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INTERVIEW

The creation of Gardman Crest What next after the Gardman buy-out last autumn? Westland Sales Director John McDowell and Crest Managing Director Nick Davies give GTN a preview of exciting times to come. In October 2018, Westland Horticulture bought Gardman out of administration for £4m. Initially the team at Westland worked on service and supply, now six months on their focus has turned to Autumn and planning for the 2020 season. The process has resulted in a key structural change, with the creation of a new Westland company – Gardman Crest, headed by Nick Davies. This will see the combining of the Crest hardware and watering brands with the Gardman gardening hardware, propagation, landscape, home and lighting brands. As part of the restructure the Gardman Bird Care ranges will be managed fully by the Westland sale team, headed by John McDowell. This includes all feed, feeders and hardware. As highlighted in last month’s issue of GTN, Gardman brand bird care will be sold alongside the Peckish range. Westland Sales Director John McDowell and Gardman Crest Managing Director Nick Davies have been speaking to GTN to explain how the changes will benefit garden centres and customers. John started by explaining what is happening right now with Wild Bird Food. “I want to make it clear that the Gardman brands are incredibly important, in particular the bird food offer. We have been fortunate that the two brands work in harmony. Gardman Wild Bird has been built and developed in conjunction with garden centres for over 25 years and it is

“We have built an experienced sales team to lead the Gardman Crest division and each of them have strong knowledge of the sector, customers and our product offer” Crest Managing Director Nick Davies fundamental to our offer for 2019/20. Our Wild Bird Food team have been given a simple brief: Bring back the great quality that Gardman had.” “We have also linked up with the British Trust for Ornithology (BTO) for the coming years which will help with product development and overall exposure for wild bird care and feeding. “We will have the current Westland independent garden centre team selling the full Gardman and Peckish wild bird ranges, food and hardware. They make the perfect partners and offer fantastic choice and quality.” Nick is very excited about the future for Gardman Crest. “We are developing every category within the Gardman and Crest portfolio. We are driving forward every category that we acquired from landscaping through to garden lighting. Every product is and will be looked at to ensure we are

26 June 2019

www.gardentradenews.co.uk

Profile for Garden Trade News

GTN June 2019  

GTN June 2019  

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