GTN July 2021 - Garden Trade News, UK

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Garden Centre Transformation

Hillier Heritage at Syon Park Hillier Head of Retail Development, David Morley, gave GTN a tour of the centre that was once the jewel in the Wyevale crown, and we’ve added some photos from June 2015 to show the transformation

R

We are the naughty younger sister of Hillier’s.

eturning to the site where founder Edwin Hillier worked from 1859 to 1861 for the 4th Duke of Northumberland at Syon Park, Hillier have transformed the garden centre that was also the head office of Wyevale Garden Centres. The centre closed in Autumn 2019 as the Wyevale operations wound down and Hillier were welcomed to be the new tenants of the site in November 2020. After a winter of transformation by the Syon Park Estate and the Hillier team the centre re-opened in April 2021. David Morley, who has 30 years experience with John Lewis, the RHS and Clifton Nurseries describes Syon Park as

Bespoke mobile merchandising stands create extra walls of colour in the planteria. Ideal for hanging baskets now, good for Christmas in winter too.

“Hillier plus. We’ve flexed the heritage muscles, flexed the theatre muscle, as though we are the naughty younger sister.” Amongst the stand out features a resin gravel planteria with wonderful vistas of Syon House and the Hillier plant expertise creates a real sense of peace and tranquility making shopping a biodiscovery. David explained further: “This place needed inspiration as well. So I’ve tried to disperse the disciplines and intersperse with theatre. From my West London Garden centre days and of course, London department store that shopping’s a lot more by lifestyle. People want a white garden or they want a Provençal garden. Just help us get there, please.”

The same entrance structure, just stripped of the paint, sanded and varnished to create a warm welcome to Hillier Syon Park

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