Page 14

RETAILING IDEAS

Six top tips for early-season retail success On its travels this month GTN discovered some great examples of retail magic being displayed throughout UK garden centres.

2

1

Serving up a sizzle They are taking BBQ sales seriously at the new Baytree of Hilgay Garden Centre situated on the A10 just south of Downham Market. They could have just relied on passing footfall on the way to the popular Barn Restaurant to sell their range of Grillstream BBQs, but leaving nothing to chance they also have live demonstrations out in the planteria every weekend. “In one weekend we sold six Grillstreams,” William Wallis told GTN, “and three of those were definitely as a result of Charlie’s BBQ cooking.”

10 May 2019

www.gardentradenews.co.uk

Grow house growth A much better March for young plant sales means there has also been a greater demand for grow houses. At Blue Diamond Bicester Avenue their grow house range (above) is the central attraction in the re-vamped gardening department that is already out-trading the same department at East Bridgford. At Hillier Botley they’ve been promoting the Veg Trug wooden-framed Grow House we first saw at Spoga+Gafa last year. At a £99 price point they hope to sell them as the season progresses but in the meantime they are emphasising the value of their other grow houses and making excellent POS displays for their tomato feed and tomato planter linked sales (pictured below).

Profile for Garden Trade News

GTN May 2019  

GTN May 2019  

Advertisement