GTN March/April 2022 - Garden Trade News, UK

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GTN meets the suppliers

Greetings from Woodmansterne For the first in this new series of GTN features about suppliers to garden centres, the intrepid GTN team followed in the footsteps of Greg Wallace to go inside the Woodmansterne greetings card factory in Watford, Hertfordshire. MD Seth Woodmansterne tells us the back story to the third-generation family company and their plans for future development in this increasingly important sector of garden centre retailing.


ack in December 2021, BBC2’s Inside the Factory series saw Greg Wallace follow the production of a best-selling Woodmansterne Christmas card, from paper delivery through to artwork design, printing and finishing. A process that all of the 35 million cards produced by the company each year go through. Seth Woodmansterne runs the business today, and he kicked things off by explaining the origin of his third-generation family business. It all started in 1953, the year of the Queen’s coronation, which proved to be a pivotal moment: “My grandfather, Graham, had been in India for six years as a welfare officer, and used photography as a

way to help teach about religion and customs in the different areas of India. After the war, he started to lecture on India using his colour slides. As a former head chorister at Westminster Abbey, he had the connections to ensure he was best placed to take photographs of the Queen’s coronation. “He also pioneered a means of manufacturing duplicate colour slides without the normal loss of quality from reproductions, helping the business become known world-wide for its quality.” For readers old enough to remember, back in the fifties and sixties if you wanted a souvenir picture of an event

Paul and Seth Woodmansterne

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