GTN January/February 2022 - Garden Trade News, UK

Page 14

Thinking outside the box

Cacti and succulents make a very eye catching display between the seating areas and other products for sale

a real foundation of the success of today. This started a succession of talented young people working in their formative years in the garden centre. Throughout this time of change, Colin remained adamant that ‘growing’ was retained at the heart of the business, something which has come back to the fore once more in 2021.

Other early adoptions of the growing business were: • TV advertising, • fork-lift unloading of stock (unusual in 1980!) • on site concessions and The Garden Village concept • moving the commercial growing off site to make more room for retail • internet shopping (this was the late 1990’s!) • development of a second garden centre outlet (Wenvoe 11 miles west along the M4) Now the fourth generation are getting involved. Nicola and cousin Kara, both of whom have been encouraged to build careers outside the family firm first, are bringing their skills of marketing and HR respectively to bear on the business. Embracing change through the opportunities they identify is again showing through as a family strength. The Pugh family value of “… if you are going to do something do it right and first time …” saw them hold back the launch of their latest venture. Initially planned to launch in the spring, but wanting to get the detail sorted and until the first Covid lockdown was behind them, their thinking outside the box

14 January / February 2022

Greetings cards are one of the biggest sellers.

Local pies - Yum! Cacti are popular with customers