GTN January/February 2022 - Garden Trade News, UK

Page 59


Roger Crookes This process of meeting the teams who make Christmas happen in Garden Centres always leaves me feeling confident in the resilience of our trade, and 2021 was no exception. Despite all the challenges, Garden Centre teams applied themselves with imagination and good commercial sense to deliver Christmas ranges and displays which helped build their business, not just at Christmas but also through the rest of the year as ‘delighted customers’ will often return in other seasons. And that creates another opportunity for us all; how do we continue to delight and inspire profitable sales throughout the year using the skills which we developed in the Christmas season?

Trevor Pfeiffer After several years of not being able to go out and meet garden centre team at Christmas, these visits and the ensuing judging was pure joy. The teamwork, and it’s real teamwork, across garden centre departments to delight all customers leads the way and sets an example of just what can be achieved to other retailers. I can’t wait for the next batch of Greatest Awards judging visits! See you all soon!

The Greatest Christmas Awards Sponsors Thanks to our sponsors for enabling the judges’ visits, without you they just wouldn’t happen. But as well as sponsoring to facilitate the judging or sponsors have also given prizes to Gold Award winners as follows: • DCUK - £500 worth of stock to Silverbirch and The Old Railway Line • Elho - £500 worth of stock to Gates Garden Centre • Glee – 2 hotel rooms for Glee 2022 to Pughs • Global Journey - £250 worth of stock to Aylett Nurseries and The Old Railway Line • Kaemingk – One of their display trees to Pengelly Garden Centre • Solex – 2 hotel rooms for Solex 2022 to Altons • Woodlodge - £500 worth of stock to Burford House BGC, Squires Badshot Lea and Perrywood Tiptree

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