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Celebrating the LTD Expo 2011 A Conference for Entrepreneurial Women Wells Fargo Corp Ad Premium Sponsor No. 1

Living your dream takes courage, vision, and tremendous effort. What each of us does can make life better for ourselves, our family and everyone in our community. We are proud to be a part of the mission to help women realize their life’s passion through entrepreneurship. Š 2010 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. (132234_00769)

It is my absolute privilege to welcome you to the first annual LTD Expo, the one-stop source for your best entrepreneurial life! The mission of the LTD Expo and is to help women actualize their life’s passion through entrepreneurship, making the process accessible, achievable and inspiring. Our hope is to expand the often-narrow definition of “entrepreneurship” to include women who want to monetize a hobby, write a book or blog, start a charity, pursue a passion, and of course, launch a business. Each of these ventures requires many of the same resources to make their success a reality. Each of them requires the spirit of an entrepreneur. If you came today with the sole purpose of connecting with other women and businesses, may today be the beginning of rich new relationships. If you came today to learn from the amazing experts on the main stage, in the breakout sessions and in the Resource Lounge, may your day be filled with fresh insights and information that will enable you to move forward with intention. If you came today to discover something you may have been looking for, but not quite sure what, I hope you are engaged to consider pursuing your life’s purpose, or at least beginning the dialogue. It is my intention that each of you leave today armed with the knowledge, the resources, the contacts and the inspiration you need to begin to live your own dream. Welcome to my own dream realized, the LTD Expo 2011. I am delighted to be in your company and to share this day of discovery with you. And in case you haven’t figured it out already, “LTD” stands for “live the dream”, a mantra we take seriously around here! Here’s to living the dream…your dream!

Nada Jones


is proud to support

the women of the

LTD E xpo.

NestlĂŠ proudly supports the LTD Expo and the amazing women who choose to live the dream everyday. Please join us for a delicious cup of coffee to kick start your day at the LTD Expo and during the afternoon Shop-n-Chat.

The Tory Burch Foundation thanks LTD Expo for the opportunity to be their philanthropic partner. Smart advice is critically important to entrepreneurs. We hope that the business acumen, experience and talent of today’s speakers – and of your fellow entrepreneurs – will help you to start or expand your small business. We commend each of you for your passion and persistence in following your dreams. Our Foundation provides women with the financial support they need to start and grow their businesses as well as mentoring events which bring together women entrepreneurs and top business leaders.

Tory Burch


Lisa Stevens • Executive Vice President and Regional President for California Retail Banking at Wells Fargo Lisa Stevens, a 20-year company veteran, is EVP, Regional President for California retail banking at Wells Fargo. She has responsibility for more than 1,040 banking stores, more than 3,200 ATMs and more than 21,000 team members who serve consumers and small businesses in the state. Stevens serves on the boards of the California Chamber of Commerce, the San Francisco Opera, Partnership for LA School Advisory Board, National Boys & Girls Club, California Business for Education Excellence and the Executive Committee of the board of Childrens Hospital Los Angeles. She currently resides in Pasadena, California.

Ali Brown • Millionaire Entrepreneur Coach Ali Brown is fast becoming regarded as the voice for women in business and success. After launching her first business from her tiny New York City studio apartment in 1999, she has grown it into what is today Ali International-a multimillion-dollar enterprise with 50,000+ members that ranked on 2009’s Inc. 500 List of fastest growing private companies in the nation. Ali has been a featured expert in many publications, radio, and on TV, including ABC News Now, E!, and morning shows around the country on ABC, CBS, CW, Fox, and NBC. She was named one of 2010’s Enterprising Women of the Year and was recently included in the Ernst & Young 2010 Class of Entrepreneurial Winning Women.

Behind every successful woman is a dream...

Jen Boulden • Speaker, Author, Entrepreneur Jen Boulden is an accomplished “Passion-preneur.” Boulden spent the early part of her career leading business strategies for corporations such as IBM and Hearst, before becoming a marketing executive at venture-backed Internet companies in NYC. In 2001, Boulden foresaw the green business revolution, and committed to proving that businesses can do well… by doing good. After receiving her “green MBA” from GWU on full scholarship, she co-founded Ideal Bite. Her company amassed a following of over a half-million subscribers, and was then bought by Disney in 2008. Today Boulden helps select clients build their businesses and is a soughtafter public speaker.

Nada Jones • Author, CEO and Founder, LTD Expo and Nada Jones, the LTD Expo and Founder and CEO has spent over a decade working with entrepreneurial women. She has leveraged her experience and connections to create the LTD multimedia platform for women living (or wanting to live) the entrepreneurial life. Her goal is to connect women to the best people, tools, tips, communities and organizations that will move their ventures (and their lives) forward. The LTD brand is committed to being the resource for women launching or growing their dream business and their dream life. Nada is also the co-author of “Sixteen Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women,” published by McGraw-Hill in August 2008.

. . . live yours.

MAIN STAGE PANELISTS: For a full bio of our speakers and panelists please go to

Amy Swift Crosby • Founder, Smarty

Dana Mauriello • Founder and President, ProFounder

Erin Condren • Founder, Erin Condren

Kalika Yap •Founder, Citrus Studios, Luxe Link and The Waxing Company,, Maggie Ragland Neilson • Co-Founder and Partner, Global Philanthropy Group and Executive Director, Tory Burch Foundation,

Susie Coelho • Founder, Susie Coelho Enterprises

Wanda Wen • Founder, S o o l i p

BREAKOUT SESSION PANELISTS/MODERATORS: For a full bio of our speakers and panelists please go to

Alicia Ybarbo • Author, Today’s Mom

Alle Fister • Founder, Bollare PR

Amy Schuber • Founder, Be Inspired by You

Anne Sage • Executive Editor, Rue Magazine

Brad King • Entrepreneur and Founder, iChange Network Inc.

Britt Michaelian, M.A. • Founder, Responsible Family Company and Smart Start Up Coach for Moms

Carley Knobloch • Founder, Mothercraft Coaching and Digitwirl,

Cate Mowell • Founder, The Contact List

Celeste Liversidge • Attorney and Author, Last One Down the Aisle Wins

Cristina Perez • TV personality and Founder, Perez Gonzalez, A Professional Law Corporation

Christine Hildebrand • Owner/Principal, Emergent and Founder, Life Foundations,

Crystal Gentilello • Editor In Chief, Rue Magazine

Danielle Carrig • Senior Vice President, Advocacy and Public Affairs, Lifetime Networks

Dava Casoni • Principal, Casoni Law Group

Deborah Churchill Luster • Founder, Can Do Kid, Inc.

Heidi Johnson • Co-Founder, Spiritual Care Guild

Jan McCarthy • Market Director/Franchise Owner Los Angeles and Orange County, Ladies Who Launch

Jenni Luke • Executive Director, Step Up Women’s Network

Jennifer Egan • VP of Development, Fashion Los Angeles

Jon Atzen • Partner, Sheppard Mullin

Joy Deangdeelert Cho • Founder, Oh Joy

Karie L. Reynolds • Founder, Reynolds PR

Kaye Popofsky Kramer • Founder, Step Up Women’s Network

Laura Norris • Certified Financial Planner, Morgan Stanley Smith Barney

Laura Roeder • Founder, Laura Roeder

Lian Dolan • Founder, Chaos Chronicles and Author, Helen of Pasadena

Lindsay Wilson • Founder, Social Media Heaven

Liz Dennery Sanders • CEO, SheBrand Inc.

Marla Frazee • Author - Illustrator

Marley Majcher • CEO, The Party Goddess, Author, But Are You Making Any Money?,

Marty Stevens Heebner • Founder, Rebagz

Melody Biringer • Founder, The Crave Company

Michael Ginsberg • Sales Manager, California Individual and Family Plans CIGNA Healthcare

Nicha Tabrizi • Wells Fargo Bank, Community Banking District Manager

Pamela Ebstyne King • Ph.D., Professor of Family Studies

Rachel Lincoln Sarnoff • Founder, Eco Stiletto

Sarah Shaw • Product launching Coach, Entreprenette and Hollywood Group Leader, Savor The Success,

Stephen Watkins • Vice President Risk Services, Aon

Tina Thompson • Founder and President, Tina Thomson Communications (TTC)

GOT A DREAM? Letterhead


Logos Business Cards Programs (like the one you’re holding!)

Easy, Affordable Video Services for Owners and Entrepreneurs. 424-242-FILM [3456]

Designs that feel like they’re made just for you. Because they are.

From Concept to Shoot, Distribution to Promotion, Grow your Business through the Power of Video Marketing!

Announcing Massive Sales through Social Media and 6 DVDs that show you exactly how! Massive Sales through Social Media Get Results without Being Salesy!

savoir flair for Special LTD pricing

wedding design & coordination 818.631.4957

I’m delighted to welcome you to this year’s LTD Expo 2011. I applaud you for blazing your own trail on your journey to starting your own business. Through my WE Invest program, I have met women like you across the state who have followed their dreams of owning a small business. When women entrepreneurs open the doors to their businesses, it opens the door to her family’s future which positively impacts us all for the better. This special event will fuel your entrepreneurial journey providing you with important tools for your success. The essential ingredient driving your success is a passion for your lifework. Indeed, it is this passionate commitment that inspires our ability to take risks, overcome obstacles, seek new opportunities, and become extraordinary leaders. I hope you enjoy this energizing day of skill-building, networking, and knowledge exchange. I would like to give a special thank you to Wells Fargo for their continued support of the WE Invest program, providing opportunities for women entrepreneurs to become Architects of Change within their own lives. Best,

Maria Shriver





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© 2011 Hewlett-Packard Development Company, L.P. *Savings based on printing 50 copies of a brochure (double-sided and on special glossy media) 12 times per month on the HP Color LaserJet CM3530 MFP compared to average retail copy shop pricing. Additional savings from Instant-on Technology, two-sided printing and HP Smart Web Printing. Actual results may vary. Source of copy shop pricing data: Infotrends Cost of Print Studies, March 2009. Go to for more details.



Claudia Endler Jewelry


Coffee Mate Corridor of Hope Crave Dr. John Gross Erin Condren

Operation Organzation Peg Board Highway Rebagz Rose Rasic Gonzalez, Stella & Dot Independent Stylist

Freed by Design


Lifetime Television

Spa Tiara

Laura Grier Photography

Strip Noho

Logan and Blue

Tin Parade

Luxe Links Mary Cooks Design Mary Foree, NuSkin Independent Distributor

Tory Burch Foundation YOUME Vroman’s

Southern California’s Oldest and Largest Independent Bookstore is happy to support LTD Expo 2011.

The Outlook supports the women of the LTD Expo.

Innovatively connecting entreprenesses with their community, CRAVE is the proud marketplace sponsor of LTD Expo 2011.

The mission of the is to help women actualize their life’s passion through entrepreneurship, making the process inspirational • accessible • achievable

THIS ONE-DAY EVENT IS DESIGNED TO HELP YOU: DISCOVER the tools necessary to launch your

new start-up business or grow your existing venture. IMAGINE yourself living your dreams

while being inspired by women who have created and defined their own success as entrepreneurs. LEARN how to be effective, efficient

and thrive in business and life. CONNECT with other women entrepreneurs

and experts in various fields. UNDERSTAND what makes entrepreneurial

women approach business differently than men and why you have a unique advantage.


8:00 am Registration 8:45 am Breakfast with Keynote 10:15 am Breakout Session No. 1 11:30 pm Lunch with Keynote Sponsored by Cigna

1:00 pm Breakout Session No. 2 2:15 pm Shop-n-Chat Coffee break sponsored by Nescafé and Nestlé Coffeemate

2:15 pm Book Signings at Vromans Booth 3:45 pm Closing Speaker 4:30 – 5:30 pm Connect Sponsored by Lifetime Television

4:30 – 5:30 pm Book Signings at Vromans Booth

(Times are subject to change)

Tricia Ferrante Personal Style Maker

“We provide beautiful Working enviorments for Women entrepreneurs to help them achieve ultimate success.� - charlotte Wiederholt

| director

listen + inspiration + design + engineer + execute

Tricia Ferrante proudly supports the women of the LTD Expo! 626.676.2658

Wells Fargo is honored to support this year’s LTD Expo 2011. This special one-day event is designed to help you take your business to the next level, apply the critical lessons learned from 2010, and ignite your entrepreneurial spark. The resources, tools, and talent available to you today will help you launch your dream business, while harnessing the power of that different perspective women bring to the table. Wells Fargo applauds your spirit, motivation and passion. We are here to serve the growth of women-owned businesses, and are honored to support you in achieving your dreams, ambitions and goals. Wishing you much success,

Lisa Stevens President, California Region Wells Fargo





Proud supporter of women who dream and do, move and shake, rock and roll and Live the Dream!

Service First Processing supports the LTD Expo and entrepreneurial women everywhere. We make accepting credit cards simple and cost effective. From start-up businesses to well established companies, we can help your organization with all of your processing needs. Call Nader at 866.372.5551, ext 303 or email

Best wishes to the women of LTD Expo as you continue on your journey to build your businesses and inspire the women around you.

THANK YOU... ... to the individuals and companies who have made today possible. Thank you to each speaker, panelist and moderator for sharing your experiences and expertise and inspiring us to think bigger and be better! Thank you to the organizations that have sponsored today. To Wells Fargo for stepping up and taking the lead sponsorship position based on a vision alone, and for believing in and supporting us each step of the way. To Cigna for their enthusiastic support as our lunch sponsor. And to Lifetime Television for giving us all the opportunity to network at the Connect reception. Thank you to HP for sponsoring the Resource Lounge, and to Crave for the LTD Marketplace . . . along with the help of Vroman’s, Nestle, Tangram Studios, Allergan, SBA, and the City of Pasadena, you have given us the opportunity to connect with the products, services and people that will propel us forward. A special thanks to Ikea for creating the beautiful stage you see here today and for being the first sponsor to see the importance of our mission. Thanks to Town & Country for the hip and swanky Resource Lounge decor--we couldn’t have done it without you! And to Say No More Promotion for the fabulous goody bags and the best customer service ever. I also want to thank the Pasadena Convention Center for allowing us to make this our home and providing us with an exceptional staff. Thank you to the Outlook and to Karie Reynolds PR for shouting from the rooftops and telling the world that we were here! To Global Philanthropy Partners & the Tory Burch Foundation, I am grateful you’ve allowed us to come alongside you as you work to improve the lives of women through entrepreneurship. My heartfelt thanks to the amazing Heidi Johnson for being a true connector and persuading sponsors to take a chance on this new venture. To Kaitlin Terpstra-Sweeney for keeping my head on straight, spinning plates, juggling balls and working way past bedtime to get the job done, I am forever grateful. And to three extraordinary individuals who have invested in LTD, in this day, and in me. I am eternally grateful for your commitment, your creativity, your impeccable work and your support--thank you to Kristen Gara of Three Knocks Design, Ryan Larson of Savior Flair and Logan Hale of Your Little Film . . . you have no idea. And finally, to my dedicated husband, thank you for letting me pursue this idea that was living in my head even if it meant assembled meals and take out, piled up laundry, and ridiculous hours in front of my computer. I am beyond blessed by you daily and thankful for your constant loving support. And to my three amazing children, I dedicate today to you and your dreams -- remember nothing ventured, nothing ventured! With gratitude,

Designed by Kristen Gara of

ltd365Expo 2011  

The entrepreneurial resource for women with a dream!