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DuraOcean wins Best New Product Award

The ground-breaking DuraOcean from LifestyleGarden, the world’s first commercially available range of outdoor furniture made from nets, ropes and plastic waste recovered from the world’s oceans, won the coveted Best New Product Award at SOLEX 2019. Judges at SOLEX described the new DuraOcean range, which sets the benchmark for sustainable usage of materials and design, as the ‘clear winner’. They praised parent company ScanCom for bringing to market a commercially viable ‘ocean plastic’ product at a time when tackling plastic waste is at the top of the agenda for the UK’s growing band of environmentally-conscious consumers. The Best New Product Award was presented by Mark Osborne, chairman of the Leisure and Outdoor Furniture Association (LOFA), on the opening day of SOLEX. New products were apprised by expert judging team Iain Wylie, Chief Executive of the Garden Centre Association, and Chris Roberts, chairman of destination retail group Van Hage Garden Centres. Van Hage’s Chris Roberts said: “The DuraOcean is a fantastic concept and was a clear winner by miles. The process and investment that’s gone into retrieving fishing nets and plastic waste from the ocean and transforming it into a recycled garden furniture product was clearly evident. Ocean plastic is a major environmental issue that has been highlighted by Sir David Attenborough. The DuraOcean’s point-of-sale material and explanation of how the plastic recovery process works, serves to highlight an excellent product.

14 August 2019

“I believe that the DuraOcean presents a massive opportunity for sales in the retail sector, and also within the contract sector for chairs in cafes and restaurants, for example. It provides businesses with an opportunity to explain to the public that they’re being proactive by taking steps to improve the environment. There is no

other product at the show that offers this opportunity,” Chris explained. The Best New Product Award was collected by ScanCom International CEO Stig Maasbol, who said: “It is truly a great honour to win. It also shows that our whole sustainability story is coming out and reaching a broader audience, which is very

Profile for Garden Trade News

GTN August 2019  

GTN August 2019