sunday. There was a bandwidth of individual centre performances with that of 1% to 9% up. “Our ex-Wyevales were up 47%. Group up 14% overall. A number of centres have all reported record days, including £97k on Easter Monday at East Bridgford and £90k at Bicester Avenue, but a day does not a season make, never has, never will do. We have big months from last year to beat on the horizon. “Garden furniture was exactly 50% up for us in the week to Easter Sunday.” James Debbage, Green Pastures: “It was mental and it’s been a long time since I can remember an Easter anything like this one. And of course, having to close on such a fabulous Easter Sunday meant I had a really sick feeling all day which unfortunately was nothing to do with eating any eggs!” Boyd J Douglas-Davies, Hillview Garden Centres: “We had a fantastic weekend across all sites – it was a record for the group. Particular highlights were garden furniture, summer bedding, hardy plants, pots and composts. Chris Francis, Hillier Garden Centres: “We had 3 record days! “Plant sales were strong and furniture was outstanding too.”

Martin Breddy, Squires Garden Centres: “The three days of Easter trading were comfortably our best ever. Five of our centres – Twickenham, Hersham, Washington, Reigate and Chertsey – enjoyed their best ever day of trading over the Easter break. Plants and outdoor living were very strong. We’re in good shape. Maybe gardens offer people a good escape from the woes of Brexit?” Martin Stewart, Stewarts Garden Centres: “We had a great Easter – Broke loads of records and hope we made loads of visitors happy. The team played a blinder and the centres still looked ready for more on the Easter Monday evening. So far so good for the spring season of 2019!”

Graeme Jenkins, Dobbies CEO, reports a record Easter weekend for the group that will be come the biggest garden centre retailer in the UK when they complete the acquisition of another 31 centres from Wyevale in June. “Record sales for each individual day across the weekend, with Easter Monday being our biggest Easter weekend day ever. “Plants, gardening and outdoor furniture drove performance, all recording a best-ever Easter weekend. “Our outdoor furniture sales were three times higher than the previous Easter record.”

www.gardentradenews.co.uk

May 2019 17

Profile for Garden Trade News

GTN May 2019  

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